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PODCAST

Communication Strategy That Works

Welcome to the Communication Strategy That Works podcast. I"m Emma, your host, and I am making it my mission to help you get the "comms stuff" right, spend your money more wisely, and have much more impact. I"m an in-house expert turned external advisor, and I help you if you"re a "comms" and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics

business marketing

All Episodes

13:02

Ep 175. Better Together: Why Collaboration Is a...

Communication Strategy That Works ·

2025/10/30

Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration. We've taken a little time to reset and rethink what this show could be. And from this month, we're moving to one episode every three weeks - slower, more intentional, and packed with real takeaways. You can expect a mix of in-depth insights and learnings, the kind of thoughtful, reflective conversations we've always had along with reviews and recommendations of

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10:51

Ep 174. What Could Built Environment Firms Learn from...

Communication Strategy That Works ·

2025/04/14

This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really stood out to me - and that was humility in brand communication. It got me thinking: in the built environment, we’re often working on big, complex, long-term change. That makes messaging tricky because let’s face it, not everything’s sorted. And there is a lot of focus on what happens when something is complete, and little

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07:41

Ep 173. Book Review: Sustainable Marketing by...

Communication Strategy That Works ·

2025/03/27

I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month. In our discussion, Helen talked about the importance of humility, the value of “progress over perfection,” and why it’s so critical to bring sustainability experts into the conversation early. These ideas were still echoing in my mind as I reminded myself of this book, and Carvill’s insights feel like a natural extension of that

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56:11

Ep 172. Deep Dive with Helen Neal: Beyond the Hype -...

Communication Strategy That Works ·

2025/03/13

Today, I’m joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA Dare Awards 2024 and invited to speak at COP16 in Riyadh, Helen is redefining how businesses integrate sustainability into their strategies. With a background spanning politics, corporate leadership, and communications, Helen built HN Communications to help companies navigate sustainability messaging with authenticity and

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10:50

Ep 171. How to Create a Mindful Workspace for Peak...

Communication Strategy That Works ·

2025/02/27

Welcome back to the final episode in February's productivity series. Today, I want to share how I’ve tried to transform my workspace into a mindful environment that boosts efficiency using a couple of simple approaches. Whether you work from home, in an office, or somewhere in between, our surroundings have a massive impact on our ability to stay focused and creative. Let’s dive into some practical ways to optimise your space!

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14:28

Ep 170. February Productivity Stack 2025: The Best...

Communication Strategy That Works ·

2025/02/21

With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead. If you’ve been waiting for the right moment to shake off the post-holiday slump, this is it! Now is the time to reset, refocus, and build momentum that will carry you into Spring and the rest of the year. In today’s episode, we’re diving into some of the best productivity tools and strategies of 2025 to help you work smarter, not harder, while

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04:58

Ep 169. Book Review: How to Stop Overthinking by...

Communication Strategy That Works ·

2025/02/17

Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever found yourself caught in an endless loop of worry, anxiety, and self-doubt like I have, then How to Stop Overthinking: The 7-Step Plan to Control and Eliminate Negative Thoughts, Declutter Your Mind and Start Thinking Positively in 5 Minutes or Less by Chase Hill (yes, it's a long title!) might just be the guide you need. This book offers a structured

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14:34

Ep 168. Your 2025 Communication Strategy Blueprint:...

Communication Strategy That Works ·

2025/01/30

As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace. For PR and marketing professionals, staying ahead of trends while effectively connecting with audiences requires not just strategy but precision execution. In my latest podcast episode, I provide a comprehensive communication strategy for 2025, complete with actionable tips and key takeaways. Let's dive in!

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08:41

Ep 167. Five Top Tips to Thrive in 2025 - Without...

Communication Strategy That Works ·

2025/01/16

As we dive into 2025, I know how challenging it can feel to keep pace with the constant changes in communication and PR. The rapid shifts in technology, platforms, and audience expectations can sometimes feel overwhelming—believe me, I get it. That’s why I’ve put together this list of tips. They’re not a blueprint (more on that another time!) but rather a set of ideas to inspire and guide you. Before we get into it, I want to say: be kind to yourself. You don’t have to tackle everything at once

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07:26

Ep 166. Launch Your Voice in 2025: Why I Created the...

Communication Strategy That Works ·

2024/12/19

As a new year approaches, there’s no better time to start something fresh and exciting. 2025 is the year to take that idea you’ve been mulling over and turn it into something meaningful — something that connects, inspires, and resonates. Podcasts are a powerful way to do just that, and I created the Start and Launch Your Audio Podcast Coached Programme to guide you through every step of the process, from concept to launch. In this podcast episode, I dive deeper into my bespoke Start Your Audio

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08:38

Ep 165. Placemaking Communications: Turning...

Communication Strategy That Works ·

2024/12/13

If there’s one thing I’m truly passionate about, it’s the built environment. I believe that developments aren’t just about bricks and mortar—they’re about creating spaces where people feel at home, where communities grow, and where memories are made. That’s why I love what I do. Some of you who listen may know that Placemaking Communications is my passion, and it’s all about helping developers and communities connect through meaningful, thoughtful communication. It’s not just about promoting a

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07:53

Ep 164. Unlocking the Power of Word-of-Mouth: Lessons...

Communication Strategy That Works ·

2024/12/05

Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books. Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s

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11:26

Ep 163. Capturing Community: How Film is Transforming...

Communication Strategy That Works ·

2024/11/07

Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new and unusual way- in this case, the housing agenda in the UK. As some of you who listen regularly will know, my consulting business focuses on providing communication strategies for built environment projects and firms. Our big area of expertise is placemaking communications and this means simply, telling the story of places

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11:20

Ep 162. Building Buzz on a Budget: How Startups Can...

Communication Strategy That Works ·

2024/10/25

I’ve worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don’t get me wrong this is essential for a startup, but it’s not the only tool in the toolkit. But, public relations isn't just about media coverage—it’s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for

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11:00

Ep 161. The Importance of Mental Well-Being in PR:...

Communication Strategy That Works ·

2024/10/03

I wanted to conclude September’s focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment can often feel. From managing client expectations and navigating media relations to dealing with crisis communications, the challenges can be relentless. This conversation was raised in my recent ‘deep dive’ with crisis expert Amanda Coleman. For communication and PR professionals, the pressure to be constantly “on,” to

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10:57

Ep 160. The Importance of Issues Management: A...

Communication Strategy That Works ·

2024/09/26

I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I’ve seen firsthand how vital it is to identify and manage potential problems before they escalate into full-blown crises. It’s an area I’ve dedicated much of my focus to, helping organisations develop proactive strategies to address emerging issues and protect their reputations. In a recent conversation with Amanda Coleman, we discussed

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42:44

Ep 159. Deep Dive with Amanda Coleman: The Calm...

Communication Strategy That Works ·

2024/09/12

Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman shares her incredible journey, starting as a journalist and transitioning into key roles in the public sector, including her time at the Environment Agency and Merseyside Police. Amanda brings valuable insights from her extensive experience, including the pivotal role she played during the 2017 Manchester Arena terrorist attack. In this conversation,

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10:01

EP 158. Transforming Internal Chaos to Calm:...

Communication Strategy That Works ·

2024/08/29

As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications as posters and internal launches through to a strategic function. Comms under Corporate Comms, but got moved to HR and back again, even 25 years ago. Reflecting on these complexities and inspired by Jenny Field’s insightful "Chaos to Calm" model, and the podcast where we spoke about this, I delve into the strategic role of internal communication and its

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05:39

Ep 157. 5 Ways Data Can Revolutionise Your...

Communication Strategy That Works ·

2024/08/22

In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share five ways data can transform your communication strategies, making them more effective and impactful. So let's dive in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my

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11:48

Ep 156. Unlocking the Power of SEO: Benefits and Best...

Communication Strategy That Works ·

2024/07/05

This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any business looking to succeed. SEO is one of the most effective tools available to achieve this. However, it is often misunderstood and misused, leading to

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