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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

35:24

Mixed Media In Funnels: The Strategy Smart Marketers...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/20

Most marketers want simple funnels. Darcy Juarez wants profitable ones. In this episode, Dan Kennedy sits down with Magnetic Marketing's Chief Business Strategist to expose the biggest mistakes entrepreneurs make in building their funnels, from lazy follow-up to one-message-fits-all thinking. If you've ever wondered how to turn a leaky funnel into a revenue machine (or why adding complexity might be the fix, not the flaw), this conversation will challenge everything you thought you knew about "easy"

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46:32

Direct Mail Isn't Dead: How Agora Makes It Work In...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/13

If you think direct mail is dead, Dan Kennedy has a few words for you: It's not merely surviving. It's THRIVING. In this episode, Dan is joined by direct mail expert Craig Simpson and Agora Publishing's own Jon Alexander to reveal how some of the biggest financial publishers in the world are using mail to drive webinar registrations, upsells, and long-term customer value. You'll hear how smart businesses - big and small - are using physical mail to bypass digital noise, tie their messaging to

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44:37

What Happens When a University Starts Thinking Like...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/06

When High Point University hit a wall in student enrollment, they didn't call a higher ed consultant. They called Dan Kennedy. In this episode, Dan sits down with Roger Clodfelter, the strategist behind High Point's marketing transformation, to reveal how they applied direct response principles to an industry stuck in sameness. From campus visits structured like sales presentations to retention strategies borrowed from entertainment, Roger shares how they turned a struggling university into an

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35:50

The Choreographed Close: Structuring On-Stage Sales...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/30

What do heart surgeons, pilots, and great sales presenters have in common? They all follow a proven structure to get predictable results. In this episode, Dan Kennedy sits down with Dustin Matthews of Speaking Empire - a former public speaking avoider turned presentation expert - to break down what it takes to craft a presentation that drives action, not just applause. From $97 offers to $25K programs, online or on stage, Dustin reveals the framework for turning your message into revenue

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53:57

What New Entrepreneurs Don't Know About Raising...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/23

Most entrepreneurs know how to sell a product, but struggle when it's time to raise capital. In this episode, Dan Kennedy sits down with attorney and entrepreneur Larry Pino to cover what business owners need to know before approaching investors, lenders, or even family and friends. Larry breaks down the practical and legal realities of capital raising: The difference between 506b and 506c offerings, when crowdfunding makes sense, and how to structure your pitch to be taken seriously. Whether you're

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46:33

What Faith Leaders Can Teach Entrepreneurs (And Vice...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/16

What happens when a teenage computer whiz discovers Dan Kennedy... but ends up building a church instead of a tech company? In this episode, Dan sits down with Nelson Searcy - Pastor, marketer, and founder of one of the largest coaching programs for church leaders - to unpack how Magnetic Marketing principles helped him launch a church from scratch and scale a coaching empire that's reached thousands of pastors. From direct mail outreach to "seasonal promotions" to retention and stewardship systems,

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49:01

Life by Design: How Ben Glass Built a Business That...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/09

What do you get when you combine a lawyer, a business builder, a CrossFitter, referee and a father of nine? You get the one and only Ben Glass, and in this episode, Darin Spindler sits down with this longtime "Planet Dan" insider to unpack how he built a life and business by design. From legal marketing to life philosophy, Ben shares how he carved his own modus operandi, why generosity is a business advantage, and what every entrepreneur must do if they want their business to serve their life and

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44:18

How To Create A Successful Info Business From Your...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/02

How do you go from running a top-performing home inspection business... to building a million-dollar info business empire that runs without you? In this episode, Dan Kennedy sits down with longtime Magnetic Marketing insider Mike Crow, who reveals how he scaled and sold his first business, THEN turned his expertise into a thriving coaching platform with masterminds, member ascension, and a business structure that allows him the freedom to take weeks off at a time worry free.. You'll hear how Mike

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45:47

14 Strategies For Acquiring & Keeping Customers For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/26

If you thought getting customers was the hard part, you haven't paid the price of losing them. In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why triggering a customer's ego might be your most profitable retention tool. Miss these strategies, and you'll

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01:07:42

14 Strategies For Acquiring & Keeping Customers For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/19

Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, Dan Kennedy and Bill Glazer expose the high cost of customer churn, reveal the real reasons customers vanish and deliver 7 no-fluff strategies for turning one-time buyers into loyal lifetime customers . From avoiding the lazy trap of price competition to engineering real engagement, this episode is part 1 of a masterclass in building customer

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43:37

Transforming An Underperforming Business Into A...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/12

Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adamantly says the answer is YES… if you do it right. Join Dan Kennedy and Kat as she walks listeners through her journey of taking a mediocre hair salon and turning it into a money-making machine that outperformed all her competitors. Covering topics like recruiting, staff management, customer loyalty, referrals and drastically improving the marketing, Kat

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49:49

Cop Turned Copywriter: Expert Wisdom From "Doberman Dan"

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/05

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-response marketing world and the mentors (like Gary Halpert) that led him to become the expert he is

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50:29

Sales Principles of Multi-Millionaire Entrepreneurs

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/11/28

Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOES, in fact, exist, and in this episode, he's teaming up with marketing expert Dave Dee to teach every

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54:20

How To Make Your Brand or Business Impossible to Resist

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/11/21

So you're a small or medium-sized business and you don't have a multi-million dollar budget to spend on flashy ads... How do you capture the attention and fascination of your target audience? NYT best-selling author, NSA Hall of Fame speaker and advertising executive Sally Hogshead is here to reveal her key strategies for standing out and creating a MESSAGE (not ads) that people actually want to listen to. Join Dan Kennedy and Sally in this classic 2016 interview as they share timeless, real-world

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47:43

The Alchemy of Profit: How to Turn Every Leak, Lead,...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/11/14

How can entrepreneurs thrive amid this era of commoditization and constant change? Dan Kennedy answers that question by sharing timeless principles found in his book, Almost Alchemy, for creating exponential profit by doing more from fewer and less: Spotting emerging trends, preventing costly losses, and shifting from sales-centric to marketing-centric culture. Dan also reveals how to transform internal inefficiencies into profit, retain customers through value ladders, and design businesses that

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45:01

The Defining Characteristics of Trailblazing Leaders...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/11/07

Out of all the qualities possessed by the most successful leaders, there's one major characteristic that's dying out in millennials (and younger). Which trait is it, and why is it becoming such a rare commodity in the rising generation? Executive business coach, best-selling author and speaker Tony Rubleski sits down with Dan Kennedy to discuss the biggest blunders being made by business leaders today and what they need to do NOW in order to avoid colossal failures in the future. Whether you're at

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49:48

How To Manage Multiple Business & Still Live The Life...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/10/31

It's the age-old question every entrepreneur is trying to answer: How can I manage my business(es) and STILL make time for the kind of life I want to lead? Ben Glass, accomplished attorney, coach, author and father of 9, says the solution lies not in focusing on making as much money as possible, but in becoming very protective and selective with your employees, your clients and your TIME. Join Dan Kennedy and Ben as they discuss how they manage their businesses with ruthless scrutiny so that they

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35:02

What Entrepreneurs Desperately Need To Know About...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/10/24

Thinking about selling your business? The time to get an expert's advice is NOW. That's where Ted Oakley comes in. A wealth management expert with many years of experience working with clients to grow wealth and create income from wealth, Ted reveals the critical mistakes entrepreneurs make when selling their businesses and managing newfound wealth. Tune in to discover why timing is everything when it comes to selling a company, learn why successful business owners often fail spectacularly in their

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55:54

The Information Marketing Solution

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/10/17

So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information marketer

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38:19

Simple Strategies For Uncovering Hidden Profits In...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/10/10

Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c. Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater

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220 results

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