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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

45:33

Why Some Businesses Still Thrive When Everything...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/04/10

When the world changes, most businesses panic... while a few quietly profit. In this episode, Dan Kennedy and Darin Spindler break down what separates winners from losers when market conditions suddenly shift, and why the fundamentals of success haven't changed even if the tactics have. From avoiding shiny new metrics to reinventing yourself when you're forced to adapt, you'll get a clear-eyed look at staying profitable during chaos. If you can't control the environment, learn to control your

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40:16

7 Big Mistakes Membership Marketers Make and How to...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/04/03

Getting members is one challenge. Keeping them AND growing their value? That's an entirely different skillset. In part two of this two-part episode, Darin Spindler and Scott Whitaker reveal the next four mistakes that sabotage membership businesses, including weak ascension plans, poor retention tactics, and ignoring the full customer lifecycle. You'll also discover why churn isn't always the enemy, why single-tier memberships cap your revenue, and how you can actually turn cancellations into future

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36:00

7 Big Mistakes Membership Marketers Make and How to...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/03/27

Most membership businesses don't fail because of bad content. They fail because of bad structure. In part one of this two-part episode, Darin Spindler sits down with membership expert Scott Whitaker to expose the first three mistakes that silently kill recurring revenue in membership businesses. From relying on a single signup path to skipping evergreen sales systems to botching the onboarding process, you'll see exactly why passive strategy doesn't work. If you want members who join and stay, start

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39:51

Built, Broken, Rebuilt: Lessons From Two Generations...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/03/20

Can you shortcut decades of entrepreneurial trial and error? In this episode, Dan Kennedy sits down with Richard James and his son Michael Strauch to explore exactly that. From Richard's multi-million-dollar business to Michael's six-figure income while still in college, they reveal how two different entrepreneurial paths collided and accelerated each other. You'll hear what skills actually transfer across industries, which metrics matter most, and why most entrepreneurs fail to adapt when

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52:25

The 7 Types of Video Every Business Should Be Using...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/03/13

Most businesses post videos online and hope for results. Charlie McDermott built a system that actually delivers them. In this episode, Bill Glazer sits down with the former Marketer of the Year winner to break down the seven videos every business should use to drive traffic, build authority, and convert viewers into buyers. From blog videos that attract prospects to sales videos that close deals, you'll learn how to turn simple content into a reliable lead source WITHOUT paid ads.

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42:10

How to Make an "Unsexy" Product Irresistible

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/03/06

Think your product/market is boring? Think again. In this episode, Dan Kennedy sits down with financial advisor Dave Scranton and fascination expert Sally Hogshead to reveal how even inherently mundane products/services (money management, haircuts) can become irresistible brands. From challenging customer assumptions to creating emotional attachment, you'll discover how to turn commodities into obsessions. If you're tired of competing on price, this conversation shows you how to compete on desire

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48:56

Generational Data: Who's Spending, Buying, Renting, &...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/27

In this episode, Magnetic Marketing Maven Adam Witty sits down with Chris Porter, co-author of Big Shifts Ahead, to break down how demographic trends are reshaping homeownership, hiring, policy, and product demand. Chris reveals how each generation, from Savers to Globals, behaves, spends, and creates distinct opportunities for entrepreneurs who can read the patterns. Tune in for a practical guide to positioning your business for the demographic shifts driving the next two decades of growth

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35:24

Mixed Media In Funnels: The Strategy Smart Marketers...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/20

Most marketers want simple funnels. Darcy Juarez wants profitable ones. In this episode, Dan Kennedy sits down with Magnetic Marketing's Chief Business Strategist to expose the biggest mistakes entrepreneurs make in building their funnels, from lazy follow-up to one-message-fits-all thinking. If you've ever wondered how to turn a leaky funnel into a revenue machine (or why adding complexity might be the fix, not the flaw), this conversation will challenge everything you thought you knew about "easy"

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46:32

Direct Mail Isn't Dead: How Agora Makes It Work In...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/13

If you think direct mail is dead, Dan Kennedy has a few words for you: It's not merely surviving. It's THRIVING. In this episode, Dan is joined by direct mail expert Craig Simpson and Agora Publishing's own Jon Alexander to reveal how some of the biggest financial publishers in the world are using mail to drive webinar registrations, upsells, and long-term customer value. You'll hear how smart businesses - big and small - are using physical mail to bypass digital noise, tie their messaging to

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44:37

What Happens When a University Starts Thinking Like...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/02/06

When High Point University hit a wall in student enrollment, they didn't call a higher ed consultant. They called Dan Kennedy. In this episode, Dan sits down with Roger Clodfelter, the strategist behind High Point's marketing transformation, to reveal how they applied direct response principles to an industry stuck in sameness. From campus visits structured like sales presentations to retention strategies borrowed from entertainment, Roger shares how they turned a struggling university into an

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35:50

The Choreographed Close: Structuring On-Stage Sales...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/30

What do heart surgeons, pilots, and great sales presenters have in common? They all follow a proven structure to get predictable results. In this episode, Dan Kennedy sits down with Dustin Matthews of Speaking Empire - a former public speaking avoider turned presentation expert - to break down what it takes to craft a presentation that drives action, not just applause. From $97 offers to $25K programs, online or on stage, Dustin reveals the framework for turning your message into revenue

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53:57

What New Entrepreneurs Don't Know About Raising...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/23

Most entrepreneurs know how to sell a product, but struggle when it's time to raise capital. In this episode, Dan Kennedy sits down with attorney and entrepreneur Larry Pino to cover what business owners need to know before approaching investors, lenders, or even family and friends. Larry breaks down the practical and legal realities of capital raising: The difference between 506b and 506c offerings, when crowdfunding makes sense, and how to structure your pitch to be taken seriously. Whether you're

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46:33

What Faith Leaders Can Teach Entrepreneurs (And Vice...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/16

What happens when a teenage computer whiz discovers Dan Kennedy... but ends up building a church instead of a tech company? In this episode, Dan sits down with Nelson Searcy - Pastor, marketer, and founder of one of the largest coaching programs for church leaders - to unpack how Magnetic Marketing principles helped him launch a church from scratch and scale a coaching empire that's reached thousands of pastors. From direct mail outreach to "seasonal promotions" to retention and stewardship systems,

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49:01

Life by Design: How Ben Glass Built a Business That...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/09

What do you get when you combine a lawyer, a business builder, a CrossFitter, referee and a father of nine? You get the one and only Ben Glass, and in this episode, Darin Spindler sits down with this longtime "Planet Dan" insider to unpack how he built a life and business by design. From legal marketing to life philosophy, Ben shares how he carved his own modus operandi, why generosity is a business advantage, and what every entrepreneur must do if they want their business to serve their life and

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44:18

How To Create A Successful Info Business From Your...

Dan Kennedy"s Magnetic Marketing Podcast ·

2026/01/02

How do you go from running a top-performing home inspection business... to building a million-dollar info business empire that runs without you? In this episode, Dan Kennedy sits down with longtime Magnetic Marketing insider Mike Crow, who reveals how he scaled and sold his first business, THEN turned his expertise into a thriving coaching platform with masterminds, member ascension, and a business structure that allows him the freedom to take weeks off at a time worry free.. You'll hear how Mike

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45:47

14 Strategies For Acquiring & Keeping Customers For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/26

If you thought getting customers was the hard part, you haven't paid the price of losing them. In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why triggering a customer's ego might be your most profitable retention tool. Miss these strategies, and you'll

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01:07:42

14 Strategies For Acquiring & Keeping Customers For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/19

Most business owners obsess over getting customers, and then give almost ZERO thought to keeping them. Don't be one of those people. In this episode, Dan Kennedy and Bill Glazer expose the high cost of customer churn, reveal the real reasons customers vanish and deliver 7 no-fluff strategies for turning one-time buyers into loyal lifetime customers . From avoiding the lazy trap of price competition to engineering real engagement, this episode is part 1 of a masterclass in building customer

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43:37

Transforming An Underperforming Business Into A...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/12

Is it worth it to step in and try to save a failing business? Is that even possible? Kat Smith, direct-response queen and salon-flipping expert, adamantly says the answer is YES… if you do it right. Join Dan Kennedy and Kat as she walks listeners through her journey of taking a mediocre hair salon and turning it into a money-making machine that outperformed all her competitors. Covering topics like recruiting, staff management, customer loyalty, referrals and drastically improving the marketing, Kat

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49:49

Cop Turned Copywriter: Expert Wisdom From "Doberman Dan"

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/12/05

From starting his career in civil service to becoming an Amway entrepreneur on the side to eventually achieving immense success as a freelance copywriter and business owner, "Doberman Dan" has learned A LOT from his incredibly unconventional journey. Join Dan Kennedy and Doberman Dan as they discuss the most important lessons he's learned about copywriting from his wild experiences in the direct-response marketing world and the mentors (like Gary Halpert) that led him to become the expert he is

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50:29

Sales Principles of Multi-Millionaire Entrepreneurs

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/11/28

Ever wish you could have that special edge that all high-performing salespeople seem to have? What if the thing that makes a salesperson so successful ISN'T necessarily natural talent, but a specific step-by-step PROCESS that, when learned and implemented, turns any mediocre entrepreneur into a profit-making machine? According to sales master Brian Tracy, this seemingly fictional sales process DOES, in fact, exist, and in this episode, he's teaming up with marketing expert Dave Dee to teach every

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227 results

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