PODCAST

Brand Insider

MediaPost

MediaPost"s Intimate marketing, advertising and strategy discussions with top brand marketers.

business marketing

All Episodes

00:28:16

Ep. 53 Featuring David Marine, CMO, Coldwell Banker

Brand Insider ·

2021/12/13

In this episode, Steve chats with Coldwell Banker's CMO, David Marine.

00:25:44

Ep. 52 With Melissa Menta, SVP of Marketing and...

Brand Insider ·

2021/12/02

Steve gets the old Peanuts gang back together to chat with Melissa Menta, SVP of Marketing and Communications for Peanuts Worldwide!

00:25:23

Ep. 51 With Amelia Thorn, Ancient Nutrition's VP...

Brand Insider ·

2021/11/23

Steve talks with Amelia Thorn, VP Brand Marketing at Ancient Nutrition.

00:25:29

Ep. 50 Featuring PlantStrong Founder Rip Esselstyn

Brand Insider ·

2021/09/28

Steve chats with PlantStrong Founder Rip Esselstyn.

00:23:19

Ep. 49 With Nutrabolt CMO Rajaa Grar

Brand Insider ·

2021/09/22

Steve chats this week with Rajaa Grar, CMO of Nutrabolt.

00:26:29

Ep. 46 With Jed Berger, CMO of Foot Locker

Brand Insider ·

2021/09/16

The future of the physical retail experience may be murky, but product innovation, creativity, relevance and meaning will always drive consumer interest. Foot Locker has launched literally hundreds of sneaker models in the last year, many tied to everything from human rights issues to breakfast cereal, sports stars to Gummy Bears. It is part of a customer acquisition and brand building strategy that brings CMO Jed Berger and his team to the center of the product development cycle. What does it take

00:33:01

Ep. 45 With JewBelong co-founder Archie Gottesman

Brand Insider ·

2021/08/19

Even a crusty, jaded critic of the advertising industry like Steve Smith can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. Steve chats with JewBelong co-founder Archie Gottesman about a range of things — from the real impact of cause-related advertising, being snarky on bus shelters, and rebranding an entire religion.

00:24:43

Ep. 44 Featuring Kath Swallow, Global Brand VP for...

Brand Insider ·

2021/08/19

Grounded in pandemic and post pandemic behavior research, Rexona/Unilever's Degree deodorant brand's Move Again effort is as you'd expect from the CPG giant, a massive multimedia rollout leveraging every imaginable channel. One of their new buzzwords is "un-missable," says Kath Swallow, Global Brand VP for Rexona at Unilever. But that doesn't mean relentless TV spots and billboard coverage. As she tells Brand Insider this week, it's as much about creating critical partnerships: from a famous drag

00:26:15

Ep. 48 with Vivid Seats CEO Stan Chia

Brand Insider ·

2021/08/12

Steve chats this week with Vivid Seats CEO Stan Chia.

00:22:10

Ep. 43 Marketing avocados with Mission Produce head...

Brand Insider ·

2021/08/12

If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and communications, Denise Junqueiro. Mission is a farm-to-grocery avocado brand that is both b2b and increasingly b2c. By focusing on creative product development, especially around Millennial lifestyle needs, Mission is working a different lane of produce branding and trying to de-commoditize this trendy fruit. If like me, avocado minis or even the

00:27:51

Ep. 42 With Liza Darnell, Senior Director at Clif...

Brand Insider ·

2021/08/12

Post-pandemic ad campaigns are trying to thread the needle - find ways of gently alluding to the past 15 months of lockdowns, grief and social unrest, while pointing towards brighter days. Clif's "Move the World" messaging wraps such a light note of return-to-normal in purposeful branding as well as a an overall theme of adventure. As Senior Director, Clif Brand Portfolio, Liza Darnell explains, it is designed for open interpretation around evolving notions of adventure, movement and social impact

00:28:53

Ep. 41 Featuring Bob Evans Farms CMO, Thyme Hill

Brand Insider ·

2021/08/10

Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes like mac and cheese sides and countless sausage varieties, recently launched a new line of riffs on classics and breakfasts. CMO Thyme Hill discusses how product development is central now to CPG marketing.

00:25:14

Ep. 40 With El Pollo Loco’s CEO Bernard Acoca

Brand Insider ·

2021/08/09

MediaPost's Lisa Singer fills in this week for Steve. El Pollo Loco is in growth mode. With several recent record breaking weeks, the company sees itself entering a growth trajectory that includes new audiences, deepening digitization and enhancing its brand position. Lisa chats with CEO Bernard Acoca about how the brand learned from and even grew during the pandemic year.

00:24:36

Ep. 47 Featuring Michele Waits, Vice President of...

Brand Insider ·

2021/08/06

This week, Steve Smith welcomes to the Brand Insider Michele Waits, she's the Vice President of Marketing and Commercial Support at illy, the coffee makers. illy caffè is an 80 year old premium coffee brand, many of you will be very familiar with that red logo that you see on the store shelves. The company just launched a major multi channel campaign, it calls, “Welcome on the Road to Happiness.”

00:31:13

Ep. 39 Featuring Danielle Parra, Head of Marketing...

Brand Insider ·

2021/05/27

Steve welcomes Danielle Parra, Head of Marketing and Culinary for McAlister’s Deli to this week's QSR focused Brand Insider podcast.

00:29:21

Ep. 38 Featuring Ryan Dillon-Curran, Peloton's Senior...

Brand Insider ·

2021/05/21

Few D2C brands have experienced the rapid success and cultural profile of Peloton. But how does the company that introduced many of us to HIIT cardio training handle its own high intensity growth. Company veteran Ryan Dillion-Curran discusses with Steve how the brand has evolved in response to data, product usage and market needs and is creating forward looking teams that bake “slack and flexibility” into the Peloton marketing infrastructure. Find out why one of D2C’s biggest success stories

00:27:01

Ep. 37 Featuring Stephanie Perdue, VP of Brand...

Brand Insider ·

2021/05/13

Steve chats with Stephanie Perdue, VP of Brand Marketing for Chipotle.

00:00:07

Ep. 36 With Joe Tertel, Director, Digital Media,...

Brand Insider ·

2021/04/21

One of the largest drug store chains in the US puts email at the center of customer experience. Digital Director Joe Tertel explores how email helps him build his workflows and scenarios that extend out to the full customer journey, whether on site, on social, and even in display advertising.This is next generation messaging, where email is made central to a holistic view of the customer journey that touches all media.

00:29:52

Ep. 35 Featuring Jim Simon, Founder, CEO, JiMMYBAR!

Brand Insider ·

2021/04/19

Building a CPG brand within the Grocery Industrial Complex can be daunting and costly. Jimmy Bars co-founder explores with Steve the innovative distribution and marketing channels that has helped build the brand without breaking the bank.

00:38:13

Ep. 34 Email Marketing with RentPath's Chester...

Brand Insider ·

2021/04/09

Email is 50 years old this year. Its resilience is so familiar that we don't even bother joking about the many "Email is Dead" eulogies. In advance of EIS, this week's Brand Insider calls on two of the EIS veterans (Chester Bullock at RentPath and Scott Cohen at Purple) to reflect on how the pandemic and looming changes in digital tracking will bring email back to the center of marketers' planning.

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