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PODCAST

The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America"s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you"re a small business owner, marketing professional, or marketing agency owner, you"ll gain valuable insights and actionable advice on topics such as marketing

business marketing

All Episodes

24:24

How Leaders Should Really Use AI

The Duct Tape Marketing Podcast ·

2025/12/18

*This is a rerun of a previously released episode Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus,

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24:26

The Science of Mindset and Sustainable Success

The Duct Tape Marketing Podcast ·

2025/12/17

In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn't about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while

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22:32

10 Questions to Ask Before Hiring an Agency

The Duct Tape Marketing Podcast ·

2025/12/11

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we

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15:44

7 Stages to a Complete Marketing Operating System

The Duct Tape Marketing Podcast ·

2025/12/10

John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You'll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you've ever wondered how to build a marketing operating system for your

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22:05

The Brain Science Behind Successful Marketing

The Duct Tape Marketing Podcast ·

2025/12/04

*This episode originally aired in August 2025 Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns,

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21:42

Why Great Employees Don't Always Make Great Managers

The Duct Tape Marketing Podcast ·

2025/12/03

John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical feedback, and better one-on-one conversations can transform team performance. She also shares her "career quilt" approach and a simple framework managers can use to make better decisions. If you want to build confident, effective leaders without burning

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10:08

How AI is Rewriting the Customer Journey

The Duct Tape Marketing Podcast ·

2025/11/27

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

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23:25

Using AI to Convert More Leads and Save Time

The Duct Tape Marketing Podcast ·

2025/11/26

In this episode of the Duct Tape Marketing Podcast, we explore how small businesses can use AI to convert more leads while reclaiming precious time. John Jantsch talks with Rainmaker CEO Joe Gagnon about AI-native sales workflows, 24/7 phone agents, and why automation doesn't have to feel inauthentic. Together they break down how AI can improve inbound conversations, overcome objections, and deliver more predictable growth. Learn how AI tools that help small business owners save time can also create

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22:38

Magnetizing the Right Clients

The Duct Tape Marketing Podcast ·

2025/11/20

In this episode of the Duct Tape Marketing Podcast, we uncover how to magnetize the right clients by escaping the "obscurity tax" and building true market eminence. Guest David Newman breaks down the power of contrarian thinking, bold positioning, and sharing real expertise—not watered-down content. Learn why polarizing your message attracts perfect-fit clients while repelling the wrong ones, and how generosity, insight, and future-focused thinking fuel unstoppable growth. If you're ready to stand

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12:04

10 Questions That Reveal the Truth About a Marketing...

The Duct Tape Marketing Podcast ·

2025/11/19

Choosing the right marketing agency can make or break your business — and in this episode, John Jantsch shares the 10 essential questions every business owner must ask before hiring a marketing partner. Using real-world examples and industry red flags, he breaks down how to protect your data, evaluate reporting, connect tactics to strategy, and spot agencies that overcharge while underdelivering. If you've ever worried about getting ripped off or want to make smarter marketing decisions, this

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21:37

4 Pillars for Social Selling

The Duct Tape Marketing Podcast ·

2025/11/13

John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships, and create value-driven content that stands out in a sea of generic AI posts. You'll learn why video, carousel posts, and authentic engagement outperform automation—and how to optimize your professional brand for 2026. If you're looking for best practices for social selling on

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20:55

10 Questions to Ask Before Hiring an Agency

The Duct Tape Marketing Podcast ·

2025/11/12

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts. Today we

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20:41

Give Your Marketing Strategy a Smart Upgrade

The Duct Tape Marketing Podcast ·

2025/11/07

*This is a rerun of a previous DTM episode. Keith Lauver is a serial entrepreneur, seasoned marketing strategist, and founder of Atomic Elevator, the company behind Ella—an AI-powered marketing platform transforming how brands approach strategy and execution. He has launched six companies and raised over $34 million through product-driven growth. In this episode, Keith shares how High Definition Marketing and AI tools like Ella are redefining marketing for small businesses and agencies alike

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23:10

AI, Content Strategy, and Building a Brand That Lasts

The Duct Tape Marketing Podcast ·

2025/11/06

*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and

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22:39

Trust, Storytelling, and the Future of Brands

The Duct Tape Marketing Podcast ·

2025/10/30

John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust. 00:00 Introduction 00:33 Meet Ernie Ross 01:10 What Is Intangence? 04:27 Trust as Brand

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20:54

Why Hope Is a Leadership Strategy

The Duct Tape Marketing Podcast ·

2025/10/29

Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human

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23:14

The Human Side of AI Branding

The Duct Tape Marketing Podcast ·

2025/10/23

Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing

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20:21

Your Google Business Profile Is the Secret to Local SEO

The Duct Tape Marketing Podcast ·

2025/10/22

John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era. 00:00 Introduction 00:32 Rethinking Publishing on Rented Land 02:06 Google

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22:54

How to Build Your AI Team, Task by Task

The Duct Tape Marketing Podcast ·

2025/10/16

Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human

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23:35

Turning Values Into Action

The Duct Tape Marketing Podcast ·

2025/10/15

Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic,

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1,214 results

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