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Communication Strategy That Works

Welcome to the Communication Strategy That Works podcast. I"m Emma, your host, and I am making it my mission to help you get the "comms stuff" right, spend your money more wisely, and have much more impact. I"m an in-house expert turned external advisor, and I help you if you"re a "comms" and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics

business marketing

All Episodes

05:59

Ep. 35 Summer Hacks Series! Repurposing your content

Communication Strategy That Works ·

2021/08/12

I wanted to do a few short episodes during August that were super-short that you could binge on and save you some time and effort over the summer months. I am calling this a ‘summer hacks series’. Today’s episode is all about repurposing your content. How do you make an impact when you don’t have time to create content or run a campaign? There’s a simple action you can take which won’t take long at all but will keep you top of mind – repurposing your resources. I will cover today; What is

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09:19

Ep 34. How to create the right PR plan for you

Communication Strategy That Works ·

2021/08/05

Today I am keeping it super simple for you. Maybe you are a smaller business or startup that needs some help putting together ideas on how to promote your business using PR or thinking of entering the PR world and wondering what a simple PR plan could include? PR is an effective tool for building brand awareness. I’m one of only a few hundred chartered PR practitioners in the UK, and in this article, I’m going to walk you through how to start using public relations in your business, so you create

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11:26

Ep 33. How AI and automation can help you with...

Communication Strategy That Works ·

2021/07/29

Automation and artificial intelligence is becoming a big part of PR and Comms and marketing, often carrying out and replacing everyday tasks in the digital marketing space in particular, but it is much more far-reaching than scheduling a few social media posts. As teams get back to work in earnest in 2021 and work generally ramps up for us all, automation tools can be really effective at helping us get set up super quick and automate some of those everyday tasks. The AI market is projected to be

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10:37

Ep 32. Why effective communication isn’t a happy...

Communication Strategy That Works ·

2021/07/15

I am a bit of a research nerd. A lot of strategy work I undertake for customers is grounded in data and insights. Why is this so important? A lot of communication is for communication's sake, and in a world where we are all overwhelmed with content more than ever, we should focus on what matters and why. Only producing communication that supports our business or purpose (or both) So today I wanted to share with you why you should be planning your communication activity and not sailing into

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08:42

Ep 31. Four reasons to do a communication audit

Communication Strategy That Works ·

2021/07/08

As I have said many times, a communication strategy is at the heart of your business. Most businesses will undertake financial audits and expenses claims audits, but how often do we audit how well we communicate with our customers? Most businesses will have growing pains, and effective communication leads to better marketing and more traction, which ultimately helps with more sales, right? I am always amazed at the number of businesses that don't do this. This could be a big factor in why some of

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16:45

Ep 30. How accessible is our comms?

Communication Strategy That Works ·

2021/07/01

It's deafblind awareness week here in the UK. It got me thinking about how accessible my podcast is and educating myself more on better understanding and considering accessibility as a professional communicator. Nearly 15 million people in the UK have problems with their sight, hearing or both. It's inevitable that some of these people will be in our networks and could be customers. These needs can be hidden from our view, so how do we make sure that we are inclusive as we can be with our

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06:15

Ep 029. Making the most of in-person events as part...

Communication Strategy That Works ·

2021/06/24

In-person events are looking likely to be coming back this year, thank goodness; it’s reassuring to see audiovisual companies and venues starting to gear up to get full and busy again. It’s tempting right now to go ‘hell yes!’ Let’s have an event! Everyone is desperate for interaction, but events are costly, so it’s important to think about your end goal when setting out to raise your profile through an in-person event. I cannot wait to get back to events, and I am also considering having one of my

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11:05

Ep 28. How to connect your brand and sales message

Communication Strategy That Works ·

2021/06/17

I wanted to talk to you today about connecting your marketing and sales messages. There was some interesting research recently from Global PR firm Fleishman Hillard. Their 2021 global report looks at The Authenticity Gap, which measures the gap between consumer expectations and their actual experiences of a company or brand using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. I think there are lots of key points that growing businesses can take from this

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05:32

Ep 27. Telling your story, when you work in a...

Communication Strategy That Works ·

2021/06/10

Keeping it simple can help tackle overwhelm, help achieve your goals, and also transform your productivity. I wanted to talk to you today about telling your story when you work in a technical industry. It’s easy to get this simple step wrong as we are surrounded by technical people in property, construction and tech who are great at their job. Still, we need to help connect technical products and services or initiatives to the right audience and help customers buy or engage in content, in

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08:47

EP 26. Busting the myths of PR and 'spin'

Communication Strategy That Works ·

2021/06/06

I wanted to talk to you about PR today, and why I think, sometimes it has a bad reputation for being about spin. It's also made famous by TV shows like Absolutely Fabulous, The Thick of It, and The West Wing. So our perception is skewed of how PR can be used to help businesses grow. More recently, there have been some reports of darker uses of Public Relations to create a negative reputation of a rival company as well. But, many good PR firms, consultants, and individuals uphold strong

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10:10

Ep 025. Using a podcast as part of your communication...

Communication Strategy That Works ·

2021/05/27

If you're not sure what the opportunities are with a podcast, or you know but are uncertain about how it could fit in with your communication strategy, then this episode today is for you. You will learn; How audio content is here to stay How play-on-demand content can help your business Why it could be a useful part of your strategy Ready to start your podcast? Join Lynsay Anne's Start Your Podcast in A Day course (link also here: https://lynsayanne.firstpromoter.com/signup/8145

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24:33

Ep 24. Do you have a purpose? What it is and why you...

Communication Strategy That Works ·

2021/05/20

'Purpose' is a term used by businesses and entrepreneurs to define what they do and believe in. But what does it mean, and is it something you can implement in your startup or growing business? In this 'Deep Dive' episode, I talk to Nick Ranger, a brand strategy expert who is the Managing Partner for a global consulting team at Brand Pie, a boutique brand transformation agency. Brand pie recently released their annual CEO purpose report, and Nick joins me today to talk to you about the findings

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10:02

Ep 23. Why investing in the right content once is a...

Communication Strategy That Works ·

2021/05/13

I wanted to share with you today how one fantastic piece of long-form content can serve you well for a few different reasons and fill your content calendar in one sitting. I am going to cover with you today; What long-form content is (and isn't) How it helps you gain authority Get my FREE roadmap to get more strategic with activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 ) You can also; Please leave me a review on Apple Podcasts or my FB

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07:03

Ep 22. People do business with people, not brands

Communication Strategy That Works ·

2021/05/06

I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It’s tough when you start out because no one knows you, you may be new in a market or have some new way of doing things or competing in a very established industry. I am going to cover with you today; Why you

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09:33

Ep 21. Four tips on briefing your PR consultant to...

Communication Strategy That Works ·

2021/04/29

This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR. No one wants to waste time, effort and money. So here are four things to think about when writing a brief to stand the best chance of getting the results you need. Everyone needs help at some point with specific skills and expertise; flying solo on everything means you are spreading yourself thin. I can relate as I run my own business, and there comes a time

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08:23

Ep 20. Why you should be doing competitor research...

Communication Strategy That Works ·

2021/04/22

Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, guess what? You have to keep doing it. I will share why today, especially given the year we have all just had when lots of businesses have had to pivot. I share the 3 types of competitors to look out for, plus when and how to start to make plans to utilise this information as part of your business planning. HERE is that

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12:04

Ep 19. Every picture tells a story: using images...

Communication Strategy That Works ·

2021/04/15

Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. Why? I started my career as a photojournalist from Essex, UK, in the early 1990s, mostly working with music mags and creative portfolios before I trained in public relations and never looked back. Here’s the thing, one of my first proper PR jobs was as a global PR manager for a technology consulting company, and I had some very technical topics to talk

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24:23

Ep 18. 'Deep Dive': How to take your event online,...

Communication Strategy That Works ·

2021/04/01

In this episode, I’m delighted to be doing another ‘Deep Dive’. This time, the topic is how to use events as part of your marketing strategy, take them online and still create an impactful and memorable experience for your audience. We have all had online overload in 2020, and this episode aims to dispel myths of online events and share best practice to engaging your audience in an online event experience. I am delighted to have Vikki Barcroft as my guest, Director of Events with Impact,

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08:15

Ep 17. Building trust and credibility in your brand...

Communication Strategy That Works ·

2021/03/25

Today I share how using topic experts can add real value to your business by building trust and credibility in your brand, product or service. This tool is related to the PR discipline of communication for your business but could be used in any content too. I’ll give an overview of what this tool is and how you can use it, what to look for in a topic expert, and provide examples of where it has worked well. Download my FREE cheat sheet; seven simple steps to communication activity with

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08:21

Ep 16. Common communication strategy mistakes and how...

Communication Strategy That Works ·

2021/03/18

Today I share how to avoid three common communication strategy mistakes I see growing businesses make when communicating their business products and services to customers. I am sharing this with you, so you don't make the same costly mistakes and you can save precious time and effort in the process. I also give you some tips on creating a strategic approach to your activity and sharing my FREE cheat sheet, seven simple steps to communication activity with impact which can guide you in the right

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176 results

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