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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

53:04

Increasing Focus & Overcoming Distractions

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/04/28

Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter. Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily derailed from our most important tasks and provides excellent strategies for removing false obstacles,

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38:33

Making Direct Marketing Work in The Food Industry

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/04/21

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business

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43:27

Grassroots Marketing Techniques For Local Businesses

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/04/14

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring

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33:25

Using The Four Pathways Of Differentiation To Set...

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/04/07

How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all. Joined by boutique business model expert Sarah Petty, Dan discusses the four key pathways of differentiation, and how, when properly utilized, they can change your

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36:47

How To Present An Ordinary Product As Extraordinary

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/03/31

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to

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01:01:55

Using Personality, Persona & Stories To Keep...

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/03/24

How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business. Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in order to keep customers drawn to what you have to offer for years after they were introduced to your

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36:19

How To Expertly Position Your Business & Brand In...

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/03/17

Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world. Ali discusses with Dave Dee (one of Dan's longtime business partners) the inspiring ups and downs of her entrepreneurial journey and the lessons she's

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44:23

Mentors & Mentorship

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/03/10

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best

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40:01

Direct Mail Strategies From The Experts

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/03/03

As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not. Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk in detail about how they test, track and evaluate how well their direct mail is converting so they know

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38:39

How To Use Books To Promote Yourself & Your Business...

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/02/24

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer. Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity

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33:43

Lead Generation and Conversion On and Offline

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/02/17

Multi-business owner Darin Spindler is no stranger to trying many different strategies to see what will create the greatest increase in lead generation and conversion. Now he's here with Dan Kennedy to share exactly which strategies have worked for him best. Darin shares openly with Dan his experiences testing a variety of methods for generating leads on and offline for both his ecommerce and brick & mortar businesses, as well as the money model for his most successful business - Kids Bowl Free

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37:00

Mindset & Mastery

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/02/10

Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it’s a study worth investing in. Is it really all that beneficial? Business and marketing expert Chris Cardell insists that if you want to be at the top of your industry, you can't afford not to develop the mental tools needed for a bulletproof belief in yourself and what you can accomplish. Dan Kennedy and Chris discuss the study of maintaining a healthy mindset and how it can propel the average

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41:05

Effective Business To Business Marketing

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/02/03

What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren’t so straightforward. Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business. MagneticMarketing.com NoBSLetter.com

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38:14

When Buyers Say "No" With Tom Hopkins

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/01/27

It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no". Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their

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41:46

How To Identify & Attract Your Ideal Customer (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/01/20

Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves. In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as well as how to actually attract them to you once you've found them. Be sure to listen to part one first

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49:46

How To Identify & Attract Your Ideal Customer (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2023/01/13

Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service. In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to

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01:03:32

Ruthless Managing of People & Profits

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/12/30

When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all. Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling

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49:47

10 Strategies For Adding 10+ Referrals A Month (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/12/23

In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take

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52:42

10 Strategies For Adding 10+ Referrals A Month (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/12/16

Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why? In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining

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45:07

5 Fundamental Closing Techniques

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/12/09

Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well. Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit

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215 results

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