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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

27:00

$25k in the First 12 months on Etsy in a Saturated...

Crickets to Cha-Chings ·

2021/04/12

Ashley Greenwood jumped into a brand new Etsy shop last year, and came out the gate in her first 12 months with $25,000 in sales. And the best part? She's in a notoriously "saturated" niche of wreaths! If you're feeling discouraged or like everything has already been done, tune into this episode for a shot of inspiration, encouragement, and some serious business savvy on how to build a shop that stands out and rocks some sales right from Day 1. Struggling to get seen and found on Etsy? Make sure

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25:43

Why Your Etsy Conversion Rate Matters (and how to...

Crickets to Cha-Chings ·

2021/04/05

Your Etsy conversion rate is something that is going to be critical to your success as a seller. If you are only converting .5% of the people who come into your shop, the work you have to do to have significant sales is so much harder! In this episode, we'll talk through: 1) How to know if your issue is traffic volume or conversion rate 2) What a decent conversion rate looks like, and what kind of numbers you should be aiming for 3) Ways that you discourage buyers from buying (and things you may not

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29:45

Get your Etsy books in order (with Sarah Korhnak of...

Crickets to Cha-Chings ·

2021/03/01

On today's episode, Sarah Korhnak (of SmallBusinessSarah.com) walks us through the ins and outs of bookkeeping as a small business and Etsy shop owner. We talk: • First steps to be prepared and make things easier come tax time • How bookkeeping can help us make better financial decisions throughout the year in business • What software she recommends to keep track of your expenses and income throughout the year (hint: it's not what integrates directly with Etsy!) • Sales tax, and when we need to

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35:35

Setting priorities to build a business that works...

Crickets to Cha-Chings ·

2021/02/15

Liz joined SEO Superstars (now inside of Scale Your Sales) back in September because she wanted to make sure her shop was totally optimized to get passive traffic from the Etsy search. She celebrated 1000 sales and counting in her shop, while also being a full time stay at home mom and building a business that works around HER life, not the other way around. Liz tells us her story of setting priorities, chasing after goals, and building a business in the margins of time in her life while also being

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28:21

Not reaching your Etsy goals? You might be missing...

Crickets to Cha-Chings ·

2021/02/08

There are certain pieces of building an Etsy business that are absolutely vital for your success. Whether you are selling handmade, digital, vintage, or something else, you must have these things in place if you want to get traffic, have a profitable shop, continue to grow, and stand out in saturated markets. If you have struggled to gain traction on Etsy and build the business that you are wanting, listen in for three vital factors that you must master in order to be successful as an Etsy business

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38:09

Struggling seller to full time income in less than a...

Crickets to Cha-Chings ·

2021/02/01

Eugenia Salnikova has been a student in my program for over a year, but decided to pivot her business in the midst of COVID last year to create wooden embroidery crafting kits for buyers to create while they are home. Since last summer, she's grown the business to produce a full time income to support her business partner (her mom) as well as a part time income for herself...so if you are tracking that, that's a full time and a half income in less than a year! Listen in to hear: Eugenia's advice on

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37:25

How Pamela 8x Her Revenue by Focusing on Etsy SEO

Crickets to Cha-Chings ·

2021/01/25

Today on the podcast we get to hear from Pamela Lagoudakis, a student in my signature program. Pamela started her Etsy shop, Wonderland Book Sleeves, but found that she was lacking clarity and direction in her business. She joined my program in January 2020, and through the course of last year she re-branded, hit 1000 sales in her shop, and 8x her income...and best of all, she was able to cut back on the hustle and marketing that she was doing, focusing on doing the things she LIKES to do, and

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34:43

Engaging your Instagram Following as an Etsy Shop Owner

Crickets to Cha-Chings ·

2021/01/18

For the first time ever, I have a repeat guest on the podcast! Kristyn Burney is back again to talk Instagram in 2021 for Etsy shop owners. We'll talk through: - What the heck you should be posting (hint: it's not just product photos!) - How to set boundaries between your shop and your personal life in your IG account - Why MY Instagram following is a train wreck, and where I went wayyy off course in building a following - How to make sure your Instagram is actually profitable, and not just a pretty

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27:17

Get Financially Legit in 2021 with Janet LeBlanc of...

Crickets to Cha-Chings ·

2021/01/11

Continuing with our business building series to kick of 2021, we're talking financials and getting legit with Janet LeBlanc of Paper and Spark. The beginning of the year is a fantastic time to make sure your financial house is in order so that you can be prepped and ready to go come tax season, so make sure you tune in for all the down and dirty tips and tricks of financial organization. Check out Janet's Bite Sized Bookkeeping program at laurenkeplinger.com/financials and use the code LAUREN20 for

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26:35

2020 Year in Review

Crickets to Cha-Chings ·

2021/01/04

2020 has been a heck of a year, and in this podcast I go through what has worked for my shop, what hasn't worked, the hard and fast numbers for the end of the year, and where I hope to be headed in 2021! Etsy Roadmap FB Group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist

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32:50

Crucial Strategies for Effective Product Pricing with...

Crickets to Cha-Chings ·

2020/12/28

We all know pricing your products is a critical part of running a successful Etsy business, but do you have a strategy that makes that work for your margins? Today on the podcast we're talking with Michelle Palacios of M&K Collective, who has made it her mission to support creative business owners in their pricing strategy so that they can run profitable, successful Etsy shops. Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist - laurenkeplinger.com/checklist Pricing Roadmap Download -

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32:23

Four Key Pieces to Making 2021 Your Best Year Yet

Crickets to Cha-Chings ·

2020/11/23

Wanting to take your shop to the next level in 2021? Ready to put 2020 behind you and start looking forward to the future? Make sure you tune in to hear four critical pieces you need to have in place to make 2021 your best year yet! Links: Etsy Roadmap Facebook group - laurenkeplinger.com/facebook Etsy SEO Checklist Download - laurenkeplinger.com/checklist

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25:22

Get ready for holiday cheer (and cha-chings)

Crickets to Cha-Chings ·

2020/11/16

The holiday season is upon us, and that can be a good OR bad thing....depending on how prepared you are! Let's walk through some things to think about and plan for as we dive into what's sure to be the wildest holiday season yet. Want that special bundle deal I talked about? Sign up for the SEO Checklist and you'll get all the details when it releases - laurenkeplinger.com/checklist

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38:42

Building brand awareness through in person events,...

Crickets to Cha-Chings ·

2020/11/09

Jacinta Taylor has built a wildly successful business in an emerging market in Australia - eco friendly household wares. As we head into 2021 where things will (hopefully) begin to get back to normal, listen in to hear her talk about scaling her business through in person events, selling internationally, and standing out in a market place without a huge local awareness. Looking to scale your sales? Check out the free SEO Checklist at laurenkeplinger.com/checklist to download Laminated Cotton Shop -

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25:48

3 Myths You Probably Believe about Successfully...

Crickets to Cha-Chings ·

2020/09/14

In the age of the internet expert, you can fall prey so easily to things that totally derail your progress or distract you from the end goal of having a successful Etsy shop.⁣ ⁣ Today, we're diving into 3 of those myths that you probably believe about selling on Etsy -- and you don't want to miss these.⁣ ⁣ I've been hearing these things since I started selling on Etsy in 2012, and I'm still seeing people post them in Facebook groups and spread them around the web now...but we're going to finally

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32:04

Stressed & struggling to streamlined & successful by...

Crickets to Cha-Chings ·

2020/09/07

Today on the podcast, Samantha Booth is talking all about marketing her shop - from having a roller coaster and not many sales (even with national magazine features) to having steady, consistent, and growing sales through optimizing her SEO and gaining passive traffic from Etsy. Listen in to hear all her advice about niching down, scaling your sales, and how you can finally let go of the stress of trying to drive traffic on your own.

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23:56

Why I quit my Etsy shop & what you can learn from my...

Crickets to Cha-Chings ·

2020/09/03

I went from being overwhelmed, overworked, and making barely minimum wage to having a successful, streamlined six figure shop working less than 10 hours a week. But it wasn't without missteps along the way. Listen in to hear about why I quit my shop at one point, and what the biggest changes were in shifting to a profitable business that worked around my family. Sign up for the Etsy SEO Checklist - laurenkeplinger.com/7steps

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18:55

3 Ways Optimizing Your Etsy SEO Will Change the...

Crickets to Cha-Chings ·

2020/08/24

I'm a big fan of working smarter, NOT harder, and streamlining things to do as little work as possible to get maximum results. And the way to do that on Etsy, my friend, is optimizing your SEO. --------- DOWNLOAD THE SEO CHECKLIST Head to laurenkeplinger.com/7steps if you don't have a copy of the checklist

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28:47

5 BIG Things I wish I had done sooner (and why you...

Crickets to Cha-Chings ·

2020/08/17

Mistakes are always going to happen, and are a huge part of being a business owner. But the way I see it, the fewer mistakes you have to make the hard way, the better. When it comes to sharing the behind-the-scenes of my own business, I'm pretty transparent. This is the the stuff I WISH I had had someone tell me when I was first jumping in, or even as I was growing and struggling to make the leap to the next level. Want to know the things I wish I had done sooner in my business? Listen in for all

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35:10

$62k in the first half of 2020 -- my Etsy mid-year...

Crickets to Cha-Chings ·

2020/08/03

Back by popular demand - an update and behind the scenes look at my business. Here's what worked and didn't work (hello COVID!) so far in 2020, the tangible numbers of my Etsy shop, and some moving forward goals for the end of 2020. Join the community and share your goals for the end of the year -- laurenkeplinger.com/facebook

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209 results

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