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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:32:37

Frank Stephens: Closing the Cybersecurity Gaps Law...

BE THAT LAWYER ·

2026/04/23

Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the biggest security gaps, modernize your tech, and treat IT as a growth engine instead of a necessary evil.In this episode, Steve Fretzin and Frank Stephens discuss: Technical debt and outdated systems in law firms Cybersecurity attack vectors and real-world threats Cloud, backups, and the myth of “it’s secure because it’s in the cloud” Practical

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00:35:12

Susan Guthrie: Turning Thought Leadership into Trust...

BE THAT LAWYER ·

2026/04/20

How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all without burning out on marketing? Learn in this episode how you can move from winging it to working with a clear, repeatable plan for visibility, credibility, and consistent growth.In this episode, Steve Fretzin and Susan Guthrie discuss: Strategic planning vs. “winging it” in legal careers Building trust and brand through targeted thought

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00:31:08

Omega Law Group: From Doing It All Themselves to...

BE THAT LAWYER ·

2026/04/16

Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the systems, partnerships, and strategies that turn strong teams into high-performing firms.In this episode, Steve Fretzin, Shahab Mossavar-Rahmani, Robin Saghian, and Edwin Saghian discuss: Measuring performance and managing by data Forming and sustaining a strong law firm partnership Delegation of duties and staying in your lane Building culture,

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00:34:40

Sarah Tetlow: Reclaiming Control By Designing Your...

BE THAT LAWYER ·

2026/04/13

In this episode, Steve Fretzin and Sarah Tetlow discuss:Designing a legal career around fulfillment, not just ambition Managing time, attention, and workload with intentional systems Reframing legal work through project management thinking Reducing overwhelm by structuring email, tasks, and daily routines Key Takeaways: Success without alignment leads to quiet dissatisfaction. Steve shares how chasing scale made him miserable, while simplifying his practice brought clarity and joy. Sarah

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00:31:39

Reid Zeising: Scaling By Letting Go And Leaning Into...

BE THAT LAWYER ·

2026/04/09

In this episode, Steve Fretzin and Reid Zeising discuss:Letting experts elevate your business Streamlining operations to unlock scale Embracing AI as a force multiplier Releasing control and focusing on what matters most Key Takeaways: You don’t need to master every discipline to build something great. Real growth comes from casting vision, staying close to the customer, and surrounding yourself with people who are truly exceptional in their craft. Efficiency is built through intentional

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00:32:34

Danny Decker: Making The Client The Hero Of Your...

BE THAT LAWYER ·

2026/04/06

In this episode, Steve Fretzin and Danny Decker discuss:Putting the client at the center Building your brand around real client needs Turning client questions into content Taking action and refining along the way Key Takeaways: Strong legal marketing shifts the spotlight away from the lawyer and toward the client’s problems, emotions, and desired outcomes. Messaging that builds trust acknowledges what clients are going through and offers a clear, supportive path forward. Credentials and

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00:32:05

Brian LaCien: Growing Your Practice Through...

BE THAT LAWYER ·

2026/04/02

In this episode, Steve Fretzin and Brian LaCien discuss: Building systems that create consistency Growing your practice through relationships Learning through mentorship and mistakes Knowing when to push and when to stop Key Takeaways: Every case is different, but your process should not be. Strong systems like checklists and workflows help you stay organized and reliable, especially in long and complex litigation. The best cases come from trust, not volume marketing. Building genuine

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00:29:52

Megan Hargroder: Building Trust That Converts

BE THAT LAWYER ·

2026/03/30

In this episode, Steve Fretzin and Megan Hargroder discuss:Building trust over chasing tactics Positioning with clarity and specificity Showing authenticity to attract the right clients Using story and proof to strengthen credibility Key Takeaways: Modern marketing is shifting away from quick SEO tricks toward real human engagement. When people genuinely connect with your content and stay on your site, it signals trust. That trust is what drives visibility and long-term growth. Trying to

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00:28:35

Armando Leduc: Podcasting as a Growth Engine for Lawyers

BE THAT LAWYER ·

2026/03/26

In this episode, Steve Fretzin and Armando Leduc discuss:Building authority through podcasting Overcoming mindset barriers Leveraging content strategically Maintaining consistency for compounding impact Key Takeaways: Hosting a weekly podcast allows lawyers to create a systematic referral network, strengthen relationships with industry partners, and position themselves as trusted authorities over time. Addressing fear, self-doubt, and perceived market saturation helps attorneys gain

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00:33:12

Brian Hansen: Strategy, Niches, and Results for Law...

BE THAT LAWYER ·

2026/03/23

In this episode, Steve Fretzin and Brian Hansen discuss:Planning before marketing Specializing in impact Prioritizing practical channels Using AI and content wisely Key Takeaways: Lawyers should focus on strategy, clear goals, and growth plans before jumping into ads or SEO. Thinking like a business owner prevents reactive, scattered efforts. Narrowing focus to niches ensures higher-quality results and avoids mediocrity. Saying no to misaligned work preserves reputation and

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00:31:03

Owili Eison: Owning Your Career in the Modern Legal...

BE THAT LAWYER ·

2026/03/19

In this episode, Steve Fretzin and Owili Eison discuss:Thinking like an intrapreneur, not just an employee Balancing legal skill with business development Networking intentionally to build referral pipelines Using technology and AI to stay competitive Key Takeaways: Lawyers who rely entirely on their firm for work risk having little control over their future. Building a personal brand, developing referral relationships, and generating your own clients creates long-term career security and

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00:33:10

Colleen Young: Turning Marketing Into Real Clients

BE THAT LAWYER ·

2026/03/16

In this episode, Steve Fretzin and Colleen Young discuss:Building trust through consistent visibility Growing through relationships, referrals, and the right fit Aligning marketing and intake to convert the right clients Using time and resources more strategically Key Takeaways: Consistent marketing builds recognition and credibility over time. Because legal services are intangible and high-stakes, potential clients rely less on impulse and more on trust, familiarity, and a sense that the

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00:34:31

Robert Hartmann: Building Rainmaking Skills

BE THAT LAWYER ·

2026/03/12

In this episode, Steve Fretzin and Robert Hartmann discuss: Taking ownership of the business of law Building rainmaking skills through empathy and responsiveness Preparing for independence before you need it Networking strategically, not randomly Key Takeaways: Law school prepares lawyers for doctrine, not for marketing, leadership, or running a practice. Lawyers must take responsibility for learning how to generate work and build a book of business. The safest career path is being able to

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00:31:48

Leah Miller: Run Your Firm Like a CEO

BE THAT LAWYER ·

2026/03/09

In this episode, Steve Fretzin and Leah Miller discuss:Run your law firm like a business, not a hobby Use accurate financials to avoid hidden risks and overpayment Track key metrics and benchmarks for people, operations, and marketing Leverage metrics to make strategic growth decisions Key Takeaways: Long-term growth requires regular attention to financials. Cash in the bank is not a strategy; data should guide hiring, marketing, and operational decisions. Bad bookkeeping masks problems

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00:33:02

Gary Miles: Breaking Free in Law, Mastering Fear and...

BE THAT LAWYER ·

2026/03/05

In this episode, Steve Fretzin and Gary Miles discuss: Facing fear with clarity Owning your internal authority Focusing on the process, not the outcome Building freedom through micro-shifts Key Takeaways: Fear is common in legal careers, often hidden behind competence. Recognize that much of it is imagined, not reality. Facing it openly allows lawyers to act with clarity and confidence. Internal authority matters more than external validation. Measure success by your own standards,

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00:31:00

Josh Hodges: Building Community-Focused Legal Excellence

BE THAT LAWYER ·

2026/03/02

In this episode, Steve Fretzin and Josh Hodges discuss:Turning challenges into determination Finding opportunity in small markets Building influence through consistency and service Leading with accountability and learning Key Takeaways: Unconventional paths and high-stakes personal challenges build resilience and drive. Success becomes non-negotiable when urgency is present. Leveraging local connections and analyzing lawyer-per-capita dynamics uncovers untapped opportunities

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00:32:12

Brooke Lively: Mastering Law Firm Leadership and...

BE THAT LAWYER ·

2026/02/26

In this episode, Steve Fretzin and Brooke Lively discuss:Recognizing that law firms must master the business of law Prioritizing rocks before everything else Building culture through the right people and real accountability Understanding personal wiring and stage fit Key Takeaways: Law school teaches legal doctrine, not leadership, systems, or execution. Firms that struggle often lack clear vision, aligned people, and real accountability. Frameworks like EOS provide structure for turning

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00:29:54

Sarah Persich: Buying Back Your Time Through Systems...

BE THAT LAWYER ·

2026/02/23

In this episode, Steve Fretzin and Sarah Persich discuss:Investing time instead of just spending it Fixing systems before layering on automation Building a connected tech stack that talks to itself Using AI strategically while managing risk Key Takeaways: High-performing firms focus on building systems that multiply their time rather than endlessly grinding through tasks. Automation, documented workflows, and thoughtful process design “buy back” hours every week. The goal is long-term

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00:32:30

Evelyn Ackah: Creating A Team of Dream Builders

BE THAT LAWYER ·

2026/02/19

In this episode, Steve Fretzin and Evelyn Ackah discuss:Reframing challenges as opportunitiesBuilding security through owning your book of businessDesigning a firm around delegation and technologyProtecting culture by hiring and leading with intention Key Takeaways:Success begins with asking whether challenges are happening to you or for you. A growth-oriented mindset is not optional for entrepreneurs and rainmakers. Those who thrive train themselves to see obstacles as openings, not endings.Relying

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00:31:46

Ted DeBettencourt: The Human Advantage in Legal Intake

BE THAT LAWYER ·

2026/02/16

In this episode, Steve Fretzin and Ted DeBettencourt discuss:Making prospects feel heard before they hireFixing intake as the real growth leverOptimizing website conversion channelsAdopting a builder’s mindset in business development Key Takeaways:Emotional needs matter as much as legal expertise when someone is choosing a lawyer. If prospects do not feel listened to or cared for, they continue shopping. Human connection is often the deciding factor in a crowded legal marketplace.Many firms invest

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598 results

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