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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:25:49

Casey Kelly- Defining Semi-Absentee Ownership

Alloy Personal Training Business ·

2023/03/01

When many people think of being a semi-absentee franchise owner, they often don’t have a realistic expectation of the time and involvement they’ll have with the business. As a semi-absentee franchise owner, you might not be involved in the day-to-day operations of your business, but you are ultimately responsible for anything that happens, both good and bad.Our guest today, Casey Kelly, one of the earliest franchisees of Alloy, knows this too well. He encountered a few hiccups early on but quickly

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00:20:44

The Six Stages of Franchise Relationships

Alloy Personal Training Business ·

2023/02/22

Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor. It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them.In his book The Franchise E Factor, Greg Nathan, an Australian author, outlines 6 stages of franchise relationships.While not all franchisees may experience these stages in a linear fashion, both franchisor

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00:39:42

Wes Barefoot Reveals the Character Traits of a...

Alloy Personal Training Business ·

2023/02/15

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle

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00:33:34

10 Stoic Tenets That Will Improve Your Business

Alloy Personal Training Business ·

2023/02/08

We have always found great wisdom and lessons from the stoics of a long time ago that remain relevant today.Some of these stoic tenets cross over to the business world.In this episode, Rick and Matt go through the diaries of Marcus Aurelius, a Roman empire widely regarded as one of the greatest stoics for some of his teachings that will improve you and your business.His writings, which he did for himself at the time, have been applied today to teach important life and business lessons.If you want to

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00:35:17

Implementing EOS

Alloy Personal Training Business ·

2023/02/01

We recently deployed an Entrepreneurial Operating System (EOS) at our corporate offices. For those who've read the book Traction, this is the system on which the book is based.A lot of great businesses use EOS to keep track of the team's progress and increase productivity. It is a framework for accountability and, ultimately, how to structure your business.EOS helps to build a better leadership team, strengthen individual accountability, and achieve greater clarity, traction, and results. By

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00:16:12

The Hedgehog Concept

Alloy Personal Training Business ·

2023/01/25

There's an old Greek parable that says the fox knows a lot of things, but the hedgehog knows one big thing. Foxes are cunning and got lots of ideas to try and get the hedgehog, but the hedgehog does one thing really well. It rolls into an armored ball with spikes on it, nothing can get it, and it does it every time. It always works.Applying this concept in entrepreneurship is essentially identifying the one thing you can be good at and doing it consistently.However, it is not as easy as it sounds,

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00:16:33

2023 Recession Investing Advice – Should You Invest...

Alloy Personal Training Business ·

2023/01/18

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.The answer, as always, is it depends.For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone

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00:37:52

Pearls of Wisdom from Meg Schmitz

Alloy Personal Training Business ·

2023/01/11

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success.Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them.A franchise consultant plays a huge role in preparing candidates and introducing them to the franchisor

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00:25:52

The Perks of Owning an Alloy Personal Training Franchise

Alloy Personal Training Business ·

2023/01/04

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success.One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at Alloy, we offer all our franchisees a full suite of benefits so that they don’t worry about that. Another

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01:05:01

Exercise and Nutrition Truths with Alan Aragon

Alloy Personal Training Business ·

2022/12/28

Today on the podcast, we have one of the foremost experts in nutrition and exercise in the world. Alan Aragon has been a nutritional researcher for more than 3 decades. Most people in the fitness industry must have come across one of his very many science-backed writings.He has been moving the fitness industry towards more of an evidence-based information approach. He has published in popular nutrition and fitness magazines and peer-reviewed scientific journals.In this episode, Rick and Alan discuss

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00:18:15

3 Reasons Why Fitness is an Amazing Business

Alloy Personal Training Business ·

2022/12/21

In this episode, Matt and Rick discuss the 3 reasons that make fitness a great business. From the financials to the purpose, fitness is a compelling investment opportunity.More and more people are becoming aware of fitness's impact on their overall health. In fact, muscle mass has been recognized as one of the markers of longevity. And with only about 20% of the population actively working out, there is a great untapped opportunity.Having a business that literally changes people's lives gives you a

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00:42:31

How to Recruit and Hire Great Talent

Alloy Personal Training Business ·

2022/12/14

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.She is Alloy’s one and only vendor for talent acquisition in the fitness space.Jessie shares

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00:44:28

31 Ways to Ruin Your Fitness Business {Part 2}

Alloy Personal Training Business ·

2022/12/07

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.In today’s episode, we continue from number 15 to number 31.As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be

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00:44:12

31 Ways to Ruin Your Fitness Business {Part 1}

Alloy Personal Training Business ·

2022/11/30

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and

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00:31:46

The Sales Paradox

Alloy Personal Training Business ·

2022/11/23

In most fitness businesses, there are two main levers you can pull. The first one is sales, where you get a lead in front of you and have a process to convince them that you have the solution to their problem.The second lever, which is KEY to growing your business, is a good retention model to keep the customers IN your business. The fitness industry has always struggled with this lever.If you want to grow and fill up your gym, you're probably not going to get there if you're putting water in a

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00:31:03

Should You Be Worried About Local Competition?

Alloy Personal Training Business ·

2022/11/16

Losing some of your customers to local competition can be painful. And when they’re directly stealing customers from you, it can really set the alarm bells ringing.So while sometimes you should pay attention to what they’re doing, it’s always about balance. Sometimes you can lose sight of what you’re trying to do just by focussing on competitors too much.In this episode, Rick and Matt are going to explain how much attention you should pay to your competition, why the scarcity mindset is killing you,

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00:50:13

The Ideal Framework For Your Exercise Program

Alloy Personal Training Business ·

2022/11/09

When it comes to choosing an exercise program, there are lots of varying options and opinions out there. And most people who put out ideas on what’s “right” usually have something to gain financially.That explains the number of people who don’t stick around in the gym that long. Either they’re troubled with specific injuries after doing some gym routines, or they aren’t that motivated at all.Fortunately, real hard data and the latest science are coming in to back up our claim that strength training

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00:45:17

Identifying Different Market Segments with Jay Croft

Alloy Personal Training Business ·

2022/11/02

The fitness industry is youth obsessed. Just look at most of the ads and marketing content you see from gyms, and you notice that very few fitness facilities are speaking to the older demographic, those that are over-50This demographic is underserved in the fitness industry, yet they have more money to spend than the younger people who are still finding their footing in life.In this episode, Rick speaks with Jay Croft of Prime Fit Content to discuss the subcategories of the 50+ demographic. Jay is

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00:43:17

Disrupt Your Business

Alloy Personal Training Business ·

2022/10/26

One of the superpowers of successful entrepreneurs is the ability to stay focused. You’ve probably heard Rick and Matt talk about it in this podcast.But the key to staying longer in business is to constantly disrupt your own business. If you don’t, your competition will do it for you and put you out of business.However, disruption is not squirreled brain addition of things. It’s not pilling things on that don’t move the needle significantly.Disruption is moving from one thing to another in a

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00:13:49

Rivers And Ponds - How To Combat Trainer Turnover...

Alloy Personal Training Business ·

2022/10/19

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. Meaning they will be here today, then the current (the market) will take them somewhere else in a short period of time. The opposite

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322 results

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