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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

51:44

Building a community and growing your pet business on...

Your pet business, Your way ·

2022/05/05

Is improving your Instagram on your to-do list? Then you will LOVE this episode with Helen Perry from the ‘Just Bloody Post It’ podcast.Helen has grown a huge, engaged following on the platform and shows how small businesses can do the same on her own Instagram account, her podcast and online courses and workshops.In this chat, Helen shares loads of brilliant marketing advice that can be applied no matter what platform you’re on!And as a former BBC Radio One journalist, she gives some bonus tips if

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27:05

What to expect from the Be Bold Bootcamp coaching...

Your pet business, Your way ·

2022/04/28

Would you love to feel more bold when it comes to sharing what you do in your pet business?This week I’ve been doing a Be Bold Bootcamp five day challenge working with people who want to do this.Who know they have an awesome product or service that is really going to make a difference for pet parents.Who want to share the value they bring to pets and pet parents and do it in a way that feels right for them.Often we can feel nervous, and worry what people might think when we talking about what we

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47:42

In the spotlight with Stephanie Zikmann from the...

Your pet business, Your way ·

2022/04/21

In just four years Stephanie Zikmann has gone from being a local dog groomer to an authority worldwide as The Holistic Dog Groomer.She’s written a book that led to a series of children’s books, has a regular column in Edition Dog magazine, runs the Holistic Grooming Academy and has spoken at events all over the world.Stephanie’s passion is the emotional and physical needs of her canine clients, bringing pet professionals from all backgrounds together to make their lives better.She’s revolutionised

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34:06

Five things that stop you being bold in your pet...

Your pet business, Your way ·

2022/04/14

Would you love to be more bold when it comes to promoting your pet business?Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere?Or if you’ve a product, you might feel invisible while competitors are sharing endless posts about how they’re ‘smashing it.’If you can relate, I imagine it’s not that these people or products are in any way superior.More likely the people behind them are more bold, and it’s the

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47:58

Building a pet business and making an impact with Dom...

Your pet business, Your way ·

2022/04/07

Are you looking to make more of an impact with your pet business?Would you love to elevate yourself as THE expert in your field orshine the spotlight on your pet products?Then you’re going to love my podcast with pet business marketing coach Dom Hodgson.We talk about how to make an impact with your pet business and Dom shares some really simple steps to follow to make this happen.Discover the different ways to get your service or products to stand out and what will make a difference when it comes to

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30:35

Profile raising pet business ideas for Spring

Your pet business, Your way ·

2022/03/31

Looking for ways to get publicity for your pet business as we go into Spring?Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.And we can spend more time outdoors enjoying life with our pets.After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you

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32:32

How to use awareness days to get press coverage

Your pet business, Your way ·

2022/03/24

Have you seen news stories about awareness days and wondered how they come about?There are hundreds of awareness days taking place every week and you CAN use them as a way to get press coverage.As long as the awareness day relates to you and what you do, and you're able to create something relevant, you can use them to generate story ideas.In this podcast learn how to use key dates to pitch to the press and everything you need to make your campaign take off.It DOESN'T have to be your own awareness

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48:13

In the spotlight with Sarah Jones from My Anxious Dog

Your pet business, Your way ·

2022/03/17

Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?When owners say, 'It's ok, they're friendly,' or, 'They just want to play,' or 'They need telling off.'If so, Sarah Jones' story is one you will want to hear. When her Cocker Spaniel Bella became anxious and reactive, Sarah went on a mission not just to help her own dog but thousands of others and their owners.She set up My Anxious Dog, creating products ranging from stickers to go on

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47:07

How winning the Theo Paphits SBS award can raise your...

Your pet business, Your way ·

2022/03/10

Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil

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39:18

How to take part in Product Guru Pet Huddle with...

Your pet business, Your way ·

2022/03/07

Have you ever thought about approaching large retailers like John Lewis or Pets at Home to work with you?In this podcast episode I'm speaking to Chris Costello from Product Guru about how you can do this through their pet huddles.The Pet Huddle takes place in Birmingham on March 31st and there are a few spaces remaining.It's a recording from an interview in my Facebook group, and you can watch the live here.Key topics and timings in this episode:0.19 - What Product Guru is and what to expect from

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39:40

How to stop comparisonitis holding you back in your...

Your pet business, Your way ·

2022/03/03

Have you ever suffered from comparisonitis?You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt?Whilst it’s healthy to be inspired by others, comparisonitis can have a huge impact on self-esteem.That’s why this week I’m talking to therapist Kate Hoyle.She deals with lots of people who

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30:02

Using free training, paid courses and one to one to...

Your pet business, Your way ·

2022/02/24

Are you looking to invest in training in your pet business but feel unsure about what's right for you?There is so much information out there when it comes to ways to grow your business.From learning practical skills and theory to help you deliver your service or create your product.To thousands of marketing and social media experts, plus tech, coaching and much more.And where do you start? The free content, paid for programmes or one to one, or a mix of all three?In this podcast episode I'm chatting

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36:08

In the spotlight with Katie Gwilt The Kat Lady

Your pet business, Your way ·

2022/02/17

Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist.Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health.After taking time to recover, she set her heart on supporting cats and their humans, helping cats in need and discovering ways to make their lives happy and healthy.Katie is such an inspiring lady and is doing

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19:40

How to get press coverage for your pet business from...

Your pet business, Your way ·

2022/02/10

Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it.In this podcast episode I’m sharing how to get press coverage from Crufts.And if you’d like to get a little more support or ask any questions around using Crufts as a media opportunity, I have a free workshop you can attend too.It’s taking

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56:46

What it's like to go on Dragon's Den with Debbie...

Your pet business, Your way ·

2022/02/03

Dragon's Den fans - this episode is for YOU!Have you ever watched the show and wondered what it would be like to go before the Dragons on the BBC 1 series?Well this week's podcast guest did - and got investment.Debbie Greaves from Barking Bags wowed Sara Davies and secured a £35,000 investment in her dog walking bags.She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being 'unfashionable' and 'not for millennials.'Debbie hit back, and even suggested the social

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24:50

How to use Twitter to get press coverage

Your pet business, Your way ·

2022/01/27

Did you know that it's possible to use Twitter to get amazing press coverage in huge titles?Like the Metro, the Telegraph, the Daily Mail, Your Dog magazine, Psychologies, huge websites like Yahoo andBuzzfeed and Unilad.And the everyday journalists are on there looking to hear from people like YOU who run small businesses.People who might want to talk about their experiences, or share expert insights, or talkabout that product or service.If you're not using Twitter, and I don't want this to sound

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37:16

In the spotlight with Karen Rhodes from Luxury Dog...

Your pet business, Your way ·

2022/01/20

Have you ever had a lightbulb moment and followed it through?This week on the podcast I'm speaking to Karen Rhodes from Luxury Dog Hampers and Suffolk Pet Services.Karen was watching a TV show about Fortnum and Mason three years ago and had a thought, 'I wonder if I could make this for dogs?'Rather than forgetting about it, she made it happen, and now runs the HUGELY successful Luxury Dog Hampers.She's been featured in GQ, the Times, Dogs Monthly, Your Dog, worked with influencers and sold so many

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45:46

What to expect from the Get Your Pet Business in the...

Your pet business, Your way ·

2022/01/14

Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.In this podcast I'm sharing what to expect from taking part in the programme, how it works, plus interviews with three ladies who have completed the course.Dog trainer Jo Sellers, Karen Rhodes from Luxury Dog Hampers and Jo Milnes

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50:16

How to give awesome radio interviews with Anna Webb

Your pet business, Your way ·

2022/01/13

Is getting on the radio one of your PR goals for your pet business?Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too.Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh.She’s a dog trainer, canine nutritionist and co-hosts Barking At The Moon on BBC Radio London, and her own show, A Dog’s Life podcast.Anna explains how pet business owners can give fantastic radio

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27:42

Five ways to make the most of being in a five day...

Your pet business, Your way ·

2022/01/06

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside?Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert.You can add to your skillset and experience what it’s like to work with the person hosting the challenge.If learning how to feature in the press is something you’d like to learn more about, then you’re just in time to join my free Get Your Pet Business in the Press challenge

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