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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:36:20

5 Hidden Issues Killing Your Ad Performance

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/27

Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business.In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and

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00:14:07

Grow Your Amazon Market Share with PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/20

In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of

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00:49:11

How Can I Elevate My Copywriting In My Amazon PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/13

Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights 0:00

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00:46:39

6 Essential Amazon Skills to Master in 2026 (Scale...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/02/06

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your

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00:13:18

How Many Clicks Before You Kill a Keyword? (The CPS...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/30

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you

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00:41:28

Why Amazon Brands Are Starting to Use Meta Ads and...

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/23

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by

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00:36:53

How to Balance SOPs and Strategy in PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/16

In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central.We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business.In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs

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00:57:17

UnBox Reveals Amazon Ad Secrets to Transform Your PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/09

In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026.We’ll see you in The PPC Den!🦡 Highlights

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00:47:36

Training PPC Managers Who Can Train Others

The PPC Den: Amazon PPC Advertising Mastery ·

2026/01/02

In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others.Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover

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00:02:11

Dreaming of a Low ACOS, Amazon PPC Song for Sellers

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/25

Before the song starts, before the wishes are said, there’s a moment.From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit.We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year. A family tradition steps into the

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00:46:51

Three Important Weekly Tasks for Amazon PPC

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/19

In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today.We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself.We also dive into image

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00:37:50

Advanced Amazon PPC Bid Optimization

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/12

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data

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00:14:03

Inside the Most Unusual Amazon Seller Call: Can PPC...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/12/05

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That’s exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact

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00:11:24

Climbing the Amazon PPC Ladder

The PPC Den: Amazon PPC Advertising Mastery ·

2025/11/28

In this episode, we’re jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You’ll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN

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00:40:15

PPC Detectives: Solving Amazon’s Most Mysterious...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/11/21

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally,

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00:34:58

Crack Q4 2025 with AMC Audiences & Deals

The PPC Den: Amazon PPC Advertising Mastery ·

2025/11/14

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Intro01:31 – Why Q4 2025 is crucial for Amazon marketers05:01 – AMC Audiences – segmentation & targeting12:01 – Creating high-impact

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00:35:23

Why AI Will Be Your New Assistant on Amazon

The PPC Den: Amazon PPC Advertising Mastery ·

2025/11/07

In this episode, Michael sits down with Joshua Rawe from AmplyCell to explore a quiet revolution inside Amazon advertising. Téogether, they unpack how AI is taking over the heavy lifting — from creating videos to analyzing data — and why the future of selling on Amazon will belong to those who can think both creatively and technically. You’ll discover how Amazon’s newest AI tools are not just changing ads, but redefining what it means to be a marketer.We’ll see you in The PPC Den!🦡 Highlights

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00:25:45

5 Ways Search Query Data Boosts Sales

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/31

In this episode, we welcome Maryna, Amazon PPC Manager at Ad Badger, to our show. We dive into how to leverage search query data to boost sales on Amazon. Maryna shares insights on uncovering hidden keywords customers are actually using, optimizing ad campaigns, and increasing CTR and conversions. We discuss when high impressions don’t translate into clicks and how improving titles, images, or pricing can fix that. She also explains the importance of tracking market growth and lost sales, showing

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00:15:51

A tool I use every month to better manage my Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/24

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of

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00:27:23

How to Audit Amazon PPC Campaigns Using Bulk Files...

The PPC Den: Amazon PPC Advertising Mastery ·

2025/10/17

Hey, if you’re managing Amazon PPC, you need to check out the latest PPC Den Podcast episode. Mike walks you through how to audit your campaigns using bulk files and pivot tables — step by step. What’s really valuable is how he highlights where ad spend might be wasted, which campaigns or products are performing best, and how to optimize match types like broad, phrase, and exact. He also points out the usual frustrations with Amazon Ads — signing in, switching between Seller Central and Advertising

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