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PODCAST

Make More Money without Selling Your Soul

Polly Lavarello

I am Polly Lavarello, an evergreen marketing expert, and welcome to Make More Money without Selling Your Soul. If you are a coach, consultant, or an online service provider, then this podcast is perfect for you. On this podcast, you can expect to learn how to make money in your business with sales AND look after your wellbeing at the same time. So sit back, get comfortable, and enjoy the show.

business entrepreneurship

All Episodes

17:02

EP 24 - The Policy You Need To Attract Sales With...

Make More Money without Selling Your Soul ·

2023/05/19

In this episode, we're talking about love it or leave policies and whether you should have one.People aren't buying as blindly as they once did and I'm introducing a love it or leave policy myself for my own programme. So this topic felt like a really relevant conversation because the online business landscape is rapidly changing.Here are the highlights:(2:23) The group container.(4:48) Protecting the group dynamic and protecting the experience.(6:50) The importance of having a love it or leave

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20:51

Ep 23 - How to Design Your Unique Process

Make More Money without Selling Your Soul ·

2023/05/12

"What’s unique about working with you?"This is a question most of my clients find challenging.Whether you’ve already built an eight-figure business or you’re just starting, it's always a difficult question to answer.So don't beat yourself up.Join me today to hear my tips on designing your unique process.Here are the highlights:(2:24) Framework in marketing(4:24) Explaining your uniqueness (6:46) Three to four-part process (11:46) Instilling awareness(16:14) What’s next for clients? (18:05) What

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25:51

Ep 22 - How To Position Yourself As The Go-To...

Make More Money without Selling Your Soul ·

2023/05/05

You might be wondering why you need to become a go-to authority.At some stage in your business, you'll realise that people who are thriving have become recognised as thought leaders in the industry.Deep down, you might also want this but have no idea how to get there.So, how do you get there?Well, grab a pen and paper and answer these simple questions to help you get started.Here are the highlights:(03:29) Be memorable(06:05) Why are they choosing you?(09:17) This work is powerful!(09:50) What do I

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20:16

Ep 21 - How to Leverage Your Low Ticket Offers

Make More Money without Selling Your Soul ·

2023/04/28

In this episode, we’re looking at low ticket offers.👉 Why we have themand👉 How they work in terms of the sales journey of your ideal clients.You’ll also be learning the biggest mistake I see when people sell low ticket offers and the common obstacle that’s preventing your ideal client from choosing to work with you.Here are the highlights:(1:31) Why do we have low-ticket offers? How do they work?(3:12) Low ticket offers vs high ticket offers.(5:40) Don’t be all the things you’re not.8:04)

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20:52

EP20 - How to Give Yourself a Day Back

Make More Money without Selling Your Soul ·

2023/04/21

Want to learn how to give yourself a day back, just for you?Time is like money.The closer your relationship with it. The better your awareness of it. Your ability to be hands-on with it.These are what enable you to have more power over it.So, join me as I break down the process of how you can create more time and freedom.Because who doesn’t need more time?Here are the highlights:(2:00) This week’s focus(3:21) Enough hours in the day(5:06) Exercises you can do(9:59) Audit your time(14:15) Not giving

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23:00

EP19 - Stop Outsourcing Your Power

Make More Money without Selling Your Soul ·

2023/04/14

Outsourcing seems like a dream! However, what happens when you outsource and it starts to slow down your business?Today, I’ll give you a business compass to help you make outsourcing decisions more confidently because the power is all within you!Highlights(04:59) A mindset shift!(10:02) You are a personal brand (12:22) Drain on your resources (19:05) Ownership!(20:18) Untapped gold!To find out more:Website: www.pollylavarello.comInstagram: https://www.instagram.com/pollylavarello/Free masterclass:

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22:40

EP18 - How To Never Waste Money On Facebook Ads

Make More Money without Selling Your Soul ·

2023/04/07

If you’re thinking about when to start using or start scaling your Facebook ads…Today’s podcast episode is for you.If you didn’t know already, or you’re new to my world, I started as a Freelance Facebook Ads Manager in 2020 and then went on to run a Facebook ads agency supporting business owners just starting out with their evergreen funnels to… scaling 7 figure evergreen funnels and supporting multi 6 figure launches.Advertising is something some people think is a gamble… but it’s not when you know

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19:40

EP17 - 5 Steps From Solopreneur to CEO

Make More Money without Selling Your Soul ·

2023/03/31

Today I’m talking about elevating from a solopreneur to C.E.O.Why am I talking about this?You may not know this about me, but I started my business as a single mum.So, it’s always been my intention to have a lifestyle-led business which allows me to be there for my two small children.Working to live and not living to work.Unfortunately, I know a lot of entrepreneurs who have let this slip from their grasp.If this resonates with you, join me today as I bring you my 5 tips about elevating from

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22:21

EP16 - Mistakes You’re Making With Your Offer Suite

Make More Money without Selling Your Soul ·

2023/03/24

Do you have an offer suite ready to present to your prospective clients?Is it supporting them to confidently invest in your high ticket offers?In today's podcast I breakdown the 3 common mistakes I see coaches and consultants make with their offer suites.Listen to learn how you can build an offer suite that super speeds your brand authority and keeps a consistent flow of clients coming into your high ticket offer.Here are the highlights:(02:59) Irresistible and unforgettable!(07:40) Brand authority

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22:49

EP15 - How To Elevate For Evergreen

Make More Money without Selling Your Soul ·

2023/03/17

In this episode I'm talking about how to elevate for evergreen.You might have tried this before but maybe it didn't work so well for you.Do you want to know why?Well, one of the biggest elements to getting evergreen to work is having the right offering!So, I’ll be telling you how to create a robust offer that will attract consistent sales.Here are the highlights: (02:29) Pack a punch! (05:00) Revenue I can actually forecast (05:25) It just gets to be easier(08:18) Earning more money, working less

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23:18

EP14 - The Truth About Consistent Results

Make More Money without Selling Your Soul ·

2023/03/10

As coaches, we want people to transform and elevate.Our success is often measured by our ability to create consistent results.But this isn’t always as straightforward to achieve.In this episode, we’ll look at the obligations you have to your clients and the truth about achieving consistent results. Here are the highlights:(03:53) Supporting clients to find the answers (07:51) Standing by your promises(11:27) It can turn ugly!(12:01) Being professional(18:25) The red flags(19:40) An invaluable

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17:02

EP13 - Mindset Tips for Scaling Your Business

Make More Money without Selling Your Soul ·

2023/03/03

Today, I’m giving you three mindset tips for scaling your business.Why am I talking about this today?Well, while there are strategies that help you to get there sooner, there are certain elements that we have no control over.But we can take control over our mindset.And the results of shifting our mindset can be really positive.So, join me today as I outline my three mindset tips for scaling your business.Here are the highlights:(2:06) Handling the hard times(4:24) My three tips(6:23) The fear

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21:12

EP12 - How To Become Fully Booked With One-to-Ones

Make More Money without Selling Your Soul ·

2023/02/24

Want to find out how to become fully booked with your one-to-one services?In this week’s episode I share some of the golden nuggets which, over thecourse of the past several years, have given me the momentum to be where I am today.Here are the highlights:(02:58) The importance of knowing what you’re selling(05:14) The fear of visibility and the need to be visible(07:00) The importance of being consistent(11:59) Don’t be shy to annoy peoplehttps://pollylavarello.lpages.co/clients-on-tap/To find out

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18:12

EP11 - Why Your Brand Should be an Afterthought

Make More Money without Selling Your Soul ·

2023/02/17

I grew up with a graphic designer as a mother.In fact, she owned a graphic design agency.I have a huge appreciation for branding.So, what I’m about to say is a bit against the grain.Early on in business, branding does not matter.Listen to this week’s podcast, and I’ll explain why branding should be an afterthought.Here are the highlights:(1:42) Starting design(4:41) Is this your forever brand?(7:01) A brand won’t get 6 figures a year, you will(11:19) You have a sub-niche(15:50) The experience you

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22:27

EP10 - The 5 Reasons why Your Offer Isn't Flying at...

Make More Money without Selling Your Soul ·

2023/02/10

How do we avoid the pain?The pain of launching something and it flops.The pain of getting an evergreen funnel up and running. Spending all that time, effort, energy, and resources.And still, tumbleweed.Well, that’s most likely down to your offer.In this week’s podcast I’m talking about the 5 reasons why your offer isn't flying at the moment. Here are the highlights:(2:26) Your offer on Evergreen(4:46) Validating your offer(9:32) Important prices(11:33) Are you being specific?(18:36) Brand

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19:26

EP9 - Why Being Visible Is Your Super-power

Make More Money without Selling Your Soul ·

2023/02/03

We all know that visibility matters in business, yet most of us are playing it small.In this episode, we look at the different fears surrounding visibility, why visibility is important for business and most importantly, the steps we can take to tackle our fears of visibility.Here are the highlights:(05:48) Fear of doing something new(07:41) Fear of judgement(09:24) Lack of self-beliefTo find out more:Website: www.pollylavarello.comInstagram: https://www.instagram.com/pollylavarello/Free masterclass:

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18:20

EP8 - What is Selling Your Soul Anyway?

Make More Money without Selling Your Soul ·

2023/01/27

Since I started this podcast, people have been asking me:“Polly, what do you mean by selling your soul?”I know that this is quite a big statement to make.So let me elaborate…Making money doesn’t need to be at the sacrifice of our own well-being.Yet, why does reading that statement make some of our stomachs lurch?Join me in today’s episode, as I discuss what it means to make money without “selling your soul”.Here are the highlights:(03:17) The soul seller(06:37) Enough is enough(08:05) More than

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20:01

EP7 - How to Scale When You're Multi-passionate

Make More Money without Selling Your Soul ·

2023/01/20

Is being multi-passionate impacting the growth of your business?Well, imagine you walked into a bakery to get some lunch.They show you their lovely selection of baguettes and pastries.You make your choice, but then they also offer to fix your tire.You would probably be a bit confused at this stage, wouldn't you?So, in today’s episode, we’re going to be talking about exactly that, and how you CAN scale when you’re multi-passionate.Here are the highlights:(02:18) How this is problematic for your

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18:46

EP6 - How to Create a High Ticket Offer

Make More Money without Selling Your Soul ·

2023/01/13

What is a high-ticket offer? And why does a high-ticket offer matter?Well, here's why...Firstly, it’s easier. Focus on building your list, attracting more people into that world, and being known for that one thing, that one area of expertise.To give you an example...I used to have gut issues. When I needed professional support, I discovered there was someone who was called the gut expert, and of course I chose to go to her rather than a normal nutritional therapist because I trusted she'd have more

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23:49

Ep5 - Is Now The Time For Evergreen?

Make More Money without Selling Your Soul ·

2023/01/13

If you’re on this list, you’ve probably wondered at some point:“Will evergreen work for me?”I get this question all the time, so in today’s episode I’m discussing my story and what led me to believe that Evergreen is so powerful.I will be touching on my 10 years of digital marketing experience, creating an impact and supporting people in the online business space.If you want to hear more about why Evergreen marketing could be so impactful for your business, this is the episode for you.Here are the

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