PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

Maximize Revenue and Team Effectiveness with These...

The Dental Marketer ·

2024/08/08

How can you have strong profitability and a cohesive team in your office? In this episode, I'm sitting down with Tricia Casasanta, a seasoned expert in practice management, to delve into the intricacies of improving operational efficiency, mastering PPO negotiations, and developing strong leadership skills in the dental field. Tricia shares strategies on how her company assists dental practices in streamlining their operations, training staff, and negotiating insurance contracts to elevate overall

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Should You Hire Virtual Assistants? Solving Common...

The Dental Marketer ·

2024/08/05

Still on the fence about hiring virtual assistants? In today's Monday Morning Episode, Dan Johnson shares his wealth of experience managing staff in a dental office setting. He unpacks the dynamics of the hiring landscape over the past 12 years, highlighting the increased competition and rising wages that employers face today. Dan underscores the pivotal role of creating a robust office culture, tailoring work schedules to meet employee needs, and offering enticing incentives such as trips to

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Don’t Let Dentistry Define You: The Balance You Need...

The Dental Marketer ·

2024/08/01

How can you thrive in the dental industry without it consuming your life and identity? In this episode, Dr. Matt Vogt returns to the podcast, sharing his incredible journey from a budding dentist to a successful coach with The Lifestyle Practice (TLP). We dive into Matt's experiences, exploring the evolution of his startup practice into a flourishing establishment with multiple staff members and a thriving culture. Matt candidly discusses the importance of hiring the right people, fostering a

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Discovering the Perfect Spot for Your Dental...

The Dental Marketer ·

2024/07/29

Are you thinking about launching a dental startup but don't quite know where to begin? In this episode, I sit down with Dr. Chris Green to dive into the essentials of setting up a new dental practice, beginning with the crucial steps of demographics analysis and site selection. Chris shares his insights on the "windshield test," a simple method to augment data analysis with hands-on site evaluation. He also reveals practical strategies for identifying promising locations, accounting for natural

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Servant Leadership: How to Build Strong Bonds and...

The Dental Marketer ·

2024/07/25

How can a servant approach to leadership transform a dental practice? In this episode, Michael sits down with Dr. Bobby Grossi to explore his unique approach to patient care that goes beyond dental health to embrace overall wellness. Dr. Grossi shares his journey from dental school to owning a successful practice known for its holistic care and efficiency. By reverse-engineering his patient care model, Dr. Grossi ensures maximum efficiency and convenience, meeting all patient needs in one visit. He

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Feel Passion for Dentistry Again: 12-Months to...

The Dental Marketer ·

2024/07/22

Are you feeling burned out or stuck in your profession? In this Monday Morning Episode, we're sitting down with Don Barden, an esteemed economist with over 25 years of experience on Wall Street who now dedicates his expertise to the dental industry. With a Ph.D. and deep understanding of financial markets, Don shares his unique perspective on the mental roadblocks that dentists face. He introduces a compelling framework that categorizes dentists into four types: failures, frustrated, traditionally

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Game-Changing Dental Insights: A Chat with Jarvis...

The Dental Marketer ·

2024/07/18

‍How is data driving the dental industry now more than ever? In this episode, we dive deep with Steven Maroulis, the visionary CEO of Jarvis Analytics, to explore the transformative power of data analytics in the dental industry. Steven takes us on a fascinating journey from his beginnings in a marketing agency to spearheading a company that's reshaping how DSOs and group practices operate. You’ll hear about the pivotal moments in Jarvis Analytics' evolution, including their significant partnership

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Instagram Ads for Every Budget: Tips to Build Your...

The Dental Marketer ·

2024/07/15

Could Instagram ads be the key to effectively marketing your practice? In this conversation, Dr. Anissa Holmes uncovers the secrets to leveraging Instagram ads to attract new patients and build a thriving practice. With her expert guidance, you'll learn how creating strategic video content, such as showcasing your practice’s unique features and sharing compelling patient testimonials, can drive local traffic and convert viewers into loyal patients. Dr. Holmes makes it clear that with even a minimal

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Should I Use My Face for Branding? Personal,...

The Dental Marketer ·

2024/07/11

‍Could personal branding and virtual care be the x-factor for your practice? In this episode, I'm sitting down with Melissa Turner, an industry powerhouse affectionately known as the @thetoothgirl on Instagram. Melissa unveils her fascinating journey from dental hygiene to co-founding pivotal industry events like the Denobi Awards and the National Mobile & Teledentistry Conference. She breaks down the art of building authentic, community-focused brands for dental practices. Melissa shows how

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Why Take a Break Before Starting Your Practice? | Dr....

The Dental Marketer ·

2024/07/08

Could subbing in multiple offices before starting your own be the key to clarity? In this episode, we're bringing on Dr. Lara Saleh, a seasoned dentist, to reveal some game-changing advice for aspiring practitioners. Lara shares her journey from working in various offices to finally opening her own practice, highlighting the invaluable lessons she learned along the way. She candidly discusses the protocols and strategies that have made her practice thrive, from managing financial challenges to

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Get "A" Player Employees: How to Obtain and Retain...

The Dental Marketer ·

2024/07/04

Are you struggling with high staff turnover and inefficient hiring? In this episode, I'm sitting down with Dr. Mike Neal, optometrist and founder of Build My Team, to uncover how his innovative approach to hiring can transform your practice. Dr. Neal shares the origin story of Build My Team, a company created to tackle the widespread problem of hiring based on misleading resumes. Instead, they focus on identifying candidates' natural strengths through rigorous psychometric assessments, ensuring the

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Patients Prefer AI in Practices? What it Sees That...

The Dental Marketer ·

2024/07/01

Have you been wondering how AI could revolutionize dental practices and patient care? In this Monday Morning Episode, we chat with Mike Buckner from Pearl, an AI company dedicated to transforming the dentistry landscape with cutting-edge technology. I begin by asking for insights on integrating AI into dental practices, Mike emphasizes that, despite the confidence many experienced dentists have in their diagnostic skills, patients increasingly expect advanced technologies that offer precision and

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The Bloody Tooth Guy's Take on Honing Your Skillset...

The Dental Marketer ·

2024/06/27

‍How does a oral surgeon transform into a social media sensation WHILE building a thriving multi-location practice? In this episode, we dive deep with Dr. Jason Auerbach, an oral maxillofacial surgeon who not only founded Riverside Oral Surgery but also became the popular Instagram persona "Bloody Tooth Guy." Jason unveils his entrepreneurial journey, giving you a glimpse into how he turned his practice in River Edge, New Jersey, into an industry leader. He shares his road map to success,

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The Perils of Groupthink: How to Hone Your Mindset in...

The Dental Marketer ·

2024/06/24

We all love when our peers agree with us online, but could this be hurting our mindset and creativity? In this episode, I sit down with Jennifer Pearce to explore the perils of groupthink and the profound impact of mindset on success in the dental industry. We dive deep into how maintaining a healthy, critical approach is crucial for dentists, especially when transitioning from larger DSOs to private practice. Jennifer passionately discusses the dangers of groupthink, revealing how it can obstruct

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Combatting High AR: A Dental CFO's Roadmap to...

The Dental Marketer ·

2024/06/20

‍How can you streamline your operations while maintaining exceptional patient care? In this episode, we've brought on Priscilla White, the innovative CFO of Comfort Dental Studio in Chicago, to uncover the secrets behind their thriving office. Priscilla provides an illuminating overview of their processes and systems, emphasizing how their commitment to caring professionals translates into superior patient experiences. She elaborates on their strategic expansion to a second location in Pilsen, a

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Only 1% Failure Rate? Why This May Not Be the Case in...

The Dental Marketer ·

2024/06/17

Have you heard claims like "less than 1% of dental practices fail"? Today we're exploring how that may not be the case! In this episode, I'm sitting down with Ali Oromchian to debunk common myths about the failure rates of practices and uncover the essential strategies that can help you mitigate risks in this challenging field. From the critical importance of due diligence when acquiring a practice to the necessity of robust HR practices, we delve into the nitty-gritty details that can make or break

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The Real Fast-Track to Growth: Abundance Mindset and...

The Dental Marketer ·

2024/06/13

‍Are you looking to scale your practice from one location to multiple thriving offices? In this episode, I sit down with Dr. Andrew Vallo to explore his incredible journey of expanding his practice to four busy locations, with plans for even more on the horizon. Andrew shares his secrets to success, including an innovative business model that combines different dental specialties and a clever strategy for cutting costs by sharing office spaces. You'll learn about his dynamic marketing approach,

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Ditch Your To-Do List: How to Harness Big Picture...

The Dental Marketer ·

2024/06/10

Are your to-do lists leading to more stress than productivity? In this episode, I've invited Robert Kim to discuss why it's time to throw out the traditional to-do list and focus on what truly matters. Robert shares his revolutionary approach to managing tasks, emphasizing the importance of aligning daily actions with overarching goals. Dive deep into the intricacies of prioritizing tasks in high-pressure environments like startups, and discover how Robert’s experiences at Zuub, an innovative

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Headache-Free Transitions: Expert Advice on Buying,...

The Dental Marketer ·

2024/06/06

‍Overwhelmed by the thought of buying or selling a practice? With the right help, finding the right listing price, prequalify prospective buyers, negotiations and financing options can all be a breeze! In this episode, I sit down with Greg Auerbach, a true veteran in the world of dental practice transitions, to uncover the ins and outs of buying or selling a dental practice. Drawing on his wealth of experience spanning over two decades, Greg reveals the critical steps to establishing value and

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Why Dental Practices are Prime Targets for Cyber...

The Dental Marketer ·

2024/06/03

Are you investing enough into cybersecurity? In this eye-opening episode, I'm sitting down with Amy Wood, a renowned cybersecurity and data breach prevention specialist, to uncover the critical importance of spending wisely to protect patient information. Amy reveals why dental practices are prime targets for cybercriminals and lays out essential security measures that can provide robust protection. From business-grade antivirus systems to the significance of encrypted emails, she leaves no stone

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The Dental Marketer

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