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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:33:24

Walt Hampton: Building A Career That Feeds Your Soul

BE THAT LAWYER ·

2025/11/06

In this episode, Steve Fretzin and Walt Hampton discuss:Following what lights you upMastering time instead of managing itSaying no to create freedomPreventing burnout through alignment Key Takeaways:Fulfillment doesn’t come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty inside. True success begins when you align your career with your values, strengths, and passions.Time can’t be managed, only mastered. Working in focused 60–90

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00:31:09

Brian Haugh: Mastering the Lateral Move

BE THAT LAWYER ·

2025/11/03

In this episode, Steve Fretzin and Brian Haugh discuss:Navigating a selective legal marketPreparing for a lateral move effectivelyBuilding control through specializationApproaching interviews with intention Key Takeaways:The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners without clear revenue streams face fewer interview opportunities than before. Understanding this shift helps lawyers position themselves strategically for lasting

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00:32:24

Dr. Rachel Boehm: Sustaining Excellence Through...

BE THAT LAWYER ·

2025/10/30

In this episode, Steve Fretzin and Dr. Rachel Boehm discuss:Building systems that support adaptabilityRedefining peak performance for longevityClearing mental clutter for growthPursuing fulfillment through reflection and learning Key Takeaways:Sustainable success in law combines strong organizational structures with personal flexibility. This balance allows attorneys to navigate change, manage chaos, and stay grounded amid demands.True performance isn’t about short-term output but about consistency

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00:33:30

Charles Gallaer: Simplifying the Practice to Amplify...

BE THAT LAWYER ·

2025/10/27

In this episode, Steve Fretzin and Charles Gallaer discuss:Simplifying communication for clarityBuilding systems for an organizationInvesting in professional growthLearning resilience through experience Key Takeaways:Lawyers who communicate simply build stronger connections with clients and colleagues. Clear language removes confusion and makes legal concepts easier to understand. Simplicity earns trust and enhances professional credibility.Effective systems keep information, tasks, and deadlines in

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00:31:49

Stacey Brown Randall: You Deserve Referrals, But You...

BE THAT LAWYER ·

2025/10/23

In this episode, Steve Fretzin and Stacey Brown Randall discuss:The realities and misconceptions of referral marketing for professionalsBuilding genuine, relationship-driven client experiences that foster loyaltyBalancing efficiency, personalization, and automation in client communicationMindset management and learning from business failures in professional growth Key Takeaways:Doing great work alone doesn’t automatically generate referrals—intentional relationship-building and structured referral

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00:31:41

Addison Watson: Building Freedom, Confidence, and...

BE THAT LAWYER ·

2025/10/20

In this episode, Steve Fretzin and Addison Watson discuss:Building and sustaining a law practice through intentional business developmentThe challenges of transitioning from large firm life to independent or entrepreneurial practiceThe influence of mindset, discipline, and mentorship on legal career growthThe evolving role of technology and AI in shaping modern legal careers and firm structures Key Takeaways:Failing to invest time in networking and business development early in one’s career can

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00:31:35

Raquel Gomes: From Burnout to Boundaries and Balance...

BE THAT LAWYER ·

2025/10/16

In this episode, Steve Fretzin and Raquel Gomes discuss:The importance of setting boundaries and saying no to maintain focus and balanceOvercoming perfectionism and developing trust through delegation and leadershipBuilding sustainable business systems that support both growth and personal well-beingThe mindset shift required to transition from burnout to passion-driven entrepreneurship Key Takeaways:By performing a detailed time audit and identifying tasks that don’t align with your priorities, you

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00:31:17

Elise Buie: Numbers Plus Narrative in Building a...

BE THAT LAWYER ·

2025/10/13

In this episode, Steve Fretzin and Elise Buie discuss:Using data-driven decision-making to manage and grow a modern law firmRedefining work-life integration and employee well-being within professional cultureBuilding brand identity and marketing strategies rooted in authenticity and measurable ROILeadership through adaptability, empathy, and alignment between values and performance metrics Key Takeaways:Reframing “billable hours” as “build-on-invoice hours” can close significant financial gaps by

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00:30:04

BE THAT LAWYER LIVE Part 2: How Lawyers Turn...

BE THAT LAWYER ·

2025/10/09

What if the final piece of the puzzle for your growth was right here?This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You’ll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don’t miss this closing segment — it’s

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00:33:35

BE THAT LAWYER LIVE Part 1: Turning Mistakes and...

BE THAT LAWYER ·

2025/10/06

What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law? In this first part of a special two-part Be That Lawyer Live, Steve Fretzin brings together Daniel Scola, Eido Walny, and Karl Seelbach for a candid conversation you won’t hear anywhere else. You’ll be pulled into their stories, their struggles, and the strategies that shaped their careers in ways most attorneys never talk about openly. As you listen, you’ll discover how much of this applies

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00:32:50

Nancy Fox: Networking Business Development and the...

BE THAT LAWYER ·

2025/10/02

In this episode, Steve Fretzin and Nancy Fox discuss:The importance of mindset shifts in professional growthStrategic approaches to networking and business developmentNavigating uncertainty and change in the legal industryThe role of consistency, agility, and technology in building relationships Key Takeaways:Lawyers often fail at networking because they choose events or groups without a strategy; instead, they should target where actual decision-makers gather, even if it requires greater

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00:33:43

Matt Darner: Getting Paid What You Deserve While...

BE THAT LAWYER ·

2025/09/29

In this episode, Steve Fretzin and Matt Darner discuss:Challenges attorneys encounter in chasing overdue client paymentsBuilding strong systems, processes, and roles to keep law firms efficientPsychology and communication dynamics that shape how clients pay their billsLessons learned from business mistakes and the growth unlocked by niching Key Takeaways:When lawyers delay or inconsistently send invoices, clients subconsciously perceive the firm as disorganized, which weakens professionalism and

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00:30:52

Eric Ritter: Future-Proofing Law Firm Marketing with...

BE THAT LAWYER ·

2025/09/25

In this episode, Steve Fretzin and Eric Ritter discuss:Shifts in digital marketing strategies for law firmsThe growing role of AI and answer engine optimization in client acquisitionCommon mistakes lawyers make in online marketingPractical tools for improving websites, reviews, and advertising effectiveness Key Takeaways:Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.Building topic clusters

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00:31:41

Steve Haddadin: How Obsession, Proactivity, and...

BE THAT LAWYER ·

2025/09/22

In this episode, Steve Fretzin and Steve Haddadin discuss:The importance of cultivating an entrepreneurial mindset in professional growthBuilding and maintaining strong client relationships through communication and transparencyManaging and mitigating risk while pursuing opportunitiesLeveraging marketing tools and personal branding for visibility and credibility Key Takeaways:Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed

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00:32:04

K'Lee Terrazas: How Lawyers Can Stop Flying Blind and...

BE THAT LAWYER ·

2025/09/18

In this episode, Steve Fretzin and K'Lee Terrazas discuss:The importance of lead generation for building and sustaining a businessCommon blind spots lawyers face in marketing and business developmentHow intake processes affect client acquisition and law firm growthThe role of coaching, auditing, and systems in scaling effectively Key Takeaways:Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.”A poor

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00:30:11

Ed Alexander: Why Communication and Strategy Make or...

BE THAT LAWYER ·

2025/09/15

In this episode, Steve Fretzin and Ed Alexander discuss:Challenges and risks in forming and managing law firm partnershipsStrategic considerations and planning for succession and law firm exitsThe importance of communication, expectations, and alignment in business relationshipsDiversifying marketing and building sustainable value in a law practice Key Takeaways:Many law firm partnerships collapse because they lack a clear strategic purpose, and poor communication during both the honeymoon phase and

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00:30:32

Ral West: Business Growth Through Delegation,...

BE THAT LAWYER ·

2025/09/11

In this episode, Steve Fretzin and Ral West discuss:The importance of measuring and tracking the right business metricsThe challenges and necessity of delegation for growthUsing automation and systems to save time and increase efficiencyIdentifying ideal clients and aligning business with long-term vision Key Takeaways:Profitability isn’t guaranteed by high revenue alone; entrepreneurs must actively track expenses, understand their financial statements, and focus on the bottom line to ensure their

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00:34:05

Phyllis Sisenwine: Swing the Bat and Build the Business

BE THAT LAWYER ·

2025/09/08

In this episode, Steve Fretzin and Phyllis Sisenwine discuss:The importance of networking and relationship-building for professional growthEffective time management and productivity strategiesHow to leverage speaking engagements and visibility opportunitiesThe role of follow-up, asking for referrals, and accountability in business development Key Takeaways:Interruptions can cost lawyers over an hour of billable time each day, so using strategies like time blocking, decluttering workspaces, and

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00:30:24

Jerold Rothkoff: From Starting Out Alone to Leading a...

BE THAT LAWYER ·

2025/09/04

In this episode, Steve Fretzin and Jerold Rothkoff discuss:The importance of time management and daily structure for lawyersHow networking, marketing, and relationship-building drive law practice growthThe role of delegation, staff investment, and team-building in sustaining a firmLearning from mentors, conferences, and coaches to avoid reinventing the wheel Key Takeaways:Tackling the most difficult or uncomfortable task first thing in the morning, whether it’s a dreaded client call or writing a

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00:36:49

Chris Ducker: Building a Business That Truly Supports...

BE THAT LAWYER ·

2025/09/01

In this episode, Steve Fretzin and Chris Ducker discuss:The role of coaching and masterminds in personal and professional growthThe importance of niching down in business and brandingBalancing lifestyle design with entrepreneurship and long-term successLearning from mistakes and validating ideas before scaling Key Takeaways:Niching down to serve a very specific audience allows you to attract ideal clients while repelling the wrong ones, making growth easier and more sustainable.Accountability in

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550 results

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