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PODCAST

Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech

business investing

All Episodes

01:10:14

Untold Truth Behind JUUL’s Explosive Growth ft. Alex...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/10/07

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.comHe helped scale JUUL from $1M to $1B in just three years. Now, he’s investing in the next generation of consumer brands.In this episode, Mike sits down with Alex Cantwell, founder of Cartograph Ventures, an early-stage technology and consumer fund built by operators for

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01:05:12

From Garage Startup to Celebrity-Backed Brand ft....

Consumer VC: Venture Capital I B2C Startups I... ·

2025/09/16

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.comWhat if cannabis could become a true social beverage—an alternative to alcohol that delivers the buzz without the hangover?That’s the bet Jake Bullock, co-founder of Cann, made when he left the world of finance to reinvent drinking culture. Today, Cann is the #1 THC-infused

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00:51:08

Why Women’s Health, Parenting, and Sports Are the...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/09/09

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.comWhat does it take to raise and run a venture fund focused on the overlooked—and why women’s health, parenting, and sports are the future?In this episode, Mike sits down with Rachel Springate, Co-Founder & General Partner of Muse Capital, to unpack her journey from luxury

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01:14:58

VC Playbook Has Changed. Here’s What Founders Must Do...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/08/27

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time –https://www.tryglimpse.comWhat does it take to build a truly durable consumer brand in today’s volatile venture environment?In this episode, Mike sits down with Ezra Galston, Founding Partner of Starting Line, to unpack the shifting dynamics in consumer, marketplaces, and venture capital. Ezra shares why

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00:59:36

Recaps, Downrounds and Cap Table Engineering: What...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/08/21

Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.comWhen fundraising stalls, valuations reset, and the cap table gets messy—what really happens next?In this episode, Mike sits down with Steven Finn, Partner at Siddhi Capital, to break down the tough realities of down rounds, recaps, and cap table engineering. Steven has been in

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01:01:59

The $400B Question: How AI Is Redefining Venture...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/08/11

Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.comQ1 2025 was the slowest fundraising quarter for consumer VC in recent memory. So what's really happening in venture capital—and how is it impacting founders in consumer, SaaS, and AI?In this episode, Mike sits down with Peter Walker, Head of Insights at Carta, to break down

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01:04:03

Waterloo & Sweet Leaf Tea Founders & Operators Reveal...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/08/04

Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – ⁠https://www.tryglimpse.com/EisnerAmper provides financial advisory services tailored to the specific needs of consumer product companies. Looking for a strategic CFO partner? Learn more – https://www.eisneramper.com/Clayton Christopher and Brian Goldberg are two legends in the CPG space—between them,

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01:01:40

How CHOMPS Bootstrapped to $500 Million in Sales

Consumer VC: Venture Capital I B2C Startups I... ·

2025/07/22

Glimpse is the all‑in‑one, AI‑powered deductions management platform for CPG brands, automating deduction capture, classification, disputes, and accounting—recover more revenue while saving time – https://www.tryglimpse.comPete Maldonado and Rashid Ali started Chomps with nothing but a simple idea, some grassroots hustle, and their first month bringing in… just $500 in revenue.Fast forward, Chomps is now an $80M+ powerhouse sold in Trader Joe’s, Walmart, and Whole Foods—all built before taking a

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00:56:38

What Led Larry Cheng To Invest Early in Chewy,...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/07/11

Larry Cheng is the Managing Partner at Volition Capital, a $1.7B growth equity firm behind breakout brands like Chewy, Chamberlain Coffee, BURST, and Grove Collaborative. Volition’s unique approach? No early VC checks. No burn-at-all-costs playbooks. Just capital-efficient businesses with traction—and a partner who’s okay being the first check in.In this episode, Larry breaks down:How Chewy went from a “low-margin pet food startup” to the largest e-commerce acquisition in historyWhy Volition bets on

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00:57:17

Former Matchmaker Turned CEO: How Katie Wilson bought...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/06/27

This episode is brought to you by Highbeam.Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn...Katie Wilson is the CEO and co-founder of BelliWelli, a gut health brand that went from home kitchen experiments to the shelves of Walmart and Target—with zero paid ads and no CPG background.Before BelliWelli, Katie was a celebrity matchmaker who helped founders, actors, and CEOs find love. But a personal gut health crisis

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01:02:43

From Surviving a Plane Crash to Building Baby Formula...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/05/30

This episode is brought to you by Highbeam.Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn...Richard Laver isn't your typical founder.At age 12, he survived a plane crash that killed 137 people—including his father. Years later, he built Kate Farms to save his daughter's life, scaling it to hospitals nationwide and raising $75M. Then he walked away from it all.Now, he’s back with Lucky Energy—a clean, purpose-driven

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00:58:21

Don’t Raise VC Money Until You Hear This | Mike Gelb...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/05/15

This episode is brought to you by Highbeam.Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partn… Join host Mike Gelb as he chats with Shamin Walsh, Managing Director at BAM Ventures — the early-stage VC firm behind Thrive Market, Honey, and Cotopaxi.Shamin breaks down how BAM spots winning startups early, why fund size shapes strategy, and what it really takes to build sticky consumer brands — without chasing unicorn

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00:56:03

How Ithaca Hummus Scaled to $50M Without Venture...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/05/02

This episode is brought to you by Highbeam.Highbeam is the all-in-one banking and cash management platform built for consumer brands – https://www.highbeam.co/capital?partnerId=consumervcIn this episode of The Consumer VC, Mike Gelb sits down with Chris Kirby, founder of Ithaca Hummus, to uncover how he turned a local farmer’s market stand into a $50M+ premium food brand — without traditional VC funding.Chris shares:Why he left fine dining to build a CPG brandHow Ithaca Hummus was born at a student

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00:58:59

Are You Building for the Right Reasons — or Just...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/04/22

#venturecapital #consumervc Join host Mike Gelb on The Consumer VC as he talks with Sid Banthiya — investor, advisor, and former CSO at Milk Bar. In this episode, Sid dives deep into consumer startup dynamics, term sheet red flags, and how founders can scale smarter (not louder).Learn why many startups fall into the trap of "venture validation," when bootstrapping is better, and how to navigate hot markets without losing your edge. Sid also reveals why understanding liquidation preferences is

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00:49:33

The Future of Restaurant-Tech: Inside EMERGING’s...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/03/27

Mathew Focht is the Founding Managing Partner of EMERGING, a $100M growth capital fund investing in the future of restaurant-tech and entertainment.In this episode of The Consumer VC, Mathew breaks down how EMERGING helps scale innovative hospitality concepts like F1® Arcade, BatBox, Puttshack, and more. We explore why the intersection of restaurants, entertainment, and technology is such a powerful space for venture capital, how they evaluate scalable concepts, and what makes EMERGING different

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00:57:48

Will AI Screw IP Holders, Content Getting Better or...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/03/20

#consumervc #venturecapital #aicontentcreation Join host Mike Gelb on The Consumer VC as he talks with Ishan Sinha, Partner at Point72 Ventures.In this episode, Ishan shares insights into the evolving role of AI in consumer startups, the challenges of AI-driven media, and the future of monetization for creators. He discusses the impact of AI on intellectual property, whether VCs are still underestimating consumer AI, and how AI-powered businesses can scale effectively. Ishan also breaks down venture

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00:54:39

Selling Shorter Shorts to a Successful Exit, The...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/02/21

Join host Mike Gelb on The Consumer VC as he talks with Preston Rutherford, co-founder of Chubbies. In this episode, Preston delves into their founding journey, tackling topics like why they raised VC money, overcoming early manufacturing challenges, and evolving their brand strategy. He shares insights into achieving product-market fit, the importance of balancing short-term and long-term goals, and navigating the challenges of scaling and profitability. Post-Chubbies, Preston also discusses his

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00:53:15

The Fusion of Innovation and Leadership with YuChiang...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/02/05

Having transitioned from founding companies to supporting early-stage ventures, YC shares his passion for creating consumer-centric solutions across diverse industries. From media and sports technology to consumer goods, he reflects on shifting his focus from generating ideas himself to aiding under-managed ventures with effective execution and strategic capital alignment. YC's enthusiasm for collaborating with founders to scale their businesses offers listeners valuable insights into the

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01:07:21

Why The Supplement Industry Is Broken and How...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/01/16

Thank you to our presenting partner –– Propeller Industries https://www.propellerindustries.com/ Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Our guest today is Jeff Byers, CEO of Momentous. Momentous produces and sells best in class human performance products. Previously, Jeff Byers founded Amp Human and later acquired Momentous, merging the two companies. He’s also a former professional football player and played at USC in college

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00:54:59

Why Invest in CPG and Tech? Expected Returns and Red...

Consumer VC: Venture Capital I B2C Startups I... ·

2025/01/08

Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/ Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Our guest on today’s episode is Daniel Faierman, Partner at Habitat Partners. Habitat Partners is an early-stage venture fund that is part of Red Antler. Red Antler is one of the premier branding and marketing agencies. We focus this conversation on Habitat Partners investment strategy. The relationship with

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