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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

23:34

Scaling 101: Premium Prices, Offer Suite & Outsourcing

Dishing Up Digital with Ellen Mackenzie ·

2022/11/20

It's one thing to start a business, it's another to keep it growing. Today we are talking abouthow to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your

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35:45

The Dark Side of the Coaching Industry

Dishing Up Digital with Ellen Mackenzie ·

2022/11/13

This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going aheadtobeing disappointed by the quality of

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20:35

3 Sales Strategies to Book Out Your Services

Dishing Up Digital with Ellen Mackenzie ·

2022/11/06

Lately, I'vetalked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offering seasonal packages, bonuses & discounts A.B.S - Always Be Selling (and I cover the Marketing Rule of

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24:24

Failure & Falling Flat on your Face: My Mindset as a...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/30

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines... ...and that's mindset. In this episode I talkabout the screw up I had in my business the

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25:52

What to Charge, Choosing Your Niche & Getting Started...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/23

In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about hergrowth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover: Lisa's niching journey and choosing a niche We talk pricing! What she started out charging, vs now Highs

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17:58

Side Hustle to Full Time Hustle: 5 Steps to Get There

Dishing Up Digital with Ellen Mackenzie ·

2022/10/16

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first clients SIGN UP HERE! In this episodewe are talking all abouttaking your side hustle and turning it

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22:07

How to Become a CONFIDENT Business Owner who is...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/09

If you think you need to grow your confidence before starting your own business, think again! In this episodewe are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence. The topics I cover this week are: "Fake it till you make it" My one strategy for helping with confidence The evolution of my business

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16:53

How Many Times I've Been FIRED and What to do About it

Dishing Up Digital with Ellen Mackenzie ·

2022/10/02

Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business. In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area,

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18:03

What is a UGC Creator and How to Get Started

Dishing Up Digital with Ellen Mackenzie ·

2022/09/27

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started. You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be

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26:43

How I Plan to Retire at the Age of 35: Let's Talk...

Dishing Up Digital with Ellen Mackenzie ·

2022/09/18

Yes, I plan to retire at the age of 35! You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram CamHERE. In this episode I share how I plan to reach my

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26:46

Creating an Instagram Strategy that drives GROWTH: My...

Dishing Up Digital with Ellen Mackenzie ·

2022/09/11

I'm back with Season 2 of the Dishing Up Digital podcast! You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE. In this episode, I share my

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24:31

When to Outsource or Hire Your First Team Member

Dishing Up Digital with Ellen Mackenzie ·

2022/06/26

If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode. Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're

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24:59

10 Steps to $10K Months

Dishing Up Digital with Ellen Mackenzie ·

2022/06/19

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months! In this episode, you'll discover… Having confidence in prices

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21:44

How to Craft the Perfect Proposal & Sales Pitch

Dishing Up Digital with Ellen Mackenzie ·

2022/06/13

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line! In this episode, you'll discover… The key difference between a proposal and a

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18:57

This is What a $3K Social Media Monthly Package Looks...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/29

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this

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16:52

Things I Wish I Knew When I First Became a Social...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/22

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and

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21:30

How to Generate More Leads for Your Business

Dishing Up Digital with Ellen Mackenzie ·

2022/05/15

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase

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29:31

I Tested Out TikTok for a Week... I Have Thoughts!...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/08

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business

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17:25

The Most Important Thing You Can Do for Your Business...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/01

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on

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15:21

How to Create True Financial Security

Dishing Up Digital with Ellen Mackenzie ·

2022/03/27

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security. Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps. In this episode, you'll

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