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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

20:43

What Should Go In Your Email Newsletter?

How to Market Your Horse Business with Denise Alvarez ·

2022/03/02

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21:37

Does Size Matter? And Other Common Email Marketing...

How to Market Your Horse Business with Denise Alvarez ·

2022/02/23

Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse business?First of all, neither of those are true—it’ll work for you! Secondly, you’re getting the answers to those questions and more in this podcast episode. We’re diving into list size, stats, and how often you should be sending emails.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are

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12:35

Why Email Marketing Feels Like Spam (+ 3 Ways You Can...

How to Market Your Horse Business with Denise Alvarez ·

2022/02/16

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18:40

One Thing That Can Improve Your Horse Business in 2022

How to Market Your Horse Business with Denise Alvarez ·

2022/02/08

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13:38

Top 6 Tools for the Everyday Horse Business Owner...

How to Market Your Horse Business with Denise Alvarez ·

2022/01/26

Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This week, we’re picking up where we left off with the last 3 of my top 6 tools for the everyday horse business owner. Questions about the tools? Feel free to get in touch. I’m happy to help!Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/63

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17:21

Top 6 Tools for the Everyday Horse Business Owner...

How to Market Your Horse Business with Denise Alvarez ·

2022/01/19

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help you narrow it down, I’m sharing my 6 favorite tools for the everyday horse business owner. These are the tools I use on the regular and that I often advise my coaching clients to use as well. Of course, when I’m coaching, I’m sharing the ins and outs of the tools as I share my screen. While I can’t share

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16:18

5 Social Media Topics for When You Don't Know What...

How to Market Your Horse Business with Denise Alvarez ·

2022/01/06

Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most recent horse pic or video and put some hashtags with it and call it good. Not anymore, my friend! Today’s episode is one you’ll want to save or visit the show notes to print because you’re getting 5 topics that’ll be a springboard for when you can’t figure out what to post on social. Show Notes (also known

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15:40

One Surprising Way to Crush Your Goals

How to Market Your Horse Business with Denise Alvarez ·

2021/12/29

With January just around the corner, goal setting is at the top of my to-do list.To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep. Why surprising? Because it even surprised me, and I’m a regular learner/reader/listener when it comes to goal-setting! Show Notes (also known as “Where to read a quick summary of what we talked about

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18:31

3 Easy Ways to Engage with Your Dream Customer On...

How to Market Your Horse Business with Denise Alvarez ·

2021/12/22

Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matters when it comes to building your horse business using social media.The social part also means that you need to take time to engage with people on the platform that you are on. That’s why in this episode you will learn three easy and doable ways you can engage with your dream customer on social media. Show Notes (also known as “Where to read a quick

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34:01

3 Tips to Market Your Membership With Annie Kennedy

How to Market Your Horse Business with Denise Alvarez ·

2021/12/15

From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy at The Equine Network to help you market your membership so you can serve more people. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/58

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19:57

How to Write Words That Speak to Your Dream Customer

How to Market Your Horse Business with Denise Alvarez ·

2021/12/08

Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In this episode, you’ll discover practical ways you can learn to write words that speak to your dream customer.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/57You’re invited!Join my FREE Facebook group for horse business owners! Access the How to Market Your Horse

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50:13

How to Write a Press Release That Gets Noticed With...

How to Market Your Horse Business with Denise Alvarez ·

2021/11/17

Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming event. But, how do you get yours to stand out when you know the media that you’re contacting receives press releases by the dozen? That’s exactly what you’re going to learn in this episode! My guest Megan Arszman has written more than her fair share of press releases on behalf of a variety of equine businesses, and now she is sharing her insights and

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15:55

Hashtags 101: The What, When, Where & How of Using...

How to Market Your Horse Business with Denise Alvarez ·

2021/11/10

Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’re not the only one! That’s why we’re diving into the basics of using hashtags. In this episode, you’ll learn the what, when, where and how of using hashtags so you can experience the benefits of using them in your marketing. (Yep, there are actual benefits to using the right hashtags on social media.)Show Notes (also known as “Where to read a quick summary

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52:51

How to Build a Profitable Horse Training Business...

How to Market Your Horse Business with Denise Alvarez ·

2021/11/03

Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day.From being intentional about your client’s overall experience with your business to revamping some long-held beliefs about how much you can or should charge, this episode is full of insights for

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16:28

5 Ways Horse Businesses Can Make Money Online [Part 2]

How to Market Your Horse Business with Denise Alvarez ·

2021/10/27

Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases geographic boundaries of the people and the horses you can help. And while it’s great to offer education online for free (I do it with this podcast!), we all know that as a business, you also have to make money along the way. That’s why we’re diving into two key opportunities for horse businesses like you to make money online.Show Notes (also known as

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17:44

5 Ways Horse Businesses Can Make Money Online [Part 1]

How to Market Your Horse Business with Denise Alvarez ·

2021/10/20

Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that you can take your knowledge and expertise and create an additional stream of revenue for your horse business. And then in episode #53, we’ll finish off the list with two more ideas for you to run with to make money in your business.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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14:26

4 Keys to a Successful Brand Launch

How to Market Your Horse Business with Denise Alvarez ·

2021/10/13

Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be reworked, this episode is for you. I’m breaking down 4 major lessons learned from the recent makeover of the American Quarter Horse Association Journal. Don’t worry, it’s not just for association or even publications. These lessons apply to all horse business owners.Show Notes (also known as “Where to read a quick summary of what we talked about here and get

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23:46

How to Plan 14 Days of Social Media Posts in 30 Minutes

How to Market Your Horse Business with Denise Alvarez ·

2021/10/06

“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together.” … said basically no horse business owner ever. Why? Because you’re busy doing what you love to do! Riding, training, barn chores, creating products for the equine industry, giving lessons, etc.And even though you believe social media can be a means to connect with the people that can help you keep doing just that, it’s just not at the top of your list

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21:04

#AskMeAnything: My Non-Horsey Husband Is Asking the...

How to Market Your Horse Business with Denise Alvarez ·

2021/10/01

Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉 As part of the fun to celebrate, I've invited my non-horsey husband Daniel to come onto the podcast and ask me any question. Hopefully, he asks a few that maybe you've been wondering as well!It was fun for us, and I hope you enjoy it, too. I always call you—my listeners—my friends. After you hear this first-ever bonus episode, my hope is you'll feel like we really are friends! 😀FREE 5-Day

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43:05

5 Ways to Grow Your Horse Business with Social Media

How to Market Your Horse Business with Denise Alvarez ·

2021/09/29

You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the work. But, just like with horses, you get out of it what you put into it. How do you know where to go or what to do? Consider this episode your social media jumpstart!Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/49 FREE 5-Day Equestrian Marketing Challenge →

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