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PODCAST

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Sarah Noel Block

Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.In each episode, you"ll discover actionable strategies to:Craft Powerful Content: Learn how to create

business marketing

All Episodes

41:14

39. Pitching Partner Marketing Opportunities with...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/05/28

Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.📝 Find show notes and resources: Episode 39 Show Notes Page + Article + Resources🔗 Resources mentioned:Watch the on-demand webinar on

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8:20

Six Steps to Partner Marketing Promotion [Bonus Mini...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/05/21

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18:39

38. Mastering Partnership Marketing with Laura Lopuch

Tiny Marketing: Marketing and Sales Systems for... ·

2023/05/14

Boost your business's growth and reputation with partnership marketing, a powerful strategy that teams you up with other professionals to share resources, audiences, and insights. Start by identifying your unique value proposition and locating opportunities within your industry to stand out. Forge strategic partnerships with other organizations, using collaboration opportunities such as guest posts and webinars to expand your network and gain access to new clients. Discover how to choose

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11:20

37. Five Marketing Strategies You Should Never Drop

Tiny Marketing: Marketing and Sales Systems for... ·

2023/04/30

Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!Strategy 1: Marketing partnershipsCreating a customer avatar to understand the ideal audienceListing non-competitor brands that serve the same audience for partnership

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27:34

36. Marketing on a Time Crunch: What to Cut and Keep...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/04/16

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.Listen to part one here.Join our live webinar: 5 Website Mistakes Killing Your Content MarketingSEO agencies.Search engine optimization is important, but hiring an agency can be expensive. Should you

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23:43

35. Maximizing Efficiency: Which Marketing Activities...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/04/02

Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters. In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.In part one, Sarah and Michelle argue the importance (or lack of) of showing up with regular email newsletters and weekly blog posts.Spoiler alert: We don’t always agree :)Email newsletters (we

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31:29

34. How to Leverage Other People's Audiences with Tom...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/03/19

I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.You start off at zero, but so does everyone else. The way to grow your audience quickly is to:A) Add value & solve your ideal customer’s problem.B) Get in front of your ideal customer.So, if you have NO audience, it feels impossible, but it’s not.Through marketing activities like:Guest bloggingGuest podcastingPartner webinarJoint offersInterview-style podcast or YouTube showYou

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41:16

33. Outreach without the Spam with Dan Englander

Tiny Marketing: Marketing and Sales Systems for... ·

2023/03/05

You need leads, but don’t want your outreach to be super spammy! How do you do it?In this episode of the Tiny Marketing Pod, we’re talking to Dan Englander about sales prospecting… the right way.Show Highlights:√ Balance personalization and scale to keep your pipeline full.√ De-risk conversations with skeptical prospects.√ Divide sales duties, so you don't burn out. Show notes at: https://tinymarketing.me/ep33 Website: https://www.sarahnoelblock.comLinkedIn:

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21:30

32. Video Editing for Hybrid Teams with Shah Ahmed of...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/02/19

If you're a solo entrepreneur or have a tiny marketing department, you must produce content as quickly as possible. It becomes even more difficult when you have a hybrid team!Small teams rely heavily on contractors and outsourced creative support to keep up, but with a hybrid team, it becomes a little more challenging to collaborate.Today, we're chatting with Shah Ahmed of Kapwing about creating an excellent workflow for video creatives.Key Learning Points:How to create a workflow with a

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26:43

31. Save Money & Time with Creative Briefs with Mary...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/02/05

I work with so many people who were hesitant to hire outside creatives, contractors, or freelancers for one reason: They didn't know how to manage them.A big part of a successful relationship with outsourced help is the perfect creative brief.In this episode, I’m talking to Mary Czarnecki, a MAC Marketing Partners marketing consultant who creates PERFECT creative briefs for her clients. She tells us how she builds creative briefs that save her clients money and time because projects get done

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17:44

30. Can marketing and sales be friends? With William...

Tiny Marketing: Marketing and Sales Systems for... ·

2023/01/22

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15:48

29: Fan Favorites: Tiny Marketing's Best of 2022

Tiny Marketing: Marketing and Sales Systems for... ·

2023/01/08

We have rounded up the most popular episodes of 2022. These are the episodes that fans loved, shared, and raved about because they learned so much.The reports show that YOU loved episodes where you learned how to market better when you have limited resources. You wanted to know how to delegate, even when you're a solopreneur; write copy that sells for you, and cold pitch to increase your income. Today, we're sharing twelve clips from our top five episodes with the advice you need to

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13:10

28. Four Ways to Get Content Ideas FAST

Tiny Marketing: Marketing and Sales Systems for... ·

2022/12/25

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11:43

27. Turn 1-Hour of Content into 64 Content Marketing...

Tiny Marketing: Marketing and Sales Systems for... ·

2022/11/27

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30:32

26. Increase Customer Retention with Eric Melchor

Tiny Marketing: Marketing and Sales Systems for... ·

2022/11/13

Do you want to convert website visitors 3X higher than you do now? Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy. Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization. Highlights:There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.Irrelevant ads and pop-ups that don’t

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31:04

25. 5 Ways to Increase Your Content Marketing ROI

Tiny Marketing: Marketing and Sales Systems for... ·

2022/10/30

I’ve been getting this question a lot lately because marketing budgets are getting slashed.What’s the question, you ask?How do I get more ROI from content marketing?I’m sharing the audio from a webinar I recently hosted, where I give you actual numbers on how content marketing has impacted my client’s revenue and reach. Plus the strategies I used to drive those results.If you want to watch the webinar, download the slides, and grab resources, you can go to https://tinymarketing.me/contentwebinarShow

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26:12

24. Clarity in Copywriting with Heather Orr

Tiny Marketing: Marketing and Sales Systems for... ·

2022/10/16

What is the biggest mistake marketers make in copywriting?It’s choosing clever over clear.In this podcast episode, Heather Orr of CopyTrigger provides a full-on masterclass on clarity in copywriting.Show HighlightsWhy is clarity so important in copywriting? How to clarify complicated jargon. When you can use jargon (sparingly).Resources mentioned: https://tinymarketing.me/ep-24Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter:

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22:10

23. 7 Types of Cold Emails You Should Send with Laura...

Tiny Marketing: Marketing and Sales Systems for... ·

2022/10/02

Do you dread sending cold 🥶 emails?I do!I feel all sorts of awkward and avoid cold emails at all cost.Well…not anymore.I chatted with Laura Lopuch, the queen of cold email, and she taught me how to cold email and actually get results. In fact, using her own cold email method, she grew her business by 1,400% in 4 months.Links and resources mentioned: Show notes: https://tinymarketing.me/ep23Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter:

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29:31

22. Avoid Burnout as a Content Creator with Auds Lecker

Tiny Marketing: Marketing and Sales Systems for... ·

2022/09/18

Burnout as a content creator in a digital world is real and, unfortunately, common.In this episode, Audrey Lecker from TigerTeam Studio joins us to discuss maintaining consistency on your social media without feeling pressured to constantly create new content.In this episode, you’ll learn how to:Change your mindset on content creationIdentify your missions as a creator.Choose content your audience cares about.Accomplish your business goals through content creation.Delegate to the expertsShow Notes:

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17:20

21: Can Buyer Personas Improve Your Content? With...

Tiny Marketing: Marketing and Sales Systems for... ·

2022/09/04

Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.Today, you’ll learn:The benefits of using personasThe process of creating a personaHow to use this information to create targeted contentKirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.Show notes and resources:

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181 results

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