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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

17:04

Episode Throwback: Repurpose, Recycle, Reignite

Straight Talk with Sally ·

2024/09/17

In this episode, Sally discusses different people learning style and how it affects how they consume content. You will also be given examples of how you can take your current content that you are proud of and be able effectively use it to grow your reach across other social media platforms like Twitter, Instagram PodCasts, Email and Pinterest. Work smarter and not harder with the 14 examples shared by Sally. Don’t miss our upcoming GSD Workshop on September 17-19, 2024. Sign up here:

en

06:00

Quick Tip on The Power of Simplifying Complexity

Straight Talk with Sally ·

2024/09/13

In this episode, Sally shares her talent for simplifying complex ideas, a skill that has driven her success in design and automation. She also discusses how sales, once unexpected, became a natural strength through curiosity and a desire to help others. Sally encourages listeners to identify their own strengths by listing learned skills and natural gifts. She offers practical tips, like asking friends or clients what makes you shine. What You’ll Learn: Simplifying complex information Approaching

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16:59

Quick Tip Throwback: Finding Real Momentum on Your...

Straight Talk with Sally ·

2024/09/12

In this throwback episode of Straight Talk with Sally, host Sally Sparks Cousins dives into the key strategies for coaches, consultants, healers, and course creators looking to scale their businesses by attracting clients through one-on-one or group membership programs. Sally shares her three-step process to build momentum: focusing on live events to attract leads, measuring success, and optimizing for future growth. She explains how consistent effort with a single strategy, like hosting live

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49:54

The One Thing: How One Simple Feature of OmniSAM Can...

Straight Talk with Sally ·

2024/09/10

In this episode of Straight Talk with Sally, we dive into how one simple yet powerful feature of OmniSAM can transform your affiliate marketing strategy. Whether you’re just starting out or fine-tuning your current approach, Sally demonstrates how mastering this single tool can enhance your efficiency, boost conversions, and drive greater success in your affiliate efforts. What You’ll Learn: Discover the game-changing feature that simplifies affiliate marketing management. Leverage

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02:56

Quick Tip Throwback: Transforming Snippets into Lead...

Straight Talk with Sally ·

2024/09/06

In today's Quick Tip episode of Straight Talk with Sally, we're revisiting a smart content strategy that Sally shared before: repurposing 5 to 20-minute video snippets from your live streams or existing content into valuable giveaways. Whether you're working with past recordings, webinars, or video blogs, these snippets cater to both visual and auditory preferences. Sally highlights the importance of including a compelling call to action at the end of each snippet. Use videos from your phone or

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05:52

Quick Tip Throwback: Lifecycle Funnels Unveiled:...

Straight Talk with Sally ·

2024/09/05

In this episode of Straight Talk with Sally, we revisit a valuable discussion on the seven stages of the customer life cycle for effective funnel building. Sally emphasizes the crucial role of a compelling lead magnet, a well-structured orientation series, and the benefits of nurturing through personalized one-on-one calls or webinars. She highlights the need to separate these stages for better automation and warns against the pitfalls of an all-in-one campaign approach. From closing deals to

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35:05

Affiliate Marketing 101: Using OmniSAM to Grow Your...

Straight Talk with Sally ·

2024/09/04

Ready to boost your income with affiliate marketing? Tune into this episode of Straight Talk with Sally where we cover the essentials of affiliate marketing and how to use OmniSAM to elevate your earnings. You'll learn the basics, how to set up and manage campaigns, strategies to maximize income, and how OmniSAM can help you avoid common pitfalls. Start setting up your affiliate campaigns in OmniSAM today and see your income grow! For more info, visit www.omnisam.com.au. We just got

en

Affiliate Marketing 101: Using OmniSAM to Grow Your...

Straight Talk with Sally ·

2024/09/04

Ready to boost your income with affiliate marketing? Tune into this episode of Straight Talk with Sally where we cover the essentials of affiliate marketing and how to use OmniSAM to elevate your earnings. You'll learn the basics, how to set up and manage campaigns, strategies to maximize income, and how OmniSAM can help you avoid common pitfalls. Start setting up your affiliate campaigns in OmniSAM today and see your income grow! For more info, visit www.omnisam.com.au. We just got

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14:09

Psychology of Selling - 6 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/30

You've reached Quick Tip #6 in our sales psychology series, focusing on building confidence in your product or service. To boost your confidence, know your product inside and out, believe in its value, and be prepared to address any doubts or objections. Show enthusiasm and share personal or client success stories to connect with potential customers. Highlight your unique selling points, use positive language, and practice active listening. Regular practice will refine your skills, and handling

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09:59

Psychology of Selling - 5 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/29

In this fifth episode of our six-part Quick Tip series on Sales Psychology, we’re focusing on demonstrating authority and expertise to build trust and credibility. By sharing thought leadership content, offering industry insights, and providing educational resources, you position yourself as a reliable source. Key strategies include publishing articles, speaking at industry events, and engaging in social media. Also, showcase success stories, certifications, and run free workshops

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42:11

Set Up Your Opportunities Pipeline for Success in...

Straight Talk with Sally ·

2024/08/27

Don't let leads fall through the cracks! In this episode, discover how to create an effective opportunities pipeline with OmniSAM to track and manage your leads efficiently. 🔍 What You’ll Learn: - What an opportunities pipeline is - How to set it up in OmniSAM - Benefits of a well-structured pipeline - Common pitfalls to avoid 💥 Action Task: Build your pipeline using OmniSAM’s tools! NOW MORE ABOUT OMNSAM HERE: https://omnisam.com.au/ We just got featured on Feedspot's list of Australian

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08:51

Psychology of Selling - 4 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/23

In this fourth episode of our Quick Tip series on Sales Psychology, we’re discussing how to use scarcity to create urgency in a genuine way. Limited-time offers, exclusive deals, and countdown timers can motivate customers to act quickly, boosting your sales. Key tactics include offering time-sensitive discounts, highlighting limited availability, and promoting early bird specials. Remember, authenticity is crucial—if you claim limited spots, ensure it's true. This approach not only drives sales but

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08:31

Psychology of Selling - 3 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/22

Struggling with selling? Our six-part Quick Tip series on Sales Psychology can help. In episode three, we dive into leveraging social proof to boost your credibility. By showcasing testimonials, reviews, and case studies, you build trust and confidence in your offerings. Use video testimonials and display social proof on your website and social media to strengthen your impact. Tune in next time for tips on using scarcity and urgency to encourage timely decisions. KNOW MORE ABOUT OMNSAM

en

36:13

Website vs. Funnel: What’s the Difference and Which...

Straight Talk with Sally ·

2024/08/20

Confused about whether to use a website or a funnel for your business? In this episode, Sally breaks down the key differences between a website and a funnel, and help you decide which is best for your business goals. Discover the benefits of each, learn how they can impact your sales process, and get actionable tips for optimizing your online strategy. Don’t miss out! 🔔 Subscribe for more insights and actionable tips! NOW MORE ABOUT OMNSAM HERE: https://omnisam.com.au/ We just got featured on

en

Website vs. Funnel: What’s the Difference and Which...

Straight Talk with Sally ·

2024/08/20

Confused about whether to use a website or a funnel for your business? In this episode, Sally breaks down the key differences between a website and a funnel, and help you decide which is best for your business goals. Discover the benefits of each, learn how they can impact your sales process, and get actionable tips for optimizing your online strategy. Don’t miss out! 🔔 Subscribe for more insights and actionable tips! NOW MORE ABOUT OMNSAM HERE: https://omnisam.com.au/ We just got featured on

en

09:24

Psychology of Selling - 2 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/16

In our Quick Tip series on the Psychology of Selling, we've been exploring how to sell with confidence by understanding key psychological principles. In episode one, we discussed mastering the art of active listening. Today, in episode two, we're diving into the power of reciprocity to build strong relationships. When you offer value upfront—whether through free resources, helpful advice, or exclusive insights—without expecting anything in return, customers are more likely to

en

06:11

Psychology of Selling - 1 of 6 Steps to Sell with...

Straight Talk with Sally ·

2024/08/15

In the dynamic world of sales, confidence is key to building trust and closing deals. Over this six-part Quick Tip series on the Psychology of Selling, we'll explore essential skills that will empower you to sell with confidence. Selling is helping, and understanding consumer psychology allows you to tailor your approach to meet their needs effectively. Today, we start with the foundation: Mastering the Art of Active Listening. By focusing on your customer's needs and asking

en

30:14

Unlocking Leadership Potential: The Power of OMNIsam...

Straight Talk with Sally ·

2024/08/13

In this episode, Sally shares her entrepreneurial journey from relying on popular software tools like Kajabi and Keap to building her own platform, OmniSAM. After achieving significant success with the former, she encountered limitations that led her to develop a custom solution. Despite challenges and setbacks, Sally persevered, forming a strong team to bring OmniSAM to life. She candidly discusses the emotional toll of transitioning away from familiar tools and the excitement of launching her

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06:16

Mastering Sales Page Headlines: Part 16 of Our...

Straight Talk with Sally ·

2024/08/09

In this final episode of "Straight Talk with Sally," part 16 of a 16-part quick tip series, Sally wraps up with the crucial element of a sales page: the call to action (CTA). She advises placing multiple CTA buttons throughout the page—at the top, middle, and bottom—to make it easy for visitors to buy at any point. Sally emphasizes that CTAs should be compelling and use power words to highlight the benefit of clicking. The button should stand out visually to attract attention. She also mentions that

en

04:21

Mastering Sales Page Headlines: Part 15 of Our...

Straight Talk with Sally ·

2024/08/08

In this episode of "Straight Talk with Sally," part 15 of a 16-part quick tip series, Sally discusses effective pricing strategies. She recommends offering a discounted one-off payment option and a multi-pay option with a 15-20% increase. Sally also suggests using tiered pricing for different service levels and providing monthly and annual options for subscription models to boost recurring revenue. The aim is to create clear, appealing pricing options to encourage purchases. KNOW MORE ABOUT OMNSAM

en

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