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PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

48:45

Hubspot for manufacturers AMA with Charley Vlietstra...

The Manufacturing Marketer ·

2023/04/14

In this 45-min session, the Industrial Marketing Live community peppers Hubspot Account Manager Charley Vlietstra with questions and the Gorilla team shares some helpful tips to maximize your CRM and Marketing Automation Platforms from increasing adoption to improving your data hygiene. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

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31:02

B2B content repurposing with Aren Buresh

The Manufacturing Marketer ·

2023/04/07

Creating a stream of content is a difficult challenge for small marketing teams. On this episode Brendon talks with Aren Buresh, Gorilla 76 strategist, about how to make a pillar piece of content last longer. Listen to this episode to learn how to create content that can be repurposed and how actually to make that repurposed content. --- Every first and third Thursday of the month, the Gorilla 76 team hosts a live web show for marketers in manufacturing. Visit

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31:10

How to set your paid social budget with Grace and Aren

The Manufacturing Marketer ·

2023/03/30

Do you want to run a demand-gen paid social strategy, but don't know how much budget to ask for? The Gorilla 76 team discusses a couple of strategies to think about and some tips to maximize your budget. ----- Join us on Industrial Marketing Live our live web show on the first and third Thursdays of the month at 10 am CST. Register at industrialmarketinglive.com

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44:10

A modern tradeshow strategy that works with MJ Smith...

The Manufacturing Marketer ·

2023/03/23

IML’s vendetta against poorly leveraged trade shows continues with some added firepower: Enter MJ Smith. MJ, who is now the VP of marketing at CoLab, will walk us through her trade show journey taking a company from 40 shows a year to the targeted, result-driven strategy she’s using today. – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.

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30:55

TikTok content strategy with Kevin McClary

The Manufacturing Marketer ·

2023/03/16

In this episode Brendon and Mary are joined by Gorilla 76 senior performance marketer Kevin McClary. The three of them discuss which types of content would do best for an industrial company just starting off on TikTok. ----- Join us on Industrial Marketing Live our live web show on the first and third Thursdays of the month at 10 am CST. Register at industrialmarketinglive.com

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43:08

TikTok for B2B manufacturers | Industrial Marketing Live

The Manufacturing Marketer ·

2023/03/09

There's no question of TikTok's almost omnipresent use, but is it the right move for your industrial marketing strategy? On this episode of Industrial Marketing Live, the Gorilla 76 team is here to break down all things TikTok. 👉 The basics: what is it, how does it work 👉 The intermediate: how do I use it, how do I create videos 👉 The advanced: is this the right channel for my company? You'll hear from our in-house TikTok expert, Kevin McClary (@kevinearl93) on how he grew an

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48:44

How to Succeed at Trade Shows: Tips for B2B Marketers...

The Manufacturing Marketer ·

2023/03/03

Featuring Jake Hall: https://www.linkedin.com/in/jacobrhall/ In this Manufacturing Marketer Podcast episode, Brendon and Mary from Gorilla 76 speak with Jake Hall, the Manufacturing Millennial, about how to set yourself up for success at a trade show. The conversation covers two perspectives: from an exhibitor and as an attendee. They discuss what to do before the trade show to ensure success, such as engaging with the community through social media and email campaigns, and

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49:44

Executing a better trade show with Jake Hall |...

The Manufacturing Marketer ·

2023/02/23

Trade shows are often a huge line item in a manufacturing company’s budget – even when the ROI on these shows is unclear at best, they continue to be a necessary activity year after year. So if you’re going to exhibit at a tradeshow how can you maximize your returns? The Manufacturing Millennial Jake Hall joins the IML team to break down: - Engagement strategies before, during and after the event - How a product first message could be hindering your success - Leveraging the moment

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23:36

Personal Branding: The Key to Career Advancement

The Manufacturing Marketer ·

2023/02/16

Join Mary Keough and Brendon Forrest as they share their personal journeys in corporate marketing and how personal branding played a crucial role in their success. From the importance of building trust through consistent content on LinkedIn to finding a creative outlet to express your ideas, this podcast will provide valuable insights for anyone looking to enhance their personal brand and advance their career. Whether you're a seasoned professional or just starting out, you'll

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Why personal branding is the right move for...

The Manufacturing Marketer ·

2023/02/10

On this episode of Industrial Marketing Live we’re talking influencer marketing and personal branding with Eddie Saunders, Jr. With some help from the Gorilla team, Eddie covers: - His buddy branding journey - How he created a personal brand - Where he sees the value in influencer marketing for industrial - What the heck is the difference between a personal brand and influencer marketing anyways? – Join us live on future IML sessions! Learn more and register at

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38:18

The copywriting process with Allen Fennewald

The Manufacturing Marketer ·

2023/02/03

In this episode of the Manufacturing Marketer Podcast, Brendon Forrest and Mary Keough are joined by Allen Fennewald, a conversion copywriter from Gorilla 76. The group discusses the process of writing ads for LinkedIn and Facebook and the importance of focusing on one main pain point and having a clear messaging tactic. Fennewald also shares tips for writing concise, easy-to-read copy and getting a good design from a designer. The episode is a valuable resource for marketers and

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50:34

Writing copy that will increase your B2B conversions...

The Manufacturing Marketer ·

2023/01/26

On this episode of Industrial Marketing Live, G76 Conversion Writer Allen Fennewald takes the stage to discuss the tactics that will transform your copy from sufficient to great and even shows a few example ads from other industrial companies. We’ll cover: ⚙️ In-feed consumption ⚙️ Relevance and message-matching ⚙️ Selecting the right messaging tactics (and our favorite tactics to deploy!) – Join us live on future IML sessions! Learn more and register at

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41:55

Google Ads success and set up

The Manufacturing Marketer ·

2023/01/19

Mary and Brendon are building on last week's episode on Google Ads. Kevin McClary, Gorilla's senior performance marketer, joins the team on this one. On this episode we discuss the what actually goes into creating a successful Google ads campaign: - keywords - conversions - landing pages. We also walk through each step of campaign set-up so industrial companies make the best selection.

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53:08

Google Ads 101 | Industrial Marketing Live

The Manufacturing Marketer ·

2023/01/11

On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary leading the discussion, we'll cover everything you need to know about using Google Ads for industrial marketing. Are you wondering if Google Ads is the right choice for your company? Our in-house experts Mary, Brendon, and Aren will share their personal experiences and examples of how they did or didn't use it effectively. We'll

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31:37

2022 lookback & look ahead to 2023

The Manufacturing Marketer ·

2023/01/10

Mary and Brendon discuss their growth areas in marketing over the last year. They close the conversation out by discussing what excites them in B2B industrial marketing as we move into 2023

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35:14

Ask us anything part 2

The Manufacturing Marketer ·

2023/01/04

As promised, here is the follow-up to our last episode with a bunch more questions the TMM crew answer. Joining Mary and Brendon on this show are our performance marketer Kevin McClary and IML moderator Peyton Warren. Join the industrial marketing community live the 1st and 3rd Thursdays of the month at 10am CST. Register at industrialmarketinglive.com & Join us digitally in our slack group, DM or email us for an invite.

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48:40

Ask us anything | Industrial Marketing Live

The Manufacturing Marketer ·

2022/12/20

On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions. We take questions from industrial marketers on: - Our favorite digital tools - Retargeting - UTMs - AI and a lot more! This is the audio version of our live web show Industrial Marketing Live. This show happens twice month and it is full of industrial marketers hanging out and discussing a wide range of topics. Go to industrialmarketinglive.com to learn more and

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32:26

Industrial content strategy

The Manufacturing Marketer ·

2022/12/06

Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines. ∙ Content strategy starts by determining your goal ∙ Creating a content plan - what do we need to create and what mediums to use? ∙ Is recurring content right for you? Be sure to check out our full discussion on Industrial Marketing Live for more details here:

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40:45

Writing emails your audience can't wait to read with...

The Manufacturing Marketer ·

2022/12/01

James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read.

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46:35

Revamping (or creating) your email strategy with...

The Manufacturing Marketer ·

2022/11/22

How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting. — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at

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