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PODCAST

Talk Commerce

Brent W. Peterson

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the

technology entrepreneurship

All Episodes

29:54

The Top 3 Strategies to Skyrocket Your Marketplace...

Talk Commerce ·

2024/05/28

SummaryJordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the

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33:20

The Top 3 Secrets to Accelerating Your Digital...

Talk Commerce ·

2024/05/27

SummaryIn this episode, Ben Johnson, the CEO and founder of Particle 41, discusses the importance of OKRs (Objectives and Key Results) in goal setting and measuring progress. He explains how OKRs can bring a data-driven culture to organizations and shares examples of how they can be applied in business. Ben also talks about Particle 41's services, including software development, application modernization, DevOps, and data science. He emphasizes the company's core values of visibility,

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36:21

A Guide to Geofencing with Ernesto Cullari and...

Talk Commerce ·

2024/05/21

SummaryBarbara Wardell and Ernesto Caleri, co-founders of Cullari & Wardell, discuss geofencing as an advertising technology and tactic that helps small businesses recover foot traffic. They explain that geofencing involves drawing virtual fences around competitor locations and sending targeted ads to potential customers when they enter those locations. They emphasize the importance of satellite-verified visits and the ability to track conversions online or in-store. They also discuss

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33:55

The Top 3 Things Event Organizers Must Know to Boost...

Talk Commerce ·

2024/05/14

SummaryAshley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and

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34:01

Mastering Platform Products and Ecommerce Complexity...

Talk Commerce ·

2024/05/07

SummaryIn this episode, Elena Leonova, SVP of Product at Spryker, discusses the challenges of building e-commerce platforms for sophisticated use cases. She highlights the limitations of one-size-fits-all solutions and shares examples of complex use cases that require a more flexible and extensible platform. Elena also reflects on her experience in product management at Magento and BigCommerce, emphasizing the importance of understanding the needs of partners and customers. She offers

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27:33

3 Key Insights on Revolutionizing Retail with...

Talk Commerce ·

2024/04/30

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Casey Drake, the VP of Sales at Endear, about the importance of SalesChat in retail. They discuss how SalesChat, a live chat widget on a website, can connect customers with sales associates in real-time, creating personalized shopping experiences. Casey emphasizes the value of having store associates engage with customers online, as it leads to more conversions and builds stronger relationships. They also touch on the

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34:22

How to Embrace Sustainability in Fashion: Recurate's...

Talk Commerce ·

2024/04/27

SummaryWilson Griffin, CEO and founder of Recurate, discusses the importance of embracing the secondhand economy and circularity in the fashion industry. Recurate helps brands manage their own resale programs, extending the life cycle of products and reducing the environmental footprint. By participating in the resale economy, brands can benefit from the second, third, and fourth sales of their products. Recurate offers a modular approach to resale, allowing brands to choose different

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19:31

The Top 3 Things You Will Learn About Scaling Your...

Talk Commerce ·

2024/04/25

SummaryIn this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for

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57:36

An Expert Guide to Landing Interviews & Influencing...

Talk Commerce ·

2024/04/23

SummaryIn this conversation, Brent Peterson interviews Misha Zvagintsov, a podcasting pro, about influencer marketing and the power of podcasts. Misha shares his passion for podcasting and how he helps entrepreneurs land guest spots on popular shows. They discuss the value of being a guest on podcasts, even smaller ones, and the importance of clear and not clever branding. Misha also talks about his own podcast, the Table Rush Talk Show, and the rebirth moments that led him to start it

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31:03

Revolutionizing Sweets: The Potential of Sweet...

Talk Commerce ·

2024/04/20

SummaryAli Wing, CEO of OOBLI, discusses sweet proteins and their role in revolutionizing sweets and reducing sugar in our diets. Sweet proteins are derived from plants and berries and are designed to trick our taste buds into thinking they are sugar. They do not affect blood glucose levels or the gut microbiome, making them a healthier alternative to traditional sugar. OOBLI's products include sweet protein-powered chocolates and teas, which have significantly less added sugar compared to

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31:54

Expanding Your E-Commerce Reach Across Marketplaces...

Talk Commerce ·

2024/04/18

SummaryBen Riggle, the Managing Director for Channable, shares insights on expanding online presence across multiple marketplaces. He emphasizes the importance of diversifying sales channels beyond just Amazon and discusses strategies for optimizing product listings, managing campaigns, and finding growth opportunities. Riggle also highlights the challenges of managing product data and listings across different marketplaces and how Channable helps automate and optimize these processes. He

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25:35

Unlocking Massive Growth Through Marketing Alignment...

Talk Commerce ·

2024/04/16

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Josh Gibson from the Sojourn Group. Josh discusses the rise of direct-to-consumer brands and the need for expertise in selling on marketplaces like Amazon, Walmart, and Target. He highlights the importance of listing optimization and the challenges of meeting marketplace requirements for shipping and fulfillment. Josh also emphasizes the value of diversifying across multiple marketplaces and the benefits of working with a

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31:35

Thriving in E-Commerce: Insider Secrets from...

Talk Commerce ·

2024/04/13

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Raul Galera, the Partnerships Lead at Referral Candy. They discuss various topics related to e-commerce, including the use of AI in content generation, the challenges of rising ad costs, the importance of organic SEO and customer needs vs. wants, the upcoming Black Friday and Cyber Monday sales events, and the value of partnerships in e-commerce. Raul emphasizes the need for brands to have a clear post-purchase path for

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32:07

Revolutionizing Loyalty: The Future of Rewards...

Talk Commerce ·

2024/04/09

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Lin Dai, the CEO and co-founder of Super Logic, a next-generation rewards and loyalty platform. Lin shares his passion for points and miles and his interest in kitesurfing. The conversation focuses on the evolution of rewards programs, the value of loyalty, and the challenges faced by brands in managing points accounting liability. They also discuss the importance of engagement and personalization in rewards programs and the

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32:26

Unleashing Video Magic: Jeremy Toeman Shares His Secrets

Talk Commerce ·

2024/04/06

SummaryJeremy Toeman, founder of AugX Labs, discusses the importance of video in today's market and the challenges that businesses face in creating video content. He highlights the high demand for video content and the lack of capacity for businesses to create it. To address this, AugX Labs aims to make video creation easier for businesses, particularly for marketing purposes. Jeremy emphasizes the need for businesses to embrace video and start creating content, even if it's not perfect, as

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29:26

Shading the Competition: Ecommerce Success Secrets...

Talk Commerce ·

2024/04/02

SummaryIn this episode of Talk Commerce, Joe Early, the co-founder of Tifosi Optics, shares his insights on crafting customer journeys that dazzle and convert. Tifosi Optics is a leading sunglass manufacturer for the running and biking industry. Joe discusses the challenges of competing in a crowded market and the importance of staying on top of product trends. He also talks about the shift towards lifestyle-focused sunglasses and the growing popularity of pickleball. Joe emphasizes the

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25:56

Navigating the Gig Economy with Brittany Brewer

Talk Commerce ·

2024/03/30

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Brittany Brewer, a freelancer and the Chief Operating Officer of FreeUp. They discuss the gig economy, hiring freelancers, and the importance of freelancing in the economy. Brittany explains how FreeUp differentiates itself from competitors and ensures the quality of freelancers through a rigorous vetting process. They also touch on the shift towards freelancing during economic downturns and the role of AI in freelancing

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17:44

Energizing Your Shopify Store: Shocking Insights from...

Talk Commerce ·

2024/03/29

SummaryIn this episode of Talk Commerce, Brent Peterson interviews Chase Clymer, an expert in all things Shopify. Chase discusses the most common mistakes that merchants make when setting up their Shopify stores. He highlights three main points: overinvesting in customizations before they're ready, making bad choices in the user experience (UX) of their store, and a lack of content or overall direction in building content. Chase emphasizes that merchants should focus on marketing and

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27:59

[Live from ShopTalk] the Challenges of Mid-Market:...

Talk Commerce ·

2024/03/26

SummaryIn this episode of Talk Commerce, Brent Peterson is joined by Jason Nyhus from Shopware and Vijay Golani from Evrig Solutions. They discuss the challenges faced by mid-market merchants, particularly the increasing costs as their sites get busier. They highlight the recent price increase by Shopify and how it affects merchants. They also delve into the complexities of B2B commerce and the limitations of cloud-only solutions. The conversation touches on the importance of customization

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41:38

Accelerating E-Commerce Success: Harnessing the Power...

Talk Commerce ·

2024/03/24

SummaryIn this episode, Nils Jessen, the co-founder and CEO of Mabel AI, discusses the challenges of conversion tracking in e-commerce and how Mabel AI helps improve data quality and profitability for ad campaigns. He explains the importance of controlling data flow and training algorithms to align with business goals. Nils also highlights the impact of AI in marketing and the need for high-quality data to optimize ad platforms. He recommends focusing on the basics for new brands and

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164 results

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