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PODCAST

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they"ve learned through years of being in the trenches. Whether you have a new website or you"re an established business, you"ll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you"re sure to find

business marketing

All Episodes

36:02

Why I Fired My $25k/mo YouTube Agency, The Business...

Marketing School - Digital Marketing and Online... ·

2025/05/26

In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:00) The YouTube Agency Experience (06:14) Lessons Learned from YouTube Management (12:57) The Shift in SEO and AI Impact (23:24) Navigating

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24:17

Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way...

Marketing School - Digital Marketing and Online... ·

2025/05/22

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies.TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Economic Insights and Business Performance (08:55) Political Influences on Business (12:00) Innovative Marketing Tactics (15:01) YouTube Growth

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26:56

The Management Styles Of Mark Zuckerberg And Jensen...

Marketing School - Digital Marketing and Online... ·

2025/05/21

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change.TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53) AI in Marketing and Performance Management (08:51) Management Styles and Company Culture (12:03) The Future of Work and AI

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30:39

The One Trait That Determines If You'll Be Rich, The...

Marketing School - Digital Marketing and Online... ·

2025/05/20

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands.TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investments (06:14) Ethics and Long-Term Thinking in Business (08:56) The Importance of Core Memories and Family (11:58) Leveraging Technology for

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21:01

AI Is Going To Revolutionize Marketing, How To...

Marketing School - Digital Marketing and Online... ·

2025/05/19

In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Marketing and Lead Generation (05:54) Human Element vs. AI in Content Creation (08:52) The Future Workforce and AI Integration (12:09) The

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28:21

Does Being Transparent Really Help In Your...

Marketing School - Digital Marketing and Online... ·

2025/05/15

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges.TIME-STAMPED SHOW NOTES (00:00) The Power of Transparency in Marketing (05:12) Building a Generational Business: Key Principles (14:26) Navigating Challenges and Learning

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27:02

How To Create Data Discipline In Your Organization,...

Marketing School - Digital Marketing and Online... ·

2025/05/14

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cultivating a Data-Driven Culture (07:02) The Importance of Data Relevance (11:54) Adapting to Market Changes (15:05) The Future of Marketing and

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22:05

The Power Of Brand, Why I'm Shifting My Marketing...

Marketing School - Digital Marketing and Online... ·

2025/05/13

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Search Engines (02:59) Natural Conversations and Content Creation (05:49) Lead Generation Strategies and Revenue

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23:19

Cloudflare CEO: AI Is Killing The Business Model Of...

Marketing School - Digital Marketing and Online... ·

2025/05/12

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of platform dominance. The episode also highlights Google’s challenges and the need for marketers to innovate and adapt. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Business Models (02:54) Shifts in Search Behavior and Platform Dominance (05:59) The Future of Search and Social Media

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18:57

The New Startup Playbook, CEOs Are Choosing More AI....

Marketing School - Digital Marketing and Online... ·

2025/05/08

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward selling outcomes over software, the impact of AI on jobs, and the importance of lifelong learning over passive career paths.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) The New Startup Playbook (01:06)

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28:36

How To Get The Best Speakers For Your Events (For...

Marketing School - Digital Marketing and Online... ·

2025/05/07

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight the value of authenticity in events, the impact of domain name investments, and the importance of AI, high agency, and distribution in driving success.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Building

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24:54

60% Of Traditional Searches Don't End With A Click...

Marketing School - Digital Marketing and Online... ·

2025/05/06

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing channels, increasing conference revenue, and building lasting business relationships. The episode offers insights on adapting to today’s complex marketing landscape.Note: This episode is recorded while traveling. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW

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26:48

How Long It Really Takes To Win A Deal in 2025, Why...

Marketing School - Digital Marketing and Online... ·

2025/05/05

In episode #2965, Eric Siu and Neil Patel discuss the intricacies of sales cycles, particularly in the context of conferences, emphasizing the importance of consistent follow-up. They explore how AI is shaping marketing trends, the promise of one-click marketing, and the risks of black hat SEO, stressing the value of long-term strategy. The episode concludes with insights on the evolving role of AI in search optimization. Note: This episode is virtually recorded. Audio quality is reduced

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22:19

It Really Does Take 10 Years To Build A Brand, Are...

Marketing School - Digital Marketing and Online... ·

2025/05/01

In episode #2964, Eric Siu and Neil Patel discuss the value of events for networking, balancing work and family, and how CEOs adapt during tough times. They share travel experiences, reflect on leadership cycles, and explore the future of e-commerce and websites.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) The Value of Free Events and Networking (03:01) Balancing Work and Family Life (06:04)

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20:50

Apple Rebrands Search Ads As Apple Ads, Why We are...

Marketing School - Digital Marketing and Online... ·

2025/04/30

In episode #2963, Eric Siu and Neil Patel discuss Apple's shift to ads, the effectiveness of QR codes, and the challenges CEOs face. They also cover navigating business challenges and the cyclical nature of business resilience.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Apple's Shift to Ads (02:55) The Power of QR Codes in Marketing (06:00) The Challenges of Being a CEO (09:09) Navigating Business

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27:23

How We Buy Attention, Why I Never Try To Go For...

Marketing School - Digital Marketing and Online... ·

2025/04/29

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Buying Attention in the Digital Age (03:26) The Evolution of Personal

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29:27

Everything Is Down - Here's How Our Businesses Are...

Marketing School - Digital Marketing and Online... ·

2025/04/28

In episode #2961, Eric Siu and Neil Patel highlight the power of networking, long-term relationships, and adapting to market changes. They also discuss tariffs, building support networks, and collaborating with competitors. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Networking Opportunities at Events (02:48) The Importance of Long-Term Relationships (06:12) Navigating Business Challenges (09:03)

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19:28

Our Founder Mode Routines

Marketing School - Digital Marketing and Online... ·

2025/04/24

In episode #2960, Eric Siu and Neil Patel break down their personal health routines inspired by athletes like LeBron James, covering longevity, sleep, nutrition, and fitness—emphasizing tailored strategies and accountability.TIME-STAMPED SHOW NOTES (00:00) LeBron James and Health Investments (01:18) Personal Health Routines (04:34) Longevity Protocols and Sleep (08:03) Diet and Nutrition Strategies (10:05) Exercise and Fitness Regimens Prefer single topic episodes? Head over to our YouTube

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22:44

Clickbait Doesn't Work Anymore, Stop Using It.. What...

Marketing School - Digital Marketing and Online... ·

2025/04/23

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.TIME-STAMPED SHOW NOTES (00:00) The Shift from Clickbait to Quality Content (02:57) The Importance of Retention and Sub Hooks (05:47) Creating Authentic and Valuable Content (09:07) Strategic Event Participation and Networking (12:05)

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27:49

Why We Sell Multiple Products And Not One.. And Why...

Marketing School - Digital Marketing and Online... ·

2025/04/22

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business.TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) Navigating the Complexities of Global Sales (06:05) The Future of SEO and AI Integration (08:52) Building a Billion Dollar Network (11:54) The Art of

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