x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Small Business Talk For Coaches With Cathy Smith

Small Business Talk for Coaches with Cathy Smith Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business. 🎙 Weekly episodes📈 Practical tips and tools🤝 Built for coaches like you Need help growing your business?Get free resources, the book, and program atcoachesmarketingroadmap.com.au Follow for updates and fresh episodes.

business courses

All Episodes

20:56

What Small Business Needs to Know About Marketing

Small Business Talk For Coaches With Cathy Smith ·

2023/09/14

In Episode 208, Cathy Smith delves into the essential marketing strategies every small business owner needs to know. This episode is a special collaboration with the Online Prosperity Show, hosted by Prosper Taruvinga. With over two decades of experience in marketing, Cathy shares her journey from a corporate career to becoming a digital marketing agency owner and coach. Cathy speaks candidly about common marketing pitfalls like poor advice, spreading too thin, and lack of consistency. She also

en-AU

11:00

How to Get in Front of the Right Audience

Small Business Talk For Coaches With Cathy Smith ·

2023/09/07

How to get in front of the right audience is something Cathy gets asked all the time, so in Episode 207 of Small Business Talk with Cathy Smith, she has given you some suggestions. Listen to the audio to check it out. According to Cathy, two major factors define this audience. The first factor is, "Can they pay or can somebody else pay on their behalf?" While many say "We're not in it for the money," Cathy argues that being in business is about value exchange. "They pay you, and you give them as

en-AU

44:51

How to Win on Linkedin With Cathy Smith and Adam...

Small Business Talk For Coaches With Cathy Smith ·

2023/08/31

In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023. Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they

en-AU

8:29

Marketing in 2023

Small Business Talk For Coaches With Cathy Smith ·

2023/08/24

Marketing in 2023 Small Business Talk With Cathy Smith Brought to you by CATCO Enterprises In episode 205 of Small Business Talk, Cathy Smith delves into her experiences from the past week, highlighting the challenge of choosing a topic amidst an array of conferences, podcasts, and audiobooks she has engaged with. The primary discussion of this episode is the role and implications of Artificial Intelligence (AI) in the realm of 2023 marketing. Cathy shares insights from the State of Social

en-AU

25:32

How are you being MAD - Making A Difference

Small Business Talk For Coaches With Cathy Smith ·

2023/08/10

In episode 204 of Small Business Talk, Cathy Smith welcomes back Wendy Corner, who previously appeared on episode 104. The conversation dives into Wendy's journey and how the world of podcasting has changed since her last appearance. Wendy and Cathy discuss the importance of making a difference, not only within the community but in the lives of their podcast guests. Many former guests have been inspired to create their own podcasts, contributing to their success. They explore the concept of "Making

en-AU

19:38

Leveraging Social Media

Small Business Talk For Coaches With Cathy Smith ·

2023/08/02

In episode 203 of Small Business Talk with Cathy Smith, Cathy dives into the world of social media and how small businesses can leverage these platforms for optimal growth. Cathy sets the stage by discussing the importance of choosing the right platform, understanding its rules, and working within these guidelines to ensure maximum reach. She emphasises the need to provide a mix of educational content and entertainment while regularly promoting your products or services. However, she warns about

en-AU

39:52

How the human element of cybersecurity could be...

Small Business Talk For Coaches With Cathy Smith ·

2023/07/20

In episode 202 of the Small Business Talk Podcast, host Cathy Smith had a chat with Caitriona Forde from Cait IT about the human element of cybersecurity and its implications for businesses. The focus of the discussion was on how human error contributes significantly to cybersecurity breaches. Caitriona mentioned that recent statistics showed that almost 90% of cyber incidents stem from human error, with each cyber incident involving some human element. The conversation highlighted the fact that

en-AU

10:10

Talking to Nobody

Small Business Talk For Coaches With Cathy Smith ·

2023/07/12

In episode 201 of Small Business Talk Podcast, with Cathy Smith, I bring your attention to the importance of specificity in communication and understanding your audience's needs. This episode's focus is on why you might be experiencing low engagement in your content and how to rectify it. I discussed how crucial it is to address your audience's pain points in your content and to send out a clear message. Drawing on the analogy of Facebook's beginnings, I explained the importance of starting small

en-AU

39:58

Lets Celebrate 200 Episodes of Small Business Talk

Small Business Talk For Coaches With Cathy Smith ·

2023/07/06

In the 200th episode of Small Business Talk, host Cathy Smith pauses to celebrate and express gratitude towards her loyal listeners, her team, and all who have contributed to the podcast's success since its launch in February 2019. Drawing inspiration from a question posed by Amy Bett in episode 197, Cathy invites a host of special guests to the show to discuss the topic: "How to future-proof your business". Ian Hawkins, a former guest, highlights the need to recognize one's unique value to their

en-AU

27:58

How to Get Free PR for Your Business

Small Business Talk For Coaches With Cathy Smith ·

2023/06/28

Welcome to Small Business Talk with Cathy Smith, Episode 199. In today's episode, Cathy is joined by Jemimah Ashley from the Visibility Lab. They discuss the topic of how to get free PR for your business. Jemimah emphasises the importance of building a personal brand separate from your business brand. Having a strong personal brand allows you to maintain your identity even if you transition to different ventures. Jemimah shares her experience of building her personal brand alongside her business

en-AU

8:08

Price is Just a Number

Small Business Talk For Coaches With Cathy Smith ·

2023/06/22

Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners. I suggest a simple approach to setting prices: Determine your desired annual income and divide it by the number of clients or sales needed. This helps establish the relationship between pricing and the required customer base. Using package deals, rather than relying solely on

en-AU

28:09

Why Do Business Owners Find It Difficult to Manage Money

Small Business Talk For Coaches With Cathy Smith ·

2023/06/15

In this episode 197 of "Small Business Talk with Cathy Smith," guest Amy Bett we discuss the challenges business owners face in managing money. Amy, a profit first professional and founder of Ladies Without Limits, helps business owners take control of their finances. She emphasizes that although many business owners initially focus on their product or service, understanding and making informed financial decisions is crucial as their businesses grow. Amy shares her personal experience of failing in

en-AU

7:04

Business Decisions How Are You Making Them

Small Business Talk For Coaches With Cathy Smith ·

2023/06/08

In this episode, Business Decisions How Are You Making Them? Cathy Smith discusses the concept of making decisions in business. She shares a conversation she had with a friend about how decisions can be categorized as a definite "no," a "maybe," or a clear "yes." Cathy explores the idea of whether a "maybe" decision is a result of complexity or a series of micro-decisions leading up to a final choice. She references Yoda's famous quote, "Do or do not, there is no try," and asks listeners to consider

en-AU

36:00

How to Motivate Your Staff to Want Them to Stay

Small Business Talk For Coaches With Cathy Smith ·

2023/06/01

In episode 195 of Small Business Talk, host Cathy Smith explores the topic of employee motivation and retention with guest Karen Chaston, a former CFO. They highlight the critical role of treating employees as valuable assets and directly impacting a business's bottom line. The discussion centres around practical strategies to motivate and retain staff. One key strategy emphasised is giving employees a voice. Chaston and Smith stress the importance of actively seeking input from employees, involving

en-AU

7:38

Are you adding value?

Small Business Talk For Coaches With Cathy Smith ·

2023/05/26

Welcome to Episode 194 of the Small Business Talk podcast with Cathy Smith. In today's episode, we delve into the concept of value - both from the perspective of a business and its clients. As the world of business constantly evolves, so too must our strategies to add value and innovate. Drawing on over 22 years of marketing experience, Cathy shares insights on how to effectively reach audiences, the importance of customer trust, and the potential of both paid and organic advertising. This episode

en-AU

26:24

Why Coaches Can't Make Money

Small Business Talk For Coaches With Cathy Smith ·

2023/05/18

In this episode of Small Business Talk, we delve into the common challenge faced by coaches when it comes to making money and turning their passion into a business. With the help of Kyle Spyrides, we talk coaching, marketing and why many coaches can't make money. Small Business Talk Episode 193 By Cathy Smith Brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

en-AU

9:56

Why Being Authentic is the New Original

Small Business Talk For Coaches With Cathy Smith ·

2023/05/12

In this episode of "Small Business Talk with Cathy Smith," Cathy explores the power of authenticity based on a quote from Elizabeth Gilbert's book, Big Magic. The discussion challenges the societal pressure of constantly striving for originality and innovation, emphasizing the importance of being true to oneself instead. Authenticity is about embracing your unique experiences, values, and perspectives. Being authentic allows your true self to shine through, avoiding imitation or trying to be someone

en-AU

30:40

5 Ways to Monetise Your Podcast Without Turning it...

Small Business Talk For Coaches With Cathy Smith ·

2023/04/20

In this episode of the Small Business Talk podcast, special guest Anne Claessen shares her insights on monetising podcasts without making them sound like an advertisement. While sponsors are a popular way of monetizing podcasts, Anne suggests exploring other avenues such as creating a membership around your podcast, selling digital products to your audience, offering services like coaching, and affiliate marketing. Additionally, Anne suggests using podcasts to educate listeners about upcoming

en-AU

8:36

Overcoming Video Phobia - A Deeper Dive

Small Business Talk For Coaches With Cathy Smith ·

2023/03/16

Video phobia in episode 188 I gave you 7 tips on how to overcome video phobia. In today’s episode I dive a little bit deeper into it at your request. How I decided to overcome my video phobia by making a conscious decision to put aside my fears and just do it. I emphasized that mindset is crucial to overcoming any fears and encouraged listeners to make a decision to take the first step. Then, I shared the steps I took to overcome my video phobia, starting with using a teleprompter to help me

en-AU

33:24

Why Masterminds Don't Work with Cathy Smith and Bodo...

Small Business Talk For Coaches With Cathy Smith ·

2023/02/16

Why masterminds don't work for most businesses. We are told that we need to go out there and do personal development. Business development masterminds are a great thing, but why don't they work? My special guest today is Bodo Frost. It's a very simple answer in a way with Masterminds aren't they great? You get lots of nuggets, special information and things and ideas, about what you could do to improve your business. That's great. Then you go away after the mastermind, after that meeting, you had a

en-AU

216 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...