PODCAST

Brand Insider

MediaPost

MediaPost"s Intimate marketing, advertising and strategy discussions with top brand marketers.

business marketing

All Episodes

00:32:58

Ep. 206 with Nicola Smith, Senior AI Advisor, Southwest

Brand Insider ·

2026/04/16

Southwest is working at the intersection of AI and marketing, work that goes way beyond content generation and AI hype cycles. In this week’s Brand Insider 1:1, we sat down with Nicola Smith, Southwest’s Senior AI Advisor, to talk about how to build an AI strategy that doesn’t answer “What can AI do?” but “What should AI do?” This episode is supported by ⁠Wunderkind Ads⁠.

00:25:40

Ep. 205 with Nate Skinner, Senior Director of Global...

Brand Insider ·

2026/04/10

For many marketers and creatives, a Super Bowl spot is a career-defining moment.It’s not just the cultural fanfare and celebration around the ads—for any business, it’s a tremendous opportunity with an estimated 125.6 million viewers tuning in.But that exposure comes at great cost and risk. The average 30 second spot in the 2026 game sold for around $8M. How should brands best make use every precious second? What will be the creative hook that cuts through and leaves a lasting impression? What

00:29:11

Ep. 204 with Luz Bickert, Director of Social and...

Brand Insider ·

2026/04/03

Chili’s has become one of the most interesting brands on social media. They’ve turned menu items into viral moments. They’ve built a community that’s more passionate about queso than skincare. And they’ve done it by treating social not as a marketing channel, but as culture. We sat down with Director of Social Media Luz Bickert to hear exactly how their creator playbook works. This episode is supported by Wunderkind Ads.

00:21:22

Ep. 203 with Cole Moir, VP of Brand & Digital...

Brand Insider ·

2026/03/26

The television is the hearth of the modern home. Across sporting events, premiers and finales, and late-night binges, the TV has become an emotional fixture and a source for cherished memories. But for the past couple decades, TVs have hyper-focused on their specs. Entire techy YouTube channels exist around reviewing every pixel, chip, and glare-free coating.For a while, that made sense. TVs have evolved tremendously since the early 90s in bold, discernible ways that begged to be captured,

00:26:56

Ep. 202 with Amber Minson, CMO, Sleep Number

Brand Insider ·

2026/03/17

A good mattress is a game changer. Agreat mattress is a lifesaver.The process of shopping for that perfect mattress, however, is not always a dream.The industry is saturated with brands, many of them well-established household names, and it increasingly feels likeyou need a doctorate in engineering to understand the vernacular that surrounds every layer of a mattress.Much like TVs, which obsess over nits and the latest quantum processors, or appliances with turbo settings and smartcapabilities,

00:37:06

Ep. 201 with Stephanie McCarty, CMO, Taylor Morrison

Brand Insider ·

2026/03/12

Taylor Morrison is one of the largest homebuilders in the country, and they’re asking one simple question. Why can’t a homebuilder behave like a modern, direct-to-consumer brand? Their newest brand platform, Homes Built For Real Life, doesn’t sell the Instagram version of your home. It gives you permission to sit in the mess. To embrace the chaos. To stop performing perfection and start living in your space as it is.What does it take to redefine marketing for an entire category? To shift from square

00:31:27

Ep. 200 with Leana Less, CMO, Bealls

Brand Insider ·

2026/03/06

How do you modernize first-party data when the foundation was never built for it? How do you turn a loyalty program from a promotional lever into a growth unlock? This week, Erin Everhart sits down with CMO Leana Less to hear how she's proving marketing is an investment, not an expense.

00:34:04

Ep. 199 with Debbie Beisswanger, SVP, Brand...

Brand Insider ·

2026/02/27

Dutch Bros Reminds Us to Listen and LoveDutch Bros has tapped into Gen Z culture and tastes across their menu, marketing partnerships, and creative. This week, Doug Parks sits down with Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros to discuss.

00:24:20

Ep. 198 with Rachael Zaluzec, CMO, Volkswagen

Brand Insider ·

2026/02/19

Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.

00:26:15

Ep. 197 with Jeanette Carter, Vice President of Brand...

Brand Insider ·

2026/02/13

As emotional storytelling reshapes marketing, even legacy jewelers must evolve. Helzberg, a 109-year-old brand rooted in promotions, is shifting from price to purpose, embracing craftsmanship, legacy, and timeless connection. This week, Erin Everhart sits down with Vice President of Brand Marketing Jeanette Carter.

00:28:09

Ep. 196 with Joe McCambley, CMO at Saatva

Brand Insider ·

2026/02/06

This week, Erin Everhart sits with down with CMO Joe McCambley to talk about what it really looks like to place a bet on the Olympics and why owning a moment can more powerful than just buying media around it.

00:35:48

Ep. 195 with Catherine Balsam-Schwaber, CEO at...

Brand Insider ·

2026/01/30

Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise?In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of sōlaria biō, to delve into the science of building trust, credibility, and demand in one of today’s most competitive categories: women’s health. The conversation explores how insight-led marketing, drug-level clinical rigor, and AI-powered precision can redefine how brands like Bondia show

00:26:55

Ep. 194 with Natasha Curtin, Global Vice President at...

Brand Insider ·

2026/01/23

Step Into the Blue: How Bombay Sapphire Is Reframing Gin for Right NowLegacy brands don’t stay relevant by standing still—and Bombay Sapphire is proof. On this episode of Brand Insider, host Kate Terhune sat down with Natasha Curtin, Global VP of Bombay Sapphire, to unpack the brand’s latest platform, Step Into the Blue.The campaign taps into what consumers want right now: moments of pause, presence, and escape. Anchored by the brand’s iconic blue bottle, Step Into the Blue reframes gin as an

00:30:45

Ep. 193 with Neil Frauenglass, CMO at Visit Philadelphia

Brand Insider ·

2026/01/16

This week, Erin Everhart sits down with CMO Neil Frauenglass to hear how Visit Philadelphia is doubling down on diversity marketing.

00:27:41

Ep. 192 with Tim Sumter, Senior Pre-Owned Marketing...

Brand Insider ·

2026/01/09

This week Erin Everhart sits down with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW, to talk about how they are making the aspirational attainable, protecting the core brand positioning, and finding the right celebrity partner to bring it all to life.

00:29:04

Ep. 191 with Mikey Sadowski, VP of Global...

Brand Insider ·

2025/12/19

This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.

00:23:54

Ep. 190 with Tina Blake, Creative Director, True...

Brand Insider ·

2025/12/12

What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sits down with Creative Director Tina Blake to see what this moment is all about.

00:28:26

Ep. 189 with Navin Sharma, CMO, Church’s Texas Chicken

Brand Insider ·

2025/12/05

This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.

00:26:53

Ep. 188 with Mili Laddha, Senior Director, Marketing...

Brand Insider ·

2025/11/21

Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower.

00:27:19

Ep. 187 with Chanda Bell and Christa Pitts,...

Brand Insider ·

2025/11/14

It’s one thing to tell a great story.It’s another to build and sustain an entire brand universe around it.What began with Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more.Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of The Lumistella Company, are writing the next chapterwith their first YA novel, The Rise of Nicholas the Noble, reengaging fans who grew up with the magic but are aging out.This week, we sat down with Christa and

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