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PODCAST

The Rockstar CMO F"in" Marketing Podcast

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

53:16

The Educating the Buyer and AI’s Impact on Marketing...

The Rockstar CMO F"in" Marketing Podcast ·

2026/04/11

This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott about buyer education, inspired by an article by Kerry Cunningham, of 6Sense: “Buyers are not blank slates”, and give it the 5 f’in’ things treatment. They discuss: Some categories still need basic education Keep the education grounded Present your unique POV on how to solve buyer challenges Do buyers want to be experts? Campaigns need to master

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53:23

The Cathy on Funnels and Robert’s Pointy Bits Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/04/04

This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is. They discuss: The funnel is not dead, but it needs a refresh The impact on marketing when this foundational work is broken. What a modern funnel looks like (and it’s not about attribution) Mapping to the customer journey, and thinking beyond the buying journey Focusing on solving the

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51:19

The Slice And Rick Rubin on Work Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/03/28

A slightly different episode this week, as our host Ian Truscott has two guests in the studio sharing their marketing street knowledge. Catherine Nichols and Jeremy Laight, two successful fractional CMOs who founded The Slice in July 2025, a community for fractional marketers that has expanded rapidly to over a thousand members from across the globe. They discuss: The Slice community and what inspired it Defining fractional CMOs Why organizations choose fractional talent

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59:15

The Jeff Navigating Enshitication, and Robert is...

The Rockstar CMO F"in" Marketing Podcast ·

2026/03/21

This week, Jeff Clark, former Forrester Research Director, has been reading Enshittification: Why Everything Suddenly Got Worse and What to Do About It by Cory Doctorow, and rather than host a pity party, he dug into some research and shares 5 f’in’ tips for marketers dealing with enshitification with our host Ian Truscott.The five tips: Have a clear strategy Provide expertise and education Nurture your community Tell stories that engage and entertain Don’t treat the

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52:16

The Cathy on Metrics and Robert on Ritson’s AI...

The Rockstar CMO F"in" Marketing Podcast ·

2026/03/15

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact."Highlights from their chat: The “Data Barf Binder”- where marketing teams measure activity, not impact. Investing in employee communications leads to better outcomes. Awareness metrics can only be useful if connected to outcomes. Quality and context

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66:31

The Simon’s 5 F’in’ Rev Ops Tips and Robert’s Trust...

The Rockstar CMO F"in" Marketing Podcast ·

2026/03/07

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f’in’ tips for getting your Revenue Operations rocking, which include:Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert

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58:38

The Confessions of a CMO and Plural Brands Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/28

This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”. As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work: The CMO needs to be the voice of the customer Trading authority for influence When chaos reigns, stabilize the

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51:49

The Lisa Bonnano and Killing the SaaS Vibe Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/21

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail. Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses. Ian dives into Lisa’s marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing

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40:50

The It’s Not 2018 and 3 D’s of Product Content Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/14

This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our virtual bar this week, our host Ian Truscott shares his 3 D’s of product content marketing. Ian and Cathy discuss: Marketing teams are often organized around outdated models The pandemic accelerated the need for digital transformation Organizations must focus on outcomes, not just outputs Silos in organizations are

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51:57

The Story Fails and Finding Your Busker Box Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/02/07

This week, our host Ian Truscott welcomes back former Forerster Research Director Jeff Clark after his holiday. Jeff turns the tables on Ian and quizzes him on the 5 F’in’ fails for the Story, one of our 5 F’in’ Marketing Fundamentals. They discuss: Sales stops trusting marketing when the story is fractured. A distinctive story helps avoid the B2B beige trap. Buyers make decisions based on emotional connections, not just features. Competing solely on price leads to a race

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56:34

The Community and Agent Authority Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/31

This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good

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53:10

The CMS Relevance and Railways Episode

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/24

This week, we go back to the old weekly format, with Ian Truscott hosting a guest in the studio before we slip off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose. In the studio this week, Cathy McKnight makes her monthly visit to chat about all things content, asking the question: Do CMOs still care about a CMS when defining their tech stack? They also dive into the challenge of disruptive requests within a marketing team,

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23:11

The Rose & Rockstar: Stop the Press! PR is Not Dead.

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/17

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, we dive back into the obsession marketing commentators seem to have with declaring things as dead. Recently, it seems PR has been getting the “it’s dead” treatment from the cool kids high on social media Kool-Aid, but in an age when networks, human-to-human

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32:10

The Rockstar CMO Studio: 5 F’in’ Things for Coping...

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/14

This week, Jeff Clark, our resident B2B marketing strategist and our host Ian Truscott are inspired by an article by Dave Kellogg, which describes a pipeline crisis for B2B, and they pick 5 of the best suggestions of what Kellogg would do from the 13 he lists in that article. The five they discuss: Think holistically Account-Based Marketing (ABM) Get good at AEO (Answer Engine Optimization) Leverage the CEO Build first-party audiences As always, we welcome your

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24:23

The Rose & Rockstar: Desperately Seeking Storytellers

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/10

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ that has got a lot of commentary, pointing out its

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32:05

The Rockstar CMO Studio: 5 F’in’ Fails When Your...

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/07

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken. The fails that Jeff identifies: Poor Reputation with internal customers Campaigns miss their mark Poor sales productivity Customer lose trust Marketing loses business credibility As always, we welcome your feedback. If you have a

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23:25

The Rose & Rockstar: AI Strategy is *so* 2025

The Rockstar CMO F"in" Marketing Podcast ·

2026/01/03

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss: AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated. AI tool use

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20:30

The Rockstar CMO Solo: 5 F'in' AI Things from 2025

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/31

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast. Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are: #1 - Don’t lose what you learn on the creative or learning journey by pressing the AI easy button #2 - The jury is out on whether AI saves time for

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22:52

The Rose & Rockstar: Meet Lyla Rae Hightower

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower. We

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40:10

Cathy on Content: Was it Just AI in 2025?

The Rockstar CMO F"in" Marketing Podcast ·

2025/12/17

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions. As they look ahead to 2026, Cathy

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371 results

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