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PODCAST

The Difference Maker Revolution Podcast

The Difference Maker Revolution

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of

business marketing

All Episodes

39:19

E17 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/05/07

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should. To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of a day at the park, and share what they learned from their experiences there. The team also explores how

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37:34

E16 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/04/30

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction. They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during critical times such as birthdays and weddings. The team discusses the ultimate level of customer service,

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36:58

E15 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/04/23

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling. They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strategies for pre-booking and nurturing clients to get them excited about their photography experience. They

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31:28

E14 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/04/16

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success. They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies. Jonathan explains the importance of understanding your "why" and how it can help in creating messaging

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38:26

E13 | The 9 Keys To Running A Successful Photography...

The Difference Maker Revolution Podcast ·

2023/04/09

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business. They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasises the need to break your goals down into smaller, achievable tasks. They also discuss the difference

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37:41

E12 | Why Photographers Hate Marketing And How To...

The Difference Maker Revolution Podcast ·

2023/04/02

In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses. They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertising for photographers, highlighting why it can be a game-changer for those seeking to increase their

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38:59

E11 | The Importance Of Knowing Your Ideal Client...

The Difference Maker Revolution Podcast ·

2023/03/27

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client. They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences with creating client avatars and how it played out in their respective businesses. They discuss the

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31:10

E10 | The Difference Between Your Marketing & Sales...

The Difference Maker Revolution Podcast ·

2023/03/20

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales. They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients realise what they want by actively listening to their needs and preferences. They also explore the common

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32:08

E9 | Why Mapping Your Client Journey Is Vital For...

The Difference Maker Revolution Podcast ·

2023/03/13

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey. They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for your clients. It is also important to recognize when a client is not the right fit for the business. By mapping out the client journey and following these best practices, businesses

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25:27

E8 | The Importance Of Knowing Your 'Why"

The Difference Maker Revolution Podcast ·

2023/03/06

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business. They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing and connecting with your ideal client. The team also explains how to identify your ideal client, which involves understanding their needs and desires. They describe the value of

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28:09

E7 | The Role Of Print Competition In Developing Your...

The Difference Maker Revolution Podcast ·

2023/02/27

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the effect of print competitions and how winning awards have been considered as a significant measure of success. These accomplishments can boost your reputation and potentially attract more clients, however relying on external validation may not be sustainable in the long run. Instead, photographers should focus on creating photographs that speak to their unique vision and style. The process of

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37:19

E6 | How Evergreen Offers Are The Secret To Becoming...

The Difference Maker Revolution Podcast ·

2023/02/20

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the ins and outs of running an evergreen campaign in the world of photography. Evergreen campaigns differ from event-driven campaigns as they are designed to remain relevant and effective over an extended period of time. The team covers the importance of choosing the right evergreen areas, including considerations such as target audience, type of content, and campaign goals. They also touch on the

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32:07

E5 | Why You Need To Create A Marketing Calendar

The Difference Maker Revolution Podcast ·

2023/02/13

In this episode of The Fully Booked Photographer, the Business Success Academy team addresses the topic of marketing for photographers. They discuss the significance of planning your marketing calendar and how it plays a crucial role in reaching your business goals. The team also highlights the difference between a marketing plan and a business plan and the need for having both in place. They emphasise the importance of setting clear goals and dedicating the time to effectively do your marketing

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27:17

E4 | Photographers Need the Mindset of an Entrepreneur

The Difference Maker Revolution Podcast ·

2023/02/06

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the topic of the entrepreneurial mindset. Building a photography business is a challenging journey and having the right mindset is crucial to its success. The team talks about what it takes to get an entrepreneurial mindset, and why it is important. They highlight how entrepreneurs often lack problem-solving skills, and what you can do to change that. It is important to take a step back from the

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33:43

E3 | Proactive vs Reactive Marketing

The Difference Maker Revolution Podcast ·

2023/01/30

In this episode of The Fully booked Photographer, the Business Success team discusses the differences between proactive and reactive marketing. Proactive marketing is where you have a clearly defined plan for the outcome of your marketing efforts and make changes to it to better refine your strategy. Reactive marketing means you are following trends and hoping for the best, which may not result in the best outcomes for your business. Being aware of what works specifically for your business

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33:49

E2 | Marketing Is More Than Just Getting Sales

The Difference Maker Revolution Podcast ·

2023/01/23

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses why marketing is about more than just getting sales. You have to put yourself out there with the goal of first building brand awareness and then following up with an offer that gets that person interested in you and your brand. The Business Success Academy team shares the strategies that can help you achieve long-term success by using data-driven insights and creative approaches to stand out from the

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22:27

E1 | What does it mean to be Fully Booked?

The Difference Maker Revolution Podcast ·

2023/01/23

In this episode of The Fully booked Photographer, the Business Success Team discusses what it means to be fully booked and how important marketing is. Being a fully booked photographer looks different to everyone. That may mean having a full calendar or simply having one shoot per week, you have to know what fully booked looks like for you. To be fully booked means you have to be obsessed with your business. Analysing the systems and processes you have in place and tweaking them in order to get

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06:37

Welcome to The Fully Booked Photographer

The Difference Maker Revolution Podcast ·

2023/01/23

Welcome to The Fully Booked Photographer! This brand new podcast will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of

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0:30

The Fully Booked Photographer

The Difference Maker Revolution Podcast ·

2023/01/20

The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the

en

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