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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:31:00

Josh Hodges: Building Community-Focused Legal Excellence

BE THAT LAWYER ·

2026/03/02

In this episode, Steve Fretzin and Josh Hodges discuss:Turning challenges into determination Finding opportunity in small markets Building influence through consistency and service Leading with accountability and learning Key Takeaways: Unconventional paths and high-stakes personal challenges build resilience and drive. Success becomes non-negotiable when urgency is present. Leveraging local connections and analyzing lawyer-per-capita dynamics uncovers untapped opportunities

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00:32:12

Brooke Lively: Mastering Law Firm Leadership and...

BE THAT LAWYER ·

2026/02/26

In this episode, Steve Fretzin and Brooke Lively discuss:Recognizing that law firms must master the business of law Prioritizing rocks before everything else Building culture through the right people and real accountability Understanding personal wiring and stage fit Key Takeaways: Law school teaches legal doctrine, not leadership, systems, or execution. Firms that struggle often lack clear vision, aligned people, and real accountability. Frameworks like EOS provide structure for turning

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00:29:54

Sarah Persich: Buying Back Your Time Through Systems...

BE THAT LAWYER ·

2026/02/23

In this episode, Steve Fretzin and Sarah Persich discuss:Investing time instead of just spending it Fixing systems before layering on automation Building a connected tech stack that talks to itself Using AI strategically while managing risk Key Takeaways: High-performing firms focus on building systems that multiply their time rather than endlessly grinding through tasks. Automation, documented workflows, and thoughtful process design “buy back” hours every week. The goal is long-term

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00:32:30

Evelyn Ackah: Creating A Team of Dream Builders

BE THAT LAWYER ·

2026/02/19

In this episode, Steve Fretzin and Evelyn Ackah discuss:Reframing challenges as opportunitiesBuilding security through owning your book of businessDesigning a firm around delegation and technologyProtecting culture by hiring and leading with intention Key Takeaways:Success begins with asking whether challenges are happening to you or for you. A growth-oriented mindset is not optional for entrepreneurs and rainmakers. Those who thrive train themselves to see obstacles as openings, not endings.Relying

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00:31:46

Ted DeBettencourt: The Human Advantage in Legal Intake

BE THAT LAWYER ·

2026/02/16

In this episode, Steve Fretzin and Ted DeBettencourt discuss:Making prospects feel heard before they hireFixing intake as the real growth leverOptimizing website conversion channelsAdopting a builder’s mindset in business development Key Takeaways:Emotional needs matter as much as legal expertise when someone is choosing a lawyer. If prospects do not feel listened to or cared for, they continue shopping. Human connection is often the deciding factor in a crowded legal marketplace.Many firms invest

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00:31:00

Colleen Breems: Why Niching Down Creates More...

BE THAT LAWYER ·

2026/02/12

In this episode, Steve Fretzin and Colleen Breems discuss:Letting a niche form over timeEarning trust through depth and preparationUsing competence as the foundation of marketingPositioning intentionally with the right relationships Key Takeaways:Niching down is a gradual process shaped by consistency, passion, and earned trust. Being focused does not require rejecting all other work, only clarifying what you are known for. A clear niche strengthens credibility and often opens doors to adjacent

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00:32:27

Tom Conner: Reputation Is the Business

BE THAT LAWYER ·

2026/02/09

In this episode, Steve Fretzin and Tom Conner discuss:Treating note-taking as professional insuranceUsing discomfort to set daily prioritiesChoosing relationships as the foundation of business developmentLetting character determine long-term success Key Takeaways:Relying on memory is a gamble, especially when ideas, tasks, and details arrive constantly. Writing everything down ensures nothing important slips through the cracks. The tool matters less than the habit of capturing thoughts before they

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00:30:14

Jennifer Gillman: How to Become a Happy Rainmaker Early

BE THAT LAWYER ·

2026/02/06

In this episode, Steve Fretzin and Jennifer Gillman discuss:Building rainmaking as a sustainable, early-career practiceShifting mindset to overcome fear and unlock visibilityUsing small, consistent actions to compound business developmentGaining autonomy by moving from service partner to rainmaker Key Takeaways:Becoming a happy rainmaker is not a late-career scramble but a long game that should begin as early as law school or the first years of practice. By consistently maintaining relationships

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00:33:31

Noel Bagwell: Designing Profitable Law Firms That Last

BE THAT LAWYER ·

2026/02/02

In this episode, Steve Fretzin and Noel Bagwell discuss:Prioritize profit over revenueCultivating virtue and adaptability in leadershipRethinking traditional metricsBuilding resilience through self-awareness Key Takeaways:Sustainable law firms focus on true profitability, not just top-line revenue, ensuring resources for reinvestment and owner compensation.Effective leaders build moral character, listen deeply, transform failure into feedback, and create psychologically safe environments while

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00:34:18

Robert Armstrong & Sandy Fisch: Why Most Law Firms...

BE THAT LAWYER ·

2026/01/29

In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:Legal expertise without systems limits growthFocus outperforms expansion without infrastructureValue-based models outperform time-based billing in an AI-driven futureFuture-proof firms are systemized, collaborative, and diversified Key Takeaways:Most firms are built by technicians who understand legal work but not business operations. Sustainable firms require deliberate work on systems, strategy, and management.Deep

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00:34:36

Deirdre Nero: The Ceiling Every Solo Lawyer Hits

BE THAT LAWYER ·

2026/01/26

In this episode, Steve Fretzin and Deirdre Nero discuss:Action can precede clarityGrowth requires delegation, not enduranceAuthenticity strengthens leadership and trustExpertise must be valued to be sustainable Key Takeaways:Starting a firm without certainty can still create momentum and direction. Waiting for perfect readiness delays growth more than risk does.Handling every task personally creates a hard ceiling on scale and sustainability. Hiring support is the necessary step to move beyond

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00:30:19

Noel Andrews: Why Delegation Is the Key to Growing a...

BE THAT LAWYER ·

2026/01/22

In this episode, Steve Fretzin and Noel Andrews discuss:Prioritizing others to drive long-term successDelegation as a lever for higher-value workHiring and managing support effectivelyShifting from doing to thinking as a leader Key Takeaways:Sustainable business growth comes from helping team members, clients, and referral partners achieve their goals first. Celebrate client milestones, develop your team, and make introductions without expecting immediate returns. Focusing outward builds trust,

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00:31:05

Jay Harrington: Why Business Development Is a Skill...

BE THAT LAWYER ·

2026/01/19

In this episode, Steve Fretzin and Jay Harrington discuss:Reframing business development as relationship-buildingThe power of owning a book of businessClarifying motivation to overcome resistance to business developmentExecuting business development with focus, structure, and preparation Key Takeaways:Business development is not selling or persuasion but consistent, helpful relationship-building over time. The myth of “natural rainmakers” keeps lawyers from starting when business development is

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00:34:59

Mathew Kerbis: How AI Is Forcing Lawyers to Rethink...

BE THAT LAWYER ·

2026/01/15

In this episode, Steve Fretzin and Mathew Kerbis discuss:AI’s impact on billable workRecognizing the limits of hourly and flat feesUsing subscriptions to create stability and scalePositioning lawyers for long-term resilience Key Takeaways:AI is set to automate most billable legal tasks, collapsing the hours firms rely on for revenue. Continuing to bill time while effort shrinks creates ethical and financial strain. The profession must rethink pricing before the model breaks entirely.Hourly billing

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00:24:57

Promoting Future Rainmakers

BE THAT LAWYER ·

2026/01/12

In this episode, Steve Fretzin and Mandy McCormack discuss:Recognizing business development as a critical legal skillAligning coaching with motivation and executionBuilding authentic personal brandingCreating lasting impact through structured support Key Takeaways:Marketing, planning, and relationship-building are essential for long-term career success, not optional extras. Structured coaching transforms these skills into sustainable, high-ROI practices.Coaching works best when goals, gaps, and

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00:29:29

Chris Earley: How Lawyers Win Attention in a Crowded...

BE THAT LAWYER ·

2026/01/08

In this episode, Steve Fretzin and Chris Earley discuss:Treating consistency as the real competitive edgeBuilding trust through authenticity over achievementMatching platforms to where your audience already livesPlaying the long game of value before promotion Key Takeaways:Showing up every day with content is not a tactic but the game itself. One post a day over time compounds into trust, visibility, and separation. Most lawyers will not endure the discipline, which is precisely why it

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00:31:20

Matthew Fornaro: Building a Solo Law Firm in the Age...

BE THAT LAWYER ·

2026/01/05

In this episode, Steve Fretzin and Matthew Fornaro discuss:Making solo practice more accessible than everUsing AI as a force multiplier for small firmsPracticing ethical and intentional AI adoptionRethinking legal business models and skill sets Key Takeaways:Starting a firm no longer requires a large office, full staff, or major upfront investment. A focused LinkedIn presence paired with a simple, low-cost website can be sufficient early on.Matthew relies on AI for email triage, document review, and

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00:29:50

Wes Lungwitz: The New Rules of Law Firm Marketing

BE THAT LAWYER ·

2026/01/01

In this episode, Steve Fretzin and Wes Lungwitz discuss:Adapting to change in legal marketingStrengthening the website as the foundationOptimizing for AI-driven discoveryEvaluating partners and acting proactively Key Takeaways:Law firm growth now depends on adapting to AI, new search behavior, and shifting marketing dynamics. Firms that remain static risk losing visibility as discovery moves beyond traditional SEO.A law firm website must be fast, technically clean, accessible, and well-structured

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00:31:23

Alefiyah Lindo: Why Burnout Is a Signal and How to...

BE THAT LAWYER ·

2025/12/29

In this episode, Steve Fretzin and Alefiyah Lindo discuss:Planning the future by evaluating what actually workedSupporting happiness without trying to control itUsing energy as a diagnostic tool for alignmentTreating burnout as feedback and adjusting accordingly Key Takeaways:Reviewing the past year reveals which habits, strategies, and commitments deserve to continue and which do not. Entering a new year without reflection leads to repeating default patterns rather than making intentional choices

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00:32:05

Deborah Farone: Developing Clients, Confidence, and...

BE THAT LAWYER ·

2025/12/25

In this episode, Steve Fretzin and Deborah Farone discuss:Using business development as a path to influence and autonomyStarting relationship-building early in your careerAligning marketing with authenticity and personalityDeepening trust by focusing on long-term relationships Key Takeaways:Business development gives women greater control over their careers, choices, and leadership opportunities. A strong book of business shifts power dynamics and opens doors that talent alone often cannot.Business

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583 results

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