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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

3:57

Digital Video Attracting Spend, UK Podcast Ad Growth,...

Sounds Profitable ·

2025/04/29

Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.

en

5:10

Selling Podcast Ads to Gaming, Spotify's Podcaster...

Sounds Profitable ·

2025/04/28

Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to every article mentioned, visit here on Sounds Profitable.

en

7:50

2024's Podcast Ad Revenue, Podcasting's Conversion...

Sounds Profitable ·

2025/04/25

Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable.

en

6:15

Making Podcasts Stickier, Global Podcast...

Sounds Profitable ·

2025/04/24

Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month. All articles mentioned can be found here on Sounds Profitable.

en

4:48

Podcasting's🌏Income, Chrome Cancels Pop-Up, & More

Sounds Profitable ·

2025/04/23

Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy.For links to every article discussed, visit here on Sounds Profitable.

en

5:39

Branded Content 📈 Revenue, Reconsidering Ad Creative,...

Sounds Profitable ·

2025/04/22

Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.Find links to every article mentioned here on Sounds Profitable.

en

7:10

Netflix 👀 Podcasters, IAB Ad Revenue Report, & More

Sounds Profitable ·

2025/04/21

Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable.

en

8:48

IAB Upfront ➡️ September, Podcast Advertising's...

Sounds Profitable ·

2025/04/18

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.

en

4:18

Podcast Ad Versatility, CTV Transparency Concerns, &...

Sounds Profitable ·

2025/04/17

Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all articles mentioned here on Sounds Profitable.

en

5:50

Podcasting: The Most Versatile Medium

Sounds Profitable ·

2025/04/17

The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

5:56

Podcasting's Advertising Landscape, 🌎Spotify Outage,...

Sounds Profitable ·

2025/04/16

Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer spending this year, and Nielsen provides a look at TV's growth last month. Find links to every article mentioned here on Sounds Profitable.

en

5:51

Economic Expectations, an Autumnal Podcast Upfront, &...

Sounds Profitable ·

2025/04/15

Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.

en

7:24

Podcast Music Strikes, Young American Listening...

Sounds Profitable ·

2025/04/14

Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest

en

9:29

The Impact of Spotify Video, Nickelodeon x Starglow,...

Sounds Profitable ·

2025/04/11

From this week in the business of podcasting: The Impact Spotify's Video Has on Publishers, Podscape Biannual Update is Coming and Submissions are Open, Why Podcasts Should Think Like a Network, and Nickelodeon x Starglow.Links to every article mentioned can be found here on Sounds Profitable.

en

5:17

Spotify Video Converting RSS, Podcasting's Fandom...

Sounds Profitable ·

2025/04/10

Today in the business of podcasting: A look at the downsides to how Spotify handles video, Wondery looks at podcasting fandom power, and Libsyn looks back at themes throughout Evolutions by Podcast Movement.Find links to every article mentioned right here on Sounds Profitable.

en

5:29

Branded Podcast Clips 📈, Updating the Podscape, & More

Sounds Profitable ·

2025/04/09

Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The Ramsey Show podcast made the top three branded Shorts of last week, and nominations are now open for the Quill podcast awards. Find links to everything mentioned here on Sounds Profitable.

en

7:01

Effective 🎮 Audio Ads, Thinking Like a Network, & More

Sounds Profitable ·

2025/04/07

Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.

en

10:10

Defining "Podcast" for the Industry, Spotify's Ad...

Sounds Profitable ·

2025/04/04

This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable.

en

6:04

Podcasting's Report Card, Affiliate On the Rise, & More

Sounds Profitable ·

2025/04/03

Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions and live events are now in the top five revenue generators for publishers, why podcasts are playing a bigger role in brands' creator strategies, and Spotify debuts their own ad exchange and AI ad generator. Find links to every article mentioned here on Sounds Profitable.

en

4:57

Defining the Podcast, Traffic vs. Audience, & More

Sounds Profitable ·

2025/04/02

Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable.

en

851 results

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