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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:22:51

Insights from the WARC Awards - Local insights boost...

The WARC Podcast ·

2024/09/17

The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing McDonald's Big enough to make a difference, Ujjivan’s An envelope that sealed the fate of women, and Nescafé’s Brewing coffee culture in tea-drinking India.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:42:59

Consumer trends: New shopping habits and the power of...

The WARC Podcast ·

2024/09/12

The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy, SVP global thought leadership Europe at Circana. Discussing the improved positivity in consumer spending and the resurgence of live events in Europe.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:23:39

Insights from the WARC Awards - bold moves in media

The WARC Podcast ·

2024/09/10

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Heinz and Absolut’s Absolutely Heinz, Lacoste’ Unexpected encounters, and Mercado Libre’s Handshake Hunt.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:33:43

Consumer Trends: Using AI and Multigenerational...

The WARC Podcast ·

2024/09/05

The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet and Luke Roberts, Strategy Director at Alma Miami. Discussing the impact of AI on shopper experience and the rise of multigenerational households.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:19:58

3 in 15: Putting Attention into Practice

The WARC Podcast ·

2024/09/03

WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:16

Consumer trends: The era of live, rising temperatures...

The WARC Podcast ·

2024/08/29

The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:08

2024 trends in programmatic advertising

The WARC Podcast ·

2024/08/27

WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainability, and investment trends between walled gardens and open web advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:39:25

What Nike's Performance Marketing Strategy Tells Us...

The WARC Podcast ·

2024/08/22

WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the story of the Nike brand and what is the role of brand building versus performance marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:21:39

Gaming – Advertising's untapped opportunity

The WARC Podcast ·

2024/08/20

WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:57

What marketers need to know about Gen Alpha

The WARC Podcast ·

2024/08/15

WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discussing the risks with how Gen Alpha are targeted by advertising, guidance on how to responsibly engage with children and the key learnings from both on working in this space.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:21

Creative Effectiveness Lions 2024 - Insights from the...

The WARC Podcast ·

2024/08/13

WARC's Amy Rodgers and John Bizzell talk about the winning campaigns from the 2024 Creative Effectiveness Lions. Discussing the three key themes from the recently released 'Creative Effectiveness Lions: Insights from the 2024 winners' report.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:55

Research: the consumer power of diverse audiences

The WARC Podcast ·

2024/08/08

Lydia Amoah (The Black Pound Report), Cass Naylor (Outvertising) and Ndu Uchea (Word On The Curb) join WARC's Anna Hamill to share insights from research exploring the often-overlooked consumer impact of diverse audiences in the UK.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:17:20

3 in 15: Getting festive marketing right in India

The WARC Podcast ·

2024/08/06

WARC Asia's managing director Rica Facundo and India editor Biprorshee Das talk about three key takeaways from the latest India Spotlight getting festive marketing right. Discussing the pre-festival build up phase, the commercialisation of the festive season and inclusivity in your festive marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:37:46

A look at how advertising portrays men – and how to...

The WARC Podcast ·

2024/08/01

As part of WARC’s ongoing coverage of masculinity in crisis, US Commissioning Editor Cathy Taylor talks with Alejandro Fieccone, global head of brand for Dove Men+Care at Unilever, and Gary J. Nix, founder and chief strategy officer at the Brandarchist. Discussing the crisis in masculinity, and how brands can drive positive change in how men see themselves.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:31:42

CMO Conversations: Samsung on building the ultimate...

The WARC Podcast ·

2024/07/30

In this episode of CMO Conversations, WARC's Anna Hamill talks to Samsung UK's Chief Customer Officer, Deborah Honig, about building ecosystem brands, why AI needs to be helpful, diversity in tech and much, much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:19:11

“How Brands Grow” with in-store advertising

The WARC Podcast ·

2024/07/25

WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. Discussing their recent WARC article “How Brands Grow” with In-Store Advertising" which made the case for including retail media in media mixes as a medium for reach and to increase mental and physical availability.Stay up-to-date with the latest marketing and advertising

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00:31:48

CMO Conversations: LVMH on 'the art of crafting dreams'

The WARC Podcast ·

2024/07/23

In this episode of CMO Conversations, WARC's Anna Hamill talks to LVMH's Global Brand Officer, Mathilde Delhoume, about the luxury company's role in the 2024 Paris Olympics, blending brand heritage with modernity, the power of building long-term brands, and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:22:56

Inside the WARC Grand Prix jury room

The WARC Podcast ·

2024/07/18

WARC’s Awards lead John Bizzell talks to Susan Irving, CMO at Kruger Products and Gugu Mthembu, CMO at Telkom South Africa about judging for the WARC Awards 2024. Discussing all the Grand Prix winning campaigns, the judging experience and highlights from Cannes Lions.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:35:41

CMO Conversations: Why LEGO is staying true to its...

The WARC Podcast ·

2024/07/16

In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:35:18

Mapping AI's impact on marketing teams

The WARC Podcast ·

2024/07/11

WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising teams in the years ahead. Read more at https://ascension.phdmedia.comStay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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409 results

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