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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

3:32

The Biggest Worries Solo & Small Law Firms Have This...

The Law Firm Marketing Minute ·

2025/05/20

Did you like this episode? Dislike it? 😰 What keeps solo and small law firm owners up at night? It’s not just about getting more clients—it’s about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this year’s data, from inconsistent revenue to underpricing and marketing misconceptions, and share what successful firms are doing differently to gain stability. 📌 Key Takeaways Many firms are busy—but still

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2:23

The Big Disconnect in Law Firm Marketing

The Law Firm Marketing Minute ·

2025/05/19

Did you like this episode? Dislike it? 💥 Law firm marketing is more broken than most attorneys realize—and it’s not even their fault. Eddie and John break down the big disconnect between what firms think they should be doing and what actually works. From SEO to AI to VAs to social media, this episode reveals how trying everything means mastering nothing—and why this scattered approach keeps firms stuck, burned out, and invisible. 📌 Key Takeaways Most firms spread themselves thin across too

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30:04

The Truth About Conversions: What Law Firms Need to Know

The Law Firm Marketing Minute ·

2025/05/16

Did you like this episode? Dislike it? 🚨 Most law firm owners think conversions are about one magic ad or a killer landing page. But here’s the truth: that’s a myth. In this eye-opening episode, Mike and Eddie unpack why “conversion” isn’t a single event but a series of intentional steps — from your first impression to your follow-up game. Whether you’re obsessing over traffic or stuck in the social media spin cycle, this episode breaks down how to finally turn clicks into actual clients. 📌

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1:49

You’re Not Forgotten—You’re Just Forgettable

The Law Firm Marketing Minute ·

2025/05/15

Did you like this episode? Dislike it? 🧠 Most law firms don’t get referrals because they’re not bad—they’re just forgettable. In this episode, Eddie and Mike break down why staying visible through consistent, low-pressure marketing (like newsletters and community sponsorships) keeps your firm on people’s radar. Whether they open your emails or just see your name at a 5K, repetition builds recall—and recall builds referrals. If you’ve ever wondered why past clients go elsewhere, this is your

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1:31

Are Leads Leaving? Good! Your Funnel is Working

The Law Firm Marketing Minute ·

2025/05/14

Did you like this episode? Dislike it? 😱 Worried every time someone unsubscribes, unfollows, or ghosts your law firm? Eddie and Mike are here to tell you that’s actually a win. In this episode, they explain why losing leads isn’t a red flag—it’s your funnel doing its job. When the wrong people opt out, it clears the way for the right clients to step in. If you're still chasing everybody, this is the mindset shift your firm needs. 📌 Key Takeaways: Lead loss is a natural (and necessary) part

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2:29

Why Clicks Mean Nothing Without Conversions

The Law Firm Marketing Minute ·

2025/05/13

Did you like this episode? Dislike it? 🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure

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1:31

Why Conversion Takes 1,000 Ideas

The Law Firm Marketing Minute ·

2025/05/12

Did you like this episode? Dislike it? 🧠 Conversion isn’t magic — it’s momentum. In this episode, Eddie and Mike dismantle the fantasy that one ad, one landing page, or one big idea is all you need to bring in clients. From the myth of overnight success to the real science of touchpoints and repetition, they reveal why winning in marketing (and business) is all about 1,000 small moves — not one giant leap. 📌 Key Takeaways: Most conversions happen after 7–12 interactions — not on the first

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20:04

Best Of: How Law Firm Owners Save Their Sanity feat....

The Law Firm Marketing Minute ·

2025/05/09

Did you like this episode? Dislike it? 💬 Every client interaction is a chance to build loyalty—or spark frustration. In this "Best Of" episode, Marc Cerniglia of Spotlight Marketing + Branding unpacks why clear communication is the ultimate client service tool. From expectation-setting to navigating negative reviews, discover how law firm owners can take back their time, energy, and peace of mind—without sacrificing results. 📌 Key Takeaways The #1 reason clients feel disappointed (and how

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28:04

Best Of: Building Your Law Firm One Relationship at a...

The Law Firm Marketing Minute ·

2025/05/08

Did you like this episode? Dislike it? 🚗 From translating for her family as a teen immigrant to building a thriving personal injury practice, Lisandra Matos shares how deep relationships—not fancy marketing—grew her law firm into a million-dollar success. In this inspiring episode, she opens up about her roots, her referral-driven strategy, and how creating a culturally connected client experience has made all the difference. If you’ve ever doubted the power of one client done right, this

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31:19

Best Of: Women Changing the Face of Law feat. Molly...

The Law Firm Marketing Minute ·

2025/05/07

Did you like this episode? Dislike it? 🔥 The legal profession wasn’t built for women—and it shows. But that’s exactly why Molly Hough is on a mission to help women lawyers rewrite the rules, build books of business, and carve out real leadership in a system that’s overdue for change. In this candid conversation, she shares what’s broken, what’s working, and how women in law can take back control of their careers—with confidence, strategy, and community. 📌 Key Takeaways: The legal industry's

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27:34

Best Of: The Power of a Self-Published Lawyer feat....

The Law Firm Marketing Minute ·

2025/05/06

Did you like this episode? Dislike it? 📚 What if writing a book could do more for your law firm than any networking event ever could? In this episode, Mike interviews attorney and self-published author Joel Ankney, who shares how becoming an author helped him attract better clients, land speaking gigs, and build a more authentic, sustainable brand—all without traditional marketing tactics. Whether you’re an introvert, a legal tech skeptic, or just tired of the same old strategies, this

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26:13

Best Of: How Lawyers Can Master YouTube feat. Jeff...

The Law Firm Marketing Minute ·

2025/05/05

Did you like this episode? Dislike it? 🚨 Lawyers are sleeping on YouTube — and it’s costing them serious business. In this “Best Of” episode, Jeff Hampton breaks down how he turned YouTube into a $2M+ client-generation machine without big budgets, fancy gear, or viral gimmicks. From long-form trust builders to short-form awareness plays, Jeff lays out exactly how solo and small firm lawyers can use video content to attract, convert, and retain ideal clients — even if you’ve never hit record

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28:33

Copywriting 101 for the Legal Marketers

The Law Firm Marketing Minute ·

2025/05/02

Did you like this episode? Dislike it? ✍️ Think copywriting is just about sounding professional? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to break down what legal marketers really need to know about writing persuasive copy. From overcoming lawyer-brain to learning how to sell with every sentence, this is your crash course in turning words into action—without losing your audience along the way. 📌 Key Takeaways: Why writing like a lawyer turns

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1:31

What Part of Your Copy ACTUALLY Matters?!

The Law Firm Marketing Minute ·

2025/05/01

Did you like this episode? Dislike it? 🧠 Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, why lawyers struggle with over-detailing, and how to make your copy hit—even when it's barely read. 📌 Key Takeaways: Why

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1:46

What is Stopping Your CTAs From Converting

The Law Firm Marketing Minute ·

2025/04/30

Did you like this episode? Dislike it? 🚀 Your "Contact Us" button isn't the problem—it's everything leading up to it that determines if a potential client clicks or bounces. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to reveal why most law firm CTAs fall flat—and how you can make yours irresistible. From connecting with emotional triggers to selling the transformation (not just the service), learn the key moves to make your CTAs client magnets instead of dead

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2:56

The Right Words Attract the Right Clients

The Law Firm Marketing Minute ·

2025/04/29

Did you like this episode? Dislike it? 💬 Great copy isn’t about clever wordplay—it’s about guiding potential clients from curiosity to conversion. In this episode, Mike Pelletier, Danny Decker, and Eddie Dzialo dive into the psychology behind persuasive copywriting and why the best marketers don’t create desire—they channel it. Learn how to use the right words to attract the right clients, without ever feeling like you're selling. 📌 Key Takeaways Desire already exists—your job is to direct

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1:50

Copywriting Isn’t Fluff – It’s Strategic Persuasion

The Law Firm Marketing Minute ·

2025/04/28

Did you like this episode? Dislike it? 🧠 Think copywriting is just filler? Think again. In this episode, Mike Pelletier sits down with Danny Decker and Eddie Dzialo to uncover how copywriting—when done right—isn’t about sounding clever, it’s about closing clients at scale. You’ll learn why writing like you talk builds trust, how to ditch the legalese, and why your firm’s growth depends on getting persuasive with your words. 📌 Key Takeaways Copywriting is salesmanship in writing—amplified to

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32:19

What Makes People Click (And Clients Call)

The Law Firm Marketing Minute ·

2025/04/25

Did you like this episode? Dislike it? 💡 What if the difference between getting ignored and getting a client came down to one emotion? In this episode, Mike and Eddie break down the emotional science behind why people take action—whether it's clicking a digital ad, booking a consultation, or choosing your firm over a competitor. Learn how empathy, repetition, and honest storytelling are the secret weapons in your small firm’s marketing arsenal. 📌 Key Takeaways 75% of failed launches have

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1:35

How to Turn Common Questions Into New Business

The Law Firm Marketing Minute ·

2025/04/24

Did you like this episode? Dislike it? 💡 You’re answering the same client questions day in and day out — so why not turn those answers into your best marketing asset? In this episode, Mike and Eddie reveal how small and solo law firms can attract new business. From quick-win strategies to smart positioning, they break down how to package your everyday knowledge into something that drives results. 📌 Key Takeaways: Why the most effective content comes from the questions you’re already ans...

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2:55

What’s the Most Powerful Marketing of All? This Is

The Law Firm Marketing Minute ·

2025/04/23

Did you like this episode? Dislike it? 🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof. In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign. From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts. 📌 Key

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1,015 results

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