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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

47:33

The Ian Does a Solo in the Studio and Robert Wonders...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/04/27

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Differentiation #5 - Your content, like turn signals, is for other people Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of

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43:31

The Ian has 5 Thoughts and Robert Differentiates with...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/04/20

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are:#1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren’t people filling in your form? #4 - Ask why you are doing something #5 - Trust and personas Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice

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55:14

The Cathy Makes it 10 and AI over a Breakfast...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/04/13

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton’s Senior Director, Content Orchestration and

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51:50

The Death of the CMO and Directing Operations with a...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/04/06

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and

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54:47

The Influencers, Analysts and a Spicy Third Party...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/03/30

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B. They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!). Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO

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51:23

The 5 F’in’ Fundamentals, a Book and a Budget Episode

The F"in" Marketing Podcast by Rockstar CMO ·

2024/03/23

This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal writing course and subsequent writers boot camp facilitated by Alison Jones, his journey so far in writing a marketing book, his motivation, what he’s

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50:45

The 5 Martech Hard Kocks and the Myth of AI Doing...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/03/16

This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses doing more with less and whether this is a myth with AI. Enjoy! — The

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50:42

The Marketing 5-Step Tune-Up and Creating Classic...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/03/09

In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that. Enjoy! — The

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53:53

The Chasing Waterfalls and Choosing Awareness or...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/03/02

In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail gets Ian sued by Columbia records and

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51:50

The RevOps Primer and Storytelling over a Cocktail...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/02/24

In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders.Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail shares a thought about the

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49:32

The B2B Marketing Lag and Getting Strategic with AI...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/02/17

In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 months for 50% of revenue to be impacted. // 25% of the revenue impacted by marketing touches will not be generated within a year // B2B customer journeys are

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59:23

The Educational Content and Getting Creative over a...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/02/10

In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model. Jeff and Ian then apply the 5

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48:06

The Trends from Metia and Flaws on a Farm Episode

The F"in" Marketing Podcast by Rockstar CMO ·

2024/02/03

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers. Ian then winds down the week with Robert Rose, Chief

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56:08

The it's a Sink not a Funnel and Owning Media over a...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/01/27

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, revealing some great insight into the B2B buying process, how late in the buying process buyers are before they contact suppliers, how they’ve defined their

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50:02

The Brown M&M's Marketing Rider and the Marketing...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/01/20

In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig, they discuss: #1 The CMO has a seat at the top table #2 Great people #3 Marketing is a core part of the business #4 You are free to play your setlist #5

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45:42

The 5 Dysfunctions, Lettuce and Blame Episode

The F"in" Marketing Podcast by Rockstar CMO ·

2024/01/13

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamentals they discussed last week Then, Ian winds down the week and joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO

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49:50

The 5 F'in' Fundamentals and Robert's Word for 2024...

The F"in" Marketing Podcast by Rockstar CMO ·

2024/01/06

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024. Enjoy! — The people: // Ian Truscott

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58:51

The Trip Through 2023 and Dealing with Uncertainty...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/12/31

This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to marketing hell, our Rockstar CMO Swimming Pool. And what better way to end 2023 than with Robert Rose the Chief Trouble Maker at The Content Advisory, in the

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49:55

The Predictable Predictions Episode

The F"in" Marketing Podcast by Rockstar CMO ·

2023/12/23

As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions they’ve read over the last couple of weeks. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar for

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49:58

The 5 Questions for B2B Social Media and a Cocktail...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/12/16

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares a splendid cocktail for the holidays and shares his thoughts on customer relationships

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359 results

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