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PODCAST

Leader Generation

Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.

business marketing

All Episodes

24:37

EP18: How Does The Death Of Third-Party Cookies...

Leader Generation ·

2021/05/11

The eventual death of third-party cookies and the impact on lead generation has been a hot topic in our industry for quite some time. But now the end is here. Digital Marketers are already seeing disruptions in campaigns running on third-party websites and social media properties. Not to mention, in the data we’re accustomed to receiving from Google. So what’s next? How do we deliver quality targeting, experience, leads and results back to clients and leadership? Our guest Tony Mastri will cover

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33:33

EP17: How To Increase Customer Retention With Video...

Leader Generation ·

2021/04/06

B2B companies have 42%-82% customer churn. As our world begins to return to “normal,” we can take tactics used to sustain customers during the worst of the pandemic and leverage them for growth. The cancelation of live in-person events—including trade shows, sales demos, and conferences—spurred a new era of live-streaming. This episode explores how B2B companies can use that technology to build client relationships that are stronger than ever before. Brian Lee, from live-streaming platform

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31:06

EP16: How B2B Companies Can Measure The Value Of...

Leader Generation ·

2021/03/08

From thought leadership to engagement, there are many benefits of content marketing. But does the value justify the cost of creation and distribution for your B2B company? Tessa Burg shares how to measure your content’s contribution to lead generation. What metrics and KPIs you should look at. Technology and tools that can help you gather data. And most importantly, how to use the data to prove the value of your content marketing. Measuring content’s worth in B2B is definitely more challenging

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27:59

EP15: Should You Host A Live Virtual Event?

Leader Generation ·

2021/02/10

Early in 2021, our quest is to provide sales teams with new opportunities to meaningfully engage with prospects and customers. Is hosting your own live virtual event the best way to do that? Our guest, Fred Andersky, will share how his company transformed traditional in-person demos into virtual events. The remote experiences attracted two years-worth of attendees and engaged both customers and prospects through live, interactive demonstrations. ----more---- About Fred Andersky: Fred Andersky is

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22:21

EP14: How Innovative Marketing Leaders Benefit From...

Leader Generation ·

2021/01/12

Scott Brinker is back with Tessa and talks more about the tech emerging right inside our existing marketing technology stacks. Learn how it empowers marketers to start testing data and putting it to work in new ways. Plus, hear how you can use martech to generate leads, bring joy to prospects, and fuel B2B growth in 2021. In our last episode of the Lead(er) Generation, guest Scott Brinker got us all excited about the future of the augmented marketer. In this episode he'll cover where to start and

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28:25

EP13: Apps & Platforms That Matter For Lead...

Leader Generation ·

2020/12/09

If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution. We’ll need marketers’ experience and passion for data in 2021 to think creatively and strategically about how we connect, engage, and with prospective

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28:21

EP12: Virtual Trade Shows: Are They Worth Sponsoring?

Leader Generation ·

2020/11/12

Lead generation is one of the most critical components of B2B growth. Historically, B2B marketers have captured leads at trade shows for their customer relationship management (CRM) systems. Due to the pandemic, in-person trade shows are no longer a lead generation option. That’s why many B2B marketers have begun to explore virtual trade shows and events—with mixed results. Guest Nicole Mahoney is a marketing expert in travel and tourism, one of the industries hit hardest by the pandemic. Nicole

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23:37

EP11: Digital Marketing: Test Local, Scale Global

Leader Generation ·

2020/10/07

Nicole Fidler is a Digital Marketing Specialist at Hyland Software, which sells enterprise software around the world. In this episode, Nicole shares how she takes winning user experience and digital marketing tactics and customizes them for different markets. Hear what works, what’s changing and the trends that impact how today’s digital marketers promote products and services globally. ----more---- About Nicole Fidler: Nicole has nearly 10 years of B2B marketing experience, with a focus on

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35:49

EP10: The Power of B2B Social Media in a Remote World

Leader Generation ·

2020/09/13

As B2B marketers, lead generation is always our top priority. We want to get in front of the right people with high-value information that engages prospects and motivates them to learn more about our brand and services. We have quite a few effective digital marketing tools at our disposal—SEO, paid search, content marketing, email, programmatic display, and ABM campaigns—to name a few. Plus, the advanced targeting you can do on LinkedIn and Facebook has made social media marketing another really

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26:26

EP9: The Role of Personalization in the Digital...

Leader Generation ·

2020/08/19

Personalizing the customer experience has been a growing trend for both B2C and B2B businesses. In fact, 80% of consumers say they’re more likely to do business with brands that provide personalized service. While 67% of B2B buyers want the ability to research, compare products, place orders, and access their order history on their own versus contacting a salesperson. The global pandemic in 2020 has isolated most shoppers and professionals at home. This has quickly escalated the personalization

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22:30

EP8: Innovation and Thought Leadership In The...

Leader Generation ·

2020/07/08

Guest speaker, Vinessa Lullo, has more than 15 years of marketing and product development experience. Her team prides itself on customizing products and services to meet the demands of customers. However, a recent merger and the COVID-19 outbreak drastically changed their business. Vinessa shares how her company became extremely nimble and changed processes to customize products, marketing, and sales to meet new customer needs and safety requirements. ----more---- About Tessa's guest: As the

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25:00

EP7: 3 Critical Things Your Sales Team Needs From...

Leader Generation ·

2020/06/15

Paul Pirozzola has been a sales and marketing leader in the B2B manufacturing space for more than 20 years. Traditional routes to market have been disrupted by digital media, e-commerce, and the pandemic. Today’s sales teams and marketers are looking for more effective and efficient ways to collaborate. In this episode, Paul talks about three key elements that marketers can share with the sales team to generate higher quality leads and increase win rates. Be ready to take notes, they are big,

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37:19

EP6: How Has the Pandemic Impacted BioScience...

Leader Generation ·

2020/05/19

During this episode, Matt McBride will share how physical distancing and shelter in place orders have impacted strategic partnership and innovation management in bioscience. What is the effect on product teams? What trends and activities can we track to prioritize our own product initiatives? And what does this ultimately mean for collaboration and go-to-market strategies? ----more---- About Tessa's Guest: As the VP of Strategic Partnerships at BioEnterprise, Matt McBride oversees the continued

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24:26

EP5: What Sales Teams Can Focus On During The Pandemic

Leader Generation ·

2020/04/13

The Coronavirus has disrupted businesses worldwide. Sales leader, David Kreiger, shares what he believes sales teams should focus on as they shift to remote work. Hear his ideas on how to best support clients, protect business and maintain personal health during the COVID-19 crisis. ----more---- ABOUT DAVID KREIGER: David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation, and SDR outsourcing company. Under David’s leadership, SalesRoads

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34:27

EP4: Rock & Roll Hall of Fame: Using Data to Connect...

Leader Generation ·

2020/03/11

How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how. Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum. ----more---- About Ellie Ovsenik: As the Director of Digital Marketing and Advertising at the Rock & Roll Hall of Fame museum and nonprofit, Ellie combines her storytelling background with

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17:39

EP3: How Can Rapid Testing Validate New Products...

Leader Generation ·

2020/02/12

Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch. ----more---- About Brandon Cornuke: Brandon Cornuke has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and

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17:02

EP2: Why & How to Use Rapid Testing in Marketing

Leader Generation ·

2020/01/13

In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending. ----more---- About Tessa's Guest: Tom’s vast knowledge of creative immersive technology and UX/UI guides his creative thinking. His

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27:53

EP1: Making the Leap to Digital Marketing That...

Leader Generation ·

2019/12/06

Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional. ----more---- About Linda Owens: Linda is experienced in global digital and eCommerce marketing and has a passion to drive change and deliver results. She has worked across many different industries, building b2b and b2c digital strategies, and teams to engage with customers and increase sales. Her expertise is in managing projects

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158 results

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