PODCAST

The Brand Insider

MediaPost

MediaPost"s Intimate marketing, advertising and strategy discussions with top brand marketers.

business marketing

All Episodes

00:27:19

Ep. 187 with Chanda Bell and Christa Pitts,...

The Brand Insider ·

2025/11/14

It’s one thing to tell a great story.It’s another to build and sustain an entire brand universe around it.What began with Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more.Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of The Lumistella Company, are writing the next chapterwith their first YA novel, The Rise of Nicholas the Noble, reengaging fans who grew up with the magic but are aging out.This week, we sat down with Christa and

00:34:57

Ep. 186 with Kristin Maa, Global CMO, Saks

The Brand Insider ·

2025/11/07

Saks Global CMO talks strategy, psychographics, and team synergy A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.The TL;DR? Psychographics beat demographics, exclusivity and

00:32:51

Ep. 185 with Matt Heizman, Senior Vice President,...

The Brand Insider ·

2025/10/31

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.

00:34:03

Ep. 183 with Ryan Sullivan, CMO, GoodRx

The Brand Insider ·

2025/10/24

Ryan Sullivan isn’t your typical CMO. A computer science major turned marketing leader, he’s built one of the most data-literate—and creatively fearless—teams in healthcare. In this conversation, Ryan sits down with Kate Terhune to unpack how GoodRx is redefining what performance marketing looks like in a post-dashboard world. From econometric modeling to cinematic storytelling in the Savings Wrangler campaign, Ryan reveals how to lead with both heart and data—and why “the art of the science” might

00:30:26

Ep. 183 with Allison Varone, Head of Marketing,...

The Brand Insider ·

2025/10/17

Earn memories, not just media.In this episode of Brand Insider: 1:1, host Kate Terhune goes behind the bar—and behind the brand—with Allison Varone, Head of Marketing at Campari America, the powerhouse behind some of the world’s most iconic spirits: Aperol, Campari, Espolòn Tequila, Courvoisier, Grand Marnier, Skyy Vodka, and Wild Turkey.Allison’s story begins in the heyday of Martha Stewart Living, where she learned how lifestyle brands connect to emotion, ritual, and aspiration. That foundation

00:31:02

Ep. 182 with Maria Hokanson, EVP of Marketing, Dairy...

The Brand Insider ·

2025/10/10

This week, we sat down with Maria Hokanson, EVP of Marketing at Dairy Queen, to talk about how the team activates across planned and spontaneous moments to stay relevant in the cultural conversation.

00:30:15

Ep. 181 with Lindsay Smelser, GM of Lexus Marketing,...

The Brand Insider ·

2025/10/03

In an industry that has such high brand loyalty, how do you change someone's mind? This week, we sat down with Lindsay Smelser, GM of Lexus Marketing at Toyota North America, to hear how she's tackling that at Lexus.

00:27:58

Ep. 180 with Bruno Cardinali, Global CMO, Oakberry

The Brand Insider ·

2025/09/26

How do you take a single ingredient and turn it into a global lifestyle brand? And how do you balance an aspirational message while still being accessible to the mainstream?In this week’s Brand Insider, Erin Everhart goes 1:1 with Bruno Cardinali, Global CMO for Oakberry, to see what’s all the buzz about this little berry.

00:38:45

Ep. 179 with Ben Sylvan, SVP of Connected Media,...

The Brand Insider ·

2025/09/19

Behind Dr Pepper’s Fansville Gameplan with Ben SylvanNo brand collaboration is as synonymous with college football as Dr Pepper, and that’s by no mistake. Now in its eight season, the leaders behind Fansville’s effervescent brand story are running all new plays.In this episode of Brand Insider, Kate Terhune goes 1:1 with Ben Sylvan, SVP of Connected Media at Keurig Dr Pepper, to unpack how he’s retooling a modern CPG media engine around one interconnected strategy.Fresh from The Trade Desk, Ben

00:25:51

Ep. 178 with David McKillips, CEO, CEC Entertainment

The Brand Insider ·

2025/09/12

This week, Erin Everhart sits down with David McKillips, CEO at CEC Entertainment.

00:40:23

Ep. 177 with Preston Rutherford, Co-Founder, Chubbies

The Brand Insider ·

2025/09/05

This week, Kate Terhune sits down with Preston Rutherford, Co-Founder, Chubbies.

00:31:48

Ep. 176 with Rene Federico, Head of Marketing - US,...

The Brand Insider ·

2025/08/29

This week, Erin Everhart sits down with Rene Federico, Head of Marketing - US at Primark.

00:23:23

Ep. 175 with Dolores Assalini, Head of AXE US, Unilever

The Brand Insider ·

2025/08/22

This week, Doug Parks sits down with Dolores Assalini, Head of AXE US at Unilever.

00:32:19

Ep. 174 with Alon Rivel, Chief Marketing Officer,...

The Brand Insider ·

2025/08/15

This week, Doug Parks sits down with Alon Rivel, Chief Marketing Officer at Feast & Fettle.

00:27:58

Ep. 173 with Lisa Zlotnick, Head of Brand PR, SHEIN

The Brand Insider ·

2025/08/08

This week Erin chats with the Head of Brand PR at SHEIN, Lisa Zlotnick.

00:38:00

Ep. 172 with Amanda Teder, Chief Marketing Officer,...

The Brand Insider ·

2025/08/01

This week Steve chats with the Chief Marketing Officer at Generac, Amanda Teder.

00:31:10

Ep. 171 with Paul Weingard, President & CEO, Schylling

The Brand Insider ·

2025/07/25

This week Steve Smith chats with Paul Weingard, Schylling's President & CEO.

00:29:59

Ep. 170 with Vicki Poulos, Head of Luxury & Lifestyle...

The Brand Insider ·

2025/07/18

This week Doug Parks chats with Vicki Poulos, Head of Luxury & Lifestyle Brands at IHG Hotels & Resorts

00:41:47

Ep. 165 with Robert Zajac, CMO, Nutrabolt

The Brand Insider ·

2025/07/11

This week Doug Parks chats with the CMO of Nutrabolt, Robert Zajac.

00:26:28

Ep. 168 with Brian Cox, NA VP, Marketing, Dewars

The Brand Insider ·

2025/06/27

This week Steve Smith chats with Brian Cox, NA VP of Marketing at Dewars.

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