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PODCAST

The Art Marketing Podcast

Art Storefronts

Artists and Photographers have a marketing problem. Let"s fix that. Whether you"re an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

arts visual arts

All Episodes

30:43

Eat Your Own Dogfood

The Art Marketing Podcast ·

2020/07/16

"Eat your own dogfood." What does it mean and why is it so important in business? Supposedly originating from Microsoft in the 19080's, the premise behind "eat your own dogfood" is simple... You have to use the product that you are selling to your customers, because if it's not good enough for you to use it's definitely not good enough for your customers to use. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly

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23:44

So the Pandemic Is Back. Now What?

The Art Marketing Podcast ·

2020/07/14

So the pandemic is back. Now what? In this episode, Nick and Pat talk about what this means for art businesses. Here's the bottom line: nothing is opening soon. So, if you haven't already moved over to the new business model of selling your art directly, if you aren't executing on the tactics that are working really well right now and that are resulting in Black Friday sales numbers for our members, then now is the time to act. This pandemic isn't going away anytime soon. Set your art business up

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32:28

Merchandising Is Not Optional. It's Mandatory.

The Art Marketing Podcast ·

2020/07/08

In this episode, Nick and Pat explain what merchandising is, what it's significance is in business, and why merchandising is mandatory if you want to grow a successful art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art

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29:50

The Biggest Art-Selling Time of the Year is 3 Months...

The Art Marketing Podcast ·

2020/07/03

The biggest art-selling time of the year is the 4th quarter (October, November, December), and it's only 3 months away. Most artists and photographers will make 50%+ of their yearly sales during this time, so it's absolutely critical to be prepared so you don't miss out. What can you do to position yourself to take advantage of the 4th quarter this year? Find out in today's episode what our most successful artists and photographers are starting to do to prepare. Where to go from here? What are the

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37:56

Focusing on Success

The Art Marketing Podcast ·

2020/06/28

In today's episode we talk about focusing on success and what it means – mainly customer success. We're going to talk about it from the context of Art Storefronts and then in the context of artists themselves. It's really profound and super important. Art Storefronts' main focus is customer success. We start with customer success and build a product from that. It's a completely different mentality than most businesses. This is significant because we are not biased with where people should be

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51:34

Is the Pandemic Re-Surging? How This Affects Artists...

The Art Marketing Podcast ·

2020/06/27

The Pandemic Re-Surging. What does this really mean for artists and photographers? What is the point here? The point is, this thing isn't going away anytime soon. Every photographer and artist already learned, if you were hurt by the lock downs you had the wrong strategy for your business. As a business owner, you can go direct or indirect. Indirect is when you sell through 3rd parties, but 100% of the time, at some point, the rug will get pulled out from under you. When you are relying on 3rd

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23:07

Why it's MANDATORY to Own Your Own Distribution...

The Art Marketing Podcast ·

2020/06/25

Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with

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28:18

The Random Show: Making Sure You Have the Right Art...

The Art Marketing Podcast ·

2020/06/24

Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any

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06:50

The Art Validation Strategy (Will your artwork sell?)

The Art Marketing Podcast ·

2020/06/23

When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that gets you the answers in a few days flat. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning

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21:39

Perfectionism Is Poison

The Art Marketing Podcast ·

2020/06/22

There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most accurate solution available for the problem, and about keeping your business moving forward rather than getting tied up trying to find perfect solutions. Where to go from here? What are the next steps? How can you learn more? All the latest and

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24:06

Why You Should Launch a Direct Art Business ASAP

The Art Marketing Podcast ·

2020/06/18

The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can actively grow your business. When you rely on the algorithms of marketplace websites, and when you rely on galleries to sell your art, you are in control of nothing and your income will be unpredictable and unrepeatable. Where to go from here? What are

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24:06

The Random Show: An Art Business in 10 Years

The Art Marketing Podcast ·

2020/06/16

Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money from your artwork, and the skills you need to build your own successful art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)

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17:44

The Random Show: Art Just Keeps on Selling

The Art Marketing Podcast ·

2020/06/15

In this episode, Nick and Patrick discuss how for the 10th straight week Art Storefronts members experienced Black Friday level sales, and there is no sign that it's going to slow down anytime soon. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a

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23:09

The Random Show: The Playbook Is Never Finished

The Art Marketing Podcast ·

2020/06/13

In this episode, Nick and Patrick talk about how not to rely on 3rd parties to grow your art business, and how the internet makes it possible to bypass traditional gatekeepers like galleries and in-person art shows. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run,

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14:50

How to Build a Viable Art Business in 2020

The Art Marketing Podcast ·

2020/06/11

How do you build a viable art business in 2020? Run your own art gallery business online. How? 1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem. We created Art Storefronts to help you do this. We are an all-in-one solution: Proper Art Gallery Website + Ongoing Marketing Consulting. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)

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26:49

The Random Show: Eating Our Own Dogfood

The Art Marketing Podcast ·

2020/06/09

Nick and Pat discuss what's going on in the art industry today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we

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13:33

Just Ship It

The Art Marketing Podcast ·

2020/06/03

Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE

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30:05

Is Art Selling Right Now?

The Art Marketing Podcast ·

2020/06/02

Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE

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30:55

42: Instagram Live - How to Do It and Why You Should

The Art Marketing Podcast ·

2020/04/15

After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get

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03:28:47

Art and Photography Marketing During COVID-19

The Art Marketing Podcast ·

2020/04/02

An open office hours session for Art Storefronts members to ask any and all questions they have on the running and marketing of their art/photo businesses during the pandemic. Topics include running online painting workshops, what to do when your work is locked behind the doors of closed galleries, and much more. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)

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