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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

45:15

How to Tell Clients You're Increasing Your Prices

Dishing Up Digital with Ellen Mackenzie ·

2023/01/02

Please note that this episode is lifted from a live recording in my Dishing Up Digital group and does have slides attached that are sometimes referred to. However, I do read these out so you're not missing out! For any business owner, increasing your prices can be a hard area to navigate. It's good to remember that increasing your prices is key to building a consistent and sustainable business. We often avoid raising our prices out of fear people will say no: and yep, it happens! There

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29:54

Your Tiktok Strategy for 2023: $10k Months from...

Dishing Up Digital with Ellen Mackenzie ·

2022/12/26

Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later! Maureen is a US based Social Media Strategist, who helpsentrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as how she consistently gets client leads organically from it. Maureen has great advice around being organised

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16:14

How Much Money I Made in 2022

Dishing Up Digital with Ellen Mackenzie ·

2022/12/18

Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022. In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suiteand they contribute to my revenue. Please note that this podcast was also recorded for my You Tube channel, so keep an eye out on that for the visual version. Thank you so much for listening. If you are enjoying theDishing Up Digital Podcast, please leave a

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17:47

I Wrote A Book!

Dishing Up Digital with Ellen Mackenzie ·

2022/12/11

I. WROTE. A. BOOK! You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK! Thank you so much for listening. If you are enjoying theDishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over onInstagram, let

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16:54

How Many Hours a Week do I Work as a Social Media...

Dishing Up Digital with Ellen Mackenzie ·

2022/12/04

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle. In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked

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23:26

How to Get Started on Upwork - Booking $20K Clients...

Dishing Up Digital with Ellen Mackenzie ·

2022/11/27

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves. Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice ongetting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to

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23:34

Scaling 101: Premium Prices, Offer Suite & Outsourcing

Dishing Up Digital with Ellen Mackenzie ·

2022/11/20

It's one thing to start a business, it's another to keep it growing. Today we are talking abouthow to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your

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35:45

The Dark Side of the Coaching Industry

Dishing Up Digital with Ellen Mackenzie ·

2022/11/13

This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going aheadtobeing disappointed by the quality of

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20:35

3 Sales Strategies to Book Out Your Services

Dishing Up Digital with Ellen Mackenzie ·

2022/11/06

Lately, I'vetalked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offering seasonal packages, bonuses & discounts A.B.S - Always Be Selling (and I cover the Marketing Rule of

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24:24

Failure & Falling Flat on your Face: My Mindset as a...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/30

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines... ...and that's mindset. In this episode I talkabout the screw up I had in my business the

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25:52

What to Charge, Choosing Your Niche & Getting Started...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/23

In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about hergrowth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover: Lisa's niching journey and choosing a niche We talk pricing! What she started out charging, vs now Highs

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17:58

Side Hustle to Full Time Hustle: 5 Steps to Get There

Dishing Up Digital with Ellen Mackenzie ·

2022/10/16

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first clients SIGN UP HERE! In this episodewe are talking all abouttaking your side hustle and turning it

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22:07

How to Become a CONFIDENT Business Owner who is...

Dishing Up Digital with Ellen Mackenzie ·

2022/10/09

If you think you need to grow your confidence before starting your own business, think again! In this episodewe are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence. The topics I cover this week are: "Fake it till you make it" My one strategy for helping with confidence The evolution of my business

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16:53

How Many Times I've Been FIRED and What to do About it

Dishing Up Digital with Ellen Mackenzie ·

2022/10/02

Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business. In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area,

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18:03

What is a UGC Creator and How to Get Started

Dishing Up Digital with Ellen Mackenzie ·

2022/09/27

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started. You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be

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26:43

How I Plan to Retire at the Age of 35: Let's Talk...

Dishing Up Digital with Ellen Mackenzie ·

2022/09/18

Yes, I plan to retire at the age of 35! You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram CamHERE. In this episode I share how I plan to reach my

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26:46

Creating an Instagram Strategy that drives GROWTH: My...

Dishing Up Digital with Ellen Mackenzie ·

2022/09/11

I'm back with Season 2 of the Dishing Up Digital podcast! You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE. In this episode, I share my

en

24:31

When to Outsource or Hire Your First Team Member

Dishing Up Digital with Ellen Mackenzie ·

2022/06/26

If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode. Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're

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24:59

10 Steps to $10K Months

Dishing Up Digital with Ellen Mackenzie ·

2022/06/19

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months! In this episode, you'll discover… Having confidence in prices

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21:44

How to Craft the Perfect Proposal & Sales Pitch

Dishing Up Digital with Ellen Mackenzie ·

2022/06/13

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line! In this episode, you'll discover… The key difference between a proposal and a

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