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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:31:38

How to Scale Your Amazon Business Globally: The EU...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/04/24

In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond.If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US

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00:36:01

How to Achieve High Lifetime Value? (Classic)

The PPC Den: Amazon PPC Advertising Mastery ·

2026/04/17

Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in.Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the

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00:45:13

3 Unfair Advantages of the Top 1% of E-commerce Brands

The PPC Den: Amazon PPC Advertising Mastery ·

2026/04/10

In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever.Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture

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00:35:22

The "Be Everywhere" Trap: Why Your Brand is Failing...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/04/03

Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth.If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually

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00:19:46

Inside the Badger Den: Episode 1 | Software Roadmap &...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/03/31

Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den!🦡 Highlights 0:00 –

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00:18:10

How Can I Be The Most Efficient With My N-Gram...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/03/27

Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 00:00 - Intro2:00 - What is N-Gram Analytics?4:21 - What to Do?5:56 - The Big Issue8:11 - Start with Trend

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00:24:35

The Product-Level TACoS Flaw: How "Other SKU Sales"...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/03/20

Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS.First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking

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00:40:43

The Brutal Truth About Amazon FBA (And How to Pivot...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/03/13

Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026.Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis gets totally real about why Amazon has become such a frustrating and expensive barrier to entry, complete with random listing suspensions and endless bureaucratic headaches. Because of this margin squeeze,

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00:27:20

Ad Sales Tripled, Organic Dropped: Decoding Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/03/06

Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year.They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such

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00:36:20

5 Hidden Issues Killing Your Ad Performance

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/27

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and

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00:14:07

Grow Your Amazon Market Share with PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/20

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of

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00:49:11

How Can I Elevate My Copywriting In My Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/13

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 0:00

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00:46:39

6 Essential Amazon Skills to Master in 2026 (Scale...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/06

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your

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00:13:18

How Many Clicks Before You Kill a Keyword? (The CPS...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/30

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you

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00:41:28

Why Amazon Brands Are Starting to Use Meta Ads and...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/23

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by

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00:36:53

How to Balance SOPs and Strategy in PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/16

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs

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00:57:17

UnBox Reveals Amazon Ad Secrets to Transform Your PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/09

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights

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00:47:36

Training PPC Managers Who Can Train Others

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/02

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover

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00:02:11

Dreaming of a Low ACOS, Amazon PPC Song for Sellers

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/25

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year. A family tradition steps into the

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00:46:51

Three Important Weekly Tasks for Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/19

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image

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