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PODCAST

The Business of Blueberries

U.S. Highbush Blueberry Council

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

arts food

All Episodes

25:29

The Road to Industry Engagement and Programs With...

The Business of Blueberries ·

2022/01/20

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Amanda Griffin, USHBC/NABC vice president of engagement and education, to discuss her new role with USHBC and her background in the produce industry.“A lot of [industry engagement] has to do with having your ears on the ground on what the folks you serve need most from you as an organization.” - Amanda Griffin“I

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27:28

Developing Industry Leadership with Ashlee Sikorski

The Business of Blueberries ·

2022/01/13

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ashlee Sikorski, team development coach at Sway Leadership, to discuss leadership development in the blueberry industry.“If you have 10 people at your company putting in an extra 10%, then you have a whole, full employee that isn’t even coming out of your budget. I think people who show up and are satisfied with

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33:24

Cort Brazelton and Working Together with the IBO

The Business of Blueberries ·

2022/01/06

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Cort Brazelton, co-CEO of Fall Creek Farm & Nursery, to discuss the latest International Blueberry Organization (IBO) State of the Industry report and the future of global blueberry production. “If the IBO is going to create more value in the future, we need a strong partnership with the USHBC, because no

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20:40

Holiday Greetings & Spring Meetings Preview With Ken...

The Business of Blueberries ·

2021/12/29

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ken Patterson, NABC chair and co-owner of Island Grove Ag Products, to offer some holiday greetings and preview the upcoming NABC/USHBC Spring Meetings in Tampa, Florida, in early March.“I wanted to be on the forefront of understanding where this industry was going to go and help however I can to push it in that

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13:52

Flooding in the Pacific Northwest

The Business of Blueberries ·

2021/12/22

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by three blueberry growers in the Pacific Northwest to discuss the unprecedented and catastrophic flooding in areas of British Columbia and Washington state.Growers interviewed include:Steve Phillips of Berryhill Foods in British Columbia, Canada.Jason Smith of Fraser Berry Farms, also in British Columbia.Bryan

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34:17

Driving Profitability by Empowering Your Employees,...

The Business of Blueberries ·

2021/12/17

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Gunnar Avinelis, CEO of AgriCare, to discuss the firm’s creative approach to employee engagement and what it could mean for the larger agriculture industry.“[By choosing an employee stock ownership plan structure], we would not only preserve a legacy, but build a new legacy, and build companies that last far

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28:54

Unpacking Leadership Development With Dwight Ferguson

The Business of Blueberries ·

2021/12/09

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dwight Ferguson, president and CEO of the California Agricultural Leadership Foundation, to discuss his thoughts on leadership, developing the next generation of leaders and his role in merging the Produce Marketing Association and United Fresh.“PMA has historically done certain things extremely well, just as

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30:12

Catching Up On Chile

The Business of Blueberries ·

2021/12/02

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Andres Armstrong, executive director of the Chilean Blueberry Committee, to discuss expectations for the upcoming growing season in Chile and share about the dynamic changes taking place for blueberries on the ground in Chile.“We’ve been trying to look for new and better markets for fruit and I think [Chile] has

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29:02

Breeding Southern Highbush Varieties With Paul...

The Business of Blueberries ·

2021/11/24

Paul Lyrene, Ph.D., has dedicated his career to the development of early-ripening, high-quality blueberry cultivars that are productive in Florida’s humid, subtropical climate. Due to his efforts, the Florida blueberry industry has grown and flourished, and opened the door to blueberry production in other warm climates across the country and the world.On this week’s podcast, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council

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28:42

Unpacking the Results of the USHBC Referendum

The Business of Blueberries ·

2021/11/18

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Shelly Hartmann, owner of True Blue Farms and USHBC chair, to discuss the results of the recent referendum vote and where the USHBC goes from here.“We really need to encourage grower participation. This is a grower’s program. They need to be involved and they need to be up to speed on the strategic plan and the

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31:59

Connecting Blueberries to Food Brands

The Business of Blueberries ·

2021/11/12

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), and co-host Alicia Adler, USHBC and NABC vice president of global business development, are joined by Jake Briere, corporate chef at Chobani and a member of the USHBC R&D Advisory Board. Adler and Cronquist bring Briere on to discuss where the food industry is innovating and what that means for blueberries as an ingredient in packaged food

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28:59

Blueberry Innovation Bootcamp

The Business of Blueberries ·

2021/11/05

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the Blueberry Innovation Bootcamp that took place recently in Seattle, Washington. Cronquist takes you through an audio version of the bootcamp that highlights the value and opportunities blueberries bring as an ingredient.In this episode, you’ll hear from:Dave Arena, owner of Frank Donio, Inc.Chef Dina Paz, managing culinary director of the

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30:19

Technology and the Consumer Experience

The Business of Blueberries ·

2021/10/29

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the genetics panel that recently took place as a part of Innovate 2021. Cronquist takes you through an audio version of the panel that highlights technology and how it informs the consumer experience with blueberries.In this episode, you’ll hear from:Ridley Bell, owner of Mountain Blue Orchards in New South Wales, Australia, and a blueberry genetics

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34:20

Tech Tour Highlights

The Business of Blueberries ·

2021/10/22

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the Tech Tour that took place recently as part of Innovate 2021. Cronquist takes you on an audio version of the Tech Tour that highlights forward-thinking field experiments happening today in the blueberry industry.In this episode, you’ll hear from:Josh Dietrich, farm manager at PanAmerican Berry Growers, talking about their cooling system that helped

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27:01

Tech Symposium Highlights

The Business of Blueberries ·

2021/10/15

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the Tech Symposium that took place recently as part of Innovate 2021. Cronquist condenses nine hours of content into 30 minutes as he takes you through some of the highlights of this year’s symposium, with audio clips from some of the most popular sessions.Highlights include:“Technology and the Consumer Experience” panel with Paul Sandefur of Fall

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39:00

Global Consumer Research

The Business of Blueberries ·

2021/10/07

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), and co-host Alicia Adler, USHBC and NABC vice president of global business development, are joined by Kelly Ewen, partner at Rose Research. Adler and Cronquist bring Ewen on to discuss the overall intention and findings of the recent USHBC-funded global consumer research study.“Consumption is extremely strong and high [in Southeast Asia]. They’re familiar

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26:16

The Flavor Experience

The Business of Blueberries ·

2021/10/01

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Jennifer Sparks, USHBC/NABC vice president of marketing and communications, and Christie Wood, group account director at the Sterling-Rice Group. Cronquist brings Sparks and Wood on to discuss the recent Flavor Experience conference held in Monterey, California, in early September and how it relates to USHBC’s

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36:36

Reimagining the Tractor

The Business of Blueberries ·

2021/09/23

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), and Rod Cook, industry veteran and the chair of the Blueberry Technology and Innovation Committee, sit down with Praveen Penmetsa, founder and CEO of Monarch Tractor. While the blueberry industry isn’t known for being tractor-centric, this tractor will be part of the Innovate 2021 Technology Symposium, and it is one of the

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36:57

A Peek Into What Lies Ahead for Peru

The Business of Blueberries ·

2021/09/17

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Daniel Bustamante, president of Proarándanos and chief commercial officer at Agricola Cerro Prieto S.A. (ACP); Luis Vegas, general manager at Proarándanos; and Ryan Lockman, vice president of sales and procurement at North Bay Produce, to talk about the start of the Peruvian blueberry season and the challenges and opportunities that lie ahead

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31:21

Uniting the Blueberry Industry With More Possibilities

The Business of Blueberries ·

2021/09/10

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), is joined by Joe Barsi, president of California Giant Berry Farms, to discuss the inception of the United Blueberry Task Force (UBTF).“Growers are the most important part of the business at [California Giant Berry Farms], and that comes from the leaders down. Without high-quality growers, we don’t really have a business.” - Joe Barsi“I think if you’re a

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227 results

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