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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

34:09

How Hearing Care Clinic Leaders Can Save Time While...

The Business of Hearing ·

2023/03/09

Right now there appears to be a combination of overwhelm and overwork within the hearing care industry. Clinic owners are baraged with the grind of the day to day that they spend more time with their heads down than up. Disgruntled patients, billing issues, staff challenges, marketing conundrums - it's A LOT. But here's the thing - many of these things aren't actually driving the business forward, and are what we call $10 an hour job. Wouldn't it be good if you could alleviate these headaches

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19:59

You Ask, We Answer: Hearing Care Marketing Expert...

The Business of Hearing ·

2023/03/02

It's a new style of podcast that, let's face it...needed to happen. Since lauching The Business of Hearing, the host, (Oli Luke) has shared a lot of insight into the trends, observations and total shock-wave revelations of what's happening/working in the world of hearing care marketing in REAL TIME. So, naturally, you, the good listeners of the podcast, have questions, and you're not afraid to ask him them. Well, this new style podcast is our way of transforming those questions into interesting

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32:23

Under The Hood: Two Clinic Owners Discuss How To...

The Business of Hearing ·

2023/02/23

In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Dr. Jana Emola Austin from Allison Audiology, as they discuss what it really takes to navigate your private practice towards success. As both Doctors have successfully steered their ships through constantly shifting audiological climates, it’s safe to say these two certainly know their stuff, as they talk openly about the importance of investing in new technology, hiring the right staff and being truly

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27:53

How Artificial Intelligence Will Impact The Future Of...

The Business of Hearing ·

2023/02/16

This is the scariest podcast that I have ever recorded. What I am about to share with you, I KNOW will have a dramatic impact on how you feel about the future. It sounds like Science Fiction, but I implore you to listen to it, as, what i'm about to disclose is happening and it is happening fast. Artificial Intelligence is a here, and it is already starting to impact the Hearing Care industry. In this episode I am going to share the facts of what already is and my predictions of what could and

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19:23

The Two Most Shocking Statistics In Private Practice...

The Business of Hearing ·

2023/01/19

If you're standing, you might want to sit down. What we're about to reveal is big news, even to us, and we live and breathe this stuff. That's because, what we're about to reveal is the result of 5 years of constant monitoring of website statistics across over 50 private hearing care practices in the USA. In this episode, you're going to learn the two most shocking statistics we discovered, and let us tell you now, they're a game changer. We'll even go as far to say that this information could

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33:57

The Secrets To Becoming Audiological "Entrepreneur Of...

The Business of Hearing ·

2023/01/05

In this third episode of 'Under The Hood', Nancy is joined by fellow private practice owner, and 2022’s “Entrepreneur of the year” Kelsi Mangrem from Holland Hearing, as they discuss what it really takes to kick the curve and become an award-winning private practice. As both Doctors have successfully steered their ships through constantly shifting audiological climates, it’s safe to say these two certainly know their stuff, as they talk openly about the importance of creating an excellent

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44:41

In A World Of Fake Promises, How Do You Prove To...

The Business of Hearing ·

2022/11/30

You know your clinic is amazing. You say your clinic is amazing. But why should prospective patients who have never tried you, believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the evidence. In this podcast, StoryFuel founder Melanie Deziel and master of influence Phil M Jones show you how to leverage every content marketing tool in the box to blast

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30:15

The 5 Things You Need On Your Website That Will...

The Business of Hearing ·

2022/11/16

There's an inescapable truth you need to know: Your webiste plays a key role in a person's decison-making process. Whether a physician recommends you, a patient recommends you or you just have a local reputation, the large majority of people who come through your door will first check you out online. It’s why disregarding your website is no longer an option for a successful private practice. The good news is that in this episode, you’re going to get a full breakdown of the 5 critical components

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36:38

Under The Hood: The Reality Of Owning A Private...

The Business of Hearing ·

2022/11/09

In this second helping of "Under The Hood" with Audiologist and entrepreneur Dr. Nancy Duncan (Duncan Hearing Healthcare) and her fellow Audiologist and entrepreneur, Dr. Tracy Board (Audicles), the pair discuss the good, the bad and the ugly of buying and owning a private practice. With candid answers to questions such as: 1. What’s The Secret To A Smooth Takeover Of A Private Practice? 2. What’s Your Definition Of A High-Performing Clinic? 3. What’s The One Thing You Attribute To Your Clinic’s

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26:31

The Most Important Place To Start: Defining &...

The Business of Hearing ·

2022/11/02

Having spoken with 100s of private practice owners who are struggling to get their business where they want it to be, it's become blatantly clear that there is one thing they all have in common... ...they do not have a marketing strategy. And to be honest, I totally understand why, because a marketing strategy is one of the hardest things to understand, never mind actually implement. ...And yet, it's by far THE most important place to start if you're hoping ot grow your patient list and maintain

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23:13

How To Build A High-Performing Patient Referral Program

The Business of Hearing ·

2022/10/26

"Advertising is a tax paid by the unremarkable clinics" Wow. A bit harsh? Nope. A bit true more like. Unremarkable clinics will always have to rely on advertising to get new patients through the door. But, you won't. This episode is all about how you can build a patient referral program into your clinic, which isn't... a) awkward b) incentivizing with bribe-y amazon gift cards ...but actually encourages your current patients to refer you more to others with both integrity and consistency. Sound

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22:51

The Holy Grail Of Localized Google Traffic That...

The Business of Hearing ·

2022/10/19

The biggest misconception is that the holy grail of marketing in the hearing care industry is to be number one on Google for “Hearing Aids” or “Hearing Aids [Your Location].” It’s all that matters, supposedly. If you’re number one, then you’ll get all the leads that you’ll ever need, and you’ll be sipping piña coladas on a beach somewhere in no time. But it’s simply untrue. There IS a holy grail of marketing, however, it's not the one you think... In this episode, we look at the hidden gem on google

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01:10:09

The 8 Pillars Of Trust & How To Implement Them Into...

The Business of Hearing ·

2022/10/12

Let’s face facts: the hearing care industry has a bit of a trust problem, but that's not because you and your peers are personally untrustworthy. It's more to do with how people perceive the value they receive for what they paid for it. However, what if there are some things that you are doing that's contributing to this trust issue? What if your pricing plans aren’t clear, or your ‘life-time service’ promise is flaky – could these be trust issues you’re willing to acknowledge and do something

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20:07

How To Win Friends & Influence Patients (In a...

The Business of Hearing ·

2022/10/05

Imagine for a moment that every one of your patients fell head over heels in love with your clinic. Consider what that would do for your business. They would become your biggest referral partners. They would become brand ambassadors and talk about you to everybody. They would respond to your campaigns. They would do what you asked of them. They may even have a picture of you in their purse/wallet next to their kids. It would make a dramatic difference to your clinic, right? Well, call me Austin

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27:05

9 Smart Ideas You Can Ethically Steal From 3 Obscure...

The Business of Hearing ·

2022/09/27

Without being rude, the hearing care industry is a bit...incestuous. *gasps* Hear us out... It seems like every marketing campaign, every mailer, every idea is copied, swiped and borrowed from each other within the industry, and it never really steps out of the hearing care family. Now, that's actually a beautiful thing, as on one hand it shows unity among clinics, but on the other, it suggests that, if you want to stand out, you're going to be hard pushed achieving that if you churn out the same

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27:21

Under The Hood: Two Top Audiologists Share What It...

The Business of Hearing ·

2022/09/21

Welcome to your brand-new podcast series: Under The Hood Headed up by awesome audiologist and private practice owner, Nancy Duncan from Duncan Hearing Healthcare, each show will take a deep dive into the good, the bad and the ugly of owning a private practice in this ever-changing world. In this episode, Nancy is joined by fellow audiologist and private practice owner, Julie Hubik of Cornerstone Audiology as they discuss: what does it really take to achieve a high-performing clinic these days? As

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24:55

Why Google's New Algorithm Change Is Excellent News...

The Business of Hearing ·

2022/09/14

There's so much confusion surrounding SEO, and as the leader of your private pratice and therefore the person in charge of marketing, you've probably found yourself scratching your head over it a few times. (I don't blame you, it's a minefield, totally exacerbated by cowboys lying to your face saying they can "get you number #1 on Google". #bullsh**t) But if that really is you and you just want to be told it straight, then this episode is going to be music to your ears, as i'm here to: Demystify

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26:05

The 3 Practical Lessons From Disney That You Can...

The Business of Hearing ·

2022/09/07

Once upon a time in a land far far away... If you've ever been to Disneyland, it's likely you remember the rides. It's likely you remember the characters, and it's certianly likely you remember the cost, but what is almost guaranteed is that you remember how the experience made you feel. Disney is by far the world's leader in creating a magical customer experience, and it took a recent visit there for me to see just how true this is. In this podcast episode, I share the 3 standout lessons we can

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28:27

Alternative Revenue Stream Ideas And How To Implement...

The Business of Hearing ·

2022/08/31

Typically, the hearing care industry predominantly sells one/two products: hearing aids + care. However, as the economy stretches and purse strings are pulled, there's never been a better time than now to consider adding new revenue streams to your business, so, if at any point hearing aid sales decrease, you've got other revenue streams to fall back on. In this episode, we talk you through the smartest, most logical alternative revenue stream ideas... ...but with a twist. See, this isn't just

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17:08

The Ultimate Productivity Hack For Hearing Care...

The Business of Hearing ·

2022/08/24

Productivity is a subjective concept, and yet, for a hearing care leader who has a desire to grow her/his practice, being consistently productive in doing things that actually drive your practice forward is very important. But, how do you do it? With a never-ending to-do list, coupled with a diary full of patients, being productive in the area of business growth can be very hard. That's where productivity hacks come in. As someone who has studied the concept and methods of productivity for

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208 results

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