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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

24:23

The Rose & Rockstar: Desperately Seeking Storytellers

The F"in" Marketing Podcast by Rockstar CMO ·

2026/01/10

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ that has got a lot of commentary, pointing out its

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32:05

The Rockstar CMO Studio: 5 F’in’ Fails When Your...

The F"in" Marketing Podcast by Rockstar CMO ·

2026/01/07

This week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken. The fails that Jeff identifies: Poor Reputation with internal customers Campaigns miss their mark Poor sales productivity Customer lose trust Marketing loses business credibility As always, we welcome your feedback. If you have a

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23:25

The Rose & Rockstar: AI Strategy is *so* 2025

The F"in" Marketing Podcast by Rockstar CMO ·

2026/01/03

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, as they lift their glasses to the new year, Ian and Robert dig into one of Robert’s favorite predictions for 2026, and they discuss: AI strategy will be integrated into everyday business and the term 'AI strategy' will be quickly outdated. AI tool use

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20:30

The Rockstar CMO Solo: 5 F'in' AI Things from 2025

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/31

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, our host, Ian Truscott, Managing Partner at Velocity B, shares 5 f’in’ things that stood out from this year on the podcast. Deciding to narrow down the over 100 conversations to one topic, Ian picked AI, and the five things featured in this podcast are: #1 - Don’t lose what you learn on the creative or learning journey by pressing the AI easy button #2 - The jury is out on whether AI saves time for

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22:52

The Rose & Rockstar: Meet Lyla Rae Hightower

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. However, this week, as we ease into the holidays, Ian and Robert are doing something different, not talking directly about marketing but a fascinating AI collaboration project Robert has been working on, as he has unveiled the next country music star - Lyla Rae Hightower. We

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40:10

Cathy on Content: Was it Just AI in 2025?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/17

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her regular visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, Cathy shares her perspective on content operations and management for 2025 and predictions for 2026, and they discuss the importance of human involvement in AI-driven content creation, the challenges of personalization, and the rise of new CMS solutions. As they look ahead to 2026, Cathy

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24:39

The Rose & Rockstar: Are Websites Dead (Again)?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve

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38:25

The Rockstar CMO Studio: 2025 Wrapped

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/10

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025. The five things they selected: #1 - The buyer's AI assistant #2 - Brand is back #3 - Unifying marketing and sales as a revenue department #4 - The rise of fractional #5 - CMOs need to be the C-suite’s

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24:30

The Rose & Rockstar: Content Marketing in 2026

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/06

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. Inspired by an article by Robert - Content Marketing in 2026: Why Your System Matters More Than Your Content - this week, over a modern English cocktail, Ian and Robert look forward to what 2026 will bring for content marketing, which inevitably means chatting about

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38:09

The Rockstar CMO Studio: Into the Brand to Demand Zone

The F"in" Marketing Podcast by Rockstar CMO ·

2025/12/04

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, dive into a new report from 6Sense and Stein, called “Winning in the Brand to Demand Zone” authored by Marc Keating, Chief Innovation Officer at Stein, and Kerry Cunningham, Research and Thought Leadership, 6sense. That is based on an analysis of research from 1,000 6Sense customers. It’s an extensive report, running to over 30 pages, and the chaps give it their 5 f’in’ things

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24:05

The Rose & Rockstar: A Nog for Less AI Froth in 26

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/29

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, Ian and Robert discuss whether the froth will be blown off AI and we’ll return to the fundamentals in 2026 with AI as a tool, or will the hype continue? They discuss: If AI's frothiness will continue or if reality will set in during 2026. A prediction

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33:18

Cathy on Content: Adobe, Semrush, and Practice vs...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/26

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B.In this episode, they discuss: Cathy’s industry analyst perspective on Adobe's potential acquisition of Semrush Practice vs. Insanity - Cathy’s latest research that shares four pieces of advice for meeting the experience expectations of today’s customer across channels. The “Bear

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25:33

The Rose & Rockstar: Still Thanking LinkedIn?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/22

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not

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40:00

The Rockstar CMO Studio: A Prediction of a 2026 B2B...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/19

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:B2B buying dynamics shift AI moves from pilot to priority Growth bets consolidate The demand engine rebalances Capability gaps emerge Which they share in a report and a webinar (links

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25:22

The Rose & Rockstar: WTF Does Being Good at AI Mean?

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/15

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. This week, over a seasonal cocktail with a biscuit rim (yes, it’s a thing), they discuss the idea of being good at AI - and whatever the hell that means. They discuss a study by a University in Finland covered by Inc magazine and the Dunning-Kruger effect it found, both in

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31:27

The Rockstar CMO Studio: The ART of the Revenue...

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/12

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process. As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links

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27:38

The Rose & Rockstar: Pritchard’s 5 Fundamentals

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/08

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert’s take in an article for the Content Marketing

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35:35

Cathy on Content: The CMO Identity Crisis

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/05

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B. Highlights from this week: Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like AI or Canva. They discuss Cathy’s view on the identity crisis of

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18:44

The Rose & Rockstar: Different

The F"in" Marketing Podcast by Rockstar CMO ·

2025/11/01

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian learns that Robert is re-reading a marketing classic, Different by Youngme Moon, and asks why Robert keeps revisiting this book. They discuss the importance of differentiation, how different is better than better, and how we need to be wrong

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40:56

The Rockstar CMO Studio: Marketing with a Cause

The F"in" Marketing Podcast by Rockstar CMO ·

2025/10/29

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations. They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations. Highlights from the conversation: Marketing for a cause requires understanding multiple

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357 results

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