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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

55:28

Leading Digital Innovation in Sports - Andrew Yaffe,...

Sports Geek - A look into the world of Sports... ·

2025/03/11

Drawing from his unique experience spanning both traditional sports media and new media landscapes, Andrew Yaffe delivers comprehensive insights into how content strategies have evolved at the NBA and how these lessons are being applied to drive engagement and growth at Dude Perfect. Show notes - https://sportsgeekhq.com/andrew-yaffe-dude-perfect/

en

05:44

Marketing to a broad Audience, Loretta Johns

Sports Geek - A look into the world of Sports... ·

2025/03/06

In this Sports Geek Throwback episode, Sean Callanan interviews Loretta Johns. They discussed marketing to a broad Audience. Show notes - https://sportsgeekhq.com/marketing-to-a-broad-audience-loretta-johns

en

59:49

How to Connect with Modern Fans - Zach Galia,...

Sports Geek - A look into the world of Sports... ·

2025/03/04

Discover how the Pittsburgh Pirates balance tradition with innovation through social media, featuring insights on content strategy, team management and digital storytelling with Zach Galia. A great listen for sports digital and teams looking to modernise their digital approach. Show notes - https://sportsgeekhq.com/zach-galia-pittsburgh-pirates/

en

05:17

Segmentation in Converting Fans & Building Trust,...

Sports Geek - A look into the world of Sports... ·

2025/02/28

In this Sports Geek Throwback episode, Sean Callanan interviews Spencer Horner. They discussed how segmentation and targeting audiences has been the key to converting fans. Show notes - http://sportsgeekhq.com/segmentation-in-converting-fans-building-trust-spencer-horner

en

38:04

Inside NBA All-Star Tech Summit, Sean Callanan

Sports Geek - A look into the world of Sports... ·

2025/02/26

Sean Callanan shares his experience at the NBA All-Star Tech Summit. The episode highlights technological advancements in broadcast, AI and the future of sports tech. Perfect for sports business professionals and tech enthusiasts interested in the NBA's innovation initiatives. Show notes - https://sportsgeekhq.com/inside-nba-all-star-tech-summit/

en

57:20

Super Bowl LIX recap - Melbourne NFL Game and Mailata...

Sports Geek - A look into the world of Sports... ·

2025/02/25

In this podcast, Sean takes you behind the scenes at the Super Bowl with his @NFLAUNZ digital producer Dylan Parkes on how they navigated the chaos of Super Bowl for some big digital wins. A must listen for social media talent who sweat the small stuff. Show notes - https://sportsgeekhq.com/super-bowl-lix-recap-melbourne-nfl-game-and-mailata-mania

en

06:17

Reaching out to participants during a re-brand, Vince...

Sports Geek - A look into the world of Sports... ·

2025/02/20

In this Sports Geek Throwback episode, Sean Callanan interviews Vince Crivelli. They discussed reaching out to participants during a re-brand. Show notes - http://sportsgeekhq.com/reaching-out-to-participants-during-a-re-brand-vince-crivelli

en

45:06

Preseason innovation for fans and coaches - Tom...

Sports Geek - A look into the world of Sports... ·

2025/02/18

Embark on an enlightening journey as Tom Braun reveals the intricate details of LA Galaxy's business operations, sharing valuable insights into their comprehensive fan engagement strategies and their dedication to meaningful community support initiatives. Show notes - https://sportsgeekhq.com/tom-braun-la-galaxy/

en

05:52

Knowing when to adopt new technology and serve...

Sports Geek - A look into the world of Sports... ·

2025/02/13

In this Sports Geek Throwback episode, Sean Callanan interviews Chip Suttles. They discussed knowing when to adopt new technology and serve demands for football. Show notes - https://sportsgeekhq.com/knowing-when-to-adopt-new-technology-and-serve-demands-chip-suttles

en

44:44

Data-Driven Fan Engagement at Scale - Damian...

Sports Geek - A look into the world of Sports... ·

2025/02/12

Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439

en

48:10

Connecting the community to the club - Shawn...

Sports Geek - A look into the world of Sports... ·

2025/02/11

Shawn McIntosh discusses his journey from minor league hockey to CEO of Las Vegas Lights FC, sharing insights on fan engagement and revenue growth in professional sports. Great listen for sports executives, venue managers, and those interested in building successful fan-first experiences. Show notes - https://sportsgeekhq.com/shawn-mcintosh-las-vegas-lights-fc/

en

07:13

How the Sports Loyalty Game Is Changing, John Durbin

Sports Geek - A look into the world of Sports... ·

2025/02/06

In this Sports Geek Throwback episode, Sean Callanan interviews John Durbin who was at Pegula Sports. They discussed how sports loyalty game is changing. Show notes - https://sportsgeekhq.com/how-sports-loyalty-game-is-changing-john-durbin/

en

53:56

How to tell stories (and sell tickets) with data -...

Sports Geek - A look into the world of Sports... ·

2025/02/04

Nick Makarov from Austin FC shares his journey from finance to sports, explores how Austin FC leverages data to enhance the fan experience and discusses the future of data warehousing in sports business. Perfect for sports business professionals interested in analytics, data-driven decision making, and career transitions into sports. Show notes - https://sportsgeekhq.com/nick-makarov-austin-fc/

en

06:12

Participation metrics in sports, Tom Halls

Sports Geek - A look into the world of Sports... ·

2025/01/30

In this Sports Geek Throwback episode, Sean Callanan interviews Tom Halls. They discussed participation metrics in sports. Show notes - https://sportsgeekhq.com/participation-metrics-in-sports-tom-halls

en

46:53

From Corporate to Sports, how it can be done - Andrew...

Sports Geek - A look into the world of Sports... ·

2025/01/28

Explore Mikhail's journey from financial services to sports business, his strategies for driving organizational change and how he's applying proven business principles to elevate the NRL club's commercial performance. A must-listen for corporate professionals considering a transition to sports and sports executives looking to implement organizational change. Show notes - https://sportsgeekhq.com/andrew-mikhail-parramatta-eels/

en

06:34

Commercial Partnerships that work, Andi Perelman

Sports Geek - A look into the world of Sports... ·

2025/01/23

In this Sports Geek Throwback episode, Sean Callanan interviews Andi Perelman. They discussed working relationship with the commercial partnerships team to close deals. Show notes - https://sportsgeekhq.com/commercial-partnerships-that-work-andi-perelman

en

40:32

Sports Leadership and Fan Growth: Damani Leech,...

Sports Geek - A look into the world of Sports... ·

2025/01/21

Explore Damani Leech's journey from the NCAA to the NFL, his focus on global sports expansion at the NFL and now his leadership role at the Denver Broncos in this Sports Geek interview, a great listen for those in sports with C-Level aspirations. Show notes - https://sportsgeekhq.com/damani-leech-denver-broncos/

en

06:30

We’ll be back in 2025

Sports Geek - A look into the world of Sports... ·

2024/12/03

After another big year of podcasting we’ll be taking a break and be back in 2025. For more sports and technology news subscribe to our DAILY podcast - Sports Geek Rapid Rundown - https://sportsgeekhq.com/rapidrundown/

en

02:21

Premier Fans protest ticket prices, F1 teams rise and...

Sports Geek - A look into the world of Sports... ·

2024/12/02

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier Fans protest ticket prices, F1 teams rise and potential PWHL logo legal battle. Subscribe at https://sportsgeekhq.com/rapidrundown

en

02:34

Premier League’s D2C play, NWSL ratings hit and...

Sports Geek - A look into the world of Sports... ·

2024/11/29

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier League’s D2C play, NWSL ratings hit and ElevenLabs podcast upgrade. Subscribe at https://sportsgeekhq.com/rapidrundown

en

719 results

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