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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:16:31

How Do I Find New Areas To Scale My Campaign?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/19

Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Exploring a New

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00:56:40

The PPC-ers Guide to Getting Started with SEO on Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/12

Fellow Amazon PPC-er Noemi Bolojan of ScaleWave.io and the Wizards of Ecom Podcast joins Michael to teach you how to become an Optimizer, otherwise known as an SEO expert. They explore keyword research, front-end and back-end keywords, metric tracking, the importance of third-party ranking, and more. This episode is a must-listen for anyone interested in becoming a more robust marketer. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 How we PPC-ers learned

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00:56:36

How Can An Amazon Campaign Audit Help My Business?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/05/05

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! We’ll see you in The PPC Den! Disclaimer: In this

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00:40:01

How Do I Optimize for Total ACOS Goals in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/28

Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate 😈). Although crucial to Amazon's Advertising success, tackling Total ACOS can often be misunderstood. In this episode, Michael and Destaney dive into the factors that influence Total ACOS, provide tips for setting specific goals related to Total ACOS, and explain why bid optimization is the secret sauce that ties it all together. We’ll see you in The PPC Den! Disclaimer: This

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00:48:32

How Do I Build a Productive Partnership With My...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/21

One of our clients joins the show this week to discuss the importance of creating productive e-commerce and Amazon PPC-er partnerships, including why communication matters so much, and setting realistic goals. Dan Daubendiek of American Mutt Tools and Olena Shmaiun, campaign optimizer at Ad Badger, hope to help you create great working relationships of your own with their framework. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 5:49 Why we think this

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00:38:57

Filters to Live By: What Custom Filters Do I Need for...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/14

Amazon PPC is a game of finding areas to amplify or diminish, and some of the best tools in your arsenal are filters. Whether you’re a newbie or a pro, this episode of the show, featuring Amazon PPC Expert and resident badger, Clement Hynaux, is sure to fire up new ideas of filters to live by. Keyword filters. Target filters. Brand analytics filters. And more! All of the filters! Listen to this episode because it’s time to badger up. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to

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00:46:32

How Can I Use Amazon Advertising Stats to Manage My PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2023/04/07

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What

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00:29:40

Launching 54 Campaigns to Rank Multiple Products in...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/31

If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC

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00:31:46

How Product Targeting in Manual Campaigns on Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/24

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded

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00:36:42

What Brand Halo? The Sponsored Brands Attributed...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/17

Amazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives. Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to

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00:41:52

Bidding On Branded Keywords: What Happens When You...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/10

In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords. So, join us on this fun journey, explore all things branded keywords, and get

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00:28:33

How Do I Make The Most of Amazon’s New Broad Match...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/03/03

In this episode, Michael and Alfredo discuss the recent changes to Amazon's broad match type and provide valuable advice on how to adapt to your PPC strategies. From understanding why Amazon made the changes, to learning how to get the most out of its new broad match settings, this episode dives deep into the topic and offers expert insight to help you maximize your campaigns. Tune in and make the most out of Amazon’s new update! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Broad match

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00:35:45

How Do I Identify and Handle Duplicates in Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/02/23

In this episode, Michael and Clement discuss the concept of search term graduation. They also introduce the idea of lateral search term graduation, which involves taking search terms from sponsored products and using them in other campaign types such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display. They also point out that this is an easy win for advertisers because it allows them to use existing data from sponsored products to prevent ad waste and expand their market share

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00:12:34

How Ad Badger's Experiments Helped Amazon Advertisers...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/02/20

In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful insight and advice. In January, Ad Badger ran experiments to identify problems in three Amazon accounts. The first was a campaign with too many keywords. The second was an experiment to see the effect of adding additional campaign types to a product that only had the standard sponsored products. The third problem was related to optimizing bids. Michael summarizes the results

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00:46:29

Unlock Your Business's Growth Potential With Amazon's...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/02/17

In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share

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00:39:41

How Do I Stay Ahead Of The Curve And Become A Better...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/02/10

In this episode, Michael and Brent Zahradnik of AMZ Pathfinder discussed their New Year's resolutions to become better Amazon PPC-ers in 2023. They discussed the importance of being a perpetual student in the field of Amazon advertising and the need to evaluate one's skills and knowledge gaps constantly. The hosts also reflected on the events of the past year and discussed their plans for the new year. They concluded by reminding listeners to be a perpetual student and never stop learning to become

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00:21:06

How Do I Use Amazon BSR To Increase My Rankings And...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/02/03

Today’s episode is part two of our experiment on a client’s low BSR. Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them

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00:31:14

Case Study: How Do I Recover From An Amazon BSR Low...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/01/27

In this episode, Michael and Ad Badger’s Account Manager, Michael Tejeda, look into another client’s case. Starting out at the rank of seven or eight, the product was able to reach number one and then dropped back to three. These two Amazon PPC experts will examine the factors that contribute to the low BSR, the strategies that can be employed to improve its ranking, and how to ensure it recovers from the drop and stays high. We’ll see you in The PPC Den! 🦡 Highlights 00:00 BSR (Best Sellers

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00:26:10

How Do I Transform My Amazon PPC Campaigns With A...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/01/20

As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign. The result is in! Today’s episode is part two of our case study on a bad campaign structure. Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized

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00:27:03

Case Study: How Do I Fix A Bad Amazon Campaign...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/01/13

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently. Let’s tune in and see how Michael and Alfredo will

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