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PODCAST

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech

business investing

All Episodes

28:14

Joe Spector (Dutch) - How he’s changing the pet...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/07/08

Our guest today is Joe Spector, Founder & CEO of Dutch. Dutch is the online vet care when you need it. Previously Joe was one of the founders of hims & hers. We discuss the opportunity he saw within pet insurance and care, how his approach to fundraising is different than hims & hers, why he wants to change the incentive structure within the vet industry. Why did you decide to leave hims & hers? What was the aha moment that led to Dutch? What was the opportunity that you saw? Why did

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39:29

Brian O’Malley (Forerunner Ventures) - How he’s...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/07/05

Our guest today is Brian O’Malley, Partner at Forerunner. Forerunner is one of the top consumer venture capital firms that tirelessly champions founders who deliver the innovation they demand. Some of Brian’s investments include Sunday, Canal and Dumpling. Recently they raised $1 billion for Fund 6. We discuss how Forerunner’s thesis has evolved over the past few years, what is the empowerment economy, and current valuation and venture climate today. We discuss: How do you define investing in

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57:01

John Timar (Kill Cliff) - Why they doubled down on...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/29

Our guest today is John Timar, CEO of Kill Cliff. Kill Cliff is America’s best-selling clean energy drink and the official drink of the Atlanta Braves. We discuss how the Navy Seals impacted John and led the founding of Kill Cliff, some of the creative marketing initiatives Kill Cliff has done the past few years including a partnership with Joe Rogan, why at one point they considered a rebrand, and how they doubled down on their core audience and release new SKUs. Without further ado, here’s

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29:16

Patrick Chun (Juxtapose) - What is an inception stage...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/23

Our guest today is Patrick Chun, Founding Partner of Juxtapose. Juxtapose is an inception stage investment firm. Some of the companies that they founded include Tend, Care/of, and Dayforward. Their process for how they build companies is pretty unique for this show. We discuss their model, why their model is less risky than traditional venture capital, and his process for finding the right CEO to lead each business. Without further ado, here’s Patrick. What is Juxtapose? What was the initial insight

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33:02

Patrick Schwarzenegger (MOSH) - Why he's creating the...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/21

My guest today is Patrick Schwarzenegger, CEO and cofounder of Mosh. Mosh is a brain wellness brand co-founded by both Patrick and his mom, Maria Shriver. They’re on a mission to change the conversation about brain health through food, education, research and providing the tools for a "mindstyle" lifestyle. Patrick is also an actor, angel investor in a number of health and wellness brands. We discuss what attracted him to innovation within health and wellness, how he became interested in

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24:39

Ariana Thacker (Conscience VC) - What it means to...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/16

Our guest today is Ariana Thacker, founder of Conscience VC. Conscience invests into early-stage & science-led consumer startups. We’re going to discuss why science-led consumer startups is contrarian in itself, what are real tangible defensible moats, and her approach to fundraising her first fund. Why did you want to break into VC? Why did you decide to start your own fund? What was the fundraising process like? How do you partner with founders? What’s your approach to portfolio construction

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35:31

Paul Voge (Aura Bora) - Why he decided to found a...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/14

Our guest today is Paul Voge, one of the founders and CEO of Aura Bora. Aura Bora is sparkling water made from real herbs, fruits, and flowers for earthly tastes and heavenly feelings. The flavors are definitely one of kind and different like Lavender Cucumber, Cactus Rose, Peppermint Watermelon. I was skeptical at first but when I tried it, I must say I LOVED it. My personal favorite is lemongrass coconut. Paul has a pretty fascinating story about how he started and his approach to building a

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27:42

Joe Marchese (Human Ventures) - What marketing...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/08

Our guest today is Joe Marchese, who is a serial entrepreneur and has started a few VC funds including Human Ventures, Casa Komos, Groundswell, True X, Reserve and Attention Capital. His resume is pretty wild. Joe has alot of experience within marketing and advertising so on today’s episode we’re going to focus on how to approach marketing channels, what channels are still undervalued and maybe you can get more bang for your buck, and his approach to building brands and partnering with exceptional

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32:53

Matt Nichols (Commerce Ventures) - How Brands Can...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/06/01

My guest today is Matt Nichols, founder of Commerce Ventures. They back entrepreneurs from every background building the infrastructure for tomorrow's industries. We focus our time deconstructing web.3 and how it could be impactful to brands and change retail. Here are some of the questions I ask Matt: How did you get started in venture capital? When did you found Commerce VC? Why the focus on retail? How can blockchain technology help retail? What’s wrong with current loyalty programs? Paint us

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37:40

Seth Goldman & Chef Spike Mendelsohn (Eat The Change...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/26

Our guests today are Seth Goldman and Spike Mendelsohn, co-founders of Eat The Change and PLNT Burger. Eat the Change is a snack company that’s on a mission to create chef-crafted and nutrient-dense snacks that are kind to the planet. PLNT Burger are plant-based burger restaurants. Currently they have 11 of them. Prior to going into business together, Seth is well known for being the founder of Honest Tea and Chef Spike Mendelsohn was one of the Top Chefs on the show Top Chef and started quite a few

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46:05

Amy Lacey (Cali’flour Foods) - How she created a...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/24

Our guest today is Amy Lacey, founder of Cali’flour Foods. Cali’flour makes craveable comfort food that’s always low carb. With simple fresh ingredients and no fillers. That includes pizzas, crusts, flatbreads, crackers and full on entrees. We discuss why Amy became an entrepreneur, how she created a cauliflower pizza recipe that wasn’t brittle and didn’t fall apart, even with incredible ecommerce sales, why she decided to partner with a retail-minded investor as opposed to an ecommerce minded one,

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42:56

Melissa Urban (Whole30) - How she founded Whole30 and...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/19

Our guest today is Melissa Urban, Founder of Whole30. The Whole30 program eliminates cravings, improves physical energy and quality of sleep and has changed millions of people’s lives. It’s a pretty amazing story. We’re going to hear how Melissa changed her lifestyle completely, getting into nutrition and getting in shape. Why she started a blog and ran this 30 day diet experiment and that turned into what became Whole30. How she approaches partnerships with CPG brands that fit the Whole30 identity,

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30:33

Jordan Gaspar (AF Ventures) - How she transitioned...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/17

Our guest today is Jordan Gaspar, the Managing Partner at AF Ventures. AF Ventures is dedicated to growing the next generation of brands, having invested in Circul, By Heart and Harmless Harvest. We discuss how she founded AF Ventures and leveraged her network as a lawyer, and how she thinks about growth for digitally native brands in this current age. Some of the questions I ask her: Can you please share a little about AF Ventures background? What was your initial attraction to consumer brands? How

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38:34

Marc Hostovsky (Minoan) - How he's creating 'native...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/12

My guest today is Marc Hostovsky, founder of Minoan. Minoan connects people with products in spaces that feel like home. This is a concept that Marc calls native retail. We discuss what’s missing today when it comes to trying out products, the intersection of ecommerce and retail and what is actually native retail. Here are the questions I ask Marc: What was your attraction in ecommerce? Why did you want to work in ecommerce? What were some of your learnings at Walmart that have impacted you? What

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32:23

Natalie Gordon (Babylist) - How she combined content...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/05

Our guest today is Natalie Gordon, founder and CEO of Babylist. Babylist is a baby registry and ecommerce platform, combining content, commerce and data to serve millions of expecting and new parents. We focus on why Natalie decided to start Babylist when she just became a new mother, how reading The Lean Startup impacted her decision making to solving the chicken and the egg problem of marketplaces, finding product-market fit and a unique approach to partnerships. Here are some of the questions I

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38:09

Nick Saltarelli (Mid-Day Squares) - How he built a...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/05/03

Our guest today is Nick Saltarelli one of the Co-founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie and brother-in-law Jake. We discuss how and why his family wanted to start a chocolate company, why they decided to vertically integrate instead of outsourcing manufacturing, their combination of marrying content with a CPG and much more. Without further ado, here’s Nick. And there you have it. I hope you all enjoyed

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37:52

Michael Duda (Bullish) - How to invest in brands that...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/04/28

Our guest today is our second second time guest, Mike Duda. Mike is the General Partner at Bullish. Bullish is a consumer only venture capital fund and creative agency. Some of their investments include Sunday, Spark Grills, Hu, Care/of. I mention these brands specifically because all the founders of those companies have been on the podcast but they’ve also invested in Peloton, Harry’s Warby Parker. If you want to learn the founding story of how Mike founded Bullish, highly recommend his first

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29:53

Sumi Das (CapitalG) - How to invest in consumer tech...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/04/26

My guest today is Sumi Das, who is a Partner at CapitalG. CapitalG is Alphabet’s independent growth fund. Some of their investments include Airbnb, Lyft, and Duolingo. We discuss CapitalG’s relationship to Google, Google Ventures, and the advantages of a single LP, Sumi spends alot of time not only thinking about consumer opportunities in North America,, but also in emerging markets so we focus on some of the differences building consumer technology and evaluating opportunities in different regions

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42:52

Nuno Gonçalves Pedro (Chamaeleon) - What consumer...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/04/20

Thank you Ashish for introducing me to our guest today, Nuno Gonçalves Pedro, General Partner at Chameleon. Chameleon typically invests at the seed and series a level principally product led technology companies. Some of their portfolio includes Draftkings, Robinhood and Keepsafe. We discuss the evolution of eCommerce, if companies actually create new markets, and how he uses quant to make investment decisions. Without further ado, here’s Nuno. Questions I ask Nuno: What was your attraction to

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44:03

Bilal Zuberi (Lux Capital) - Why investing in...

Consumer VC: Venture Capital I B2C Startups I... ·

2022/04/13

Our guest today is Bilal Zuberi, Partner at Lux Capital. Lux Capital Investing in people inventing the future. Some of their investments include Happiest Baby, Citizen, Carbon Health and Duck Duck Go. Bilal also founded GEO2 Technologies and comes from an extensive technical and science background. What we explore on today’s episode is how to invest at the intersection of deep tech and consumer. Some of the questions I ask him: One of your focuses is investing in Deep Tech. We haven’t covered Deep

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