PODCAST

The Dental Marketer

Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.

business management & marketing

All Episodes

When NOT to Be a Problem Solver as a Dental Leader |...

The Dental Marketer ·

2026/03/30

Are you unknowingly stifling your team's growth by constantly providing solutions?In this episode, Shane Simmons shares his experience of unintentionally becoming a roadblock in his dental marketing company, Crimson Media, due to his quick-fix problem solving approach. Discover how he pivoted his leadership style to empower his team through the 1-3-1 method, and how this can foster critical thinking, enhance team skills, and ultimately drive your dental practice growth. If you’re ready to step back

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Going Fee-for-Service in Manhattan: Bold Practice...

The Dental Marketer ·

2026/03/26

What happens when you stop letting insurance define your patient experience in one of the world’s toughest markets?In this episode, Dr. Fatina Shtivelman opens up about what it takes to not only build a pediatric dental practice from scratch in Manhattan, but also completely reinvent its business model. She describes the emotional and mental “second baby” her practice became, alongside the constant juggle of refining systems, surviving a pandemic, and keeping both her team and vision aligned in the

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Hidden Costs of Saving: Why Spending on Staff Early...

The Dental Marketer ·

2026/03/23

Are you holding back spending in your dental practice and wondering why you aren't seeing the growth you expect?In this episode of Fail Forward, Dr. Brandon Prior shares how he overcame this mentality and transformed his practice. After initially hesitating to make investments due to fear of spending, he realized his actual failure was protecting cash instead of maximizing his valuable time and capacity. Learn how investing back into your practice in areas like hygiene and marketing can create

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Why Dental AI Is Reshaping Workflow, Patient Care,...

The Dental Marketer ·

2026/03/19

Imagine a world where your workflows align effortlessly, teams communicate seamlessly, and every patient gets a tailored experience, all thanks to AI technology and all-in-one software.In this special episode, Dr. Rania Saleh returns to celebrate Oryx’s 10-year milestone and candidly shares the origin story behind building a comprehensive dental practice software platform. Drawing from her own pivotal transition, from running a thriving dental practice to founding Oryx after a health crisis exposed

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It Takes More Than Grit: Staying Authentic in the...

The Dental Marketer ·

2026/03/16

Grit is important, but it's not everything. Discover what else it takes to succeed in the fiercely competitive dental industry!In this episode, we welcome Allison Norris, CEO of The Dentele Group, who candidly shares her journey of leaving a stable career as a dental hygienist to stumble, fumble, and finally, successfully found a leading non-clinical recruiting agency in dentistry. Through her story of trust betrayed, battling depression, and trials of early innovations, she offers key insights into

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How a Mom-Dentist is Redefining Patient Care and...

The Dental Marketer ·

2026/03/12

What does it really take to launch a dental startup while juggling motherhood, a mission-driven vision, and a learn-as-you-go leadership style? Dr. Pooja Makam opens up about building Lumina Dentistry from the ground up, all while parenting two toddlers and fighting for a patient-first approach in a world of corporate pressure.In this episode, Dr. Makam takes us behind the scenes of opening her North Carolina practice, from tackling unexpected technology meltdowns to navigating hiring heartbreaks

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Growth Over Giving Up: How to Approach Dental Implant...

The Dental Marketer ·

2026/03/09

If the fear of facing complex dental implant failures is holding you back, this episode is your key to turning those failures into opportunities!Dr. Evan Matthysse shares his transformative experience of initial implant failures that led to a turning point for their dental practice. Listen as he reveals how tackling the fear and learning from the best in the field widened their service portfolio, boosted their reputation for handling advanced implant cases, and enhanced overall growth. To all

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Corporate to Community: How Hospitality-Focused...

The Dental Marketer ·

2026/03/05

What if a warm welcome and a personal touch could be the most powerful tools for growing your dental practice?In this episode, Dr. Allon reveals how her journey from corporate dentistry to solo practice was powered by a desire for meaningful patient relationships, family support, and a relentless commitment to hospitality. She shares the step-by-step systems her Clear Lake office uses to maximize comfort and efficiency, from five-minute patient intake to comprehensive 90-minute new patient exams and

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Fire Fast: The Art of Making Hard Team Decisions in...

The Dental Marketer ·

2026/03/02

Tangled in the web of low-performing staff? Learn how to cut loose and fire fast for the well-being of your practice.In this episode of The Fail Forward series, Dr. Gabe Ross honestly shares the lesson he learned the hard way about the necessity of staff turnover for the greater good of his pediatric dental practice. Sifting through his personal experience of reluctantly firing an underperforming dental assistant, Dr. Gabe elucidates why sometimes, removing the problem from your team can be the

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Letting Go of Hustle: Why Saying "Enough" Can Be Your...

The Dental Marketer ·

2026/02/26

Are you trapped in hustle mode and afraid of what happens if you slow down?In this episode, Dr. Sana Yusuf jumps right into stepping away from the relentless “hustler” mentality that shaped her academic and professional journey, and into a space where fulfillment is measured by flexibility and presence, not just financial milestones. With refreshing honesty, Dr. Yusuf explains why extreme wealth no longer defines her sense of security. Her practice now covers what matters most: family, stability,

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The Hidden Costs of PPOs: Are Carriers Losing Your...

The Dental Marketer ·

2026/02/23

Are you finding that the administrative burden of PPO participation is costing you more than it's earning? This episode features Lisa Weber, a PPO expert, shedding light on the hidden and often overlooked administrative cost associated with PPO participation. She tells the real story of a dentist facing a tough decision about whether to hire a full-time employee to manage UnitedHealthcare or terminate the network altogether. Tune in to gain valuable insights on how to view an insurance network

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How AI Saves Over 30 Hours a Month in This Dental...

The Dental Marketer ·

2026/02/19

Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up,

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Stopping Revenue Drain: How to Understand and...

The Dental Marketer ·

2026/02/16

Is your dental practice unknowingly losing money through shared network relationships? In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates"

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Same-Day Crowns, Real Teamwork, and Honest Lessons...

The Dental Marketer ·

2026/02/12

Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped

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Escaping Financial Chains: A Dentist’s Journey From...

The Dental Marketer ·

2026/02/09

No dentist dreams of living paycheck to paycheck. Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to

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How to Navigate Big Changes Without Sacrificing Care:...

The Dental Marketer ·

2026/02/05

When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush? In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on

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Breaking the Bottleneck: How Dr. Meghna Dassani...

The Dental Marketer ·

2026/02/02

Ever felt like you're the bottleneck in your busy dental practice? Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how

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From Low Overhead to Loyal Patients: The Path to...

The Dental Marketer ·

2026/01/29

Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities;

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Faster Isn't Always Better: A Leadership Lesson in...

The Dental Marketer ·

2026/01/26

In the world of dentistry, rapid progress can sometimes be mistaken for sustainable growth. In this episode of The Fail Forward series, Joshua Scott, from Studio 8E8, explores the challenges he faced while expanding his team and how his impatience impacted the quality of their work. Joshua shares a valuable lesson about understanding the importance of balanced progress and creating reasonable deadlines. By doing so, he inspires those in the dental industry to prioritize harmony, long-term success,

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Bringing in the RIGHT Patients for Your...

The Dental Marketer ·

2026/01/22

Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that

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The Dental Marketer

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