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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

53:11

Ep 294 - Building Traction for Your Studio by...

Indie Game Movement - The podcast about the business... ·

2023/03/14

There are a number of reasons to start an independent game studio, but the practical side of the process can be quite daunting especially when you don’t have any kind of a track record. Today we’ll be discussing some aspects of starting a new studio and how you can leverage past experiences to build traction with your game while receiving support from partnerships.

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50:51

Ep 293 - Myths about Joining the Game Industry and...

Indie Game Movement - The podcast about the business... ·

2023/03/07

Working in the games industry has become more and more coveted as the medium has evolved over recent decades. With this boom of up-and-coming devs, more and more misinformation pervades the conversation. Today we’ll be debunking some myths about what it means to join the game industry while sharing ideas on how we can improve it…and even yourself.

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56:40

Ep 292 - Layering Beats and Events to Maximize...

Indie Game Movement - The podcast about the business... ·

2023/02/28

The marketing of games is a delicate balance and requires a lot of careful thought. Between hitting your development milestones and determining how those can align with your marketing, there’s not always a straightforward answer to what you should be doing and when. However, our guest today discusses ways to approach this and how to implement events and other beats into your marketing strategy so you’re not only prepared to adapt, but are able to maximize your campaign results as well.

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47:28

Ep 291 - How Community is the Heart of Your Business...

Indie Game Movement - The podcast about the business... ·

2023/02/21

There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase. Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.

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36:17

Ep 290 - We're Ramping up IGM

Indie Game Movement - The podcast about the business... ·

2023/02/14

Andrew and Mustapha have a lot of exciting updates we're happy to share with you in this update, and you might say that one of them is a "game" changer.

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02:34

IGM Status Update

Indie Game Movement - The podcast about the business... ·

2023/01/31

A quick update regarding the show.

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01:21:49

Ep 289 - Holiday Episode 2022 - PART 2

Indie Game Movement - The podcast about the business... ·

2022/12/27

This is Part 2 of our end-of-the-year holiday special episode filled with fun and cheer AND an important message about the podcast. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!

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01:07:25

Ep 289 - Holiday Episode 2022 - PART 1

Indie Game Movement - The podcast about the business... ·

2022/12/27

It's the end of the year, so we wanted to put together a special holiday episode filled with fun and cheer. In fact, this episode was so big, we had to make it into two parts. This year we invite a bunch of past guests where we ask them some random holiday questions while we discuss and reflect on the past year and how what we learned will shape our outlook for the new year!

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01:12:01

Ep. 288 - Tackling Your Mission While Taking on Side...

Indie Game Movement - The podcast about the business... ·

2022/12/13

When it comes to running a studio or creating a game, it’s essential to be focused on your core mission. However, sometimes we get too caught up in the details of making that happen we end up missing out on life-changing experiences and valuable opportunities. Today our guest shares her experiences of how taking on side quests not only helped drive her studio’s goals but created numerous opportunities, successes, and personal growth that likely wouldn’t have been possible if she only focused on her

en

01:16:04

Ep 287 - Creating Exponential Community Growth with...

Indie Game Movement - The podcast about the business... ·

2022/11/29

No matter what platform you use, it’s always a challenge to create any kind of growth with your community. But sometimes, being resourceful, having the right mindset and keeping some information handy can be all that you need to create growth for your community. Thankfully, Jared Tan shares his experiences, processes and how he goes about making the most out of helpful information to find opportunities that can lead to exponential growth.

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59:16

Ep 286 - Finding Hungry Audiences in Global Markets...

Indie Game Movement - The podcast about the business... ·

2022/11/15

Whenever we’re looking to serve audiences, lots of times we find ourselves looking in the same places, just with a different lens. However, sometimes it's worth looking at different places with a much different lens, especially when thinking about the global market. Thankfully, Yousif Almouri joins us to share his experiences and insights on how to find new and hungry audiences in global markets, even if those markets have limited industry presence and little to no government support in their

en

58:00

Ep 285 - How to Humanize Your Studio and Set Player...

Indie Game Movement - The podcast about the business... ·

2022/11/01

As a studio, having processes for how you communicate with your audience is always important. However, sometimes how we communicate with players can come off as unauthentic or at a frequency that is just isn’t humanly possible and can set unrealistic expectations. That’s why Astrid Rosemarin of New World Interactive joins us today to share her thoughts on how her team approaches the concept of “humanizing” the studio and how doing so can help realign player expectations for your games…and possibly

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01:02:06

Ep 284 - Keeping Control of Your Community with Sarah...

Indie Game Movement - The podcast about the business... ·

2022/10/18

This is PART 2 of Keeping Control of Your Community: Maintaining a Mental Healthy Community Lots of time when we talk about the health of our community, we think about this in a very general sense. However, looking at your community from the perspective of your, your team’s and even your fan's mental health can make all the difference in how you’re able to maintain and control your community. Thankfully, in the second part of our Keeping Control of your Community miniseries, Sarah Makdad shares

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01:15:02

Ep 283 - Keeping Control of Your Community with Sarah...

Indie Game Movement - The podcast about the business... ·

2022/10/04

This is PART 1 of Keeping Control of Your Community: Approaching and Adapting to Communities. Whether you’re marketing your first or fiftieth game, it can be a challenge knowing how to approach and adapt your community to any kind of shift or direction your studio takes with future titles. And depending on how drastic that shift may be, it can get pretty scary. Thankfully, Sarah Makdad of Triband is here to share with us the challenges studios can face when taking their brand and future games in a

en

58:13

Ep 282 - Creating Opportunities By Maximizing Your...

Indie Game Movement - The podcast about the business... ·

2022/09/20

When we think of creating opportunities for our games, we often don’t realize or consider how time is actually a key factor in how opportunities present themselves. So when processes aren’t established or adapted to maximize time efficiency, it can be very difficult to identify opportunities or ways to avoid costly risks. Thankfully, Tim Beaudet of Tyre Bytes shares how his mindset and processes help him avoid risks and take advantage of opportunities just by being mindful of his time costs.

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42:07

Ep 281 - How to Avoid Getting Too Tactical with...

Indie Game Movement - The podcast about the business... ·

2022/09/06

Tactics and knowing what steps are needed to market your game are essential for any effective strategy, however, lots of times as game creators we can get lost in the details making it a challenge to pull ourselves away to get a clearer perspective on how to reach our destination and goals. That’s why Patrick Seibert of Too Indie to Fail is with us today to share why tactics aren’t everything and how thinking about bigger-picture strategies and being adaptable can help you get results while

en

01:05:01

Ep 280 - Getting Creative with Your Strategy with Joe...

Indie Game Movement - The podcast about the business... ·

2022/08/23

We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be tempting. However, doing this can potentially limit how you stand out, making it even more of a challenge to market your game. Thankfully, Joe Henson of Indie Game Joe joins us today to share how his journey and processes help him look at things differently so he can think outside of any shape and come up with creative strategies that stand

en

51:28

Ep 279 - Getting Impressive Results from Tools and...

Indie Game Movement - The podcast about the business... ·

2022/08/09

There are tons of resources and tools out there that can help us do everything from create processes, reduce friction and better understand our marketing efforts. Despite this, we can still get caught focusing on too many details these resources provide, making it a challenge to know how to best leverage them. Thankfully Ashley Gwinnel of impress.games shares his game dev and tool creation experience to provide great insight on how to get impressive results with your marketing campaigns.

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01:02:19

Ep 278 - Using Data to Create Impactful Influencer...

Indie Game Movement - The podcast about the business... ·

2022/07/26

We all know the importance influencers play in creating awareness for games, but despite this many people don’t always know exactly what information can be helpful to better tailor their campaigns or even help with other marketing efforts. That’s why we’re talking with Xavier Constantin of Streamforge to discuss the importance data play in influencer campaigns and how that information can be applied to have a greater impact on your results.

en

01:07:07

Ep 277 - Getting Audiences Excited Using Fanfiction...

Indie Game Movement - The podcast about the business... ·

2022/07/12

There are lots of ways developers and studios can get their audiences excited for the game their developing, however, there are few methods that can really get the player completely engaged and ingrained with the game well before they play. That's why our guest today, Joanna Keler of Klabater is going to share her experience with fan fiction and how the impact it creates for audiences is beneficial for the developers and players.

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