x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

25:44

Marketing Magic - How To Recession Proof Your Business

Marketing 4 Business ·

2023/04/05

Marketing Magic – How to Recession Proof Your BusinessIn this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:Idea 1: The Big Idea– the Importance of having a big idea, including an example of a successful campaign called “ Beat The Banks”. How to focus on selling the outcome or benefit, not just the product. Remember, people buy holes, not

en

52:05

Levelling The Playing Field

Marketing 4 Business ·

2023/03/29

Levelling The Playing FieldIn this episode, Scott interviews Mike Blackburn, one of the founders of Combined Building Suppliers Co-operative (CBS), who joined us for an insightful conversation.Here what you will discover in this episode of the Marketing 4 Business Podcast:Mike's MBA background helped him analyze the property market, leading to CBS's formation, which boasts over 1,000 shareholders and is a major building materials buyer in New Zealand.CBS has delivered significant savings to

en

16:56

The 5 Fears of Marketing Your Business

Marketing 4 Business ·

2023/03/19

The 5 Fears of Marketing Your BusinessIn this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth.These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear

en

01:03:00

Building Confidence & Being Consistent

Marketing 4 Business ·

2023/03/14

Building Confidence & Be ConsistentIn this episode, Scott interviews Miranda Knapton on her journey of business ownership and the impact it can have.Miranda shares her experience, from being involved in her parents' business at age ten to sharing her top 5 tips for getting the most out of BNI(Business Networking International).We discuss the importance of customer service and empathy and the need to take time for yourself when things don't go according to plan.We then dive into the importance of

en

20:53

7 Secrets to Business Success: Mastering Money,...

Marketing 4 Business ·

2023/03/08

7 Secrets to Business Success - Mastering Money, Mindset, and MoreIn this episode, Scott shares his insights on the seven key elements of business success.Scott emphasises the importance of having a clear purpose in business and shares his own purpose of influencing, educating, and inspiring growth together.He encourages his team members to create short-form videos and other content to provide value and shares his core values of being team-focused, results-driven, and celebrating victories.Scott

en

01:00:19

The Do or Don't Mindset

Marketing 4 Business ·

2023/03/01

The Do or Dont MindsetIn this episode, Scott interviews financial experts Jonathan Liong & Mitch van der Weert on how they went from working in the bank to helping people buy property, cars and more.Here's a snapshot of what's in this Marketing 4 Business podcast episode:* The Game of Business & Finance - how Jonathan & Mitch took their passion for business and finance to the next level* Exiting the Corporate World - the simple reason why Jonathan left the corporate to start his own

en

12:19

7 Marketing Tips From 7 Years In Business

Marketing 4 Business ·

2023/02/22

7 Marketing Tips From 7 Years In BusinessIn this episode, Scott Wilson shares the 7 best marketing tips he has learned from running his digital marketing agency Digital Influence over the last 7 years.Here's a snapshot of what's in this Marketing 4 Business podcast episode:Number One: CM + FR = R Formula - Scott’s must-have marketing formula that flat-out works. No, if’s or but’s. Just use this formula to grow your business.Number Two: Own Your Keywords - why it’s important to grow your potential

en

49:34

Redefining What Success Means To You

Marketing 4 Business ·

2023/02/15

In this episode, you’ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give her a job at his Digital Marketing Agency.Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Redefining What Success Means To You:* Hire Me Now – here, you’ll discover the action Liv took to get hired for her dream job. This excellent lesson is about being proactive and going after what you want.* Hired and Fired in Sales

en

21:03

The Marketing System - How To Sell Anything

Marketing 4 Business ·

2023/02/08

The Marketing System - How To Sell AnythingIn this episode, Scott shares insights into The Marketing System, including the three systems that will help you sell anything.Here's a snapshot of what's in this Marketing 4 Business podcast episode: The Marketing System - How To Sell Anything* The Power of 3 - why you must have all three parts of this marketing system to make money with your marketing. Miss one out, and your marketing fails.* Eyeballs, Influence & Maths - Scott shares his insights

en

55:50

Video Marketing Killed The Radio Star!

Marketing 4 Business ·

2023/02/01

Video Marketing Killed The Radio The StarBrendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been to a wedding where everyone on the dance floor cutting shapes to their best moves, chances are Brendan was the DJ.Here’s a snapshot of what you will discover in Video Marketing Killed The Radio The Star.* Radio Sales to Instagram Videographer – Brendan shares his journey from being passionate about photography to selling radio advertising to

en

10:06

Steal This Marketing Treasure Map

Marketing 4 Business ·

2023/01/25

Steal This Marketing Treasure MapIn this episode, Scott shares a marketing map you can use to stay focused and grow your business over time.Here’s a snapshot of what you will discover in Steal This Marketing Treasure Map* The Marketing Treasure Map - one piece of advice that a mentor shared with Scott that led him into the world of direct response marketing.* 30,000ft Marketing Vision - how to break down your business's 3-year marketing vision and clarify what you want.* Purpose & Core Values -

en

50:20

Putting The Turbo in Customer Service

Marketing 4 Business ·

2023/01/18

Putting The Turbo in Customer ServiceHayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel shops.In this episode, Hayden shares his inspiring business story, from starting work at age 15 to his passion for helping people, building a loyal customer base and driving fast cars.Here’s a snapshot of what you will discover inPutting The Turbo in Customer Service* The Passion Factor – Hayden shares his passion for helping his customers and

en

14:39

Marketing Fails At The Weakest Link

Marketing 4 Business ·

2023/01/11

Marketing Fails At The Weakest LinkIn this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link.Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link.* Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills.* Direct Response Marketing Failure - why a bulletproof marketing campaign failed at the weakest link.* 3 Really Good Direct Mail Example - steal and model these ideas today to grow your sales.*

en

01:15:06

The Art of Turning a Dollar

Marketing 4 Business ·

2022/12/26

The Art of Turning a DollarHalfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever.In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings.Here's a snapshot of what you will discover in The Art of Turning a Dollar:* Panelbeater to Real Estate - Shaun's journey from working on cars to developing and

en

14:46

9 Multi-Million Dollar Business Lessons

Marketing 4 Business ·

2022/12/20

9 Multi-Million Dollar Business LessonsIn this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast.Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons* Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it.* Kevin Eder’s Take On How To Get Promoted - what you must do if you want to get a promotion in any business.* Kanes Killer

en

50:09

No Marketing Degrees Required

Marketing 4 Business ·

2022/12/13

No Marketing Degrees RequiredThis is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years.Here’s a snapshot of what you will discover in No Marketing Degrees Required.* Falling into Marketing - how Greg transitions from studying politics and history at University to running a tech marketing company.* Jade Software Learnings - the sales and marketing insight Greg learnt from working at one of New

en

12:40

Marketing With Values

Marketing 4 Business ·

2022/12/07

In 2017, Marketing Expert Scott Wilson had a light bulb moment at Traffic & Conversion Summit in San Diego.In this episode, Scott shares his insights on using your core values in your business marketing to grow sales.Here's a snapshot of what you will discover in Marketing With Values* Valuable Books - 2 books Scott recommends for learning more about "Core Values."* Core Reasons - 5 insights into what having solid core values does for your business culture and how they help grow sales.*

en

01:01:27

Bold Moves & Doing Whatever It Takes!

Marketing 4 Business ·

2022/11/30

Bold Moves & Doing Whatever It Takes!Winnie Bagoes Pizza is a Christchurch restaurant institution that’s hand-made over one million pizzas for hungry customers.In this episode, you’ll discover the people behind the success and the bold moves they’ve made.Here’s a snapshot of what you’ll learn in Bold Moves & Doing Whatever It Takes!* The Gourmet Pizza Niche – how Winnies Pizza started in 1991 and how they fill a gap in the NZ pizza market.* Pizza Cult Followers – what happened to sales when

en

13:52

Use PASTA To Sell Faster In A Recession

Marketing 4 Business ·

2022/11/23

Use PASTA To Sell Faster In A RecessionIn 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA.Here’s a snapshot of what you will discover in 'Use PASTA to Sell Faster In A Recession'.* Your Marketing Edge - the best way to get the edge in the marketplace when marketing your business in tough times.* Stand Out In Tough

en

01:09:01

Put The Fizz Into It

Marketing 4 Business ·

2022/11/14

Put The Fizz Into It with Tony JenkinsThis is a truly inspirational story of how Tony Jenkins went from being made redundant, losing his redundancy in the 1987 stock market crash, to building a hugely successful 35-year real estate career.Here's a snapshot of what you will discover in Put The Fizz Into It:* Put The Fizz Into It - Tony's Leaders lead philosophy and how you can use it to motivate and grow a successful team.* Becoming A Real Estate Agent - the good, the bad, and the ugly of becoming a

en

171 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...