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PODCAST

The Art Marketing Podcast

Art Storefronts

Artists and Photographers have a marketing problem. Let"s fix that. Whether you"re an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

arts visual arts

All Episodes

24:55

Your Messy Desk Gets More Likes Than Your...

The Art Marketing Podcast ·

2026/03/12

You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused) content strategies in art marketing — and I give you the exact prompts, frameworks, and email copy to start doing it today. When we launched a "Where I Create" community inside Art Helper, something unexpected happened. Artists started sharing their real creative spaces — messy desks, kitchen tables, garage studios — and the

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39:01

The Artist's Guide to Instagram Live (Even If You...

The Art Marketing Podcast ·

2026/02/24

In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. 100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you

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25:18

How to Know What Will Sell Before You Create It

The Art Marketing Podcast ·

2026/02/19

Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business? Most artists post their work and hope someone buys it. That's like walking on stage at the Apollo with untested material. In this episode, I break down exactly how the best stand-up comedians in the world test, iterate, and refine their material — and how that same system tells you what will sell before you even create it. Plus a 10-week challenge to

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30:36

The Coffee Shop Test: Why Your Social Media Is Failing

The Art Marketing Podcast ·

2026/02/09

If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy? In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life

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19:20

4 Prompts That Pull Your Story Out (Even If You Think...

The Art Marketing Podcast ·

2026/02/02

A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are. In this episode: Why you can't see your own story (and why that's

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28:04

Context is Still King. If You Use It.

The Art Marketing Podcast ·

2026/01/27

The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically. In this episode: Why AI gives you garbage

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25:36

The January Reset: One Metric, One Goal, One Plan

The Art Marketing Podcast ·

2026/01/17

INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE metric that actually predicts everything else in your art business: new customers acquired per year. We'll cover: Why this single number matters more than anything else The "lineup problem" that keeps most artists stuck at 7-8 customers per year The 10x challenge: compete against your 2025 self,

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23:21

The Artwork Didn't Change. The Story Did.

The Art Marketing Podcast ·

2026/01/09

In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI. Links Mentioned: Lulu Meservey's

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01:01:57

Artist Terry Sauvé

The Art Marketing Podcast ·

2025/12/10

Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking $276,000 in sales — including $28,000 from her website alone and $23,000 in print sales. She talks about starting over at 29 after her mom said "I always thought you'd be an artist," training at the Academy of Art in San Francisco with masters like Brian Blood and Craig Nelson, and the

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35:36

Artists: The Hogans

The Art Marketing Podcast ·

2025/11/21

In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life

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28:54

The Instagram DM Feature That Automates Your Artist...

The Art Marketing Podcast ·

2025/11/14

ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or –

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23:14

From Spam to Priority: The Email Strategy Nobody...

The Art Marketing Podcast ·

2025/11/07

Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox https://blog.artstorefronts.com/wp-content/uploads/2025/11/100-Email-Reply-Questions-for-Artists.pdf Get an Instagram Audit -

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23:20

From Inbox to Income: Q4 Email Strategies for Creatives

The Art Marketing Podcast ·

2025/10/03

Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one

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47:46

Artist Kristin Harvey

The Art Marketing Podcast ·

2025/09/12

Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked

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37:13

Artist Karen Payton

The Art Marketing Podcast ·

2025/08/29

Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for

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56:23

Voice Prints, Q4 Prep, and a Brand New Podcast with Hava

The Art Marketing Podcast ·

2025/08/22

Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience

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36:09

Why Your Art Isn't Selling on Instagram (And It's Not...

The Art Marketing Podcast ·

2025/08/20

Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today!

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57:29

Photographer Court Whalen

The Art Marketing Podcast ·

2025/08/14

Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode

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35:51

Context is King: Stop Having First Dates with ChatGPT...

The Art Marketing Podcast ·

2025/07/30

Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but

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21:49

Ready, Set, Q4: Your 70-Day Art Sales Bootcamp

The Art Marketing Podcast ·

2025/07/23

Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet! (00:00) - Introduction to Q4 Preparation

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