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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

12:28

Why AI Continues to Suck at Original Content?

The Duct Tape Marketing Podcast ·

2024/08/29

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated?I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is

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10:27

(Un)Limiting Beliefs

The Duct Tape Marketing Podcast ·

2024/08/28

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?! Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised

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17:18

Are You Ready to Be a Fractional CMO?

The Duct Tape Marketing Podcast ·

2024/08/22

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you

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21:36

Why Leadership Requires a Conscience

The Duct Tape Marketing Podcast ·

2024/08/21

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He

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23:29

How to Master Product Launches

The Duct Tape Marketing Podcast ·

2024/08/15

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking

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18:37

Are DMs the new Cold Calls?

The Duct Tape Marketing Podcast ·

2024/08/14

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better

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11:29

The Ultimate Guide to Integrated Marketing Strategy:...

The Duct Tape Marketing Podcast ·

2024/08/08

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy based on its core elements, you can effectively compete and dominate in your market. Key Takeaway: The marketing strategy pyramid provides a robust framework for developing a comprehensive strategy

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22:49

The Power of Hospitality: Secrets to Successful Retreats

The Duct Tape Marketing Podcast ·

2024/08/07

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business

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20:19

Mastering LinkedIn Ads: Transforming Clicks into Clients

The Duct Tape Marketing Podcast ·

2024/08/01

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked, a company specializing in LinkedIn Ads account management. Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. His insights provide a comprehensive guide to transforming clicks into clients through effective LinkedIn Ads strategies. AJ Wilcox’s

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21:43

The Hidden Factor in Leadership

The Duct Tape Marketing Podcast ·

2024/07/31

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing. Kelly Campbell specializes in guiding leaders to integrate trauma awareness into their leadership styles, fostering supportive and effective team environments. With a deep understanding of how unprocessed trauma can influence behavior and leadership dynamics,

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22:29

Embracing Mortality: How to Live a Life Without Regret

The Duct Tape Marketing Podcast ·

2024/07/25

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive.Jodi Wellman’s journey into existential exploration

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23:16

Marketing For Supervillains

The Duct Tape Marketing Podcast ·

2024/07/24

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he

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23:06

Transform Your Leadership: The Power of Thoughtfully Fit

The Duct Tape Marketing Podcast ·

2024/07/19

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate

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22:03

Hypothesis-Driven Growth: How to Turn Data into Revenue

The Duct Tape Marketing Podcast ·

2024/07/17

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug

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21:46

How Music Transformed My Business Approach

The Duct Tape Marketing Podcast ·

2024/07/11

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Sammons shares her unique journey, from a successful career in financial advisory to embracing her passion for music. Her story exemplifies how following one's passion can lead to unexpected synergies and a more fulfilling professional life.Key Takeaways Stephanie Sammons shares her journey of embracing her “passion” (as most people in the industry

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21:48

Transform Your Business with the Metronomics Framework

The Duct Tape Marketing Podcast ·

2024/07/10

In this Duct Tape Marketing Podcast episode, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance. Beginning with the Metronome effect, in our conversation, Shannon Susko reveals how the Metronomics framework can revolutionize the way CEOs and leadership teams approach growth, strategy, and

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22:45

Why Today's Training Methods are Failing

The Duct Tape Marketing Podcast ·

2024/07/04

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Matt Beane, an assistant professor in the Technology Management Department at the University of California, Santa Barbara, and a digital fellow with Stanford’s Digital Economy Lab and MIT’s Institute for Digital Economy. He conducts field research on the future of work involving robots and AI, exploring how these technologies reshape skill development and training in various industries. His

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20:48

The Future of Funnels

The Duct Tape Marketing Podcast ·

2024/07/03

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Mikael Dia, a digital marketing expert and founder of Funnelytics. Through Funnelytics, Mikael Dia revolutionizes the way marketers optimize their strategies. He simplifies complex marketing concepts, making it easier for businesses to understand and enhance their customer journeys. In this episode, we unravel the evolution of marketing funnels as he offers practical techniques to increase

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23:13

Gain Freedom From the Fear of the Future

The Duct Tape Marketing Podcast ·

2024/06/27

In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity. Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than

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25:27

Raise Profits with People Magic

The Duct Tape Marketing Podcast ·

2024/06/26

In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares her insights on how businesses can transform their approach by fostering engaging online communities, ultimately raising profits and enhancing member experiences.Key Takeaways According to Gina Bianchini, it all begins with "people

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