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PODCAST

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts. Instagram, Threads, Bluesky: @baseballbydesign

sports baseball

All Episodes

48:51

World Baseball Classic

Baseball By Design: Stories of Minor League Logos and... ·

2023/03/07

The 2023 World Baseball Classic starts this week! This global tournament of America's pastime debuted in 2006 with a brand created by designer Todd Radom, who joins the podcast to talk about how that brand. Ed Rivera of The Dad Hat Chronicles also stops by to discuss his favorite WBC team logos, including his native Puerto Rico, and Dan Simon is here with another Studio Simon Stumper. Todd Radom Website / Twitter @ToddRadom Dad Hat Chronicles Twitter @thedadhat216 Dan Simon, Studio Simon Website

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55:17

Louisville Bats

Baseball By Design: Stories of Minor League Logos and... ·

2023/02/28

The Triple-A Louisville Bats play just a mile down Main Street from the Louisville Slugger Museum and Factory—but the team's brand is based on the flying mammal rather than the famous wooden instrument of the game. This episode features longtime Bats general manager Greg Galiette and Nick Fuchs of the Louisville Slugger Museum and Factory, as well as Baseball By Design Wildlife Consultant Ranger Burnett and another round of Studio Simon Stumpers with designer Dan Simon. Louisville Bats website /

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59:50

Copa de la Diversión

Baseball By Design: Stories of Minor League Logos and... ·

2023/02/21

The Copa de la Diversión program features Spanish-language brands for Minor League Baseball teams intended to expand MiLB's outreach to Latinx. The program has been wildly popular, and guest Ryan Foose of Fooser Sports Design has worked with teams to create more than 30 of those brands. Also joining the podcast are Ed Rivera of the Dad Hat Chronicles to talk about his Puerto Rican heritage and logo fandom, and Dan Simon with another Studio Simon Stumper. Fooser Sports Design Website / Twitter

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51:33

Charlotte Knights

Baseball By Design: Stories of Minor League Logos and... ·

2023/02/14

The Charlotte Knights are a high-level Minor League team in a Major League city, and their brand and ballpark reflect that. Guests include general manager Rob Egan and designer David C. Ruckman, plus Dan Simon returns with another Studio Simon Stumpers trivia question. Charlotte Knights website / Twitter @KnightsBaseball David C. Ruckman Creative website / Twitter @RuckmanCreative Dan Simon, Studio Simon website / Instagram @studio_simon Baseball By Design Twitter @Count2Baseball / Instagram

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01:00:21

Chicago Dogs

Baseball By Design: Stories of Minor League Logos and... ·

2023/02/07

The Chicago Dogs are the third team in the Second City—an independent minor league team that plays in a Major League market. In this episode, the team's Director of Sales Evan Gersonde talks all things Chicago Dogs, designers Dan Price and Kevin Gilsdorf delve into the primary Chicago Dogs brand and the alternate Chicago Wieners brand respectively, Dogs Super Fan Mike Trippi talks about the fan experience, and Dan Simon returns with another round of Studio Simon's Stumpers trivia. Chicago

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41:45

Spearfish Sasquatch

Baseball By Design: Stories of Minor League Logos and... ·

2023/01/31

The collegiate summer level Spearfish Sasquatch base their identity on perhaps most well-known characters from the world of cryptozoology. The team's owner and general manager Eric Schmidt talks about the brand, and Jeremiah Byron of the Big Foot Society podcast joins to discuss cryptids in general and Big Foot in particular. And new to Baseball By Design, we debut "Studio Simon Stumpers," a segment in which designer Dan Simon asks a trivia question pertinent to the topic of the week. Spearfish

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40:52

Montgomery Biscuits

Baseball By Design: Stories of Minor League Logos and... ·

2023/01/24

Since 2004, the Montgomery Biscuits have spread buttery goodness throughout the Southern League. This episode features general manager Mike Murphy, who talks about the Biscuits brand and some of their innovative alternates, as well as pastry chef Elizabeth Meyers of I d'Eclair Pastry live from her commercial kitchen. Montgomery Biscuits Website / Twitter @BiscuitBaseball I d'Eclair Pastry Website Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter

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49:39

Jacksonville Jumbo Shrimp

Baseball By Design: Stories of Minor League Logos and... ·

2023/01/17

The Jacksonville Jumbo Shrimp have one of the signature wacky logos in the era of wacky logos. In this episode, GM Harold Craw talks about the initial fan reaction to the brand, Jason Klein of Brandiose talks about the creation of the logo, and Kathleen Clark of ReefTeach talks about what makes a shrimp a badass baseball mascot. Also, keep an ear out for mention of humuhumunukunuku a pu'a'a. Jacksonville Jumbo Shrimp Website / Twitter @jaxshrimp Brandiose Website / Twitter Kohala Center: Kahalu'u

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40:09

Todd Radom on Interlocking Letter Logos

Baseball By Design: Stories of Minor League Logos and... ·

2023/01/10

Todd Radom is a man of his word! Back in 2021 on episode 2 of Baseball By Design, noted designer Todd Radom promised to come back on the podcast for episode 58 and nerd out about typography. That promise manifests this week in a conversation about interlocking letters—the sports logo take on the typographic convention of ligatures. Todd Radom Website / Twitter Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter

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01:02:22

Dan Simon Podcast Takeover, Part 2

Baseball By Design: Stories of Minor League Logos and... ·

2023/01/03

The great designer Dan Simon has taken over the podcast! It's part two of Dan's interview with deposed Baseball By Design host Paul Caputo, and this week Dan adds surprise guest Wildlife Consultant Ranger Amy Burnett to the mix! Dan Simon, Studio Simon Website / Instagram Wildlife Consultant Ranger Amy Burnett Twitter @RangerAmy Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter

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01:05:59

Podcast Takeover! Dan Simon is the Host Now

Baseball By Design: Stories of Minor League Logos and... ·

2022/12/27

Noted designer Dan Simon can add podcast host to his impressive resume now. He takes over Baseball By Design and interviews deposed host Paul Caputo, covering a range of topics. Dan Simon, Studio Simon Website / Instagram Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter

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44:57

Salt Lake Bees

Baseball By Design: Stories of Minor League Logos and... ·

2022/12/20

The Triple-A Salt Lake Bees have an adorable logo and a classic, simple nickname that pay homage to their Utah's nickname the beehive state, which is a reflection of the predominant faith in the area. This episode features voice of the Bees for all 28 years of the team's existence, Steve Klauke, Baseball By Design Wildlife Consultant Ranger Amy Burnett, and minor league fan and member of the Church of Latter Day Saints Zach Beeson. Salt Lake Bees website / Twitter @SaltLakeBees Steve Klauke Twitter

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58:54

FredNats

Baseball By Design: Stories of Minor League Logos and... ·

2022/12/13

The Fredericksburg Nationals—FredNats to friends—highlight the history of George Washington and his mother Mary with their brand. Team owner Seth Silber, designer Dan Simon, and historian Phillip Greenwalt talk about the team and the history it celebrates. Fredericksburg Nationals Website / Twitter Dan Simon, Studio Simon website / Instagram Phillip Greenwalt Twitter @ParkRanger86 Baseball By Design Twitter / Instagram / Website Curved Brim Media Network Website / Twitter

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47:24

Binghamton Rumble Ponies

Baseball By Design: Stories of Minor League Logos and... ·

2022/12/06

The Binghamton Rumble Ponies are one of the signature new brands of the wacky era of minor league baseball logos. They play in the carousel capital of the world, the source of their equine name. This episode features John Hughes, who was integral in the naming of the team, Jason Klein of Brandiose, and Visit Binghamton's Judi Hess. Binghamton Rumble Ponies Website / Twitter Brandiose Website / Twitter Visit Binghamton Website Baseball By Design Twitter / Instagram / Website Curved Brim Media

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38:19

Greensboro Grasshoppers

Baseball By Design: Stories of Minor League Logos and... ·

2022/11/29

The Greensboro Grasshoppers logo is an insect and their nickname derives from a weapon used in the Revolutionary War. This episode features longtime team president and general manager Donald Moore, historian Phillip Greenwalt, and Baseball By Design Wildlife Consultant Ranger Amy Burnett Greensboro Grasshoppers Website / Twitter @GSOHoppers Phillip Greenwalt Twitter @ParkRanger86 Wildlife Consultant Ranger Amy Burnett Twitter @RangerAmy Baseball By Design Twitter @Count2Baseball / Instagram

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51:00

Erie SeaWolves

Baseball By Design: Stories of Minor League Logos and... ·

2022/11/22

The Double-A Erie SeaWolves pay tribute to the extensive maritime history in Erie, Pennsylvania, on the shores of Lake Erie. This episode features general manager Greg Coleman, the great designer Dan Simon of Studio Simon, and Chuck Johnson of the Erie Maritime Museum. Erie SeaWolves website / Twitter / Greg Coleman Twitter Dan Simon, Studio Simon website / Instagram Erie Maritime Museum website / Facebook / Instagram / YouTube / Chuck Johnson Facebook Baseball By Design Twitter / Instagram /

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47:26

50 Episodes! Chris Creamer of SportsLogos.net

Baseball By Design: Stories of Minor League Logos and... ·

2022/11/15

Who loves round numbers more than baseball fans? Nobody! Baseball By Design commemorates episode number 50 with a visit from the show's first-ever guest, Chris Creamer, founder of the website SportsLogos.net. Chris discusses the home runs as well as the swings and misses of the baseball branding world. There's also discussion of cauliflower-based poutine that you can get at Toronto Blue Jays games. Follow Chris on Twitter at @sportslogosnet and Instagram at @sportslogosnet. Baseball By Design:

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44:44

Grand Junction Jackalopes

Baseball By Design: Stories of Minor League Logos and... ·

2022/11/08

It's baseball branding breaking news! At long last, the Grand Junction Rockies have ditched their former parent club's name, and adopted a new, unique one—the team is now the Grand Junction Jackalopes. On this episode, Nathan Martinez, graphic design manager for the Future Legends Complex, which owns the team, talks about his process in creating the logo. And Baseball By Design Wildlife Consultant and Resident Cryptozoologist Ranger Amy Burnett returns the discuss the origins of the mashed up

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57:38

Fort Wayne TinCaps

Baseball By Design: Stories of Minor League Logos and... ·

2022/11/01

The High-A Fort Wayne TinCaps are named for John Chapman, who you might know as Johnny Appleseed. Team president Michael Limmer tells the story of the nickname, Sky Design's Tiffany Chen talks about the creation of the logo, Logan Wiening of the Old Fort Baseball Company talks about his childhood affinity for the Fort Wayne Wizards, and historian Bob Dispenza of Allen County Parks fills in the details of John Chapman's story. Fort Wayne TinCaps Website / Twitter Sky Design Graphics Website /

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43:05

Columbia Fireflies

Baseball By Design: Stories of Minor League Logos and... ·

2022/10/25

The Columbia Fireflies, Single-A affiliate of the Kansas City Royals, are named for a natural phenomenon that takes place in Congaree National Park in South Carolina. Team broadcaster John Kocsis, Jr., talks about the origin of the nickname, Tiffany Chen and Rick Daniel of the design firm Sky Design join the podcast for the first time, and Baseball By Design Wildlife Correspondent Ranger Amy Burnett returns to talk about synchronous fireflies. Columbia Fireflies Website / Twitter Sky Design

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207 results

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