x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:29:29

Chris Earley: How Lawyers Win Attention in a Crowded...

BE THAT LAWYER ·

2026/01/08

In this episode, Steve Fretzin and Chris Earley discuss:Treating consistency as the real competitive edgeBuilding trust through authenticity over achievementMatching platforms to where your audience already livesPlaying the long game of value before promotion Key Takeaways:Showing up every day with content is not a tactic but the game itself. One post a day over time compounds into trust, visibility, and separation. Most lawyers will not endure the discipline, which is precisely why it

en

00:31:20

Matthew Fornaro: Building a Solo Law Firm in the Age...

BE THAT LAWYER ·

2026/01/05

In this episode, Steve Fretzin and Matthew Fornaro discuss:Making solo practice more accessible than everUsing AI as a force multiplier for small firmsPracticing ethical and intentional AI adoptionRethinking legal business models and skill sets Key Takeaways:Starting a firm no longer requires a large office, full staff, or major upfront investment. A focused LinkedIn presence paired with a simple, low-cost website can be sufficient early on.Matthew relies on AI for email triage, document review, and

en

00:29:50

Wes Lungwitz: The New Rules of Law Firm Marketing

BE THAT LAWYER ·

2026/01/01

In this episode, Steve Fretzin and Wes Lungwitz discuss:Adapting to change in legal marketingStrengthening the website as the foundationOptimizing for AI-driven discoveryEvaluating partners and acting proactively Key Takeaways:Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing visibility as discovery moves beyond traditional SEO.A law firm website must be fast, technically clean, accessible, and well-structured

en

00:31:23

Alefiyah Lindo: Why Burnout Is a Signal and How to...

BE THAT LAWYER ·

2025/12/29

In this episode, Steve Fretzin and Alefiyah Lindo discuss:Planning the future by evaluating what actually workedSupporting happiness without trying to control itUsing energy as a diagnostic tool for alignmentTreating burnout as feedback and adjusting accordingly Key Takeaways:Reviewing the past year reveals which habits, strategies, and commitments deserve to continue and which do not. Entering a new year without reflection leads to repeating default patterns rather than making intentional choices

en

00:32:05

Deborah Farone: Developing Clients, Confidence, and...

BE THAT LAWYER ·

2025/12/25

In this episode, Steve Fretzin and Deborah Farone discuss:Using business development as a path to influence and autonomyStarting relationship-building early in your careerAligning marketing with authenticity and personalityDeepening trust by focusing on long-term relationships Key Takeaways:Business development gives women greater control over their careers, choices, and leadership opportunities. A strong book of business shifts power dynamics and opens doors that talent alone often cannot.Business

en

00:35:27

Charlie Gaudet: Escape the Founder Trap and Scale...

BE THAT LAWYER ·

2025/12/22

In this episode, Steve Fretzin and Charlie Gaudet discuss:Moving beyond hard work toward sustainable growthEscaping the founder-centered business modelOutperforming talent using systems Protecting time as the highest-leverage asset Key Takeaways:Hard work eventually becomes a liability when it replaces strategy, systems, and recovery. Sustainable growth requires designing the business so it scales without destroying the founder’s health or capacity.Businesses stall when the founder becomes the

en

00:30:34

Colleen Joyce: Leading, Selling, And Scaling In A...

BE THAT LAWYER ·

2025/12/18

In this episode, Steve Fretzin and Colleen Joyce discuss:Failing fast while managing riskBuilding a competitive legal practice intentionallyTreating sales as listening and diagnosisLeading and adapting for the future of law Key Takeaways:Test ideas quickly and learn from small, recoverable failures. Avoid high-stakes decisions that can jeopardize the entire business. Fast iteration builds resilience in a rapid attention and news cycle.Strong branding is essential in a crowded legal market. Lawyers

en

00:33:08

Amy Wood: Lawyer Like An Athlete

BE THAT LAWYER ·

2025/12/15

In this episode, Steve Fretzin and Amy Wood discuss:Cultivating inner balanceTraining your career like an athleteBuilding the four pillars of successManaging energy and embracing growth Key Takeaways:Focus on inner balance rather than chasing work–life balance. Intentionally manage your energy, mindset, and relationships to sustain long-term professional performance.Treat your career like elite athletic training by consistently prioritizing physical health, restorative sleep, and daily self-care as

en

00:28:49

Susan Filan: Finding Joy and Peace in a High-Pressure...

BE THAT LAWYER ·

2025/12/11

In this episode, Steve Fretzin and Susan Filan discuss:Reclaiming life before life demands itAsking the questions that change everythingStepping off the professional hamster wheelChoosing authenticity over performance Key Takeaways:Near-death experiences show how fragile, temporary, and precious life truly is. Fulfillment starts when we stop postponing purpose and intentionally live each day in alignment with what truly matters most.Fear often hides our deepest desires, but asking the right

en

00:30:58

Dustin Ruge: Transforming the Legal Landscape Through...

BE THAT LAWYER ·

2025/12/08

In this episode, Steve Fretzin and Dustin Ruge discuss:Strategic decision-making in choosing clientsCommunicating value through intentional sales processesAdapting to AI-driven shifts in legal laborRebuilding legal services through integrated ecosystems Key Takeaways:Choosing which cases to decline becomes a powerful profitability strategy. Disciplined selection protects focus, energy, and long-term growth. The strongest outcomes come from working only with motivated, well-aligned clients.Modern

en

00:29:19

Pam Meissner: Creating Law Firms That Thrive Long Term

BE THAT LAWYER ·

2025/12/04

In this episode, Steve Fretzin and Pam Meissner discuss:Aligning strengths with strategyAddressing operational challengesClarifying compensation and career pathsMaximizing long-term firm value Key Takeaways:Successful firm growth depends on matching personal strengths to business goals. Chasing clients or revenue alone does not ensure satisfaction or long-term success. Intentional planning creates a foundation for sustainable growth and fulfillment.Lawyers often face cash flow issues, staff

en

00:30:42

Adam Williams: Maximizing Tax Strategy For Law Firms

BE THAT LAWYER ·

2025/12/01

In this episode, Steve Fretzin and Adam Williams discuss:Planning taxes proactivelyExploring creative tax strategiesBuilding a professional teamImplementing actionable year-end steps Key Takeaways:Most law firms wait until filing to address taxes, missing savings opportunities. Working with a tax strategist year-round aligns decisions with long-term goals. Proactive planning uncovers ways to reduce liabilities and strengthen financial outcomes.Techniques like the Augusta rule, hiring family members,

en

00:29:13

Ben Dach: Growing Through Guidance and Experience

BE THAT LAWYER ·

2025/11/27

In this episode, Steve Fretzin and Ben Dach discuss:Prioritizing layered mentorshipStrengthening firm culture for developmentMaintaining clear communication in mentoringUsing delegation and varied experience for growth Key Takeaways:Professionals should pursue multiple mentors with complementary strengths to build balanced legal and leadership skills. Proactive outreach broadens perspective and accelerates growth across stages of a career. Treating mentorship as a continuous discipline ensures

en

00:33:40

Allison Williams: Strengthening Your Practice Through...

BE THAT LAWYER ·

2025/11/24

In this episode, Steve Fretzin and Allison Williams discuss:Developing business skills beyond legal trainingBalancing legal work with true leadership rolesStrengthening sales and client relationships with structureReducing stress through systems, communication, and metrics Key Takeaways:Law school doesn’t teach the core business, sales, and time-management abilities required to run a successful firm. Lawyers must intentionally build these skills to avoid overwhelm and stagnation. Growth begins when

en

00:31:47

Danielle Hendon: Building Sustainable Profit For...

BE THAT LAWYER ·

2025/11/20

In this episode, Steve Fretzin and Danielle Hendon discuss:Embracing perseveranceShifting mindsets for sustainabilityTransitioning toward flat fee modelsBalancing finances for growth Key Takeaways:Perseverance shapes long-term success by turning setbacks into momentum rather than defeat. Continuing the work is what separates progress from failure. Stopping, not struggling, is the only real loss.Firms thrive when they prioritize profitability and long-term health, ensuring they can keep serving

en

00:31:40

Be That Lawyer Live: Building a Practice That Lasts...

BE THAT LAWYER ·

2025/11/17

In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:Treating business development as essentialUsing systems and empowering teamsBuilding a culture of growthLearning through resilience and honesty Key Takeaways:Integrating business development into daily routines and tracking it like billable work ensures steady growth. Making it non-negotiable builds consistency and prevents unpredictable cycles.Leveraging CRM tools, spreadsheets, and point systems keeps

en

00:31:16

Be That Lawyer Live: Building a Practice That Lasts...

BE THAT LAWYER ·

2025/11/13

In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:Building consistent habitsTracking meaningful metricsRepurposing and leveraging contentCultivating strategic relationships Key Takeaways:Dedicating time, using accountability systems, and leveraging support drives sustained business growth. Consistency and structure keep focus sharp and opportunities within reach.Monitoring key indicators and focusing on high-value relationships ensures well-directed effort

en

00:32:59

Lee Rudin: Turning Purpose Into Profit In Modern Law

BE THAT LAWYER ·

2025/11/10

In this episode, Steve Fretzin and Lee Rudin discuss:Aligning business with purposePreparing financially before independenceMarketing actively and creativelyLeveraging systems, technology, and people Key Takeaways:Building a law practice around shared success creates deeper fulfillment and stronger client relationships. Choosing work that serves others transforms daily effort into long-term motivation and genuine impact. Purpose becomes the foundation that sustains growth beyond profit or

en

00:33:24

Walt Hampton: Building A Career That Feeds Your Soul

BE THAT LAWYER ·

2025/11/06

In this episode, Steve Fretzin and Walt Hampton discuss:Following what lights you upMastering time instead of managing itSaying no to create freedomPreventing burnout through alignment Key Takeaways:Fulfillment doesn’t come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty inside. True success begins when you align your career with your values, strengths, and passions.Time can’t be managed, only mastered. Working in focused 60–90

en

00:31:09

Brian Haugh: Mastering the Lateral Move

BE THAT LAWYER ·

2025/11/03

In this episode, Steve Fretzin and Brian Haugh discuss:Navigating a selective legal marketPreparing for a lateral move effectivelyBuilding control through specializationApproaching interviews with intention Key Takeaways:The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting

en

568 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...