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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

22:38

110: 8 Free Digital Marketing Tools That Every Small...

Marketing Solutions for Local Law Firms ·

2022/01/05

Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet. We have put together a slew of free digital marketing tools for you to utilize while growing your company. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply

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24:54

109: 8 Link Building Tips All Small Businesses Need...

Marketing Solutions for Local Law Firms ·

2021/12/29

Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it becomes clear that while link building will take some effort, it is something any small business owner or marketing person should be able to handle. To get the best results, keep the following tips in mind. General

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28:45

108: 10 Methods to Build Your Email List as a Local...

Marketing Solutions for Local Law Firms ·

2021/12/22

One of the many marketing challenges small businesses face is trying to grow their email lists. The larger your email list is, the larger your reach and therefore the more potential purchases you will generate. But it can be hard to convince people to give you their email addresses. This is especially true with so much spam being sent. The good news is that there are some methods, both simple and complex, that can help small businesses build their email lists. This episode gives you tips on how best

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17:43

107: How to Plan Facebook Ad Campaigns For The...

Marketing Solutions for Local Law Firms ·

2021/12/15

The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your ad campaigns. This is especially true when it comes to online marketing. Facebook is still one of the most powerful tools that brands can use to sell their

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20:20

106: 4 Ways to Manage Your Business’s Online Reputation

Marketing Solutions for Local Law Firms ·

2021/12/08

Taking your business online means you are bringing it where the world will be able to reach it. With this new chapter comes many new things to learn for most business owners. One of those is the fact that you will need to keep track of your online reputation. This may seem intimidating at first, but following a few simple tips will help make it manageable. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here:

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27:37

Episode #105: Does Your Website Have an Insurance...

Marketing Solutions for Local Law Firms ·

2021/12/01

Plugins mentioned during this episode:Sucuri: https://sucuri.net/ iThemes Security Pro: https://ithemes.com/security/ WPScan: https://wpscan.com/Wordfence: https://wordpress.org/plugins/wordfence/ General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing

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25:36

Episode #104: Understanding Facebook Reach and How to...

Marketing Solutions for Local Law Firms ·

2021/11/24

Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and resources trying to crack Facebook marketing. That might sound easy but the reality is completely different. Facebook ads have steadily become expensive over the

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54:46

Episode #103: The State of Social Media Address

Marketing Solutions for Local Law Firms ·

2021/11/17

Follow Lora on Social Media and Checkout her Podcast:Facebook: https://www.facebook.com/LoraShipmanOfficial/Instagram: https://www.instagram.com/lora_shipman/Pinterest: https://www.pinterest.com/ShipmanMedia/Twitter: https://twitter.com/ShipmanMediaYouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/Lora's Podcast: https://podcasts.apple.com/us/podcast/the-lora-shipman-show/id1335405730Here's Lora's gift for all listeners: https://lorashipman.com/resources/General

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30:58

Episode #102: 13 Tips to Create Videos for Your...

Marketing Solutions for Local Law Firms ·

2021/11/10

Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers and is now the media format that is most consumed and shared on social media. In fact, by 2022 online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017! Now that you’re sold on the importance of video, keep the following tips in mind to get the most from your

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37:32

Episode #101: Are you practicing risky business?

Marketing Solutions for Local Law Firms ·

2021/11/03

Ms. Lawson is an attorney licensed in the U.S. District Court of New Jersey and the State of New Jersey and owner of the Lawson Firm LLC. Before launching the Lawson Firm, Ms. Lawson specialized in complex commercial litigation, representing clients in and out of court to resolve business disputes. By cleaning up corporate messes, Ms. Lawson learned first-hand about the bad decisions businesses make when they don't consult with an expert first.Now, as a trademark lawyer, Ms. Lawson helps

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20:52

Episode #100: How to Get Rid of Fake Followers

Marketing Solutions for Local Law Firms ·

2021/10/27

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story. The fake social media followers plague affects every social platform out there. There is no shortage of online services that will gladly take your money in return for what they claim to be

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26:06

Episode #99: 5 Ways to Grow Your Instagram Following...

Marketing Solutions for Local Law Firms ·

2021/10/20

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences. Therefore, Instagram should definitely be a tool that all online marketers should use for their campaigns. The stats more than back up its suitability for your ad dollars. As of 2021,

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30:18

Episode #98: How to avoid Facebook/Instagram Ad Fatigue

Marketing Solutions for Local Law Firms ·

2021/10/13

Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has built powerful advertising tools that enable digital marketers to get the most out of these campaigns. Audiences can be targeted in incredible detail through ad

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31:05

Episode #97: Why Pinterest marketing should be on...

Marketing Solutions for Local Law Firms ·

2021/10/06

What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube, and now even TikTok. Yet there’s one platform that flies under the radar even though it has incredible value to offer. Pinterest marketing is something that every business owner should be looking at. That's why we wanted to bring it to your

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18:25

Episode #96: End of 3rd Quarter Review

Marketing Solutions for Local Law Firms ·

2021/09/29

General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business,

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24:33

Episode #95: 7 Ways to Capture More Leads Without...

Marketing Solutions for Local Law Firms ·

2021/09/22

We’ve all heard the expression ‘the money is in the list'. We’ve all heard it because it’s true!Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads. But you don’t necessarily have the budget to spend more money on ads, right? We hear you! and that is why I want you to hear this episode ;-)... Where we provide 7 proven strategies that will help you capture more leads

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34:25

Episode #94: 5 Social Media Trends to Capitalize on

Marketing Solutions for Local Law Firms ·

2021/09/15

Social media is an incredibly powerful tool. Changemakers across the globe rely on their power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends. The numbers don't lie. More than 3.6 billion people were using social media worldwide. This number is expected to surge to almost 4.41 billion by 2025 as smartphone and internet penetration grows in emerging markets. Users spend 144 minutes checking social media per day on

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28:28

Episode #93: 4 Tips to Help You Manage Your Reputation

Marketing Solutions for Local Law Firms ·

2021/09/08

There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation - it’s simply too important to ignore! ATTENTION HVAC CompaniesRegister to attend EPIC 2021: https://www.epic2021event.comGeneral Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us

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20:33

Episode #92: An Introduction to EGIA and EPIC2021

Marketing Solutions for Local Law Firms ·

2021/09/01

As the Vice President of Marketing & Member Services, Jeff spearheads the strategy and directs the execution of EGIA’s overall member experience, external communications and membership growth initiatives.Jeff leads the team responsible for identifying, planning, and implementing EGIA’s various member benefit offerings including Contractor University training programs, Contractor Marketplace product, and service discounts, Snapshot Survey industry-wide research reports, and more. He oversees the

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25:11

Episode #91: How to Elevate Your Business Brand With...

Marketing Solutions for Local Law Firms ·

2021/08/25

Angelica Neer is a marketing and graphic design expert who founded hatch. Marketing Agency 4 years ago. From working in PR, to running marketing at a top publisher, Insider, Angelica's love for helping others has translated into her love for creative marketing.How to connect with Angelica:Website: https://www.hatchmarketingagency.com/Facebook: https://www.facebook.com/hatch.marketingagencyLinkedIn: https://www.linkedin.com/in/angelica-neer/General Info:If you want to get a hold of us, or you

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