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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

21:40

EP # 169 - You Can’t Delegate Business Success: Why...

Diamond Effect - Strategies to Scale Your Service... ·

2024/10/04

In this podcast episode, we dive into the reality of being a business owner: it’s not always easy or comfortable. And it requires constant growth and effort. If you’ve ever felt like the weight of responsibility is on your shoulders, this episode is for you.Key Takeaways:Business Ownership Is Not Always Comfortable – Running a business means stepping out of your comfort zone, trying new strategies, and accepting that failure is part of the journey. You can’t just rely on your website or refer...

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3:21

MM 169 - How to implement all your ideas as a...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/30

In today's quick Maggie's Moment, I discuss how you can bring your creative ideas to life without getting overwhelmed by your day-to-day business operations.Key Takeaways:First things first: Get your business running smoothly. To free up your emotional, mental, and time-space, your business needs to operate without you being stuck in the weeds. As a CEO, your role should focus on overseeing the business and strategically guiding it.Create space for creativity. Once your business is streamline...

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29:20

EP # 168 - 5 Common Mistakes Service-Based Businesses...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/27

In this episode, we’re exploring five ways service-based business owners may be unintentionally underserving their clients—and missing opportunities to deliver exceptional value. If you’ve ever wondered why your clients aren’t fully engaged or loyal, this episode will help you uncover some hidden reasons.Key Takeaways:Lazy Marketing Isn’t Serving Your ClientsToo often, business owners rely on generic marketing strategies—like holiday posts and surface-level content—that fail to connect with t...

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4:18

MM 168 - Scaling Your Business by Letting Go of the...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/23

In today's Maggie's Moment, we’re tackling some of the most common myths that small business owners believe—and how these limiting beliefs can hold back the growth of your business.Key Takeaways:“No one can do it better than me” – Many business owners fall into the trap of believing that no one can match their expertise or dedication. While it’s true that you’re passionate about your business, this mindset prevents you from delegating, hiring, training, and empowering others to take on some o...

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20:56

EP # 167 - 5 Indicators Your Small Business Team Is...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/20

In today's episode, we dive into the subtle (and not-so-subtle) signs that your team might be underperforming. If you're a small business owner or team leader, this episode is a must-listen for identifying the root causes of your team's productivity challenges.Key Takeaways:Basic and Repetitive Mistakes – Are small errors piling up? These could be signals that your team isn’t engaged or focused on their work.Gossip and Lack of Accountability – If your team is more interested in pointing finge...

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6:41

MM 167 - How Powerful Meetings Can Revolutionize Your...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/16

In today's Maggie's Moment, I dive into a personal story about how I transformed a low-performing team into a high-performing powerhouse—while saving the company $250K in the process. I’ll share the key lessons I learned about the power of well-structured meetings and how they played a pivotal role in turning things around.I also break down a basic meeting structure that any small business can implement to start seeing real results. Whether you're struggling with team performance or want to s...

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17:27

EP # 166 - 5 Signs Your Business Operations Are in...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/13

In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a serious overhaul and offer practical solutions to get things back on track.Here’s what you'll learn about:Forgetting to Invoice ClientsAre you leavi...

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5:22

MM 165 - Why Poor Communication is Draining Your...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/09

In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as:Unnecessary additional work falling on you and your teamClient service issues and escalation of those leading to more complaintsBusiness improvements gone wrongLower team productivity and moraleTime and energy spent elsewhere instead of focusing on growing and achieving business goalsMake sure you listen to this bonus podcast (less than 5 minutes) to learn how to fix poor com...

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19:23

EP # 165 - 5 Reasons Your Sales Conversations Aren’t...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/06

In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales conversations aren’t closing deals and what you can do to fix them so you can start signing more clients with ease.Here’s what we cover:...

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4:48

MM 165 - Raising Your Standards As a Way to Stand Out...

Diamond Effect - Strategies to Scale Your Service... ·

2024/09/02

September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year.In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level.To work with me in a private coaching container, book a sales call here - https://calendly.com/maggie-s2l/discovery-call

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18:49

EP # 164 - 5 Most Telling Indicators Your Marketing...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/30

With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as:Lack of referralsWeak online presenceLow engagementFew inquiriesAttracting the wrong clients.You'll learn how to troubleshoot each one and understand how important messaging is.The episode aims to help service-based business owners evaluate and improve their marketing strategies to better attract and convert potential client...

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4:48

MM 163 - How Strategic Planning Can Double Your Business

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/26

Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully.A plan that would create a path for attracting enough new clients to scale whiledelivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses or is coming soon for the rest, today's Magie's Moment talks about the challenges you can prevent by investing your time and effort to create a ...

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15:08

EP # 163 - The Daily Practice of Business Success:...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/23

In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty.Key Topics Covered:Building Your CEO Identity:Discover how to step into the identity of the CEO who has already achieved the results you desire.Under...

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5:43

MM 163 - When your high-achieving nature can hold you...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/19

In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete exhaustion.They came to me desperate for a solution. I share how we navigated the balance between ambition and sustainability without sacrificing ...

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15:29

EP # 162 - 8 Reasons Why You Wouldn't Want a Business...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/16

In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why some might hesitate.From the fear of stepping outside of your comfort zone to change things up to the misconception that you can figure it all out on ...

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4:20

MM 162 - MM 162 - 3 Things to Know to Avoid Hiring a...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/12

Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause. Not to mention the negative effect on other team member's morale and effectiveness. In today's bonus episode, I cover 3 things every small service...

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17:21

EP # 161 - A Guide for High-Achievers: What to Do...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/09

Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the trap of hustle culture. 1. Aligning with a Tailored Strategy: Success isn’t about doing everything—it’s about doing the right things. 2....

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5:49

MM 161 - Leading Without Micromanaging - 3 Crucial...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/05

Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts.Discover the three crucial roles every CEO should play to strike the right balance:Giving the Vision: Continuously communicate and sell your vision to keep your team motivated and aligned.Supporting the Team: Remove obstacles and provide your team with resources to succeed.Helping with Individual Growth: ...

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26:45

EP # 160 - 5 False Beliefs Preventing You From...

Diamond Effect - Strategies to Scale Your Service... ·

2024/08/02

In today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation. If you are ready to double your business through strategic small actions taken consistently without adding more work to your schedule, I can help. Book a sales call with here today and let's talk about how - htt...

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4:23

MM 160 - 3 Signs 1 on 1 private coaching is a better...

Diamond Effect - Strategies to Scale Your Service... ·

2024/07/29

You have a big Vision for your business.And bold short-term plans. You want to achieve your goals as fast as possible, with minimal mistakes, issues, and loss of resources.You know coaching and mentoring support will help you get there that way.You just don't know what type of support is best for you right now.There are so many options to choose from 1-on-1 private coaching, group, mastermind, to self-paced courses.In today's Maggie's Moment, I share with you 3 signs when 1 on 1 private ...

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478 results

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