TRENDSETTERS

Amanda Brinkman believes that small businesses have big hearts. As the Chief Brand and Communications Officer at Deluxe Corp., long known as a maker of checks, she transformed the company by highlighting its small business clients rather than Deluxe itself, while ensuring that the company would become a resource for small business tools and opportunities.  She says, “Small business owners love what they do, and they love their communities.  They stand up in extraordinary ways.  It’s simply their

Brad Jakeman, former President of PepsiCo’s Global Beverage Group, is rethinking food—quite literally.  This March, he became the Co-Founder and Managing Partner of Rethink Food, created to provide expertise and investment to companies that support the production, availability and demand for healthier and more sustainable food for all people.  Brad Jakeman believes that the food industry is poised for profound disruption in the next 10 years as consumers not only expect higher-quality nutrition

Ask Tifenn Dano Kwan about the future of work, and she’ll say, “It’s already here.”  As the new Chief Marketing Officer of Dropbox, which brings together file sharing and cloud content with tools for business collaboration, she and her teams around the world are actively ensuring that working remotely can be simpler and more efficient than ever before.

Graciela Benveniste recognizes that people are experiencing an inundation of information now. She also admits that consumers now expect brands, particularly financial services, to help with analysis and trends on everything from the global economy to personal finances.

Jodi Harris is Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev, the world’s largest brewer with well over 500 brands and countless beer varieties.  She was been instrumental in building the Anheuser Busch marketing culture in the U.S. by igniting a passion for learning and creativity to empower the company’s people and its partners.

Anthony Farina is Chief Communications Officer & Global Corporate Affairs Leader at CSL Behring—now the world’s third-largest biotechnology leader.  Earlier this month, CSL Behring announced the formation of a new alliance with Japan’s Takeda Pharmaceutical Company and other international partners to develop a potential plasma-derived therapy for treating COVID-19.  He commented that “Unprecedented times call for unprecedented actions. This new alliance brings together the expertise of industry

Marla Kaplowitz understands that the responsibility of leading a trade association means having a laser focus on the needs of its members—especially now. As President & CEO of the 4As, she serves more than 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.

Bob Liodice, CEO of ANA, has been busy. However, when your membership consists of over one-thousand client-side marketers that represent 20,000 brands and invest more than $400 billion in marketing and advertising annually, you must move quickly in a crisis. The organization has compiled articles, playbooks, recommendations, and best practices—all designed to provide marketers with tools that can help reduce COVID-19’s impact on businesses and brands.