PODCAST

Brand Insider

MediaPost

MediaPost"s Intimate marketing, advertising and strategy discussions with top brand marketers.

business marketing

All Episodes

00:34:04

Ep. 199 with Debbie Beisswanger, SVP, Brand...

Brand Insider ·

2026/02/27

Dutch Bros Reminds Us to Listen and LoveDutch Bros has tapped into Gen Z culture and tastes across their menu, marketing partnerships, and creative. This week, Doug Parks sits down with Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros to discuss.

00:24:20

Ep. 198 with Rachael Zaluzec, CMO, Volkswagen

Brand Insider ·

2026/02/19

Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.

00:26:15

Ep. 197 with Jeanette Carter, Vice President of Brand...

Brand Insider ·

2026/02/13

As emotional storytelling reshapes marketing, even legacy jewelers must evolve. Helzberg, a 109-year-old brand rooted in promotions, is shifting from price to purpose, embracing craftsmanship, legacy, and timeless connection. This week, Erin Everhart sits down with Vice President of Brand Marketing Jeanette Carter.

00:28:09

Ep. 196 with Joe McCambley, CMO at Saatva

Brand Insider ·

2026/02/06

This week, Erin Everhart sits with down with CMO Joe McCambley to talk about what it really looks like to place a bet on the Olympics and why owning a moment can more powerful than just buying media around it.

00:35:48

Ep. 195 with Catherine Balsam-Schwaber, CEO at...

Brand Insider ·

2026/01/30

Health and wellness marketing is louder—and more crowded—than ever. But what actually cuts through the noise?In this episode of Brand Insider, Kate Terhune goes 1:1 with Catherine Balsam-Schwaber, CEO of sōlaria biō, to delve into the science of building trust, credibility, and demand in one of today’s most competitive categories: women’s health. The conversation explores how insight-led marketing, drug-level clinical rigor, and AI-powered precision can redefine how brands like Bondia show

00:26:55

Ep. 194 with Natasha Curtin, Global Vice President at...

Brand Insider ·

2026/01/23

Step Into the Blue: How Bombay Sapphire Is Reframing Gin for Right NowLegacy brands don’t stay relevant by standing still—and Bombay Sapphire is proof. On this episode of Brand Insider, host Kate Terhune sat down with Natasha Curtin, Global VP of Bombay Sapphire, to unpack the brand’s latest platform, Step Into the Blue.The campaign taps into what consumers want right now: moments of pause, presence, and escape. Anchored by the brand’s iconic blue bottle, Step Into the Blue reframes gin as an

00:30:45

Ep. 193 with Neil Frauenglass, CMO at Visit Philadelphia

Brand Insider ·

2026/01/16

This week, Erin Everhart sits down with CMO Neil Frauenglass to hear how Visit Philadelphia is doubling down on diversity marketing.

00:27:41

Ep. 192 with Tim Sumter, Senior Pre-Owned Marketing...

Brand Insider ·

2026/01/09

This week Erin Everhart sits down with Tim Sumter, Senior Pre-Owned Marketing Specialist at BMW, to talk about how they are making the aspirational attainable, protecting the core brand positioning, and finding the right celebrity partner to bring it all to life.

00:29:04

Ep. 191 with Mikey Sadowski, VP of Global...

Brand Insider ·

2025/12/19

This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.

00:23:54

Ep. 190 with Tina Blake, Creative Director, True...

Brand Insider ·

2025/12/12

What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sits down with Creative Director Tina Blake to see what this moment is all about.

00:28:26

Ep. 189 with Navin Sharma, CMO, Church’s Texas Chicken

Brand Insider ·

2025/12/05

This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.

00:26:53

Ep. 188 with Mili Laddha, Senior Director, Marketing...

Brand Insider ·

2025/11/21

Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower.

00:27:19

Ep. 187 with Chanda Bell and Christa Pitts,...

Brand Insider ·

2025/11/14

It’s one thing to tell a great story.It’s another to build and sustain an entire brand universe around it.What began with Elf on the Shelf has evolved into a fully realized Santaverse that spans books, TV, games,music, and more.Now, Christa Pitts and Chanda Bell, co-founders and co-CEOs of The Lumistella Company, are writing the next chapterwith their first YA novel, The Rise of Nicholas the Noble, reengaging fans who grew up with the magic but are aging out.This week, we sat down with Christa and

00:34:57

Ep. 186 with Kristin Maa, Global CMO, Saks

Brand Insider ·

2025/11/07

Saks Global CMO talks strategy, psychographics, and team synergy A new standard has been set in luxury retail – and brand identity is leading the charge. Saks Global CMO Kristin Maa goes 1:1 with Kate Terhune to take us behind the scenes of their newly unified house of brands—Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman—and dives deep into how each one is championing its own brand identity, right in time for the holidays.The TL;DR? Psychographics beat demographics, exclusivity and

00:32:51

Ep. 185 with Matt Heizman, Senior Vice President,...

Brand Insider ·

2025/10/31

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.

00:34:03

Ep. 183 with Ryan Sullivan, CMO, GoodRx

Brand Insider ·

2025/10/24

Ryan Sullivan isn’t your typical CMO. A computer science major turned marketing leader, he’s built one of the most data-literate—and creatively fearless—teams in healthcare. In this conversation, Ryan sits down with Kate Terhune to unpack how GoodRx is redefining what performance marketing looks like in a post-dashboard world. From econometric modeling to cinematic storytelling in the Savings Wrangler campaign, Ryan reveals how to lead with both heart and data—and why “the art of the science” might

00:30:26

Ep. 183 with Allison Varone, Head of Marketing,...

Brand Insider ·

2025/10/17

Earn memories, not just media.In this episode of Brand Insider: 1:1, host Kate Terhune goes behind the bar—and behind the brand—with Allison Varone, Head of Marketing at Campari America, the powerhouse behind some of the world’s most iconic spirits: Aperol, Campari, Espolòn Tequila, Courvoisier, Grand Marnier, Skyy Vodka, and Wild Turkey.Allison’s story begins in the heyday of Martha Stewart Living, where she learned how lifestyle brands connect to emotion, ritual, and aspiration. That foundation

00:31:02

Ep. 182 with Maria Hokanson, EVP of Marketing, Dairy...

Brand Insider ·

2025/10/10

This week, we sat down with Maria Hokanson, EVP of Marketing at Dairy Queen, to talk about how the team activates across planned and spontaneous moments to stay relevant in the cultural conversation.

00:30:15

Ep. 181 with Lindsay Smelser, GM of Lexus Marketing,...

Brand Insider ·

2025/10/03

In an industry that has such high brand loyalty, how do you change someone's mind? This week, we sat down with Lindsay Smelser, GM of Lexus Marketing at Toyota North America, to hear how she's tackling that at Lexus.

00:27:58

Ep. 180 with Bruno Cardinali, Global CMO, Oakberry

Brand Insider ·

2025/09/26

How do you take a single ingredient and turn it into a global lifestyle brand? And how do you balance an aspirational message while still being accessible to the mainstream?In this week’s Brand Insider, Erin Everhart goes 1:1 with Bruno Cardinali, Global CMO for Oakberry, to see what’s all the buzz about this little berry.

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