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PODCAST

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Sarah Noel Block

Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.In each episode, you"ll discover actionable strategies to:Craft Powerful Content: Learn how to create

business marketing

All Episodes

33:21

Ep 178: How Payment Plans, Start Dates, And A Paid...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/03/01

Send a text We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income. • three-offer stack that reduces revenue volatility • paid discovery as fit check and scope clarity • cash flow core as prod...

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27:06

Ep 177: Bridge The Gap: Run Sales Calls That Close |...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/02/22

Send a text We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads. • three recurring sales call mistakes and how to fix them • four fit factors to qualify buyers fast • simple bridge score you can run on a notepad • use intake forms for pre-qualification • magic pivots that make money talk easy • build c...

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17:01

Ep 176: How To Get Referred On Repeat Without A Huge...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/02/15

Send a text Register for the workshop + bonus hot seat session for only $37! We share a simple system to turn referrals from random to reliable using clear positioning, fast community engagement, a signature talk, and steady partner touchpoints. Clarity beats volume, and speed plus usefulness earns trust and repeat mentions. • defining a one-line positioning that states problem, audience, and method • putting positioning everywhere for repetition and recall • answering niche community ques...

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27:53

Ep 175: Introvert Networking, Made Practical | Guest...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/02/08

Send us a text We share a practical playbook for turning in‑person events into low‑pressure business development, especially for introverts. Mindset, prep, and simple conversation moves replace scripts and force with curiosity and follow‑through. • reframing networking as a business development call • doing targeted pre‑event research and LinkedIn warmups • arriving early to make first conversations easy • wearing subtle conversation cues to invite openers • asking “what brings you here?” in...

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41:56

Ep 174: Lifecycle Marketing That Doesn’t Annoy Anyone

Tiny Marketing: Marketing and Sales Systems for... ·

2026/02/01

Send us a text We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out. • definition of lifecycle marketing and where it sits in the funnel • flows versus campaigns, triggers and exits • lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset • avoiding spammy outrea...

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36:47

Ep. 173: How Fiction Authors Can Get Found, Grow An...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/01/25

Send us a text Try Crewfiction Tired of shouting into the void and hoping readers find you? We unpack a clear, stress-free system any fiction author can use to build a professional presence, get approved on Goodreads, and grow a loyal email list that powers bigger launches. With Sam from CrewFiction, we map the path from scattered links to a polished hub that ranks on Google, showcases your books, and welcomes new readers with irresistible bonuses. We start with the foundation: a clean, fast...

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41:17

Ep 172: Stop Pushing PDFs, Start Hosting Panels |...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/01/18

Send us a text We map a partner-led framework that turns original research into an event-first engine for trust, relevance, and pipeline. From picking credible partners to unveiling findings on expert panels, we show how one study can fuel a year of targeted, high-signal content. • why original research beats AI‑generated content • how to choose partners with shared ICP and credibility • using customer language to shape survey topics • assembling minimum viable assets during fielding • unvei...

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8:00

BONUS: From Cold Leads To Clients: A Simple Offer...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/01/14

Send us a text We unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction. • purpose of a lead magnet as list builder for cold audiences • matching messaging to symptom-level awareness • using active lead generators to demonstrate solutions • deploying micro o...

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18:47

Ep 171: Five Lead Sources That Filled My Consulting...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/01/11

Send us a text We map the five lead sources that drove the most revenue last year and share the simple systems that make growth feel calm: niche communities, guest podcasting, lead waterfalls, LinkedIn nurture, and referrals done right. The aim is clarity, not hustle, so you can double down on what works for you. • auditing closed-won deals to find true lead sources • how to find and show up in niche communities • a simple cadence for events and workshops as a lead waterfall • why guest podc...

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27:15

Ep 170: Design Your Business To Match How You Think |...

Tiny Marketing: Marketing and Sales Systems for... ·

2026/01/04

Send us a text Book a Booked-out Blueprint here. We break down how solo consultants build simple systems that match their brains, document on the fly, and hire without chaos. Pamela shares a step-by-step approach to roadmapping, capturing SOPs, and finding the right people at the right time. • defining what to keep in your zone of genius • mapping workflows into automations, templates, and personal touches • creating roadmaps for clean hand-offs and onboarding • documenting as you go with ...

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77:42

Ep 169: Learn To Weave Your Offer Into Every Story...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/12/28

Send us a text We share a warm holiday intro, then dive into Kendall Cherry’s practical playbook for selling through story. We unpack case studies that convert, day-in-the-life frameworks, attraction and repelling, and how a content ecosystem can replace most sales calls. • using bottom-of-funnel case studies that show the real before and after • writing day-in-the-life and vision casting stories with concrete detail • threading offers into every post with subtle, soft selling • attracting r...

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20:51

Ep 168: From Boring To Buzzing: The 20-Minute Event...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/12/21

Send us a text Get the guide to Connection First Events We dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy. • 20-minute rule to prevent attention decay • simple swaps from panels to hot seats • pre-event cadence and first-timer check-ins • curated intros and...

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21:29

Ep 167: Why We’re Ditching The Club And Doubling Down...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/12/14

Send us a text We share two big changes for 2026: a shift from community-first to one-to-one-first with “Booked Out In Six,” and the public launch of corporate training with an Offer Clarity Alignment workshop. The goal stays the same—build a lean, repeatable system that creates demand fast and keeps pipelines full without burnout. • Why a one-to-one-first model drives faster results • How the booked-out blueprint identifies your best path • The six missions and when to use each • Weekly mic...

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42:17

Ep 166: Turning Emails Into Stories That Sell | Guest...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/12/07

Send us a text We break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters. • Three-layer email framework: story, personality, strategy • Show don’t tell, strong hooks, satisfying endings • Everyday stories tied to lessons and offers • Ruthless editing using the so what test • Reaso...

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41:36

Ep. 165: When People Pay, They Pay Attention And Say...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/11/30

Send us a text Workshop Game Plan Quiz We share how paid workshops outperform free events, from higher live attendance to faster sales, and break down the steps to pick topics, price smart, and pitch without pressure. Annemarie Rose shows how to build lean promos, partner well, and turn tiny offers into scalable growth. • why paid drives attention, trust, and results • mindset shift to charge and keep it simple • lean promotion with partners and interest lists • topic selection that starts...

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39:16

Ep 164: Booked Out In 90 Days | Guest expert Melissa...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/11/23

Send us a text We trace Melissa’s move from overwhelmed solo CPA to booked-out fractional controller using a gateway offer, a short solo podcast, and thoughtful digital networking. Practical steps, real numbers, and a system any service founder can adapt without a big budget. • launching a service business after corporate • early marketing missteps and lessons learned • the strategic spark and defining a gateway offer • email list basics and simple CRM choices • short solo podcasting with AI...

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40:58

Ep 163: Your Course Isn’t Failing; Your Onboarding Is...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/11/16

Send us a text We map the new course landscape and show how trust, focus, and thoughtful support turn a crowded niche into an advantage. From onboarding that builds safety to AI-driven upsells, we share practical ways to raise completion and profit without bloat. • market shift post‑2020 and AI making course creation easier • trust recession, proof of expertise, and honest limits • picking support structures that match ideal clients • designing for focus with missions, tracks, and tools • en...

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13:22

Ep 162: A Simple Three-Step Plan To Hit $5,000 In A Week

Tiny Marketing: Marketing and Sales Systems for... ·

2025/11/09

Send us a text Join the Fast Cash Mission Interest List to get a personalized invite. Join the 6 to $6k Challenge We share a fast, three-step plan to make $5,000 in a week by packaging a $1,000 mini offer, reactivating warm leads in your DMs and inbox, and proposing logical upsells to past buyers. We also announce a limited 6 to 6K challenge and a 30-day Fast Cash Mission with direct support. • picking a low-lift $1,000 mini offer with a clear outcome • finding and prioritising warm leads ...

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39:23

Ep 161: Stop Shoving 10K Programs At Strangers,...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/11/02

Send us a textJoin the Consultant's Mastermind << FREESIESWe map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity.• defining gateway offers for B2B committees• moving strategy out of free calls into paid roadmaps• pricing and scope for mini offers around $500–$1,000• four to six week sprints that deliver one

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20:05

Ep 160: How A Low-Risk Offer Can Cut Your Sales Cycle...

Tiny Marketing: Marketing and Sales Systems for... ·

2025/10/26

Send us a text Click Here to join the Gateway Offer Mission. << Expires October 30, 2025. What if your next client didn’t need convincing, just clarity? We walk through the gateway offer model that gets you paid to diagnose, builds trust across the buying committee, and turns the final decision into a simple next step. Instead of free discovery calls and bloated proposals, you’ll learn how to package interviews, a focused roadmap, and a short review session into a two-week contain...

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187 results

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