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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

00:13:46

113: The 10 Key Elements of a Sales Page That Converts

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/19

All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer. This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program). If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to

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00:12:13

112: 12 Must-Have Emails in an Evergreen Webinar Funnel

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/18

Once your new lead signs up for your email list, the worst thing you can do is never follow up with them. Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them. Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some

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00:14:58

111: 5 Ways to Increase Conversion for your Lead...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/17

Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list. When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract. Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel. Links

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00:15:12

110: How to Choose the Right Lead Magnet for Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/16

Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free? In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer. In this

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00:16:41

109: 5 Different Types of Offers in an Evergreen...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/05/16

An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer. Your sales funnel will not work well if you’re simply offering random offer after random offer. "Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build

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00:21:41

108: How to Legally Protect Your Online Course From...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/04/13

Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Loved this episode

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00:14:04

107: How to Create an Effective Marketing Plan for...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/04/06

Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students. Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan. In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch. Links mentioned in this episode: Sponsored by The Evergreen Funnel Episode show notes:

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00:18:05

106: How to Skyrocket Online Course Sales With No...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/03/30

Are you looking for a way to find more students for your online course or membership without investing money in paid advertising? Listen in to learn about one of the best ways to sell your online course when you're audience is small and you're just starting out. Episode Highlights: What is affiliate marketing The benefits of affiliate marketing to sell your online course The 8-step guide to start an affiliate program to sell your online course or membership Links mentioned in this episode:

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00:14:12

105: Live Launch Vs. Evergreen Sales Funnel. Which Is...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/03/28

Have you ever been told to live launch first before you go evergreen? There are definitely pros and cons to each method and quite frankly a lot of misinformation out there. In this podcast episode, I’ll cover when you may want to live launch and when to start with an evergreen sales funnel. Episode Highlights: What is a live launch? What does an evergreen sales funnel look like? When is a live launch a good option versus going evergreen What to do first before live launching Links mentioned

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00:09:38

104: My Four Favorite Lead Magnets for Digital...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/03/16

Today in our podcast episode, I talk about my four favorite lead magnets for digital courses (to attract action takers). The question I have for you is this…do you ever wonder that you have the right lead magnet for your online course? One that attracts action takers and not just freebie seekers? If you need to create a lead magnet for your online course that attract action takers, or maybe you just want to refresh one that you already have, listen in for my top favorite lead magnets for digital

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00:10:35

103: How to Create an Audio Course That Will Engage...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/03/09

Today in our podcast episode, I’m going to talk about a different type of online course that’s not only easy to create but has high student engagement due to their accessibility and convenience. And that’s an audio course. But before you create an audio course, you need to understand what type of course works well an as audio course and the tools to use so you can create an audio course that gets results. Episode Highlights: What Is an Audio Course? What Type of Course Topics Work Well as an

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00:10:29

102: How Digital Product Creators Can Grow Their...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/03/02

Are you interested in growing your email list fast? Collaborating with others in your niche is one of the best ways to grow your email list quickly with subscribers who are your ideal customer. In this episode, I walk you through how participating in industry bundles with your peers is one of the best ways to grow your email list quickly with your ideal customer. Links mentioned in this episode: Sponsored by The Evergreen Funnel Episode show notes: https://destinicopp.com/podcast/102 ---

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00:12:39

101: 11 Traffic Strategies for an Evergreen Sales...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/02/23

Today we’re talking about organic traffic strategies for your evergreen sales funnel. I'll walk you through some traffic strategies that are more of a long-term game and some where you can get some quick wins by simply networking and collaborating with your peers. Have questions about evergreen sales funnels or how to drive organic traffic into your funnel? DM me on Instagram @destinicopp or reach out onLinkedIn. Links mentioned in this episode: Sponsored By The Evergreen Funnel Episode show

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00:14:40

100: 5 Unique Evergreen Sales Funnels to Help...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/02/16

In this podcast episode, I’m walking you through five somewhat unique examples of evergreen sales funnels that I use to sell my digital products. Here’s a sneak peek of these evergreen sales funnels: Course marketplace funnel Book funnel Mini-course funnel On-demand webinar funnel The funnel you should start with if you’re just starting out Links mentioned in this episode: Sponsored by The Evergreen Funnel Episode show notes: https://destinicopp.com/podcast/100 --- Send in a voice

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00:32:34

5 Best Practices to Supercharge Your Email Marketing...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/02/09

Today my special guest is Sue Glenn. Sue is the Marketing Director of Diverse Marketing and Web Design. Her passion is helping entrepreneurs and small businesses up level with email marketing. She teaches proven strategies through workshops, online courses and one-on-one coaching. She also has an online course called Email With Ease. In this episode, we cover 5 best practices to help you supercharge your email marketing: Tips on building your email list (the right way) The 80/20 rule with your

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00:33:51

Super Julie Braun: How She Uses a Revolutionary...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/02/02

Super Julie Braun is an entrepreneur, and her company Super Purposes helps people get the career and salary they deserve regardless of their challenges. She specializes in teaching folks "How to get a job in 12 weeks!" and helps them get both the career and the salary they deserve. In this episode, you’ll hear about how she specializes in helping niche markets get a job in 12 weeks and how they're using their revolutionary docuseries following unemployed, challenged job seekers through their journey

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00:33:55

Angela Ficken: Teaching Strategies to Manage Stress,...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/01/26

Today my special guest is Angela Ficken. Angela is a full-time psychotherapist in private practice, specializing in OCD, eating disorders and anxiety related concerns. After listening to her clients explain to her how difficult it was finding an understanding therapist, one who could actually teach coping strategies to manage difficult emotions, she created her first online course. Through email sequencing from her newsletter sent to her clients, she began to create her client list, all while

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00:36:23

Dallas Travers: From Talent Agency Owner to Business...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/01/19

Dallas Travers – From Talent Agency Owner to Business Mentor and Online Course Creator Today my special guest is Dallas Travers. If you're a coach who serves everyday people, you need to know Dallas. Her ripple effect system teaches the exact steps to attract paying clients, build your list daily, and then scale your business with a course. She is also the creator of The Hive and host of the Six-Figure Coach Podcast. Listen in to learn about her entrepreneurial journey and her Ripple Effects System

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00:32:51

Beth Nydick: How She Leveraged the Power of Media to...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/01/12

In this episode of The Course Creator's MBA Podcast, you'll hear how Beth has transitioned from a nutritionist who leveraged the power of media to be featured on Oprah, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew, and The Tonight Show. Learn how she pivoted to helping others intentionally prepare their business and leverage exposure through collaboration and media so they can increase their credibility, acquire more

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00:26:53

Jem Millett: How She is Building Her Business Before...

Creator"s MBA: Marketing Tips for Digital Product... ·

2022/01/05

In this episode of The Course Creator's MBA Podcast, you’ll hear about Jem Millett's journey into entrepreneurship. Jem has been a leader across start-ups and corporate environments for decades. She knows what it's like to work her way up from the bottom of the ladder, and she is passionate about helping women take control of their careers. She founded Good at Work Club in 2019 with one goal - to bring together amazing women who want to get good at work so they feel good at work! With Jem's help,

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264 results

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