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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

01:00:26

Maximize App Revenue with Web2App Funnel Strategies

App Marketing by App Masters ·

2025/02/01

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software

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00:58:13

Maximize App Revenue with Web2App Funnel Strategies

App Marketing by App Masters ·

2025/02/01

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams. We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations. With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software

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00:39:35

App Masters Greatest Hits: Episode 4 with Christian...

App Marketing by App Masters ·

2025/01/30

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Christian Calderon, ex-advisor of Ketchapp - mobile game studio, In this episode, you’ll discover: ✔️ What defines casual, mid-core, and

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00:21:41

7 Favorite App Growth Case Studies of 2024 (And What...

App Marketing by App Masters ·

2025/01/28

Here are the top lessons we learned in 2024 and how you can apply them in your app business.From mastering ASO to maximizing the potential of Meta Ads without overspending, these 7 case studies are filled with actionable insights that you can apply today. 🔥 👉🏻 Here’s what you’ll learn: ✅ How we took an app making $300 a month to $92,000 in all of 2024 ✅ The ASO strategy that helped one client go from $70,000 to $200,000 a month in sales ✅ The surprising discovery about measuring the

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01:17:58

Unlock Your App Growth with AI & Inclusive Marketing

App Marketing by App Masters ·

2025/01/25

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy.We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans. She will share invaluable insights into AI’s

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01:16:05

Unlock Your App Growth with AI & Inclusive Marketing

App Marketing by App Masters ·

2025/01/25

In this interview, we’ll explore how leveraging AI and inclusive marketing can revolutionize your app’s growth strategy. We’re joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans. She will share invaluable insights into AI’s

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00:36:01

App Masters Greatest Hits: Episode 3 with Wilhelm...

App Marketing by App Masters ·

2025/01/23

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, we’re joined by a Wilhelm Taht, VP of Rovio - Makers of Angry Birds, who takes us on a journey through the worlds of casual, mid-core, and hardcore gaming. From

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01:17:03

From Zero to 5-Figure Exit With One ASO Change

App Marketing by App Masters ·

2025/01/18

In this podcast, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side

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01:15:10

From Zero to 5-Figure Exit With One ASO Change

App Marketing by App Masters ·

2025/01/18

In this video, you will discover how ONE single ASO change led to a successful 5-figure exit. We share the journey of how we took an app that was generating zero downloads for the first year and ultimately sold it. Here’s what you’ll learn: 📌 The ONE ASO strategy that helped us gain traction and users. 📌 The process of working with a buyer and negotiating the exit. 📌 Mistakes we made and what we’d do differently next time. Whether you're dreaming of launching your own app, scaling a side hustle,

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00:38:50

App Masters Greatest Hits: Episode 2 with Matthew...

App Marketing by App Masters ·

2025/01/16

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Matthew Hall, co-founder of Crossy Road, reveals the secrets behind the success of Crossy Road, sharing insights into building a game with high retention and viral

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01:03:47

Profitable Meta Ads with a $1,200 Monthly Budget

App Marketing by App Masters ·

2025/01/11

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget. We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also

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01:05:40

Profitable Meta Ads with a $1,200 Monthly Budget

App Marketing by App Masters ·

2025/01/11

In this interview, we’ll explore how to profitably run Meta Ads with just a $1.2K monthly budget.We’re joined by Ben Hacker, Co-Founder of Mind Caddie, the #1 app for improving your golf mental game, and Head of Marketing at Hole19, a top golf GPS app trusted by millions. Ben brings years of experience in digital strategy and performance marketing, with a proven track record of scaling campaigns for startups and global brands across industries such as sports, entertainment, and tech. We'll also

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00:30:47

App Masters Greatest Hits: Episode 1 with Chris...

App Marketing by App Masters ·

2025/01/09

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape! We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished. In this episode, Chris Barton, co-founder of Shazam shared about the company's journey from a nascent idea to a global phenomenon. You will discover: ✔️ History of mobile

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00:07:28

Insights From Running $20M in Rewarded User...

App Marketing by App Masters ·

2025/01/07

Rewarded user acquisition: How does it work and is it right for your app? In this podcast, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster

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00:06:41

Insights From Running $20M in Rewarded User...

App Marketing by App Masters ·

2025/01/07

Rewarded user acquisition: How does it work and is it right for your app? In this video, you will discover key strategies like using in-app rewards to drive engagement, setting goals for return on ad spend (ROAS), and balancing rewards to attract quality users. Learn how to find the right audience, maximize engagement, and avoid common pitfalls, with insights from $20M in UA campaigns! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster &

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00:06:32

Track These 4 Events to Increase Your App's Revenue

App Marketing by App Masters ·

2025/01/01

Did you know 63% of users subscribe during onboarding? This key insight can help drive better decisions and improve your app's conversion rate! In this Podcast, we explore 4 significant events you should track to increase revenue. Learn why monitoring user behavior, including onboarding, feature usage, and subscription points, is essential for smarter decisions, a better user experience, and higher conversions. Watch now to discover how tracking user behavior can optimize your app and boost

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01:01:13

Breaking Through A Competitive App Category

App Marketing by App Masters ·

2024/12/21

In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space.We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age. With a deep understanding of digital product design and scaling for

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00:07:08

This HACK Will Lower Your AI Costs

App Marketing by App Masters ·

2024/12/18

Discover how to cut your AI expenses and keep them at just a small fraction of your revenue. In this Podcast, we’ll share strategies to help you lower your AI costs through better planning and advanced technical tools. Plus, you will learn how to ask the right questions in ChatGPT to simplify complex technical concepts! Whether you're just starting out or already running AI-driven processes, these tips will help you maximize efficiency and savings. Book a consultation call:

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00:09:13

Expert Guide on When and How to Scale Your App!

App Marketing by App Masters ·

2024/12/11

In this Podcasts, you’ll learn top strategies for scaling your app sustainably and maximizing user acquisition. From optimizing your ad spend to choosing the right acquisition channels like Apple Search Ads and Meta, these expert insights will help you identify the best time to scale.Discover how to get the highest return on your ad spend, lock in user engagement, and create a loyal customer base for long-term success. Watch now to unlock the strategies to attain growth and scale smartly! Book a

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00:50:53

Boost Your App's Conversion Rate with These 9 Proven...

App Marketing by App Masters ·

2024/12/07

In this interview with Paddle, we’ll discuss 9 proven strategies to optimize key areas like onboarding, pricing pages, and the checkout experience. Whether it’s improving your homepage or creating high-converting landing pages, these actionable tips are designed to help you turn visitors into paying users. Discover small tweaks that make a big impact and boost your app's success! This video is a webinar recording from Paddle's 2024 Happy Hour: https://www.paddle.com/events/happy-hour-2024 Learn

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