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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:31:41

Merry Neitlich: Mastering Legal Branding From...

BE THAT LAWYER ·

2024/09/19

In this episode, Steve Fretzin and Merry Neitlich discuss:Challenges in legal marketingImportance of branding in law firmsEvolving marketing techniquesIntegration of branding with business development Key Takeaways:Lawyers often misunderstand branding as a tagline, but effective branding requires a deep dive into what makes their services unique and meaningful to clients.Without integrating marketing and business development efforts, even the best branding will not drive results, as lawyers must

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00:31:28

Justin Krane: Smart Spending and Turning Business...

BE THAT LAWYER ·

2024/09/16

In this episode, Steve Fretzin and Justin Krane discuss:Challenges lawyers face with managing their financesThe importance of automating financial systemsThe connection between lifestyle choices and financial healthStrategies for building a financially secure law practice Key Takeaways:Automating the transfer of funds between business and personal accounts helps remove emotion from financial decisions and ensures steady savings.Lawyers often struggle with personal finances because they lack clarity

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00:32:30

Melanie Herschorn: Book Writing and Publishing for...

BE THAT LAWYER ·

2024/09/12

In this episode, Steve Fretzin and Melanie Herschorn discuss:Book writing for lawyersChallenges in book publishingBooks as marketing toolsRole of technology and AI in publishing Key Takeaways:Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.Carefully vet publishers to avoid rights loss or financial exploitation by selecting those with transparency and industry expertise.Successful book marketing involves pre-launch planning, continual

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00:33:24

Gregg Goldfarb: Staying Profitable in a Changing...

BE THAT LAWYER ·

2024/09/09

In this episode, Steve Fretzin and Gregg Goldfarb discuss:Evolving legal marketing strategiesNon-lawyer ownership in law firmsRevenue growth through referrals and partnershipsNetworking and education for lawyers Key Takeaways:Lawyers can expand their revenue streams by engaging in referral marketing, where they identify cases outside their expertise and refer them to other firms, earning a fee for the referral.Non-lawyer owned firms are now possible in states like Arizona, allowing lawyers to

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00:34:25

Douglas Wood: Crafting Purposeful Transitions and...

BE THAT LAWYER ·

2024/09/05

In this episode, Steve Fretzin and Douglas Wood discuss:Career transition planning for lawyersEffective planning and execution in law firmsChallenges for senior lawyers in staying relevantLeveraging senior lawyers' expertise in law firms Key Takeaways:Lawyers should self-assess to identify their strengths, weaknesses, and opportunities early to make informed career decisions and avoid unwanted retirement.Law firms can create cohorts for senior lawyers to share knowledge and discuss transitioning

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00:34:21

Paige Fox: Thriving through Mindfulness & Self-Care

BE THAT LAWYER ·

2024/09/02

In this episode, Steve Fretzin and Paige Fox discuss:The importance of mindfulness and wellness in professional lifeThe challenges lawyers face with time management and stressThe impact of meditation on mental health and productivityStrategies for lawyers to maintain a balanced lifestyle Key Takeaways:Chronic stress and long work hours often lead to burnout, highlighting the need to integrate mindfulness and wellness into daily routines to maintain mental health and job performance.Managing time

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00:34:04

Frank Rekas: Balancing Legal Work, Law Firm...

BE THAT LAWYER ·

2024/08/29

In this episode, Steve Fretzin and Frank Rekas discuss:Effectively managing and growing a law practiceCommon challenges in professional practice operationsThe role of delegation in business efficiencyBuilding connections for business development Key Takeaways:Lawyers often struggle with financial management because they aren't taught business skills in law school, leading them to handle finances disorganized, resulting in missed opportunities and inefficiencies.Many law firm owners wear too many

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00:30:16

Dr. Sharon Meit Abrahams: Law Leadership and...

BE THAT LAWYER ·

2024/08/26

In this episode, Steve Fretzin and Dr. Sharon Meit Abrahams discuss:Teaching and mentoring in professional growthDeveloping people skills in lawLeadership and management training for legal professionalsAddressing underperformance in legal settings Key Takeaways:Teaching involves not only imparting knowledge but also inspiring professionals, particularly in law, to develop essential life skills beyond technical expertise.Lawyers often struggle with business development due to a lack of training in

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00:33:03

Phil Gafka: Leveraging a Multigenerational Workforce...

BE THAT LAWYER ·

2024/08/22

In this episode, Steve Fretzin and Phil Gafka discuss:The impact of cultural shifts on workplace harmonyThe role of clear expectations in boosting employee morale and productivityHow inclusive leadership practices improve job satisfactionLeveraging unique team experiences and backgrounds Key Takeaways:Embracing cultural changes, valuing diverse perspectives, and fostering collaboration create a more inclusive and harmonious workplace for all employees.Clear communication of organizational goals and

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00:33:42

Nanette Fridman: Finding Purpose and Fulfillment in...

BE THAT LAWYER ·

2024/08/19

In this episode, Steve Fretzin and Nanette Fridman discuss:Expanding professional networks through board serviceThe role of lawyers in board settingsEnhancing board effectiveness through diverse skillsStrategic relationship-building in nonprofit organizations Key Takeaways:Serving on boards lets lawyers contribute to meaningful causes while boosting their skills and network, making their careers more fulfilling.Lawyers should assess board members for a diverse skill mix before joining to ensure the

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00:31:29

Arthur Levitan: The Tao of Law for Professional...

BE THAT LAWYER ·

2024/08/15

In this episode, Steve Fretzin and Arthur Levitan discuss:Importance of knowing when to stop workingImpact of remote work on stress and productivityTechniques for managing stress and maintaining mental healthRole of deep breathing in stress reduction and performanceHumility and adaptability in success and professional growth Key Takeaways:Establish clear boundaries for your work hours to prevent burnout and improve productivity by stopping when your brain is no longer functioning at its

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00:34:11

Eduardo Paiz: Business Development in North and Latin...

BE THAT LAWYER ·

2024/08/12

In this episode, Steve Fretzin and Eduardo Paiz discuss:When most lawyers feel discontent with their jobs. How business development is different between the US and Latin America. Cultural differences in business communication. How the Young Partners Accelerator is helping lawyers in transition and changing their mentality. Key Takeaways:Most lawyers feel discontent when they don’t feel in control of their careers. Business culture is the biggest difference when doing business development in other

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00:33:17

Ryan Kimler: Financially Healthy Law Firms by the...

BE THAT LAWYER ·

2024/08/08

In this episode, Steve Fretzin and Ryan Kimler discuss:Understanding the amount of money you need to keep your law firm and your personal finances healthy.Reinvesting money into your firm. What a typical comp plan looks like for small firms.A breakdown of what minimums a financially healthy law firm looks like by the numbers. Key Takeaways:As a law firm, when you’re paying hire salaries, you need to look at your bonus plans because those can eat into your firm’s profitability. You have to have

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00:33:13

Molly McGrath: Secrets to Hiring for Your Law Firm in...

BE THAT LAWYER ·

2024/08/05

In this episode, Steve Fretzin and Molly McGrath discuss:Approaching hiring from a different perspective. Training your employees to be intrapreneurs and take control of their jobs.How recruiting and communication are changing in the legal industry. Making it about steps in the process, not dollars and hours. Key Takeaways:Before strategy, you have to have the courage to take the first step and move forward. Hiring changes your ROI for yourself and for the new hire. Hiring doesn’t mean paying their

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00:32:26

Chris Dreyer: Proper Execution for Successful Scaling

BE THAT LAWYER ·

2024/08/01

In this episode, Steve Fretzin and Chris Dreyer discuss:Search engine marketing and SEO for lawyers. Some of the main changes in content marketing. Changing up how you write content. Getting the most out of legal conferences. Key Takeaways:Leaning into SEO will look different depending on your field as well as your location. The top-of-the-page marketing has changed because of the AI Overview on Google. Google likes brands, they like signals and clicks to resources such as videos.The best

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00:36:28

Steven Dimitt: Keeping Credibility During Practice...

BE THAT LAWYER ·

2024/07/29

In this episode, Steve Fretzin and Steven Dimitt discuss:Why you need to niche down in order to grow and succeed. Transitioning your practice area and successfully rebranding. Focusing on relationships during a transition in your career. Broadening your business development. Key Takeaways:When you focus on a niche, it brings credibility to you as a lawyer and comfort to your clients because they know you’re the best. Maintaining relationships and having conversations with people over time, making a

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00:31:33

Eddie Dabdoub: Fresh Ideas for Scaling Your Law Firm

BE THAT LAWYER ·

2024/07/25

In this episode, Steve Fretzin and Eddie Dabdoub discuss:Falling in love with your practice area but remembering it is a business.Transitioning from general law practice to a niche law practice.Getting buy-in from your team for the law firm growth.Taking care of your team to stop the turnover. Key Takeaways:There is a barrier of entry for those transitioning from a PI practice to a Disability Insurance practice.If you structure your practice like a well oiled machine, even less lucrative niches will

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00:32:58

Mark Silverman: Make It Happen Consistently

BE THAT LAWYER ·

2024/07/22

In this episode, Steve Fretzin and Mark Silverman discuss:Building client relationships from the start of your career.Bringing your full, authentic self to your client relationships. Being forward with those you’ve served when asking for referrals. The art of bringing in new work from current clients. Key Takeaways:Even when you’re crazy busy, it is key to reach out to a client or post on LinkedIn or send a text to connect with those in your network. Everybody wins in referrals when there is a

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00:35:39

Ray Koenig: Finding Your Success Through Authentic...

BE THAT LAWYER ·

2024/07/18

In this episode, Steve Fretzin and Ray Koenig discuss:Developing a successful practice while remaining authentic to yourself. Integrating your charitable and civic pursuits into your successful private practice. Picking your extracurricular organizations intentionally and meaningfully. Benefiting from bar association participation and leadership. Key Takeaways:Try things you’re afraid of - they’re never as bad as you think they will be.You don’t always need to tell people what type of lawyer you

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00:33:00

Randa Predergast: Conquering Your Law Firm’s AR and...

BE THAT LAWYER ·

2024/07/15

In this episode, Steve Fretzin and Randa Predergast discuss:Committing to your processes no matter how busy or slow your firm is. Why many lawyers struggle with billing and accounts receivable. Perceived value in your costs with your clients and setting expectations around billing with them. Handling difficult AR and collections with clients. Key Takeaways:Lack of processes, lack of time, and thinking emotionally about your costs are three of the biggest issues around lawyers receiving their proper

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572 results

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