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PODCAST

State of Medtech

State of Medtech

State of Medtech is the #1 podcast in medtech and medical devices. Hosted by Omar M. Khateeb, we go inside the business and science of healthcare innovation—with unfiltered interviews from top investors, startup founders, and industry leaders. Each week, we feature candid interviews with: 💼 Top medtech investors & VCs 🧠 Founders of disruptive medical device startups 🧬 Clinicians & industry leaders shaping the future of medicine From go-to-market to M&A, AI to surgical robotics,

health & fitness medicine

All Episodes

00:55:57

208. Marketing: Full Funnel Marketing for Medtech

State of Medtech ·

2024/09/22

00:00 Introduction and Overview 01:19 The Power of LinkedIn for Targeted Advertising 08:10 Understanding the Psychology of Early Adopters 12:57 The Technology Adoption Curve and Product Launch 15:39 Finding and Engaging Digital Opinion Leaders 20:34 Selecting the Right Digital Opinion Leader 25:00 Targeting the Right Audience on LinkedIn 27:05 Optimizing Your Ad Strategy on LinkedIn 29:05 Optimizing LinkedIn Ads 30:55 Balancing Thought Leadership and Conversion Objectives 35:15 The Importance of

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00:31:45

207. GI: Revolutionizing Endoscopy with Torrey Smith...

State of Medtech ·

2024/09/18

00:00 Introduction and Welcome00:26 Guest Introduction: Tori Smither, CEO of Endiotics 00:59 Marketing and Investor Outreach 02:59 The PillBot: Revolutionizing Endoscopy 05:35 Market Potential and Challenges 12:40 Regulatory Pathway and Clinical Trials 14:13 Commercial Plan and Future Prospects 16:00 PillBot's Technological and Economic Impact 28:44 Closing Remarks and Call to Action Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK For limited time only - Get

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01:04:01

206. Neurosurgery and its History with Theodore...

State of Medtech ·

2024/09/16

Buy Dr. Schwartz’s new book here: https://www.amazon.com/Gray-Matters-Biography-Brain-Surgery/dp/B0CPTDCCLXAre you a surgeon looking to get more involved in startups and adopt exciting new technology? Join our free community! https://khateebandco-21311989.hubspotpagebuilder.com/physician-early-adopter-lp For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of

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00:42:35

205. Marketing: Full Funnel Marketing for Medtech

State of Medtech ·

2024/09/13

00:00 Introduction and Topic Overview 04:34 Understanding the Buyer's Journey and Ad Themes 15:24 Simplifying Video Content Creation 22:04 Applying Ad Themes to Different Funnel Stages 26:26 Using YouTube as a Central Hub for Video Content 31:47 Q&A and Conclusion Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthlevers Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK Want to

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00:36:30

204. Digitizing Medical Devices with Bill Hunter,...

State of Medtech ·

2024/09/12

00:00 Introduction to the Medtech Industry00:26 Meet Bill Hunter: CEO of Canary Medical 01:05 Bill Hunter's Journey in Medtech 02:07 Lessons from Building Angiotech 03:17 The Birth of Canary Medical 03:53 Innovations in Smart Implants 04:37 Challenges and Realities of Entrepreneurship 08:54 Canary Medical's Smart Knee Implant 10:10 Expanding to Cardiac Monitoring 11:38 Data-Driven Patient Management 23:47 Future of Predictive Medicine 30:40 Commercial Strategy and Market Potential 35:17

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00:49:57

203. Cardiac: Using Augmented Reality for Cardiac...

State of Medtech ·

2024/09/11

00:00 Introduction and Welcome00:27 Commercial Sponsors and Special Offers 02:06 Introducing Beriktas and His Journey 06:19 The Importance of Marketing in MedTech 08:12 Beriktas' Background and Entry into MedTech 15:21 The Founding Vision of SentiAR 19:54 Technological Innovations and Achievements 24:46 Exploring the Future of Medical Efficiency 25:15 Understanding Interventional Electrophysiology 26:48 The Role of Data in Electrophysiology 28:36 Augmented Reality in Medical Procedures 31:07

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00:47:16

202. Venture Capital: Tamir Meiri, Venture...

State of Medtech ·

2024/09/09

00:00 Introduction and Welcome00:28 Guest Introduction: Tamir Meiri 01:00 Tamir's Journey into Venture Investing 04:56 Challenges in Raising Capital for MedTech 08:32 Current Investment Climate and Strategies 12:15 J&J's Investment Focus and Criteria 15:21 Building a Viable MedTech Company 22:41 Personal Investment Interests and Stories 26:03 Is Cardio Cool? 26:15 Laminar's Success Story 27:03 The Competitive Landscape of Robotics 28:50 Evaluating Surgical Robotics 31:18 Challenges

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00:56:52

201. Marketing: Reviewing Alphatec Spine’s New...

State of Medtech ·

2024/09/06

00:00 Introduction and Overview03:24 Analyzing AlphaTechSpine's Patient Video 08:01 The Importance of Effective Distribution 13:15 Utilizing Social Media Platforms for MedTech Marketing 18:49 Engaging with Thought Leaders and Physicians 23:20 Pre-Marketing and Twitter Ads for Event Promotion 26:00 Pre-booking meetings and offering incentives 28:17 Using in-booth presentations 31:38 Targeting the right audience with the right channels 34:41 Analyzing data to understand channel

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00:56:39

200: Trump or Harris - Who is best for Medtech?...

State of Medtech ·

2024/09/03

Chapters 00:00 Introduction and Importance of the Topic 4:20 LinkedIn Poll Results 09:31 Trump Administration Policies and Implications 13:18 Harris Administration Policies and Implications 15:48 Who is a better Administration for Medtech? 17:12 Discuss the Tech Industry's Perspectives From Andreeson Horowitz 26:00 Foundation of American Technology Supremacy 28:00 Positive Policies and Regulatory reform 29:00 Why the Wealth Tax Matters to Medtech 32:00 US History of Taxing Wealth & Why

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00:45:01

199: Venture Capital: Jack Kuveke, Jabroni Capital

State of Medtech ·

2024/08/27

Jack’s newsletter is one of my favorites. It’s so good I star it so I dont miss it. Sign up for free here. https://jabronicapital.com/Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljK For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ Follow

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00:42:05

198. Marketing: Improving Sales Meeting Show up and...

State of Medtech ·

2024/08/21

00:00 Introduction and Welcome01:04 Importance of Initial Sales Calls 01:50 Challenges in Booking Demo Meetings 04:09 Traditional vs. Modern Marketing Funnels 09:26 Enhancing User Experience in Forms 12:55 Remarketing Strategies for Leads 16:58 Follow-Up Cadence and Tools 22:26 The Importance of Personal Touch in Automated Workflows 22:51 Using LinkedIn for Personalized Outreach 23:33 Effective Follow-Up Strategies 24:54 Optimizing Meeting Scheduling 26:33 Enhancing Meeting Preparation 29:25

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01:34:50

197. Neurosurgery: JJ Desai, Chief Strategic...

State of Medtech ·

2024/08/19

00:00 Introduction and Guest Welcome 01:43 JJ Desai's Background and Early Life 03:05 Journey into Medicine and Early Inspirations 05:41 Transition from Medicine to Entrepreneurship 09:56 Mentorship and Career Growth 15:57 Balancing Multiple Roles and Personal Growth 21:00 Reflections on Career and Personal Development 28:06 Impactful Mentors and Key Career Moments 47:13 A Chance Meeting with Billy 48:57 The Spark of Innovation 49:42 Conflicted Career Choices 50:16 A New Beginning at Insight

en

00:49:14

196. Marketing: Reviewing Johnson & Johnson Robotic...

State of Medtech ·

2024/08/15

00:00 Introduction and Welcome 00:34 Today's Topics Overview 00:37 Live Review: Johnson & Johnson's MedTech Division 01:13 Critiquing the Landing Page 02:55 Discussion on Pain Points and User Experience 05:39 Form Friction and User Registration Issues 08:39 Analyzing Marketing Copy and Visuals 13:54 Video Placement and Content Strategy 19:43 Final Thoughts on Marketing Strategies 24:39 Engaging Content for Interested Audiences 25:02 Small Commitments in Marketing 26:15 The Importance of

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00:41:05

195. The Future of MRI with Hyperfine CEO Maria Sainz

State of Medtech ·

2024/08/13

00:00 Introduction and Welcome 00:26 Meet Maria Sainz, CEO of Hyperfine 00:36 Commercial Reads and Announcements 01:54 Introduction to Hyperfine and Its Technology 03:19 The Importance of Portable MRI 05:55 Technical Insights into Hyperfine's MRI 08:45 Clinical Applications and Market Potential 12:10 Global Impact and Future Prospects 26:58 Business Model and Adoption Challenges 37:05 Upcoming Conferences and Final Thoughts Want to come on the show? Submit to be on the show

en

00:51:09

194. Marketing: Gated vs Ungated Content

State of Medtech ·

2024/08/07

00:00 Introduction and Welcome00:53 Gated vs Ungated Content Debate 04:50 Role Play: Handling CEO's Demand for Leads 09:06 Effective Marketing Strategies and Metrics 14:07 Challenges with New Marketing Initiatives 25:36 The Fast Pace of Technology and Market Evolution 26:05 The Misconception of Quick Marketing Wins 27:43 The Pitfalls of High Ad Spend 28:45 The Value of Sales Teams in Marketing 30:26 Gated vs. Ungated Content 34:59 The Art and Science of Marketing 38:19 Sales and Marketing

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01:16:21

193. The Game of Money with Oren Klaff, Investor and...

State of Medtech ·

2024/08/05

00:00 Introduction to the Medtech Industry00:35 Meet Orrin Klaff: Investor and Author 01:04 The Game of Money: Fundraising Insights 02:05 Values in Business and Sales 02:36 Orrin Klaff's Books: Pitch Anything and Flip the Script 04:59 Real-World Deal Making Stories 13:30 The Evolution of Investment Strategies 20:05 Challenges of Competing with Professional Investors 30:10 Pros vs. Joes: The Reality of Amateur vs. Professional Investors 40:49 The Unicorn Factory is Closed 43:13 Building a

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00:52:33

192. Marketing: Why Marketers Must Focus More on Top...

State of Medtech ·

2024/07/31

00:00 Introduction to MedTech Marketing00:50 Understanding the Marketing Funnel 02:33 Importance of Top of Funnel 05:09 Effective Top of Funnel Strategies 09:33 Real-World Examples and Best Practices 11:44 Challenges and Misconceptions 14:30 The Role of Attention in Marketing 25:49 Q&A Session 26:57 The Importance of Embodying Your Worldview 28:19 Tactical Tips for Effective MedTech Marketing 31:25 Leveraging Personal Branding and Customer Insights 33:07 Creating Strong Points of View and

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00:46:53

191. Cardiology: Eko Health Co-Founder Jason Bellet

State of Medtech ·

2024/07/29

00:00 Introduction to the Medtech Industry01:10 Meet the Guest: Jason Bellet from Eko Health 01:26 The Origin Story of Eko Health 04:24 Challenges and Innovations in Primary Care 05:47 Driving Market Adoption and Overcoming Obstacles 08:44 The Role of Investors and Early Support 11:30 The Importance of Networking and Accelerators 15:42 Gangels: A Unique Investment Syndicate 19:35 Eko Health's Journey and Customer Obsession 22:30 Telemedicine in Rural Alabama 23:51 Customer Obsession and

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00:37:58

190. Marketing: Best Attribution Practices and...

State of Medtech ·

2024/07/24

00:00 Introduction and Background01:45 Understanding Attribution in Marketing 03:58 Best Practices for Attribution 06:29 Challenges and Solutions in Attribution 16:50 The Importance of Conferences 18:59 Pre-Conference Strategies 24:42 During the Conference: Maximizing Engagement 30:17 Post-Conference Follow-Up 36:23 Final Thoughts and Q&A 37:00 Podcast Outro and Call to Action Are you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth

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01:25:34

189. Mako Founding Board Member and Investor Chris Dewey

State of Medtech ·

2024/07/22

Want to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024 Follow The State of MedTech on:

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