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PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

58:38

The Confessions of a CMO and Plural Brands Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/28

This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”. As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work: The CMO needs to be the voice of the customer Trading authority for influence When chaos reigns, stabilize the

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51:49

The Lisa Bonnano and Killing the SaaS Vibe Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/21

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail. Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses. Ian dives into Lisa’s marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing

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40:50

The It’s Not 2018 and 3 D’s of Product Content Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/14

This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our virtual bar this week, our host Ian Truscott shares his 3 D’s of product content marketing. Ian and Cathy discuss: Marketing teams are often organized around outdated models The pandemic accelerated the need for digital transformation Organizations must focus on outcomes, not just outputs Silos in organizations are

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51:57

The Story Fails and Finding Your Busker Box Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/07

This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F’in’ fails for the Story, one of our 5 F’in’ Marketing Fundamentals. They discuss: Sales stops trusting marketing when the story is fractured. A distinctive story helps avoid the B2B beige trap. Buyers make decisions based on emotional connections, not just features. Competing solely on price leads to a race

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56:34

The Community and Agent Authority Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/31

This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good

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53:10

The CMS Relevance and Railways Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/24

This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack? They also dive into the challenge of disruptive requests within a marketing team,

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23:11

The Rose & Rockstar: Stop the Press! PR is Not Dead.

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/17

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human

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32:10

The Rockstar CMO Studio: 5 F’in’ Things for Coping...

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/14

This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article. The five they discuss: Think holistically Account-Based Marketing (ABM) Get good at AEO (Answer Engine Optimization) Leverage the CEO Build first-party audiences As always, we welcome your

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24:23

The Rose & Rockstar: Desperately Seeking Storytellers

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/10

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ that has got a lot of commentary, pointing out its

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32:05

The Rockstar CMO Studio: 5 F’in’ Fails When Your...

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/07

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken. The fails that Jeff identifies: Poor Reputation with internal customers Campaigns miss their mark Poor sales productivity Customer lose trust Marketing loses business credibility As always, we welcome your feedback. If you have a

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23:25

The Rose & Rockstar: AI Strategy is *so* 2025

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/03

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss: AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated. AI tool use

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20:30

The Rockstar CMO Solo: 5 F'in' AI Things from 2025

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/31

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast. Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are: #1 - Don’t lose what you learn on the creative or learning journey by pressing the AI easy button #2 - The jury is out on whether AI saves time for

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22:52

The Rose & Rockstar: Meet Lyla Rae Hightower

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower. We

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40:10

Cathy on Content: Was it Just AI in 2025?

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/17

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions. As they look ahead to 2026, Cathy

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24:39

The Rose & Rockstar: Are Websites Dead (Again)?

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve

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38:25

The Rockstar CMO Studio: 2025 Wrapped

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/10

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025. The five things they selected: #1 - The buyer's AI assistant #2 - Brand is back #3 - Unifying marketing and sales as a revenue department #4 - The rise of fractional #5 - CMOs need to be the C-suite’s

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24:30

The Rose & Rockstar: Content Marketing in 2026

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/06

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about

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38:09

The Rockstar CMO Studio: Into the Brand to Demand Zone

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/04

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customers. It’s an extensive report, running to over 30 pages, and the chaps give it their 5 f’in’ things

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24:05

The Rose & Rockstar: A Nog for Less AI Froth in 26

The Rockstar CMO F"in" Marketing Podcast ·

2025/11/29

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue? They discuss: If AI's frothiness will continue or if reality will set in during 2026. A prediction

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33:18

Cathy on Content: Adobe, Semrush, and Practice vs...

The Rockstar CMO F"in" Marketing Podcast ·

2025/11/26

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.In this episode, they discuss: Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting the experience expectations of today’s customer across channels. The “Bear

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